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      <title>Restaurant marketing by Dayang Khairunisa</title>
      <link>https://padlet.com/geishablade_vas/8n8k0sv08x7r</link>
      <description>The restaurant business has the toughest competition with one or more establishment offers almost the same food to consumers. From your reading of the linked article, discuss on ways to merchandise a high end Malay restaurant.</description>
      <language>en-us</language>
      <pubDate>2018-01-01 09:17:21 UTC</pubDate>
      <lastBuildDate>2025-12-30 00:48:00 UTC</lastBuildDate>
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         <title>Linked article</title>
         <author>geishablade_vas</author>
         <link>https://padlet.com/geishablade_vas/8n8k0sv08x7r/wish/218239959</link>
         <description><![CDATA[<div>Read and discuss</div>]]></description>
         <enclosure url="http://www.bbc.com/future/story/20171120-the-secret-tricks-hidden-inside-restaurant-menus" />
         <pubDate>2018-01-01 09:25:24 UTC</pubDate>
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         <title>Norfatihah Binti Muslim (BN16110244)                                                Ways to merchandise a high end Malay restaurant</title>
         <author>norfatihah_muslim</author>
         <link>https://padlet.com/geishablade_vas/8n8k0sv08x7r/wish/314580694</link>
         <description><![CDATA[<div>Malay restaurant was very popular because of the traditional or culture region that bring in special towards customers. There are several ways that can be applied to increase the popularity of the Malay restaurant. First of all, menu items should be changes to bring out the specialities. As we knew that, menu engineering is dedicated to designing menus that convey certain messages to the customers, encouraging them to spend more and make them want to come back for second helping. Malay restaurant can be promoted through the heavier menus which are more upscale establishment where they might expect higher levels of service. By a sweet type which is italic type faces conveys a perception of quality. Rounder type faces will bring sweeter tastes and angular fonts to convey a salty, sour or bitter experience. Thirdly, by indulgent description through descriptive language, long-winded and sensual, descriptions of the food it sells in its advertisement to convey the impression of quality of its products. The more descriptions, higher value of item and lower the price seems in customer's head. So, increase palatability of food. Then, letter costs. Longer words  used to describe a dish, will cost more and also the colour used. Prime real estate which by placing most expensive item at the top of the menu, those that come after it seem far more reasonably priced. But, filling with too many items can actually hamper choice for the customers. Picture this which means put the boxes around for certain dishes like steaks or by putting logos or images can be particularly effective. Last but not least, through design it will attract the customers. Based on the architecture, industrial design, ceramics, furniture and lighting used.  </div>]]></description>
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         <pubDate>2018-12-14 09:38:37 UTC</pubDate>
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