INP by Rebekah Owen https://padlet.com/400934291/8fpj2q44gbhyc5rh ASOS DESIGN en-us 2020-12-16 09:25:53 UTC 2024-10-21 09:41:58 UTC hello@padlet.com https://padlet.net/icons/png/1f33b.png How Pride Prevailed During A Pandemic. 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1023366063 2020-12-16 09:53:23 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1023366063 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1023372142 2020-12-16 09:56:13 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1023372142 How Pride Prevailed During A Pandemic. 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1023386298 2020-12-16 10:02:41 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1023386298 Slogan Tees 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1038017545 Number 3 outlines importance of brands slogan activism being supported by charities and movements as consumers become tired of tokenistic messaging. I want to involve slogan tees, and so now I will research charities or movements which ASOS could support.]]> 2020-12-22 13:52:06 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1038017545 Further evidence for slogan tees. 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1038028347 placement prints show growth for 6sixof past 12 months, rising in March-May (pandemic) and again in July-October (BLM, US Elections) -WGSN Buyers' Briefing A/W 21/22: Womenswear Print & Pattern]]> 2020-12-22 13:57:36 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1038028347 Proposal Form 1/01 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1093156123 2021-01-15 22:38:31 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1093156123 BEST OF ASOS 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1093162014 MOST VIEWED: ASOS DESIGN
You were showing us the love in 2020 with 273 million views of ASOS DESIGN products 🤩 But the real star of the show was our jersey top, which beat out dresses in a serious 2020 plot twist (we blame the Zooms) with 112 million views.

ASOS Design is the brand i am using within the ASOS website as it is always in the top 10 trending brands on ASOS and allows complete freedom of choice in regards to collections. Consumers are loving ASOS Design right now which means this range has the best chance possible to be successful.
]]> 2021-01-15 22:43:47 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1093162014 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1093163541 COLLUSION by ASOS is one of the main reasons i decided to highlight another unisex, gender bending range with asos. The success of this brand is pivotal in the fashion industry pushing boundaries. "It was searched a totally casual 7.1 million times and worn by 1.5 million of you" This is evidence consumers are loving this type of product right now, unisex, casual trendy pieces.]]> 2021-01-15 22:44:56 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1093163541 PAGE: SWOT 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096218761 ASOS decided to introduce a system where they would lock the accounts of certain customers who were suspected of wearing clothes and returning them. This received some bad press as some customers claimed their accounts were being banned for no reason and so they lost customers. Whilst this is a smart move to combat serial returners, this ay have alienated certain customers who like to bulk buy to return for reasons such as inconsistent sizing or planning of an event.]]> 2021-01-17 21:09:10 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096218761 PAGE: SWOT 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096220297 Weaknesses]]> 2021-01-17 21:10:34 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096220297 PAGE: PEST 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096225455 ECONOMIC.]]> 2021-01-17 21:15:14 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096225455 PAGE: PEST 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096226505 SOCIAL.]]> 2021-01-17 21:16:10 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096226505 PAGE: SWOT 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096239326 Opportunities
"Speaking on concessions, it said Collusion has been the most successful brand to ever launch on Asos, selling 1.5million units in the past six months alone."]]> 2021-01-17 21:27:21 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096239326 PAGE: SWOT 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096249980 Opportunities.
Increase in face and body.]]> 2021-01-17 21:37:09 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096249980 PAGE: SWOT 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096253622 Threats- boohoo rising.]]> 2021-01-17 21:40:23 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096253622 PAGE~ SWOT 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096261888 threats- effects of redundancies]]> 2021-01-17 21:47:04 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096261888 PAGE: SWOT 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096270526 Strengths]]> 2021-01-17 21:55:13 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096270526 recession graph. 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096289163 2021-01-17 22:15:20 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096289163 PAGE: PEST 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096302233 brexit trade deal]]> 2021-01-17 22:30:35 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1096302233 PAGE: PEST 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1153084223 China Cotton Supply]]> 2021-02-02 11:26:20 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1153084223 PAGE: PEST 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1153175686 Social, gendered clothing]]> 2021-02-02 11:57:29 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1153175686 PAGE: PEST 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1174350070 TECH- ai zalando

]]> 2021-02-07 20:18:02 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1174350070 PAGE : CUSTOMER PROFILE 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1174476652 Alongside a survey to research customer profile, I also made sure to focus on the hobbies, interests and behaviours of Gen Z as consumers.
They are activists by nature and so fight for equality, diversity and inclusivity.
Gender neutral pronouns have become popular over social media with many young people stating their pronouns in their social bio's.
ASOS have also began signing off posts deliberately stating the pronouns of the poster.
This normalises different gender identities and promotes inclusivity.]]> 2021-02-07 21:37:15 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1174476652 PAGE : CUSTOMER PROFILE 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1186639081 Gen Z are becoming the most important target consumer, entering young careers and as students they spend more money.]]> 2021-02-10 10:29:18 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1186639081 PAGE: CUSTOMER PROFILE 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1187006426 This graph shows how Gen Z spend their time on social media. This influenced my marketing strategy as I knew the best way to interact with my target audience.]]> 2021-02-10 12:30:00 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1187006426 PAGE: CUSTOMER PROFILE 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1188629370 Social media]]> 2021-02-10 17:23:52 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1188629370 PAGE : CUSTOMER PROFILE 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1188790664 hobbies - being a good person]]> 2021-02-10 17:51:01 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1188790664 PAGE : CUSTOMER PROFILE 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1188793542 love for tik tok]]> 2021-02-10 17:51:33 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1188793542 PAGE: CUSTOMER PROFILE 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1188828761 economic status]]> 2021-02-10 17:57:36 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1188828761 PAGE :CUSTOMER PROFILE 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1189899283 Yungblud]]> 2021-02-10 21:51:26 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1189899283 Yungblud 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1189902705 2021-02-10 21:52:40 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1189902705 COMP SHOP 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1190039005 Urban Outfitters are a direct competitor with their in house brand iets frans...
They sell unisex clothing inspired by streetwear which resembles that of Collusion.
The price point of UO is higher than ASOS Design and so if we match the product and unisex ranges, with our lower price point we can take their customers.]]> 2021-02-10 22:45:29 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1190039005 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1193550162 2021-02-11 17:32:33 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1193550162 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1193592852 2021-02-11 17:39:43 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1193592852 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1195101233 I researched WGSN trends on both menswear and womenswear to ensure there was no bias in the unisex trend and I was taking into account more feminine trends to incorporate it into my range.
Granny patterns and prints were a key theme throughout menswear and womenswear and so I decided to interpret this trend into Yungbluds style of darker colours and make the granny attic trend commercial to the target consumer. I used the argyle print to balance grunge vibes with nostalgia.
Another theme was soft punk in womenswear which perfectly encapsulated the feel of the trend I was going for. A perfect mix of soft pastels contradicted by punk anarchy. 
These references are found throughout my trend.]]> 2021-02-12 01:09:36 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1195101233 fabric and trims 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199651376 2021-02-13 18:23:29 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199651376 action points fabric and trims 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199661395 2021-02-13 18:30:14 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199661395 floral applique 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199665958 2021-02-13 18:33:15 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199665958 denim fabrics 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199676501 2021-02-13 18:41:09 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199676501 antibac fabrics 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199681541 2021-02-13 18:44:42 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199681541 graphic tee fabrics 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199688248 2021-02-13 18:49:23 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199688248 key sil 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199733189 2021-02-13 19:21:44 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199733189 key sil cardigan 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199738681 2021-02-13 19:26:03 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199738681 key sils high waisted trouser 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199827009 2021-02-13 20:36:18 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199827009 trend research 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199842615 2021-02-13 20:50:12 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199842615 trend research 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199844942 2021-02-13 20:52:04 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199844942 trend research 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199849276 2021-02-13 20:55:46 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199849276 spliced prod dev 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199873942 2021-02-13 21:17:53 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199873942 Black colour 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199939408 2021-02-13 22:22:30 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199939408 putty pink 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199940458 2021-02-13 22:23:46 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1199940458 collusion comp 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1200005683 2021-02-13 23:46:00 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1200005683 brand summary page 2 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1200090924 2021-02-14 02:05:04 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1200090924 ASOS profits slump. 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1200148887 CEO Nick Beighton said: “We grew sales by 14% despite a more competitive market. Asos is capable of a lot more. We have identified several things we can do better and are taking action accordingly. We are confident of an improved performance in the second half and are not changing our guidance for the year.]]> 2021-02-14 03:42:38 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1200148887 above the keyboard - edited 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1200152588 2021-02-14 03:48:17 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1200152588 sourcing environmental 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201064174 2021-02-14 13:21:18 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201064174 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201065261 This article outlines the pros and cons of sourcing in the Far East. Although I am sourcing from the UK, I used this article to consider why the UK is better than sourcing in the Far East.]]> 2021-02-14 13:22:05 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201065261 sourcing econ and legal 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201075453 2021-02-14 13:29:07 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201075453 sourcing tech and social 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201089722 2021-02-14 13:38:08 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201089722 tech sourcing 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201094217 2021-02-14 13:41:10 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201094217 sourcing econ 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201098344 2021-02-14 13:43:57 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201098344 sourcing political 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201125054 Negative interest rates are being put in place to support the economy which has plummeted due to the pandemic.]]> 2021-02-14 14:01:14 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201125054 MERCH CONVERSION RATES 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201292017 This report shows the conversion rates and site visits for ASOS. I used this information to work out my online sales mix.]]> 2021-02-14 15:45:05 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201292017 sizes sold for tops 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201304745 2021-02-14 15:52:07 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201304745 ASOS 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201843186 ASOS provide detailed messages about where they stand regarding sustainability, diversity and ethics. They follow the values Authentic, Brave and True and carry this through  everything they produce.
They recently released their first every circular range and taught classes to their designers about how to continue this level of sustainability.]]> 2021-02-14 21:07:20 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201843186 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201847354 The acquisition was announced on a Monday morning ready to excite the shareholders which resulted in ASOS share price rocketing for three consecutive days. Buying these companies has showed potential investors that ASOS have money and are continuing to grow and build on their business strategy.]]> 2021-02-14 21:10:39 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201847354 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201865840 2021-02-14 21:25:45 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201865840 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201866485 2021-02-14 21:26:20 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201866485 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201866802 2021-02-14 21:26:36 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201866802 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201867040 2021-02-14 21:26:49 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201867040 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201867287 2021-02-14 21:27:02 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201867287 Survey. 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201867532 I sent out a survey to a Facebook group with the aim of understanding the thoughts behind unisex clothing with Gen Z and Millennials. The results are posted below as well as annotated in my INP.
It was found that over 90% of people felt that clothing should not be considered specifically just one gender and most felt as though although some items can be considered gender specific, not all should.
A large amount of people also felt that there should be another category available on online retailers other than just 'mens' and 'womens'. This shows that these generations are considerate of changing identities and would like to see brands cater toward minorities.]]> 2021-02-14 21:27:14 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201867532 Authentication Form 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201901721 2021-02-14 21:55:49 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201901721 Merchandising Strategy. 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201967395 I have outlined my range plan with desired margin and planned OTB. The ROS appears to be high but with just an online store, the ROS reflects the units needed and online retailer ASOS being successful.
I was debating whether to allow the buying cycle to stop at 8 weeks but with the space online not being an issue, i opted for 12.]]> 2021-02-14 22:57:17 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201967395 Final Planning Document 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201990912 2021-02-14 23:22:29 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1201990912 Part 1 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202016688 2021-02-14 23:50:39 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202016688 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202033319 Part 2]]> 2021-02-15 00:09:57 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202033319 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202036566 Part 3]]> 2021-02-15 00:13:32 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202036566 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202037911 Part 4]]> 2021-02-15 00:15:03 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202037911 400934291 https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202040106 Part 5]]> 2021-02-15 00:17:28 UTC https://padlet.com/400934291/8fpj2q44gbhyc5rh/wish/1202040106