OCT 2023 ADV535C - STRATEGIC BRAND MANAGEMENT by ASSOC. PROF. DR. SUFFIAN HADI AYUB

svffian — 2023-10-04 10:10:13 UTC

Tel: +6012 611 2601
Email: :suffianhadi.@uitm.edu.my
SCOPUS ID: 57191869180 / https://shorturl.at/iquF9
Web of Science ID: AAZ-5080-2020 / https://shorturl.at/apNZ1
ORCID ID: https://orcid.org/0000-0002-6303-9709
Google Scholar: https://shorturl.at/aJKZ6

Insta: @travel.doodle

COURSE SYLLABUS

svffian — 2023-10-04 10:10:38 UTC

INTRODUCTION

svffian — 2023-10-04 10:11:58 UTC

svffian — 2023-10-04 10:12:26 UTC

Nurfarahin Hanani Binti Abdul Muhaimin

2023-10-04 10:14:55 UTC

2022736879@student.uitm.edu.my

NUR ELLYSHA SHAZIERA BINTI FAIZUL (2022736633)

2023-10-04 10:15:10 UTC

2022736633@student.uitm.edu.my
5 Facts About Me:
• Looks mean but is actually nice
• I'm a slow eater
• I love ASMR
• Obsessed with anything that is "green"
• Gazing at the moon is one of my hobbies

Muhammad Haqim Bin Abdul Aziz

2023-10-04 10:15:17 UTC

2022765457@student.edu.my

2023-10-04 10:15:30 UTC

AFIFAH DAYANA BINTI MOHD HAIZAL
2022736923@student.uitm.edu.my

2023-10-04 10:15:36 UTC

Nur Arisya Awanis binti Mohd Shahrin

2022997027@student.uitm.edu.my

Sofea Aneesa Binti Aidi

2023-10-04 10:15:53 UTC

2022736767
2022736767@student.uitm.edu.my

Muhammad Wafeeq Bin Mohamad Azhar

2023-10-04 10:17:12 UTC

2022736789@student.uitm.edu.my

2023-10-04 10:18:00 UTC

NURIN ALIA NATASHA BINTI HIDAYAT FITRI

2022997277_ — 2023-10-04 10:18:30 UTC

2022997277
2022997277@student.uitm.edu.my

2023-10-04 10:18:32 UTC

Muhammad Wafeeq Bin Mohamad Azhar
2022736789@student.uitm.edu.my

AMIRA HAZIQAH BINTI AZIZIHISHAM

2023-10-04 10:19:34 UTC

2022765527@student.uitm.edu.my

2023-10-04 10:20:31 UTC

Funfact:

- Im born in kelantan, but not a kelantanese👅
- Once live in France for 4 years, but never recalled back the language
- People always mistaken me for wearing a brown contact lense
- Strangers always misspelled my name
- Loves to a lead people

SHARIFAH UMAIRA WAFA BT SYED FAIRUZ WAFA

2023-10-04 10:20:32 UTC

2022997051@student.uitm.edu.my

2023-10-04 10:20:40 UTC

2023-10-04 10:20:44 UTC

2023-10-04 10:21:20 UTC

2023-10-04 10:21:25 UTC

2023-10-04 10:21:30 UTC

2023-10-04 10:21:31 UTC

2023-10-04 10:22:16 UTC

Haziq Daniel Bin Rahim

2023-10-04 10:22:35 UTC

2022786775
2022786775@student.edu.my

ALEAYA SYUHADA BT AZUAN

2023-10-04 10:22:52 UTC

2022736643
2022736643@student.uitm.edu.my

2022997277_ — 2023-10-04 10:22:53 UTC

2023-10-04 10:23:01 UTC

NURFARAHANI BINTI JUFRI

2023-10-04 10:24:01 UTC

2022736677
2022736677@student.uitm.edu.my

5 FACTS ABOUT ME 🥰☁️🫧🩷

2022997277_ — 2023-10-04 10:25:21 UTC

1. My grandparents' baby 👨‍👩‍👧
2. A pinky girl who also love cats, foods and glittery stuffs 😻🍜💖
3. Love to buy stuffs with my own money
4. A dancer who really enjoys performing
5. Looks a bit intimidating

2023-10-04 10:25:27 UTC

NUR YASMIN NABILAH BINTI MOHAMMAD NIZAM
2022748551
2022748551@student.uitm.edu.my

5 facts about me 😉

2023-10-04 10:25:38 UTC

- I don’t eat tauge
- Like to eat every Laksa from every state
- Talkative with people I know
- I don’t like kids and cats ✖️

5 Fun Facts About Me!

2023-10-04 10:25:40 UTC

1) I am a very sentimental person 🙇🏻‍♂️
2) Boleh tidur sambil berdiri (record 3 minutes) 😴
3) Boleh makan literally any food but nasi kandar is my all time fav 🍛
4) I am able to present most topics spontaneously 🗣️
5) I love forests and rivers🌲

5 facts about me ^.^

2023-10-04 10:25:41 UTC

1. I enjoy food hunting
2. A perfectionist
3. Aan animal lover especially cats!
4. I have high metabolism so I took it as an advantage to eat 24/7 🤭
5. Super clumsy 😮‍💨 (broke my iPhone after 1 month I bought it & broke my Starbucks tumblr after bought it less than a week)

5 facts about me 😈

2023-10-04 10:25:43 UTC

⚡️ die hard Gaga fan
🌶️ can’t live without spicy food
🤍 family oriented
🐈 cat lover
🍣 loveee sushi

2023-10-04 10:29:37 UTC

WAN NATASYA ALYA BINTI BADORHISYAM
2022750735

5 Fun Facts About Me :D

2023-10-04 10:29:42 UTC

1. I have a huuuuugeeeee scars on my right hand (my cat did it)
2. I shake my legs before i go to sleep
3. I cannot drive (forever a princess passenger)
4. If I am not a masscomm student, i'll be taking sport science & become a teacher
5. I'm a sucker for iced green tea latte with oatmilk (zus punya sedap!!!)

☆⋆｡5 facts about me 𖦹°‧★

2023-10-04 10:30:10 UTC

▫️ born & raised in sawah padi 🟢🟡
▫️i’m extremely forgetful (everything & anything)
▫️i play video games a lot on my free time
▫️ i do dance 💃🏻
▫️i speak fluent mandarin

5 facts about me! 🎀🫧

2023-10-04 10:40:33 UTC

▫️ I cannot live without my cats

▫️I love the color pink

▫️My comfort food is sup daging

▫️I have chinese blood

▫️I take retail therapy seriously as my coping mechanism

5 facts about me

2023-10-04 10:45:01 UTC

Very determined
Shopping brings me comfort
Love to earn my own money
Veggies aren’t my thing
I sleep with my rabbit every night

5 Interesting Facts About Me!

2023-10-04 11:02:01 UTC

The one who loves to respond
Randomly cook and it turns out quite nice
Love business and money
I would love to have my own opinion and perspective on certain issues
I learn how to drive auto in Youtube

5 Facts About Me:

2022748551_ — 2023-10-05 11:23:23 UTC

• driving is my forte!
• easy to laugh
• family & friends oriented
• ive been to all the zoos in Malaysia (lurvee animals)
• my biggest wishlist is to see seventeen

Lecture 1

svffian — 2023-10-17 13:06:47 UTC

INDIVIDUAL ASSIGNMENT - 25%

svffian — 2023-10-17 13:33:14 UTC

GROUP ASSIGNMENT I - 30%

svffian — 2023-10-17 13:33:43 UTC

GROUP ASSIGNMENT II - 45%

svffian — 2023-10-17 13:34:16 UTC

5 fun facts about me!

2023-10-18 09:56:13 UTC

cat lover
shy person
i love pink
very close with my mom
ambitious

5 INTERESTING FACTS ABOUT ME

2023-10-18 10:27:52 UTC

1. I can speak fluent Chinese
2. I have strong attachment issues with k-dramas
3. I still love kpop.. 😔
4. My comfort series is Gossip Girl
5. My childhood crush was Justin Bieber!!

danielrahim22 — 2023-10-25 10:11:38 UTC

Sharifah Umaira Wafa binti Syed Fairuz Wafa (2022997051)
Sofea Aneesa binti Aidi (2022736767)
Nurin Alia Natasha binti Hidayat Fitri (2022997277)
Wan Natasya Alya Bt Badorhisyam (2022750735)
Haziq Daniel Bin Rahim (2022786775)

Lecture 2

svffian — 2023-11-01 09:19:30 UTC

Lecture 3

svffian — 2023-11-01 09:20:26 UTC

BRAND VALUE CHAIN 2

2022736643_ — 2023-11-01 09:20:56 UTC

1. Nurfarahin Hanani Binti Abdul Muhaimin
2022736879

2. Aleaya Syuhada Bt Azuan
2022736643

3. Nur Ellysha Shaziera Binti Faizul
2022736633

4. Nur Yasmin Nabilah binti Mohammad Nizam
2022748551

5. Nurfarahani Binti Jufri
2022736677

6. Nur Arisya Awanis Binti Mohd Shahrin
2022997027

IMC BRAND POSITIONING 1

2023-11-01 09:26:03 UTC

Afifah Dayana (2022736923)
Ainur Azizah (2022737013)
Amira Haziqah (2022765527)
Muhammad Wafeeq (2022736789)
Muhammad Haqim (2022765457)

IMC BRAND POSITIONING 2

2023-11-01 09:27:32 UTC

Afifah Dayana (2022736923)
Ainur Azizah (2022737013)
Amira Haziqah (2022765527)
Muhammad Wafeeq (2022736789)
Muhammad Haqim (2022765457)

BRAND VALUE CHAIN 1

2022736643_ — 2023-11-01 09:54:22 UTC

AINUR AZIZAH BINTI MAT AZAM (2022737013)

2022737013_ — 2023-11-08 05:17:18 UTC

2022737013@student.uitm.edu.my

5 Facts About Me

2022737013_ — 2023-11-08 05:22:53 UTC

I used to be a competitive dancer for 4 years under Swatari, Pak Ngah Production.
I like neutral/brown colour palette.
My dad named me after Dr Wan Azizah because he adores her loyalty towards her husband, Anwar Ibrahim.
I like to have a manicure session, every month.
Iced oat latte, forever! <3

danielrahim22 — 2023-11-16 12:03:41 UTC

INDIVIDUAL ASSIGNMENT - BRAND ANALYSIS (UNIQLO)

2022736643_ — 2023-11-16 20:46:18 UTC

Individual Assignment

2022737013_ — 2023-11-17 06:32:24 UTC

2023-11-17 10:11:30 UTC

New Balance Analysis Report

2023-11-17 10:41:29 UTC

Individual Assignment

2023-11-17 10:53:36 UTC

Individual Assignment

2023-11-17 12:11:42 UTC

Individual Assignment - Brand Analysis (Sephora)

2023-11-17 13:08:57 UTC

2023-11-17 14:17:39 UTC

INDIVIDUAL ASSIGNMENT: LLAOLLAO BRAND ANALYSIS

2022997277_ — 2023-11-17 14:49:01 UTC

H&M Brand Analysis Report

2023-11-17 15:07:22 UTC

2023-11-17 15:10:49 UTC

2023-11-17 15:13:10 UTC

Individual Assignment

2023-11-17 15:21:24 UTC

Individual Assignment

2023-11-17 15:28:40 UTC

Walt Disney Brand Analysis

Individual Assignment

2023-11-17 15:36:48 UTC

Lecture Exemption Letter (29/11/2023)

2023-11-29 07:10:33 UTC

MC

2023-11-29 07:50:11 UTC

Lecture Exemption Letter (29/11/2023)

2023-11-29 07:55:27 UTC

MC 18/10

2022737013_ — 2023-11-30 15:12:02 UTC

MC 29/11

2022737013_ — 2023-11-30 15:13:22 UTC

BRAND AUDIT: GUZEL.KL

2022997277_ — 2023-12-01 10:10:29 UTC

GROUP ASSIGNMENT 1: BRAND AUDIT

Nurin Alia Natasha binti Hidayat Fitri (2022997277)
Sharifah Umaira Wafa binti Syed Fairuz Wafa (2022997051)
Sofea Aneesa binti Aidi (2022736767)
Wan Natasya Alya binti Badorhisyam (2022750735)
Haziq Daniel bin Rahim (2022786775)

BRAND AUDIT: HYGR

2022737013_ — 2023-12-01 13:06:10 UTC

AFIFAH DAYANA BINTI MOHD HAIZAL (2022736923)

AINUR AZIZAH BINTI MAT AZAM (2022737013)

AMIRA HAZIQAH BINTI AZIZIHISHAM (2022765527)

MUHAMMAD WAFEEQ BIN MOHAMAD AZHAR (2022736789)

MUHAMMAD HAQIM BIN ABDUL AZIZ (2022765457)

BRAND AUDIT: NAZIFI NASRI

2023-12-01 13:44:56 UTC

NURFARAHANI BINTI JUFRI (2022736677)
ALEAYA SYUHADA BINTI AZUAN (2022736643)
NUR ELLYSHA SHAZIERA BINTI FAIZUL (2022736633)
NUR ARISYA AWANIS BINTI MOHD SHAHRIN (2022997027)
NURFARAHIN HANANI BINTI ABDUL MUHAIMIN (2022736879)
NUR YASMIN NABILAH BINTI MOHAMMAD NIZAM (2022748551)

STRATEGIC RECOMMENDATONS: NAZIFI NASRI

2024-01-10 16:09:45 UTC

NURFARAHANI BINTI JUFRI (2022736677)
NUR ARISYA AWANIS BINTI MOHD SHAHRIN (2022997027)
NURFARAHIN HANANI BINTI ABDUL MUHAIMIN (2022736879)
ALEAYA SYUHADA BINTI AZUAN (2022736643)
NUR ELLYSHA SHAZIERA BINTI FAIZUL (2022736633)
NUR YASMIN NABILAH BINTI MOHAMMAD NIZAM (2022748551)

PRESENTATION SLIDES: NAZIFI NASRI

2024-01-10 16:17:44 UTC

NURFARAHANI BINTI JUFRI (2022736677)
NUR ARISYA AWANIS BINTI MOHD SHAHRIN (2022997027)
NURFARAHIN HANANI BINTI ABDUL MUHAIMIN (2022736879)
ALEAYA SYUHADA BINTI AZUAN (2022736643)
NUR ELLYSHA SHAZIERA BINTI FAIZUL (2022736633)
NUR YASMIN NABILAH BINTI MOHAMMAD NIZAM (2022748551)

STRATEGIC RECOMMENDATION: GUZEL

2022997277_ — 2024-01-12 01:03:26 UTC

GROUP ASSIGNMENT 2: STRATEGIC RECOMMENDATION

Nurin Alia Natasha binti Hidayat Fitri (2022997277)
Sharifah Umaira Wafa binti Syed Fairuz Wafa (2022997051)
Sofea Aneesa binti Aidi (2022736767)
Wan Natasya Alya binti Badorhisyam (2022750735)
Haziq Daniel bin Rahim (2022786775)

STRATEGIC RECOMMENDATIONS HYGR

2024-01-13 17:59:28 UTC

AFIFAH DAYANA BINTI MOHD HAIZAL (2022736923)
AINUR AZIZAH BINTI MAT AZAM (2022737013)
AMIRA HAZIQAH BINTI AZIZIHISHAM (2022765527)
MUHAMMAD WAFEEQ BIN MOHAMAD AZHAR (2022736789)
MUHAMMAD HAQIM BIN ABDUL AZIZ (2022765457)

PRESENTATION SLIDES : HYGR

2024-01-13 18:03:35 UTC

AFIFAH DAYANA BINTI MOHD HAIZAL (2022736923)
AINUR AZIZAH BINTI MAT AZAM (2022737013)
AMIRA HAZIQAH BINTI AZIZIHISHAM (2022765527)
MUHAMMAD WAFEEQ BIN MOHAMAD AZHAR (2022736789)
MUHAMMAD HAQIM BIN ABDUL AZIZ (2022765457)

CARRY MARK

svffian — 2024-01-24 11:40:18 UTC