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      <description>Mooch</description>
      <language>en-us</language>
      <pubDate>2022-06-07 13:19:40 UTC</pubDate>
      <lastBuildDate>2022-08-12 16:47:49 UTC</lastBuildDate>
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      <item>
         <title>Social media shopping (pg 65 – 71) </title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217331072</link>
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         <pubDate>2022-06-10 09:42:58 UTC</pubDate>
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      <item>
         <title>Pg 39 &quot;a survey done in Britain found that one in three young women consider clothes “old” after wearing them once or twice” </title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217331675</link>
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         <pubDate>2022-06-10 09:44:01 UTC</pubDate>
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         <title></title>
         <author>alicemartin11</author>
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         <pubDate>2022-06-10 09:44:41 UTC</pubDate>
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         <title></title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217332407</link>
         <description><![CDATA[]]></description>
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         <pubDate>2022-06-10 09:45:09 UTC</pubDate>
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      <item>
         <title>Fashion Rental Research Paper</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217334048</link>
         <description><![CDATA[<ul><li>"consumers are more likely to engage in sustainable consumption practices if barriers are perceived as being low and the relative effort of searching for these products is minimal". -p2&nbsp;</li><li>“To normalise fashion rental with consumers, these models must meet consumer needs.” - what are these consumer needs?&nbsp;</li></ul><div><br></div>]]></description>
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         <pubDate>2022-06-10 09:47:19 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217334048</guid>
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      <item>
         <title>Technology Acceptance Model</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217335036</link>
         <description><![CDATA[<div>Explores the likelihood of people engaging in technology to perform a task. A theory which will be useful for app analysis&nbsp;</div>]]></description>
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         <pubDate>2022-06-10 09:48:57 UTC</pubDate>
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      <item>
         <title>Brand Equity Model</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217335622</link>
         <description><![CDATA[<div>Gives an order and framework of how to build brand equity&nbsp;</div>]]></description>
         <enclosure url="https://www.mindtools.com/pages/article/keller-brand-equity-model.htm" />
         <pubDate>2022-06-10 09:49:29 UTC</pubDate>
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      <item>
         <title>Drapers on Gen Z (2022)</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217336605</link>
         <description><![CDATA[<ul><li>(22.2%) of all Gen Z and millennial shoppers surveyed want more rental and resale services from fashion brands and retailers, pointing to clear opportunities for fashion companies to develop these parts of their businesses.&nbsp;</li><li><strong>In 2022, 13.6% have rented and would do so again, up from 11.2% last year. The number of people who have not rented yet but would consider it has grown from 28% to 37.2% year on year.</strong>&nbsp;</li><li><strong>31% of Gen Z has said they would not tried it but would like to</strong>&nbsp;</li></ul><div><br></div>]]></description>
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         <pubDate>2022-06-10 09:50:54 UTC</pubDate>
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      <item>
         <title>GlobalData on Fashion Rental (Consumer views August 2019)</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217339577</link>
         <description><![CDATA[<div>The UK rental market value is expected to reach £2.3 billion by 2029, a stark increase compared to the estimated £400 million in 2019<br><br>"Only 17.6% of UK consumers are willing to rent clothing &amp; accessories Few consumers are ready to rent fashion items yet, so the fashion rental market currently poses little threat to conventional clothing retailers. Occasionwear is the most popular type of clothing &amp; accessories consumers would be willing to rent due to the higher price points of items and limited occasions to wear outfits to. Occasionwear is well suited to rental platforms due to the focus on designer clothes and items can be rented for a short period of time, lowering the cost."</div>]]></description>
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         <pubDate>2022-06-10 09:55:16 UTC</pubDate>
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         <title></title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217339645</link>
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         <pubDate>2022-06-10 09:55:24 UTC</pubDate>
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      <item>
         <title></title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217339919</link>
         <description><![CDATA[]]></description>
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         <pubDate>2022-06-10 09:55:49 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217339919</guid>
      </item>
      <item>
         <title>Rent The Runway on Fashion Rental </title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217340806</link>
         <description><![CDATA[<div>"Extending the life of clothes by an extra nine months reduces its carbon, water, and waste footprint by around 20-30% each, and cuts the cost in resources used to supply, launder and dispose of clothing by 20% (<a href="https://www.globalfashionagenda.com/publications-and-policy/pulse-of-the-industry/">source</a>)."</div>]]></description>
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         <pubDate>2022-06-10 09:57:11 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217340806</guid>
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      <item>
         <title>Statista apparel rental figures</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217444245</link>
         <description><![CDATA[<div>https://www.statista.com/statistics/1195613/rental-apparel-market-revenue-worldwide/<br><br>"The revenue of the rental apparel market worldwide was expected to increase to approximately seven and a half billion U.S. dollars by 2026."<br>Statista. (2019). <em>Rental apparel revenue worldwide 2026 | Statista</em>. [online] Available at: https://www.statista.com/statistics/1195613/rental-apparel-market-revenue-worldwide/ [Accessed 10 Jun. 2022].<br><br></div><div>‌</div>]]></description>
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         <pubDate>2022-06-10 12:27:38 UTC</pubDate>
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      <item>
         <title>Gen Z &amp; Social Media research paper</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217454430</link>
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         <pubDate>2022-06-10 12:39:00 UTC</pubDate>
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      <item>
         <title>Social Media Commerce</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217457530</link>
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         <pubDate>2022-06-10 12:42:32 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217457530</guid>
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      <item>
         <title>The rise of social media shopping</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2217461160</link>
         <description><![CDATA[<div>"82% of responders have discovered a product on social<br>media and purchased it directly on their phone"<br>"97% of Gen Z consumers use social media as their top<br>source of shopping inspiration"<br>"The number of US social commerce buyers accelerated<br>25.2% to 80.1 million in 2020 and is anticipated to<br>increase to 96 million in 2022"</div>]]></description>
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         <pubDate>2022-06-10 12:46:30 UTC</pubDate>
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      <item>
         <title>VALS</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220646848</link>
         <description><![CDATA[<div>Where would the Mooch customer fall in this framework?</div>]]></description>
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         <pubDate>2022-06-14 10:40:49 UTC</pubDate>
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      <item>
         <title>Maslow&#39;s Hierarchy of Needs</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220647282</link>
         <description><![CDATA[]]></description>
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         <pubDate>2022-06-14 10:41:18 UTC</pubDate>
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      <item>
         <title>Ansoff Matrix</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220647617</link>
         <description><![CDATA[]]></description>
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         <pubDate>2022-06-14 10:41:37 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220647617</guid>
      </item>
      <item>
         <title>Kapferers Identity Prism</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220648108</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://howbrandsarebuilt.com/blog/2018/12/21/the-brand-identity-prism-and-how-it-works/" />
         <pubDate>2022-06-14 10:42:14 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220648108</guid>
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      <item>
         <title>Innovation Adoption Model</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220648908</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.qualitylogoproducts.com/blog/innovation-adoption-curve/" />
         <pubDate>2022-06-14 10:43:21 UTC</pubDate>
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      <item>
         <title>EKB model</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220680752</link>
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         <pubDate>2022-06-14 11:26:15 UTC</pubDate>
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      <item>
         <title>PESO Model</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220687666</link>
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         <pubDate>2022-06-14 11:35:27 UTC</pubDate>
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      <item>
         <title>RABOSTIC Planning model</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220687960</link>
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         <pubDate>2022-06-14 11:35:51 UTC</pubDate>
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      <item>
         <title>Consumer decision making process</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220688223</link>
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         <pubDate>2022-06-14 11:36:15 UTC</pubDate>
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      <item>
         <title>Marketing Environment</title>
         <author>alicemartin11</author>
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         <pubDate>2022-06-14 11:36:37 UTC</pubDate>
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      <item>
         <title>Porters Five Forces</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220688812</link>
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         <pubDate>2022-06-14 11:37:08 UTC</pubDate>
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         <title>Stakeholder Mapping</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2220689221</link>
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         <pubDate>2022-06-14 11:37:45 UTC</pubDate>
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         <title>Critical Path</title>
         <author>alicemartin11</author>
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      <item>
         <title>Personal SWOT</title>
         <author>alicemartin11</author>
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      <item>
         <title>Survey Questions</title>
         <author>alicemartin11</author>
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         <pubDate>2022-06-21 15:28:00 UTC</pubDate>
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      <item>
         <title>Summary of survey answers</title>
         <author>alicemartin11</author>
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         <pubDate>2022-06-21 15:28:11 UTC</pubDate>
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      <item>
         <title>&quot;The 400 consumers we surveyed overwhelmingly use apps with the intent to shop and purchase, with 74% of respondents claiming that was the most-used feature.&quot;</title>
         <author>alicemartin11</author>
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         <description><![CDATA[]]></description>
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         <pubDate>2022-06-21 15:28:41 UTC</pubDate>
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         <title></title>
         <author>alicemartin11</author>
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         <pubDate>2022-06-21 15:28:55 UTC</pubDate>
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      <item>
         <title>Business Plan Overview Template</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228963389</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1725552911/ace56a509711268b3005f754b821c79e/FIllable_One_Page_Business_Template.pdf" />
         <pubDate>2022-06-23 14:52:21 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228963389</guid>
      </item>
      <item>
         <title>App costing</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228975387</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.businessofapps.com/app-developers/uk/#:~:text=The%20UK%20has%20some%20of,app%20can%20reach%20%C2%A342%2C000." />
         <pubDate>2022-06-23 15:08:08 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228975387</guid>
      </item>
      <item>
         <title>App costing - UK 2022</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228976898</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://makeanapplike.com/app-development-cost-uk/" />
         <pubDate>2022-06-23 15:09:58 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228976898</guid>
      </item>
      <item>
         <title>App Timeline</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228978421</link>
         <description><![CDATA[<div>"It will usually take 3 to 4 months to successfully develop an app that is ready for public release."</div>]]></description>
         <enclosure url="https://www.applicoinc.com/blog/long-take-build-ios-android-mobile-app/" />
         <pubDate>2022-06-23 15:12:11 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228978421</guid>
      </item>
      <item>
         <title>Revenue - percentage cut</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228984199</link>
         <description><![CDATA[<div>eBay takes 12.8% https://www.ebay.co.uk/help/selling/fees-credits-invoices/fees-private-sellers?id=4822<br>Vinted takes 5% https://productmint.com/the-vinted-business-model-how-does-vinted-work-make-money/<br>Depop takes 10% https://selleraider.com/depop-fees/<br>By Rotation takes 15% https://byrotation.com/terms&nbsp;<br>HURR takes 15% https://www.hurrcollective.com/terms-of-service<br><br></div>]]></description>
         <enclosure url="https://byrotation.com/terms" />
         <pubDate>2022-06-23 15:20:10 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228984199</guid>
      </item>
      <item>
         <title>Rent the Runway Case Study</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228984347</link>
         <description><![CDATA[<div>"Rent the Runway reported $203.3 million in sales for 2021, up 29 percent from the previous year"<br><br></div>]]></description>
         <enclosure url="https://www.businessoffashion.com/articles/retail/rent-the-runways-long-road-ahead-to-profitability/" />
         <pubDate>2022-06-23 15:20:23 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228984347</guid>
      </item>
      <item>
         <title>Gen Z in the UK</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228987486</link>
         <description><![CDATA[<div>In 2020 there were roughly&nbsp;12.7million generation Zs living in the UK</div>]]></description>
         <enclosure url="https://www.statista.com/statistics/528577/uk-population-by-generation/" />
         <pubDate>2022-06-23 15:24:39 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228987486</guid>
      </item>
      <item>
         <title>By Rotation case study</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228988630</link>
         <description><![CDATA[<div>"Since launching in October 2019, the platform now boasts over 150,000 users and allows the people renting to set the price of each item per day, along with the rental period"</div>]]></description>
         <enclosure url="https://ellenmacarthurfoundation.org/circular-examples/by-rotation#:~:text=Since%20launching%20in%20October%202019,along%20with%20the%20rental%20period." />
         <pubDate>2022-06-23 15:26:09 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228988630</guid>
      </item>
      <item>
         <title>Lifespan of clothes</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228990192</link>
         <description><![CDATA[<div>"The average lifespan of a high street garment is just 7 wears" - 2017 is this worse now?</div>]]></description>
         <enclosure url="https://fashionunited.uk/news/fashion/loose-threads-the-shrinking-lifespan-of-high-street-fashion/2016081821460" />
         <pubDate>2022-06-23 15:28:25 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2228990192</guid>
      </item>
      <item>
         <title>Social Media Ad Revenue</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229040353</link>
         <description><![CDATA[<div>"<strong>Social media will account for </strong><a href="https://hootsuite.widen.net/s/gqprmtzq6g/digital-2022-global-overview-report"><strong>33% of all digital advertising spending</strong></a><strong> in 2022</strong></div><div>And annual advertising spends on social media will top <a href="https://hootsuite.widen.net/s/gqprmtzq6g/digital-2022-global-overview-report">$134 billion in 2022</a>, an increase of over 17% YOY (that’s an additional $23 billion!)"<br><br></div>]]></description>
         <enclosure url="https://blog.hootsuite.com/social-media-advertising-stats/#:~:text=Social%20media%20will%20account%20for,an%20additional%20%2423%20billion!)" />
         <pubDate>2022-06-23 16:43:43 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229040353</guid>
      </item>
      <item>
         <title>BBC on Fashion Waste</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229040919</link>
         <description><![CDATA[<div>"an estimated <a href="https://globalfashionagenda.com/wp-content/uploads/2017/05/Pulse-of-the-Fashion-Industry_2017.pdf"><strong>92 million tonnes of textiles waste</strong></a> is created each year and the equivalent to a <a href="https://www.ellenmacarthurfoundation.org/news/one-garbage-truck-of-textiles-wasted-every-second-report-creates-vision-for-change"><strong>rubbish truck full of clothes</strong></a> ends up on landfill sites every second"</div>]]></description>
         <enclosure url="https://www.bbc.com/future/article/20200710-why-clothes-are-so-hard-to-recycle" />
         <pubDate>2022-06-23 16:44:45 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229040919</guid>
      </item>
      <item>
         <title>Instagram Ad Revenue</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229041910</link>
         <description><![CDATA[<div>"In 2019, more than 98% of all Facebook revenue came from advertising. For the full year, it collected $69.7 billion in advertising fees, and a hefty portion of this income came directly from Instagram."</div>]]></description>
         <enclosure url="https://www.investopedia.com/articles/personal-finance/030915/how-instagram-makes-money.asp#:~:text=Instagram%20and%20Facebook&amp;text=For%20the%20full%20year%2C%20it,exceeds%20that%20of%20its%20parent." />
         <pubDate>2022-06-23 16:46:19 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229041910</guid>
      </item>
      <item>
         <title>Deloitte survey</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229770414</link>
         <description><![CDATA[<div>pg 22 - climate change remains the main concern for generation Z</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1725552911/8d91ddc91558f2800f0224c7289bcc56/2021_deloitte_global_millennial_survey_report.pdf" />
         <pubDate>2022-06-24 12:19:41 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229770414</guid>
      </item>
      <item>
         <title>Social commerce UK figures</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229771690</link>
         <description><![CDATA[<div>"Social commerce industry in United Kingdom is expected to grow by 37.5% on annual basis to reach US$21, 133.9 million in 2022.<br>The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 32.0% during 2022-2028. The social commerce GMV in the country will increase from US$21, 133.9 million in 2022 to reach US$1, 07, 135.6 million by 2028."</div>]]></description>
         <enclosure url="https://www.businesswire.com/news/home/20220503006107/en/United-Kingdom-Social-Commerce-Market-Report-2022-Market-is-Expected-to-Grow-by-37.5-to-Reach-21.13-Billion-in-2022---Forecast-to-2028---ResearchAndMarkets.com" />
         <pubDate>2022-06-24 12:21:39 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229771690</guid>
      </item>
      <item>
         <title>Wearing items once</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229862547</link>
         <description><![CDATA[<div>"37 per cent of young people aged 16-24 would be embarrassed to wear an outfit to a special occasion such as a wedding more than once"</div>]]></description>
         <enclosure url="https://www.barnardos.org.uk/news/barnardos-calls-people-think-pre-loved-buying-new-clothes" />
         <pubDate>2022-06-24 14:27:20 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229862547</guid>
      </item>
      <item>
         <title>VICE survey on single wear clothes</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229863579</link>
         <description><![CDATA[<div>"This was reflected in a survey VICE UK conducted of our <a href="https://www.vice.com/en_uk/topic/snapchat">Snapchat</a> users, who mainly fall within the 18 to 24-year-old age range. Of the 9,549 people asked, "Do you ever buy an item and wear it once before chucking it out?" 23 percent of respondents said yes, while 8 percent of 11,137 respondents said they buy more than ten items a month from online fast fashion retailers."</div>]]></description>
         <enclosure url="https://www.vice.com/en/article/4agq33/fast-fashion-vice-uk-survey-young-people" />
         <pubDate>2022-06-24 14:29:06 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229863579</guid>
      </item>
      <item>
         <title>Report: A new future</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229866839</link>
         <description><![CDATA[<div>Pages 18-21 - core findings including excellent information and diagrams</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1725552911/ed4992fc86adb186f2e03e281d96bce6/A_New_Textiles_Economy___Full_Report___Updated_1_12_17.pdf" />
         <pubDate>2022-06-24 14:34:00 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229866839</guid>
      </item>
      <item>
         <title>Quotes from &#39;Overdressed&#39; book</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229869439</link>
         <description><![CDATA[<div>Insert here</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-06-24 14:37:08 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2229869439</guid>
      </item>
      <item>
         <title>The True Cost</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2231502000</link>
         <description><![CDATA[<div>"Today we purchase over 80 billion pieces of new clothing each year. That's 400% more than the amount we bought just two decades ago." pg 29<br>"The average American throws away 82 pounds of textile waste each year. Adding up to more than 11 million tons of textile waste from the US alone. Most of this waste is non-biodegradable. Meaning it sits in landfills for 200 years or more, while releasing harmful gases into the air." pg 31-32<br>"It turns out that only about 10% of the clothes that we donate actually get sold in local thrift stores." pg 32<br>"Fashion today is the #2 most polluting industry on earth, second only to the oil industry." pg 42</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1725552911/07a9b9f0ec2c8130dd1835a9332fcc5d/The_True_Cost_transcript.pdf" />
         <pubDate>2022-06-27 14:12:15 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2231502000</guid>
      </item>
      <item>
         <title>UK Fashion Disposal</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2232386086</link>
         <description><![CDATA[<div>"An estimated <strong>£140m </strong>worth of clothing is sent to UK landfill each year"</div>]]></description>
         <enclosure url="https://wrap.org.uk/taking-action/textiles" />
         <pubDate>2022-06-28 11:33:04 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2232386086</guid>
      </item>
      <item>
         <title>Focus Group Questions</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2232435370</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1725552911/b68236802991a269c8e5351f02bf8a33/Focus_Group_Questions.docx" />
         <pubDate>2022-06-28 12:49:46 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2232435370</guid>
      </item>
      <item>
         <title>Focus group transcription</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2232435596</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1725552911/cd2b8d2f8cd6ef2169fd6f79267914de/Focus_Group_Transcription.docx" />
         <pubDate>2022-06-28 12:50:02 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2232435596</guid>
      </item>
      <item>
         <title>Falmouth Study Hub</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2232451912</link>
         <description><![CDATA[<div>Useful for resources on how to reference etc</div>]]></description>
         <enclosure url="https://studyhub.fxplus.ac.uk/" />
         <pubDate>2022-06-28 13:11:15 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2232451912</guid>
      </item>
      <item>
         <title>Module Guide/LOs</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2233483137</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1725552911/838f9df3740956c13731bfba08cbce7e/2022_FMP_Module_Guide_v3.docx" />
         <pubDate>2022-06-29 14:59:31 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2233483137</guid>
      </item>
      <item>
         <title>Why apps are beneficial</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238832186</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://pestleanalysis.com/why-your-brand-needs-an-app/" />
         <pubDate>2022-07-07 09:05:22 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238832186</guid>
      </item>
      <item>
         <title>Inflation predictions</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238835555</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.bankofengland.co.uk/knowledgebank/will-inflation-in-the-uk-keep-rising" />
         <pubDate>2022-07-07 09:10:57 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238835555</guid>
      </item>
      <item>
         <title>Attitudes to climate change</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238835673</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.theguardian.com/environment/2021/sep/14/four-in-10-young-people-fear-having-children-due-to-climate-crisis" />
         <pubDate>2022-07-07 09:11:13 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238835673</guid>
      </item>
      <item>
         <title></title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836182</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://byrotation.com/" />
         <pubDate>2022-07-07 09:12:06 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836182</guid>
      </item>
      <item>
         <title></title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836372</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.hurrcollective.com/" />
         <pubDate>2022-07-07 09:12:32 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836372</guid>
      </item>
      <item>
         <title></title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836494</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.rotaro.co.uk/" />
         <pubDate>2022-07-07 09:12:43 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836494</guid>
      </item>
      <item>
         <title></title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836727</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.hirestreetuk.com/" />
         <pubDate>2022-07-07 09:13:08 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836727</guid>
      </item>
      <item>
         <title></title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836819</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.mywardrobehq.com/" />
         <pubDate>2022-07-07 09:13:22 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238836819</guid>
      </item>
      <item>
         <title>Gen Z and apps</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238839093</link>
         <description><![CDATA[<div>"<a href="https://glukoze.com/retail-generation-z.PDF">75% of Gen Zers</a> selected their smartphones as their device of choice"<br>"Since they consume the most online media, app designs should allow them to quickly access digital content. Apps on mobile devices should be easy to navigate even with just one hand."<br>"Gen Zers account for <a href="https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2018/02/22/13-strategies-for-marketing-to-generation-z/?sh=3048af731c37">almost 40%</a> of mobile users"</div>]]></description>
         <enclosure url="https://www.forbes.com/sites/forbestechcouncil/2022/01/12/understanding-the-differences-in-mobile-app-use-across-generations/?sh=4af15faf1d18" />
         <pubDate>2022-07-07 09:17:46 UTC</pubDate>
         <guid>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238839093</guid>
      </item>
      <item>
         <title>Great paper on the environmental impact of fashion waste</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2238852475</link>
         <description><![CDATA[<div>"if the active life of clothes is extended by nine months, it would potentially result in 27 percent carbon saving, 33 percent water saving, 22 percent waste saving, and 22 percent resource cost saving (£2 billion)"<br>"Eco-efficiency is gained, when either the input of environmental resources results in more product-uses, or when a certain number of product used is realized with a lower environmental burden (e.g. <a href="https://www.emerald.com/insight/content/doi/10.1108/JFMM-09-2016-0086/full/html#ref032">Hinterberger <em>et al.</em>, 1997</a>). - </div><div>Hinterberger, F., Luks, F. and Schmidt-Bleek, F. (1997), “Material flows vs. ‘Natural capital’”, Ecological Economics, Vol. 23 No. 1, pp. 1-14."</div>]]></description>
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         <pubDate>2022-07-07 09:44:06 UTC</pubDate>
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         <title>Environmental benefits of reusing clothes</title>
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         <description><![CDATA[<div>"Based on the survey result and the methodology applied, the purchase of 100 second-hand garments would save between 60 and 85 new garments dependent of the place of reuse."<br>"The reduction of impacts resulting from collecting 100 garments for reuse range from 14% decrease of global warming for the cotton T-shirt to 45% reduction of human toxicity for the polyester/cotton trousers."</div>]]></description>
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         <pubDate>2022-07-07 09:57:11 UTC</pubDate>
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         <title>McKinsey survey on sustainability</title>
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         <title>Consumer perception of sustainable fashion</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2239670959</link>
         <description><![CDATA[<div>"The current gap between consumer attitude and<br>real-life actions can be reduced if sustainable clothes fulfill the needs of consumers, as well<br>as by educating them on the topic of sustainability in fashion" - pg 3</div>]]></description>
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         <title>KPMG Survey sustainable fashion</title>
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         <title></title>
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         <title></title>
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         <pubDate>2022-07-08 09:32:37 UTC</pubDate>
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         <title>V&amp;A article: the dark side of fashion</title>
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         <pubDate>2022-07-13 08:33:09 UTC</pubDate>
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      <item>
         <title>Bloomberg article: fashion&#39;s environmental impact</title>
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      <item>
         <title>Material decomposition</title>
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         <pubDate>2022-07-13 08:45:55 UTC</pubDate>
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         <title>Fashion rental and Gen Z</title>
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         <pubDate>2022-07-18 12:34:51 UTC</pubDate>
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         <title>Good graphics for rental</title>
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         <pubDate>2022-07-23 09:28:19 UTC</pubDate>
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         <title>Gen Z - Deloitte</title>
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         <title>The State of Influencer Marketing</title>
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         <pubDate>2022-07-27 12:03:33 UTC</pubDate>
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      <item>
         <title>Mobile App Legislation</title>
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         <pubDate>2022-07-27 12:05:45 UTC</pubDate>
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      <item>
         <title>Social media Legislation</title>
         <author>alicemartin11</author>
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      <item>
         <title>PM resigns - affect on UK businesses</title>
         <author>alicemartin11</author>
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      <item>
         <title>Cost of Living crisis Explained</title>
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         <pubDate>2022-07-27 12:07:53 UTC</pubDate>
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      <item>
         <title>Eco-anxiety</title>
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         <pubDate>2022-07-27 12:08:28 UTC</pubDate>
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      <item>
         <title>Technology</title>
         <author>alicemartin11</author>
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      <item>
         <title>Mooch Advert</title>
         <author>alicemartin11</author>
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         <pubDate>2022-07-28 16:08:22 UTC</pubDate>
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      <item>
         <title>Government Audit: Fixing Fashion</title>
         <author>alicemartin11</author>
         <link>https://padlet.com/alicemartin11/8jtkkl31upyw57b4/wish/2251823722</link>
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         <pubDate>2022-07-29 16:38:23 UTC</pubDate>
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      <item>
         <title>Gen Z and Influencers</title>
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         <pubDate>2022-07-30 08:46:24 UTC</pubDate>
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      <item>
         <title>In-App Ad revenue calculator</title>
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      <item>
         <title>Gen Z Marketing Preferences</title>
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         <title>Marketing to Gen Z</title>
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         <title>Gen Z social media preferences </title>
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         <title>Search Engine Statistics</title>
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         <title>Completed PESTLE</title>
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         <title>Ethics form FRA</title>
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         <title>Ethics form Falmouth</title>
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