Marketing Consultancy Project by

Digital Samples Manager - Burberry

21382104 — 2023-10-12 09:01:55 UTC

As a senior leader within Burberry's Commercial wing, the role entails providing strategic direction and guidance to the Digital Samples team, ensuring the timely completion of monthly content deadlines for all Burberry.com shoots. Acting as the budget owner, the position is responsible for optimising resampling costs per season to maximize Content Readiness for the website. Serving as a prominent ambassador, the role involves managing all aspects of sample acquisition and coordination for Burberry.com shoots throughout the critical samples lifecycle. Furthermore, the position holds the responsibility of implementing and refining Digital shoot processes. With a team of 11 under their supervision, the role requires daily management while prioritising a seamless and efficient transition from creative to commercial across diverse cross-functional teams.

Managing the Digital Samples workflow which is responsible for shooting all Burberry collections for our e-commerce and third party platforms
Managing the end to end Critical Path for all Digital Samples seasonal requirements
Managing the end to end Critical Path for all Digital Samples seasonal requirements
Lead communication on content reporting to all stakeholders for .com, capsules and Runway proactively identify potential issues and provide resolution to ensure risks are mitigated

Burberry

21382104 — 2023-10-12 09:02:34 UTC

· Strong track record of leading cross functional teams in innovative projects, from launch to completion

· Excellent Team player who is Passionate about Burberry, Products and the Fashion industry

· Will demonstrate a high degree of professionalism in their positive attitude and conduct

· Excellent rapport building skills with Senior Executive Management

· Experience of working under pressure in a fast paced environment and tight deadlines

· Interest or background in digital commerce and content delivery

Social Media Manager - VeeCollective

21382104 — 2023-10-12 09:09:59 UTC

We are looking for a talented and hungry Social Media Manager to manage our social media channels. You will be responsible for creating aspirational and desirable text, photo and video content, monitoring our channels properly and keep an active and lively exchange with our community. The analysis and evaluation of the channels will also be an important basis for strengthening the brand and driving it forward with a range of new and suitable ideas. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Brand Marketing Coordinator - Ugg

21382104 — 2023-10-12 09:24:03 UTC

As the Brand Marketing Coordinator, you will ensure a consistent brand image and Tone Of Voice for the UGG Global Brand across the EMEA region by creating and delivering content across our Social Channels. You will act as an advocate for the brand, educating cross-functional stakeholders about the brand’s promise and values, and ensuring all key stakeholders are aligned with seasonal and brand strategy.

Vee Collective

21382104 — 2023-10-12 09:43:25 UTC

▪ Proven work experience as a Social Media Manager in an international environment and knowledge of the whole social media landscape

▪ Hands on experience in desirable content creation and accurate management

▪ Excellent copywriting skills

▪ Ability to deliver creative content (text, image and video), conceptual support will be provided by our Art Director

▪ Conceptional mindset to create a consistent story for our brand

▪ Solid knowledge of SEO, keyword research and Google Analytics

▪ Knowledge of online marketing channels

▪ Familiarity with web design

▪ Excellent communication skills

▪ Efficient high sense of urgency and able to work well under pressure

▪ Analytical mindset

Ugg

21382104 — 2023-10-12 09:44:49 UTC

· You have a natural creative ability

· Commercially aware of and up to date on the latest trends across the industry

· A team player and collaborator

· You are able to prioritise tasks and plan accordingly

· A great communicator with copywriting skills

· Experience working on Brand Marketing, Social Media or Content in a fast-paced environment

· A passion for the UGG Brand content journey

· Proficient in Microsoft Office Applications, particularly in Microsoft PowerPoint

· Experience working cross-functionally with internal teams and external partners

Burberry

21382104 — 2024-01-07 22:21:33 UTC

· Managing the Digital Samples workflow which is responsible for shooting all Burberry collections for our e-commerce and third party platforms

· Managing the end to end Critical Path for all Digital Samples seasonal requirements

· Lead communication on content reporting to all stakeholders for .com, capsules and Runway proactively identify potential issues and provide resolution to ensure risks are mitigated

· managing stakeholder relationships. Key business partners include; Strategy, PD, Merchandising, Press, Digital Merchandising, Styling

· Proactively drive the development of our in house shoot management tool Flo to further increase productivity within the team

· Ownership and management of business critical change in production process ensuring correct capture of sample status and following with solutions to achieve the highest level of content readiness

· Lead content representative for Digital Samples ensuring business initiatives and monthly deadlines are in line with critical path

· Managing the shoots for each Runway season ensuring B.com and 3rd party have imagery for crucial deadlines supporting Client Engagement and 3rd party accounts

· Managing and providing PR imagery for the Press team ensuring content is captured ahead of deadlines for press releases

· Continuous development of the Digital Samples department strategy in order to increase productivity, performance and elevate efficiencies

· Ownership of the Digital Samples critical path and communication to senior stakeholders of Digital Merchandising, Styling, 3rd Party and Showroom

· Capsule Collections - ensuring delivery of capsule collections and sample availability in line with shoot deadlines

· Ownership of QC implementation for returns to vendor

· Executing half yearly stock take ensuring reporting of stock value is accurate for business reports

· Budget Management; Resampling, Shipping and Opex

· Manage teams working across home and office space

Vee Collective

21382104 — 2024-01-07 22:21:58 UTC

▪ Conducting research on current benchmark trends and audience preferences

▪ Create and implement social media strategy to align with business goals

▪ Generate, edit, publish and share engaging content on a daily base

▪ For a proper community management you will communicate with followers, respond to queries in a timely manner and monitor customer reviews

▪ Overseeing the design and tone of voice of the social media accounts in consultation with our art direction and marketing team

▪ Set specific objectives and reports on ROI

▪ Monitor SEO and web traffic metrics

▪ Suggest and implement new features to develop brand awareness, like promotions and competitions

▪ Stay up-to-date with current technologies and trends in social media, design tools and applications

▪ Collaborate with other teams, like brand, marketing, sales and customer service to ensure brand consistency

Ugg

21382104 — 2024-01-07 22:22:39 UTC

· Overseeing agency production of organic social content calendar and biweekly optimisation of calendar based on content performance against seasonal KPIs.

· Oversee agency approach to community management through weekly check-ins.

· Support creative & content manager with organic social & content reporting

· Responsible for PO creation and ensuring monthly invoices are received and process in a timely manner.

· Lead creation of EMEA toolkits for all key stories with sign off from creative & content manager.

· Support creative & content manager to create locally relevant edits of global campaign content.

· Support creative & content manager with regional content production.

· Work with global product marketing team to ensure EMEA needs are fed into global shot-lists.

· Partner with cross functional stakeholders to ensure copy being rolled out in region is aligned with global Tone Of Voice.

· Play an active role in building out always on social media strategies & seasonal social media plans.

21382104 — 2024-01-08 18:34:40 UTC

Reflection

21382104 — 2024-01-08 18:35:33 UTC

This reflection outlines a self-evaluation of my experience in completing the Marketing Consultancy Project, using Gibb’s reflective cycle to structure my writing. The first stage in completing this project was choosing the brief that best suited the groups skillset, after deliberation we chose to do PWVC. After completing individual research on PWVC, we started brainstorming ideas, I came up with the general idea to focus on PWVC’s heritage and British culture by evaluating the brief and research. After discussing and identifying the foundation of the campaign, my next steps were pinpointing my strengths and weaknesses as the following task was to divide work that we would complete individually. The sections I chose to complete were strategy and specific elements of the situation analysis and action, we then did our work independently, checking in with each other occasionally in the library and on group calls, before finally collating all our work.

During this time, I felt confident with my strategy as I broke it down into smaller sections, making it seem less overwhelming. Throughout the project I felt comfortable in reaching out to my group if I had any concerns or questions but overall felt that I took the position as the leader, as it was my initial idea that we built upon. However, as the deadline approached the groups motivation, including myself, depleted and I felt that I put in extra effort to ensure that other tasks were fully completed which left me feeling frustrated.

I contributed my planned sections, and others like objectives and took initiative to complete extra elements of our project like mock up billboards and taglines. We successfully designed the presentation together, all contributing different creative elements. Our time management skills weren’t very successful, usually taking longer than planned to finish our individual tasks, I think dedicated time as group in person was an element we were missing. However, the initial planning of the contents of the project was a success, we worked well together expanding each other’s ideas. Although, at the start I think I struggled to assemble my general, smaller ideas into one main campaign.

I think our time management skills weren’t optimal as we were all very comfortable with each other, whereas maybe a more professional relationship and approach would have been more beneficial to motivate each other to complete our tasks. However, once we collated our individual information we worked well as a team to edit and refine our sections, suggesting improvements like adding theories and technical language to develop our work.

From this group project I learnt that there are benefits and flaws with being friendly with your group and that I struggle to identify elements in the macro environment but thrive in developing brand identity. Also, my time management skills need improving.

In the future to improve, I will maintain a level of professionalism in group-work settings and be stricter on myself when maintaining deadlines. I will also familiarise myself with the fundaments of the macro environment.