Purpose of writing text:
To inform people on the retail brands that have been using augmented reality for marketing purposes.

Tone:
Awestruck, interesting, exciting

Conclusion:
Most famous brands have implemented augmented reality to market their products and as years pass by, the investment in augmented reality has increased. These augmented reality tools allow the customers to try on the product to ensure it matches their taste and it also gives the customers a unique and interesting digital experience of shopping. 

Steinbach, R. (2018, November 27). Augmented Reality is Changing the Face of Online Retail. Retrieved from crunchbase.com: https://about.crunchbase.com/blog/augmented-reality-ecommerce/

The purpose of this blog is to introduce the new online shopping method that uses the Augmented Reality technology and how the technology can make the online shopping just as same as the real-life shopping.

Thoughtful, pragmatic

 

Augmented Reality help companies to stand out among their competitors. Customers will benefit more by using this technology as they can explore the products, whether it is suitable for them or meet their expectations, so that they will be satisfied with their purchase.

Purpose of Writing Text:
The purpose of writing this text is to emphasis on the benefits of what Augmented Reality (AR) can give to the customers if they are using AR technology in their shopping experience. Also, the text encourages the business professionals and retailers to implement AR technology in their company.

Tone:
Inspirational, Laudatory

Conclusion:
Augmented Reality is one of technologies that are becoming more of a mainstay piece of technology for retailers to help them in their business because of the benefits and advantages that AR have provided. When retailers implement the AR technology in their business, it can attract more customers in buying their products. In addition, customers will find it easier to purchase the products by using this technology as it can be implemented in online shopping, which benefits them as they can ‘try on’ the products. 

 Purpose of writing text:
The purpose of the writing by the author is to show the collaboration of the shop and the other companies to implement the Augmented Reality technology, especially for online shopping. The article explains how the shop and the companies introduce the Augmented Reality technology to promote their products.

Tone:
Objective, Persuasive

Conclusion:
Augmented Reality tool implementation is a technology that makes life easier for customers as they can browse through the products anywhere. Furthermore, retailers are willing to spend money on the Augmented Reality technology to improve the customer experience for luxury consumer.