Ivanova started her career singing popular Italian, French and Russian hits. The singer's music style is distinctive, having strong meaningful lyrics and memorable tunes. Her music from the 1960s and 1970s was marked by complex and rich orchestrations, dramatic transitions between quiet and loud moments, often played with a brass band, string orchestra and electric guitars, with accents of piano or Hammond organ, backing vocals  and a reverberation to the voice of the performer. Subsequently, with the style going out of fashion, the singer began performing music composed with electronic musical instruments. Since 2000 Ivanova has been accompanied at her live performances by several musicians - mainly pianist, violinist, guitarist and a saxophonist.