Proven track record of inspiring creativity in social

High degree of personal and professional familiarity with Instagram, Tiktok, Facebook, Snapchat, YouTube etc.

Strong understanding of brand strategy with relevant experience helping to define and build brands

Held similar positions and managed large social/content teams for the most innovative brands or news organisations

Experience working with large scale content, budgets and ability to work efficiently and effectively with them.

Strong creative skills

Fantastic leadership skills

Passionate about social media, digital trends, and editorial

Driven self-starter, with an entrepreneurial mindset, who thrives in a fast-paced environment

Analytical, and able to both learn from and utilise data to build strategy and tell stories

Strong communication skills and collaborative personality

Positive and team oriented

Previous experience in sports content creation is preferred

1 year minimum experience using an ESP

Good understanding of HTML principles and can demonstrate HTML enhancements

Good understanding of CSS and can demonstrate use in experience to date

Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities

The ability to be detail-oriented, deadline-driven, and able to multi-task with solid organizational and time management skills

Self-Motivation and enjoy working within a team

Good understanding of email marketing best practices

Experience with push notifications is a bonus but not essential

Fluent English

Content creation experience

Research and execute strong creative / graphical ads

Ability to create and edit own iphone content

An all-round creative individual

TikTok and social media savvy

High attention to detail

Knowledge all things paid social

Excellent communicator & highly organised

Confident and positive attitude

Thrives in a fast-paced environment with the ability to multi-task

Strong eye for fashion imagery and video aesthetic

Required to travel to campaign / content shoots in the UK and International

Develop and execute social media strategies aligned with the brand's overall marketing and business objectives.

Drive innovation and create engaging campaigns to increase brand awareness and drive customer engagement.

Oversee the day-to-day management of ASOS social media platforms (e.g., Instagram, TikTok, Twitter, Facebook, YouTube, etc.), ensuring content is consistent, compelling, and on-brand.

Collaborate with the creative team to develop and curate high-quality, visually appealing, and innovative content that resonates with our GenZ audience.

Foster an active and engaged social media community by interacting with customers, responding to inquiries, comments, and messages, and maintain a positive brand image.

Support the process between social and Customer Care to ensure that all social mentions of ASOS are reviewed and responded to as appropriate.

Use data-driven insights to optimize strategies, improve content performance, and identify trends to continuously improve engagement and conversion rates.

Stay Updated with Trends: Stay abreast of emerging social media trends, tools, and platforms to ensure ASOS remains at the forefront of social media innovation

Work with key sponsors in the Marketing function to ensure content is aligned to commercial and cultural calendars to ensure ASOS has a perceived focus supporting the business at any one time.

Work with the PR and Talent team to ensure global influencer/ creator and affiliate communications/ processes and cadence aligns to overall social strategy and tone of voice

Retain focus on social-first culture: creative reviews, knowledge sharing, trial new tools and techniques, review of performance (Inc. competitors).

Support and develop the careers of your direct reports, ensuring they are always learning and getting the most out of their roles.

Drive retail marketing initiatives in local market to ensure consistent brand experience at all CHANEL FBP stores and to elevate the House as the ultimate luxury beauty brand

Partner closely with CRM team to transform CRM insights into key retail marketing actionables, and to develop tailored strategies to support across multi-channels (boutiques, department stores)

Collaborate cross-functionally with Retail, Product, VM and Learning team to drive success for local market eventing

Build business case for eventing and ability to justify to regional team for implementation

Full ownership of selected local market events

Sales forecast and inventory management plan for SPMS in accordance to business growth

Report on retail marketing initiatives/events to generate client and business insights

Lead regular competitor analysis and reporting

In a spirit of continuous improvement, challenge status quo and seek new ways of working to increase efficiency of events management (new test and learn formats for eventing, new targeting strategy, new ways of cooperating intra-division)

Identify and develop strategic partnerships to recruit high potential prospects to grow client database

Liaise with retailers for external communications (eDM, SMS, catalogue) to their database for prospecting

Collaborate with vendors to conceptualize creative ideas to provide unique client experiences during campaign launches/events

Work with The Agency to develop cloudpages and client communications (eDM, SMS) to support local market eventing

Be responsible for the build of briefs in TRELLO for TON to be a facilitator between the external agency and YANP internal teams

Work with cross-functional teams to understand the planning and which campaign need to be briefed to the agency

Be a point of contact for all the best pratices to improve any internal process

Be a point of contact for the campaign’s approval workflow to be a facilitator

Be a point of contact to collect all the issue and create an archive of all the reports.

Be responsible for the build and deployment of email and push marketing campaigns

Support with ongoing testing of campaigns to ensure continuous optimisation

Be a point of contact for design on email templates and best practice

Work with the ESP to ensure that email best practice is being followed

Stay abreast of competitor email activity

Provide general support to the email marketing team as a whole.

Take the lead on paid storytelling, creating high-quality content that resonates with our core target audience

Directing and executing paid ads, including creating ad copy

Monitor and report on campaign performance, providing insights and recommendations for improvement

Support and collaborate with the creative team to generate new ideas and strategies for paid social campaigns   

Develop close relationship with wider marketing team(s) to ensure a consistent campaign message across every customer touchpoint

Ensuring paid team have relevant deliverables to deadlines aligned with overall Marketing calendar

Strong Social media skills and trend knowledge, passion for keeping up to date with the ever changing landscape.

Motivated and proactive individual

work effective under pressure and in fast paced environments

Confident and good people skills