Utilising AI effectively to improve SEO by Magdalena Edwards

1

magdalenaedwards1 — 2025-09-17 11:05:34 UTC

lllllllllll

research GDPR

magdalenaedwards1 — 2025-09-17 11:31:51 UTC

Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its application.’

Explains the regulatory and legislative requirements for handling and processing of data in their marketing role (K9).

Research - Competitor Analysis K5 & S9

magdalenaedwards1 — 2025-09-17 11:32:58 UTC

Outlines the importance of competitor analysis and how this would be undertaken and contribute to the research of external suppliers to support recommendations k5

Contributes to research of external suppliers and make recommendations for the procurement of marketing goods and services (S9)

UX and User Journey

magdalenaedwards1 — 2025-09-17 11:43:01 UTC

K13 How to brief and manage external marketing suppliers.
K21 The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting.
K22 The impact marketing has on the level of customer service or the customer experience, including community management channels
B6 Acts in a professional manner with integrity and confidentiality.

PPC campaign

magdalenaedwards1 — 2025-10-01 10:59:47 UTC

Add Content

1. Define Your Goals

text blocktype

1. Define Your Goals

Decide what you want to achieve: sales, leads, website traffic, brand awareness, or app downloads.
Make your goals specific, measurable, achievable, relevant, and time-bound (SMART).

Pay-Per-Click (PPC) Advertising:

Platforms: Google Ads, Facebook Ads
Tactics: Targeted ads based on user demographics and behavior.
Metrics: Achieve a return on ad spend (ROAS) of 4:1, reduce cost per acquisition (CPA) by 20%.

2. Understand Your Target Audience

Identify who your potential customers are.
Consider demographics (age, gender, location), interests, and online behaviour.
Research competitors to see who they are targeting.

3. Choose the Right Platform

Google Ads – for search and display campaigns.
Microsoft Ads – alternative for search campaigns.
Social Media – Facebook, Instagram, LinkedIn, TikTok, depending on your audience.

4. Keyword Research

Use tools like Google Keyword Planner, SEMrush, or Ahrefs.
Identify high-intent keywords that potential customers are searching for.
Include negative keywords to avoid irrelevant clicks.

5. Create Compelling Ads

Write clear, attention-grabbing headlines.
Include a strong call-to-action (CTA).
Use ad extensions (site links, call buttons) if applicable.

6. Set Your Budget

Decide daily or monthly spend.
Start small, especially for a new company, and scale based on performance.

7. Set Up Landing Pages

Ensure the page your ad links to is relevant to the ad.
Optimise for fast loading, clear messaging, and strong CTA.
Mobile-friendly pages are essential.

8. Launch the Campaign

Monitor closely in the first few days to check for errors or low performance.
Make sure conversion tracking is set up (e.g., Google Analytics or pixel tracking).

9. Monitor and Optimise

Track metrics like CTR (Click-Through Rate), CPC (Cost Per Click), and conversion rate.
Adjust keywords, bids, ad copy, or targeting based on performance.
Test different versions of ads (A/B testing).