Minor Studio Project by JIA WU

Jiawu1110 — 2023-10-01 21:18:25 UTC

I chose Forpeople Plant Bsed Pop Up brief because there are less limitation and restriction in this brief, also I want try to do the VIS toolkit. Besides, I love drawing plants, nature, wildlife, so I think it's a good stage for me to show my ability.

notes on Friday client presentation.

Jiawu1110 — 2023-10-01 21:21:58 UTC

I highlighted the key information on the brief

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PechaKucha

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reference: Wasabi

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reference:itsu

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reference: The Salad Project

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reference: Tossed

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reference： POKE bowl

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reference：拌凉皮

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Liang Pi, Ling means cold, Pi means noodle, so technically it's a noodle that you eat in cold.

Chinese salad

Jiawu1110 — 2023-10-04 18:27:29 UTC

In Chinese we call 'Chinese salad' as ‘凉拌菜（Liang Ban Cai）'。 I want to make a Chinese Liang Ban Cai restruant.

Color palatte

Jiawu1110 — 2023-10-04 20:08:23 UTC

I used Photoshop to convert the screenshot above into color blocks and extracted the most frequently appearing colors. I wanted to observe if there was any common point among these colors. I found that plant-based takeaway shops tend to use green, light, and bright colors, possibly because these colors represent nature and vitality. Itsu and The Salad Project both use pink as their main theme color, making these two brands more eye-catching and leaving a lasting impression. Tossed, on the other hand, uses a deeper green theme color overall, giving the brand a more upscale and expensive look.

reference: 凉皮先生（Mr. Liang Pi）

Jiawu1110 — 2023-10-05 09:50:43 UTC

I discussed with my friends about how they think about the restaurant, target customers and locations.

Jiawu1110 — 2023-10-05 10:36:33 UTC

logo design 1

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Friday workshop (my works)

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Friday workshop (my works)

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Friday workshop (my works)

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Friday workshop (my work)

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Friday workshop (others' work)

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Friday workshop (others' work)

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Friday workshop (others' work)

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Friday workshop (others' work)

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Friday workshop (others' work)

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Friday workshop (others' work)

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To know the different between Vegan and Vegetarian, I read it on Wiki.

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Mind map

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Restaurant reference

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Restaurant reference

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pop-up event reference

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pop-up event reference

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pop-up event reference

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After the tutorial with Mireille, I start to draw more holistically, like the ingredients in Liang Pi Salad, and how my customers feel after eating the Liang Pi.

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In here, I want to try sth more differently, more abstractly, so I teared paper into strips, imitating the food in the Liang Pi Salad.

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left to right: Pepper, Liang Pi (Rice-noodle), Cucumber, Kelp, Mung bean sprouts, Tofu skin, Coriander， Carrots， Black fungus.

A Baidu Baike about Liang Pi (is a website same as Wikipadia in China). In here, I found that in Chinese Salad, seasoning is the most important part of the dishes.

Jiawu1110 — 2023-10-14 21:26:03 UTC

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Packaging I collected in my daily life.

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A tutorial of how to fold a paper box.

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The paper box I made.

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Food package, recyclable folding paper bowl, can be an activity in the pop-up event.

References

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References

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References

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Jiawu1110 — 2023-10-15 16:07:29 UTC

I used soy sauce, rice vinegar, sesame oil (Xiang You) and sweet soy sauce to dye the paper.
It smells really good, it reminds me of the paper sample that you can get from the perfume shop, I think it can also become the seasoning sample to customers.

I used Photoshop filters to convert my logos into different styles. (this one is the original logo)

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The process of me dyeing paper.

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Soysauce

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Rice Vinegar

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Sweet soy sauce

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Sesame oil (Xiang You)

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The texture is like tracing paper

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References

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References

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References

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References

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References

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Packaging that I collected from my daily life

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Some idea of the invitation card.

Jiawu1110 — 2023-10-19 16:48:15 UTC

reference

Jiawu1110 — 2023-10-19 16:52:11 UTC

A video of how to make Liang Pi.

Jiawu1110 — 2023-10-19 20:31:32 UTC

Friday lecture.

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free writing from Friday workshop.

Jiawu1110 — 2023-10-23 15:07:49 UTC

Drawing experiment.

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free drawing from Friday workshop.

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Jiawu1110 — 2023-10-23 15:08:58 UTC

I colored the free drawing from last Friday workshop.

Jiawu1110 — 2023-10-23 17:43:37 UTC

To know which layout work the best on the box, I put the illustration on the boxes and print it out, to make the sample boxes.

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Jiawu1110 — 2023-10-25 14:31:57 UTC

to extract the color for my logo and color palette design, I used photoshop filter to convert my illustration into color blocks.

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Jiawu1110 — 2023-10-25 14:49:41 UTC

Some ideas of the logo designs. I used want to change my brand name into the Stiring Carrot, because it sounds cute, and fit with the carrot character. This carrot character was from my illustration.

Jiawu1110 — 2023-10-25 19:32:15 UTC

invitation card experiment

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reference

Jiawu1110 — 2023-10-26 21:31:22 UTC

peer feedbacks from Thursday session.

Jiawu1110 — 2023-10-31 14:03:36 UTC

From peer feedback, I still chose this design as my logo. These are the color experiments.

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a restaurant that my classmate recommended to me.

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Liang Pi restaurant in China

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the tutorial of how to make Liang Pi.

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tutorial of how to make Liang Pi.

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Steam machine that Liang Pi restaurant often use.

How to make Liang Pi

Jiawu1110 — 2023-11-01 22:44:08 UTC

reference

Jiawu1110 — 2023-11-01 22:46:10 UTC

drawing and experiment of packaging design.

Jiawu1110 — 2023-11-01 22:51:49 UTC

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Jiawu1110 — 2023-11-01 23:24:45 UTC

From Leigh's feedback, he think my logo design looks too serious, not warm enough. He suggest me to use some hand drawing or print technic to make the logo. So I went to the relief print workshop, these are the outcomes.

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Client feedback set up.

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Client feedback.

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Peer feedback

Jiawu1110 — 2023-11-14 05:09:34 UTC

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Visual Identity Strategy toolkit.

Jiawu1110 — 2023-11-14 14:18:31 UTC