Attention Marketing by Sharin Park https://padlet.com/sharin319/8ht2h4qivsjdh2kk en-us 2023-06-13 06:21:13 UTC 2025-11-18 22:38:35 UTC hello@padlet.com 1. What conflicting reports about attention spans are mentioned in the article? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731322179 Answer:]]> 2023-10-04 03:14:27 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731322179 2. What is the downside of relying solely on "snackable content" in marketing according to the article? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731325644 Answer:]]> 2023-10-04 03:17:17 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731325644 2. What types of content elements are recommended in attention marketing as mentioned in the article? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731326799 Answer:]]> 2023-10-04 03:18:15 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731326799 1. How does the article define attention marketing and what is its primary objective? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731327720 Answer:]]> 2023-10-04 03:19:00 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731327720 3-1) What does the article reveal about the myth regarding humans having shorter attention spans than goldfish? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731365448 Answer:]]> 2023-10-04 03:54:30 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731365448 3-2) What does the article reveal about the myth regarding humans having shorter attention spans than goldfish? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731366289 Answer:]]> 2023-10-04 03:55:21 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731366289 1. According to the article, what are the three types of attention identified by scientists, and how do they differ? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731367427 Answer:]]> 2023-10-04 03:56:36 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731367427 2. What is the main factor contributing to changes in attention spans, as discussed in the article? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731369231 Answer:]]> 2023-10-04 03:58:26 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731369231 2-1) How does the article recommend marketers gain attention in marketing to cater to short attention spans? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731370632 Answer:]]> 2023-10-04 03:59:37 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731370632 1. Why does the article advise against condensing all content into eight-second chunks? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731370907 Answer:]]> 2023-10-04 03:59:56 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731370907 2-2) How does the article recommend marketers gain attention in marketing to cater to short attention spans? sharin319 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731372409 Answer:]]> 2023-10-04 04:01:25 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2731372409 Q1 answer (김나연 박소은 손성화 한예령) 22tflh1312 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733261388 The New York Times,Time magazine, USA - 8 seconds long
Forbes- attention depends on generation ( gen M: 4seconds longer than gen Z)
BBC- difficult to put a figure on attention span at all (depending on task, context)

]]> 2023-10-05 04:51:57 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733261388 A2 22tflh1212 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733263772 1. Our digital environment
2. Huge amount of information presented to us at all times]]> 2023-10-05 04:53:39 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733263772 Q2 answer (김나연 박소은 손성화 한예령) 22tflh1312 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733264691 Sacrifice content quality & audience retention
Leave behind in-depth, immersive experiences to pursue quick wins]]> 2023-10-05 04:54:22 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733264691 A1 22tflh1218 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733266570 Sustained attention: focusing on one activity for a long period of time.

Selective attention: focusing on one thing in particular while ther are many distractions.]]> 2023-10-05 04:55:58 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733266570 2-1,2-2 answer (루아,대훈,가연,병태) 22tflh1314 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733272336 1.Create content with audience insights in mind
2.Dońt be afraid to go for that outlandish tagline
3. Offer an interactive reading experience.
4.Using engaing formats such as Turtl
5.Using personalization helps to boost your selective attention.]]> 2023-10-05 04:59:59 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733272336 A1 (김주영) https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733276004 Divided attention
- the type of focus that takes place during multitasking.

Ex.) taking notes during a meeting

-> usually less productive at both things when we try to do them simultaneously


]]> 2023-10-05 05:02:29 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733276004 Q1 (루아,대훈,가연,병태) 22tflh1407 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733280418 Because we can focus our attention for long periods of time when we are investing our time in the things we enjoy ]]> 2023-10-05 05:05:34 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733280418 1번에 대한 답 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733281297 Its primary objective is to create engaging content that’s rich in visuals and/or interactive experiences, and that’s tailored to our audience’s interest]]> 2023-10-05 05:06:12 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733281297 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733283004 3-1 no reasonable evidence
3-2 can’t explain bingeing]]> 2023-10-05 05:07:26 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733283004 2번 https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733283114 A:Eye-catching imagery, bold headlines, moving media like GIFs and videos]]> 2023-10-05 05:07:31 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733283114 how do they differ https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733285923 Sustained attention, unlike the other two abilities, refers to the duration of time we can focus on rather than the number of things we focus on.

Selective attention is more efficient than divided attention because it focuses on one thing.

Unlike selective attention, divided attention focuses on multiple tasks, so efficiency and productivity are relatively low, but multiple tasks can be processed at once.]]> 2023-10-05 05:09:35 UTC https://padlet.com/sharin319/8ht2h4qivsjdh2kk/wish/2733285923