Hafeezah Hidayah Binti Roslan by shasyaha

1. Social media fluency

shaidatulafzan — 2014-05-06 08:04:45 UTC

Although social media has been around for a number of years, many organizations have yet to make an appearance on these platforms. In today’s competitive business age, social media is a must to build an attractive brand and reach a larger market. GenY feels comfortable with social media and can help businesses grow through these platforms.

GenY grew up using social media and the Internet, so they’ll most likely be the ones who make the decisions, apply innovation and manage projects in the workplace. This is not just limited to social media, but all digital marketing. It just makes business sense.

GEN Y HAS A FEW SIGNIFICANT ADVANTAGES OVER THEIR PREDECESSORS:

shaidatulafzan — 2014-05-06 08:07:03 UTC

2. New networking tactics

shaidatulafzan — 2014-05-06 08:09:26 UTC

Networking is becoming easier, and Millenials have learned to branch beyond their business cards and get creative to reach influential people in their industry. You might reach out through a tweet, a LinkedIn message or even by writing a personal email to get the attention of the person you’re after.

Since GenY has had the advantage of growing up with this technology, they’ll most likely find online networking easier. There are also forums abundant with opportunities to network. And, of course, there’s the good old Google search. Type in a name or a topic of your interest, and away you go, straight to the “About” or “Contact” page.

3. Drive to learn and adapt

shaidatulafzan — 2014-05-07 03:13:42 UTC

Although Baby Boomers and GenX have been working in the corporate world for much longer and have a massive amount of expertise and knowledge, GenY does have an advantage in understanding more about the way the future will look and feel.