Social Media Research Scavenger Hunt #1 by Denny Ueda https://padlet.com/dennyueda/8k4vp80paqao Denny Ueda / Mitchell Tuckey / Bentley Vass / Isaac Bauman en-us 2017-05-31 22:13:10 UTC 2017-06-01 14:33:30 UTC hello@padlet.com The High Stakes Of Craft Beer Marketing by Paul Talbot and published by Forbes.com dennyueda https://padlet.com/dennyueda/8k4vp80paqao/wish/174718478
The article approach how craft brewers focused on growth implement and execute an effective marketing strategy and how unfold without diluting authenticity and tarnishing consumer relationships. One idea exposed was that consumers should be bringed into the brewery marketing and making them feel like they are organically discovering your beers.

This article is relevant to the social media plan because it gives a whole ideia of how important, almost fundamental, social midia is to craft breweries, and also some golden tips, as for example the storytelling and also the conception of smaller-scale, hand-crafted appreciation of the market consumers.

Regarding credibility, this is a strong article. The author is president of Southport Harbor, a copywriting and marketing strategy boutique based in California. And the publisher, Forbes, is know as a traditional American magazine, founded in 1917, however it’s a global media company, focusing on business, technology, entrepreneurship and leadership.]]> 2017-05-31 23:41:42 UTC https://padlet.com/dennyueda/8k4vp80paqao/wish/174718478 6 Must-Do's for Effective Social Media Marketing by Jonathan Long and published by Entrepreneur.com dennyueda https://padlet.com/dennyueda/8k4vp80paqao/wish/174806426
The article brings base leassons to turn social media an ally to your business and the (future) customers. A very valuable tip is to learn to listen to your audience, because it can (and will) provide you with valuable information. Another advice is to use automation for consistency, but try to avoid use it as robot. 
The companies have to engage their followers, allowing to uncover problems/issues that other customers might be experiencing as well, in this way the company is creating happy brand supporters, and eventually converting into (more) sales.
As important as how act in social media is how many plataforms new brands should start. The ideia is to be focus on,  therefore, with two or three social media platforms is a good begin. This focus will also help to track and measure the results.
 
The relevance of this article is very high as show principles of the use of social media as powerful tool to create and increase a fear, real and direct dialogue between the company and the audience.

About credibility, it’s a very valuble article. The author is the founder of Market Domination Media. And the publisher, Entrepreneur, is an American magazine and website, with first publication dated in 1977. It's also publish under license internationally in Mexico, Russia, India, Hungary, the Philippines, South Africa, and others.
]]> 2017-06-01 13:14:49 UTC https://padlet.com/dennyueda/8k4vp80paqao/wish/174806426 3 Beer Brands Brewing Great Social Media Campaigns By Tessa Wegert Published by Contently tuckeymr https://padlet.com/dennyueda/8k4vp80paqao/wish/174807366 This article looks at the social media campaigns of New Belgium, Dos Equis, and Great Lakes Brewing Company. They state that the media campaigns of these companies have been very successful in standing out in a competitive market place. It looks at how these companies use different social media platforms and keep their marketing new and interesting to consumers.

The article shows a good example from New Belgium of how they are try to stay socially responsible in their marketing, by using social media to show the brewery daily life instead of promoting new products. Since some social media platforms do not allow for age gating. The look at Dos Equis and Great Lakes Brewing Company revealed the importance of keeping marketing new. The change of the "Most Interesting Man in the World" campaign and Great Lakes' updating the labels, they made the process transparent in what they were doing and people responded positively to that marketing.

This article is published on contently.com which is a contents strategist software website. They are trying to push for the important of social media and proper management, because it directly relates to their product. The article is written by a freelance journalist and former media content strategist. She uses primary interviews and opinions from the industry more to show the importance and does not directly push the product.]]> 2017-06-01 13:19:54 UTC https://padlet.com/dennyueda/8k4vp80paqao/wish/174807366 Craft Beer in the Age of Social Media by Mark Judson. Published by Voidlive.com isaac_bauman https://padlet.com/dennyueda/8k4vp80paqao/wish/174807882 The focus of this article is on comparing the marketing strategies of the big guys (Anheuser-Busch, InBev) to that of the smaller players; in this case New Belgium. Clearly, a giant like InBev won't bat an eye when it comes to investing in marketing because they have the budget for it. The smaller guys, like New Belgium, are finding creative new ways to engage their consumers and the big guys are taking notice. 

The real take away for me in this article is how the underdog can reach the consumer without wads of cash and huge marketing campaigns. Budweiser's facebook page seems to revolve around there logo, and brand, with some sort of party in the background. New Belgium, on the other hand, opted for a more personable approach. There pictures might not look as 'slick' but tend to revolve around the people and there experiences. 

I think quite simply this article gets at the heart of the matter. To say InBev is losing shares and ramping up there social media campaign is obvious. The stats pertaining to the growth of the craft beer market are linked through the Brewers Association, also reliable. In terms of explaining the growth of craft breweries, it can be due to a wide variety of reasons, but for the purpose of this article its focused at the craft breweries objective at being more relatable, community-oriented, and engaging. I think that is definitely the case, even locally, when I see breweries starting out they tend to thrive when they actively engage in there community and social media followers. ]]> 2017-06-01 13:22:39 UTC https://padlet.com/dennyueda/8k4vp80paqao/wish/174807882