- consistent = where the algorith and the display design have their own format which means they refer to user preference in suggesting content

-support internal locus control = when we want to change the speed of vid

-reduce short term memory load= where we want to enter the password for signing up we can use recognition

- shortcuts = where we have shortcuts at the bottom of yt in our phone to go watching reels or go to setting menu

- informative feedback : when updating for new version and so on ..it will notify and also you can have information in the setting to help you use yt

- dialogue = where we sign up there will be commands in dialogue

-permit reversal action : when we want to upload we can cancel it through reverse action , or maybe when we want yo edit the description

- offer simple error handling : loading or repeat the sign up if there is false information

- permi

1. Consistency: TikTok Shop uses familiar icons and layouts, making it easy to navigate.

2. Shortcuts : Features like saved payment info and favorite products help frequent shoppers save time.

3. Feedback: Instant pop-ups confirm when you add items to the cart or complete a purchase.

4. Closure : After buying, you get a confirmation screen with order details and delivery updates.

5. Error Prevention: Warnings appear before you remove items from your cart or confirm payments.

6. Reversal: You can easily edit your cart, change quantities, or cancel orders within a set time.

7. User Control: Search filters, payment choices, and shipping options let you shop your way.

8. Memory Load: Product pages show all details (price, reviews, images) so you don’t need to remember anything.

1. Consistency

• Keep design elements (buttons, icons, colors, fonts) the same throughout the site for easy navigation.

2. Simplicity

• Avoid clutter by focusing on key actions and clear information to make the experience straightforward.

3. Visual Hierarchy

• Highlight important elements like buttons or offers using size, color, and position to guide users' attention.

4. Responsiveness

• Ensure the design works well across all devices, especially mobile, where most users will shop.

5. Feedback & Interaction

• Provide immediate feedback when users take actions (e.g., "Item added to cart") to confirm their choices.

6. User Control

• Allow users to easily change or undo actions, like modifying cart items or payment methods.

7. Clarity & Readability

• Use legible text and clear information, avoiding jargon and making everything easy to read.

8. Accessibility

• Design with accessibility in mind, ensuring the platform works for people with disabilities (e.g., screen readers, high-contrast modes).