The article uses neutral and informative vocabulary. Both the heading and the content are intended to provide factual information, by providing the latest updates, locations of the spread, definitions of professional words, and possible causes. The article does not include quotes.

Photo choices.

The article starts with Attorney footage of LA looters and arson suspect arrest. The goal is to inform the audience about the robbery cases during the emergencies. The content is also filled with maps, indicating the fire's spread and evacuation places.

Selection of sources.

The primary source is Cal Fire ( California Department of Forestry and Fire Protection). Quotations are not provided.

Target audience.

Local people (residents), foreign or local researchers and journalists, environmental activists.

The article uses a "loud" vocabulary. "The perfect storm", "disaster", and "Will LA learn the lessons" - the heading starts with descriptive words that emphasize the need for action. It starts with a story and is full of quotations. The article calls for action by providing information on housing and land use, preparations, and defense.

Photo choices.

The outlet provides lots of live photos of the fire, the destroyed places, ruins, and firefighters in action, besides maps and graphics.

Selection of sources.

Experts, sociologists, representatives of the California Center for Sustainable Communities, residents, local photographers, and satellites.

Target audience.

Political figures, international organizations, environmental activists, and departments of climate change and sustainability. While it has a more "call for action" content, it can also be a choice of ordinary people, who want to stay up-to-date with the case.