2. Why might advertisers want adverts that work in this way? It is direct and allows a more personal touch to advertising e.g rather than just still poster for Calvin Klein aimed at just men. It'll pander to a woman's preference in a second e.g. Hair Products.

3. What might be the ethical or legal problems involved? Stereotyping all women as only enjoying Hair, Jewellery, and Clothing choices will cause problems in people's views and ideals. Another is facial recognition, it removes that persons rights if it is your face and id saved to a database.

- EGO, the ego develops from the id and ensures that the impulses of the id can be expressed in a manner acceptable in the real world. It is active in the unconscious, conscious and preconsciousness.
- SUPEREGO, this holds all moral standards gathered from background, begins to emerge around the age of 5 and helps provide guidance in judgement.

- Thanatos/Eros = Death Instincts and Life Instincts.

THANATOS = Sigmund Freud proposed that the death instincts were an extension of that compulsion wherein all living organisms have an instinctive "pressure toward death" which stands in stark contrast to the instinct to survive, procreate, and satisfy desires.

EROS = Sexual instincts, the life instincts are those which deal with basic survival, pleasure, and reproduction. These instincts are essential for sustaining the life of the individual as well as the continuation of the species. While we tend to think of life instincts in term of sexual procreation, these drives also include such things as thirst, hunger, and pain avoidance. The energy created by the life instincts is known as libido.

LEVIS FLAT ERIC JINGLES AND MUSIC:

(Catchy Beats and a bizarre character to sell)

JOHN LEWIS 2011 CHRISTMAS:

(Nostalgia - John Lewis Sell a Feeling.)

TYPE OF PEOPLE IN ADVERTS

ESTEEM:
Respect and Admiration.

LOVE/BELONGING:
Great Interest or Pleasure and Be Participant/a member to a group.

SAFETY:
Protection from harm or Danger.

PHYSIOLOGICAL:
Biological Need e.g. Food, Drink, Sex, Relief from Pain.

However Advertisers sell products above as a Esteem, Love/Belonging or Self Actualisation instead of just based on Need or Security.

Originally this was just a psychology Study and over time began to slip into media advertising.

(Ads aren't payed by the programme but the ads)

- Subliminal Message = It relates drinking coke to Summer by playing summer beach sound effects before a drinking coke sound effect. It's like an anchorage in your mind, connecting Coke to Summer some how just because the ad wants you to. It reminds me of classical conditioning, where if you blew a whistle enough times and gave a dog a treat, he would associate that whistle to food and come even if there was no food.

TITLE:‘Industry Guide to the Codes and Conventions of Advertising’

MUST INCLUDE: 
- Images which can be used in a print or web based magazine article. 

- Detailed analysis and evaluation of examples of advertisements from three different media sectors aimed at different target audiences across each different media sectors.
 

MUST EVALUATE: 

* how to classify target audiences for advertisements
* how advertisements are distributed to and consumed by the audience 
* The use of codes and conventions within advertisements 
* how advertisements use persuasive techniques (e.g. pathos, logos, ethos) to appeal to the target audience 
* how advertisements use form (e.g. standalone, campaign) and style to appeal to the target audience You must make reference to ‘Gunn’s 12 advertisement types’ within your article and provide suitable illustrative examples throughout.

B) Identify the distinction criteria:
* Evaluate how advertisement types and persuasive techniques are applied to appeal to different target audiences across different media sectors.

C) Identify the assignment deadline: 22nd November

D) Set yourself a target for achievement on ProPortal including at least 3 waypoints and dates

LINK TO RESOURCE:
https://www.slideshare.net/velungu/donald-gunns-12-advertising-types