Marketing - Travel & Tourism by Louise J Morris https://padlet.com/loumorris23/8i32q9leb5ai Influences - what changes have there been to marketing communication within the last decade? en-us 2018-01-25 13:51:04 UTC 2018-02-01 09:52:18 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Shakinghands.png Hi class, welcome to Padlet! Louise x https://padlet.com/loumorris23/8i32q9leb5ai/wish/226947196 2018-02-01 09:38:03 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226947196 Three areas of marketing which have changed are digital are the speed, relevance and reach of campaigns. https://padlet.com/loumorris23/8i32q9leb5ai/wish/226947910

]]> 2018-02-01 09:40:21 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226947910 marketing has changed by the technological development, smartphones have become a big change to the way we book our holidays. https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948315 2018-02-01 09:41:57 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948315 People under 40, are members of the visual generation. This generation was raised on television, movies, speeches, and MTV. https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948588 2018-02-01 09:42:53 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948588 Change is moving at a faster pace than ever before, but society and people are often moving at about the same pace. Tourism and travel exists in a period of extreme change. From the women’s revolution to the age of technology, from genetics to politics, no era has ever seen as change come as rapidly and in so many forms. https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948739 2018-02-01 09:43:26 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948739 things have become more accessible https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948769 2018-02-01 09:43:32 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948769 Technology collided with society and human wants and needs. Suddenly consumers, who now had more information than ever before, began to demand specialized products, distribution systems, and communication. https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948842 2018-02-01 09:43:44 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226948842 https://padlet.com/loumorris23/8i32q9leb5ai/wish/226949876 the internet has allowed marketing  to take so many new forms and from that new strategies have been developed. Marketing will always evolve to match the needs of the time. For example, with smartphones and tablets becoming increasingly popular, brands will have to learn how to format their marketing to look good on such devices.]]> 2018-02-01 09:47:22 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226949876 https://padlet.com/loumorris23/8i32q9leb5ai/wish/226949980 2018-02-01 09:47:40 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226949980 The shift from a verbal to a visual society will continue to be a major factor in why integrated marketing communications will be so necessary for marketing organisations in the years to come. https://padlet.com/loumorris23/8i32q9leb5ai/wish/226951215 2018-02-01 09:51:21 UTC https://padlet.com/loumorris23/8i32q9leb5ai/wish/226951215