Mind-map Chapter 9 in P.o Marketing by Nguyen Tien Thanh K17 https://padlet.com/thanhnths171018/mindmapMarketing DEMO for Individual Assignment en-us 2022-10-15 11:17:56 UTC 2022-10-21 16:35:33 UTC hello@padlet.com https://padlet.net/icons/png/1f61b.png Chapter 9: New Product Development and Product Life-Cycle Strategies ..................................................................... thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341276408 2022-10-15 11:21:48 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341276408 New-Product Development thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341280996 2022-10-15 11:35:22 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341280996 Strategy thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341282378 2022-10-15 11:39:36 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341282378 Process thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341282644 2022-10-15 11:40:30 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341282644 Managing thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341282990 •Customer-centered
•Team-centered
•Systematic
]]> 2022-10-15 11:41:29 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341282990 Product Life-Cycle Strategies (PLC) thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341283243 - the course that a product’s sales and profits take over its lifetime.]]> 2022-10-15 11:42:20 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341283243 Additional Product and Service Considerations thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341283528 2022-10-15 11:43:09 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341283528 Acquisition: thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341284559 the buying... someone else’s product]]> 2022-10-15 11:45:52 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341284559 New product development: thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341285232 From original, improvements, modifications, and new brands ]]> 2022-10-15 11:47:37 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341285232 Includes 8 steps: thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341295662
  • Idea Generation
  • Idea Screening
  • Concept development and Testing
  • Marketing strategy development
  • Business analysis
  • Product development
  • Test marketing
  • Commercialization

]]> 2022-10-15 12:14:30 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341295662 Idea Generation thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341296438 is the systematic search for new product ideas.]]> 2022-10-15 12:16:26 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341296438 Internal thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341298724 company’s own formal research and development, management and staff, and intrapreneurial programs]]> 2022-10-15 12:22:46 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341298724 External thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341298890 sources outside the company such as customers, competitors, distributors, suppliers, and outside design firms]]> 2022-10-15 12:23:12 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341298890 Idea Screening thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341402780 reviewing new-product ideas in order to drop poor ]]> 2022-10-15 15:48:03 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341402780 Concept development and Testing thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341404442 2022-10-15 15:51:09 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341404442 Product idea thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341423500 is an idea for a possible product ]]> 2022-10-15 16:30:51 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341423500 Product concept thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341423588 a detailed version of the idea stated in meaningful]]> 2022-10-15 16:31:05 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341423588 Product image thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341423659 an actual or potential product.]]> 2022-10-15 16:31:15 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341423659 Concept testing thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341423728 new-product concepts with groups of target consumers]]> 2022-10-15 16:31:24 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341423728 Marketing strategy development thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341433653  initial marketing strategy for introducing the product ]]> 2022-10-15 16:53:11 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341433653 3 parts thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341449218
Part 1:
•Description of the target market
•Product positioning, sales, market share, and profit goals
Part 2:
•Price distribution and budget
Part 3:
•Long-term sales, profit goals, and marketing mix strategy
]]> 2022-10-15 17:27:24 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341449218 Business analysis thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341451117  Review and Projections]]> 2022-10-15 17:31:16 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341451117 Product development thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341452370 creation and testing]]> 2022-10-15 17:34:23 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341452370 Test Marketing thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341456936 - introduced into more realistic marketing settings.
- provides the experience in testing the product ]]> 2022-10-15 17:44:33 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341456936 Approaches to test marketing thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341461667 •Standard
•Controlled
•Simulated
]]> 2022-10-15 17:55:39 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341461667 Standard thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341463278 - Small representative, conducts a full
- Audits, surveys, measures to gauge
- Results: forecast, discover, fine-tune
- Challenges: cost, time, competitors gain access,..]]> 2022-10-15 17:59:36 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341463278 Controlled thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341463338 - Less expensive and faster than standard test markets
- Competitors gain access]]> 2022-10-15 17:59:43 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341463338 Stimulated thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341463416 - create and note
- measure of trial and the effectiveness
- less expensive than others
- faster
- restricts access by competitors
- NOT considered as reliable and accurate]]> 2022-10-15 17:59:56 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341463416 Commercialization thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341474945 •is the introduction of the new product]]> 2022-10-15 18:30:04 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341474945 Customer-centered thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341478563 finding new ways to solve customer problems and create more customer satisfying experiences]]> 2022-10-15 18:39:21 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341478563 Team-centered thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341479204 - work closely together, overlapping, increase effectiveness.
- increase tension, confusion
- faster and more flexible]]> 2022-10-15 18:40:58 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341479204 Systematic thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341481583 • collects, reviews, evaluates, and manages new-product ideas.
• Creates an innovation-oriented culture
• Yields a large number of new-product ideas
]]> 2022-10-15 18:46:54 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341481583 Can describes: thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341717195 •Product class: longest, in the mature state
•Product form: have the standard PLC shape: introduction, rapid growth, maturity, and decline
•Brand: have changing PLCs due to competitive threats.
]]> 2022-10-16 08:40:39 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341717195 Can be applied: thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341718066 •Style: basic and distinctive
•Fashion: popular
•Fads: Temporary
]]> 2022-10-16 08:42:53 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341718066 Includes 5 states: thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341718249 •Product development:
•Introduction:
•Growth:
•Maturity:
•Decline:
]]> 2022-10-16 08:43:23 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2341718249 Product development thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028487 2022-10-16 17:38:22 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028487 Introduction thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028597 the new product is first launched.]]> 2022-10-16 17:38:33 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028597 Growth thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028687 the new product satisfies the market.]]> 2022-10-16 17:38:42 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028687 Maturity thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028784 - a long-lasting stage
- gained consumer  ]]> 2022-10-16 17:38:52 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028784 Decline thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028870 decline or level off for an extended time, creating a weak product.]]> 2022-10-16 17:39:01 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342028870 Modifying Strategies thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342040070 •Market modifying: increase consumption 
•Product modifying: 
•Marketing mix modifying: changes one or more of the marketing mix elements.
]]> 2022-10-16 17:56:41 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342040070 Product Decisions and Social Responsibility thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342046045 developing and dropping products, patents, quality, and safety]]> 2022-10-16 18:05:30 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342046045 International Product and Service Marketing thanhnths171018 https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342046207 - Challenges
- Determining what products and services 
- Standardization 
- Packaging and labeling 
- Customs, values, laws
]]> 2022-10-16 18:05:42 UTC https://padlet.com/thanhnths171018/mindmapMarketing/wish/2342046207