CASE STUDY: Optimizing a Case Study "St. John Ambulance" by https://padlet.com/db173/8f63zg2o5lzveq0f Go to the middle column and review the case study as a team; each team is designated the set of "management by objectives" areas covered in class that highlights the measurable success of a campaign as case study; read the case study and contemplate ideas that will better optimize the campaign for creativity; use the "add a comment" under each block and list 3 substantive inferences in how the brand could improve each of the objectives. Consider the framing principles and narrative formation from our previous sessions. en-us 2021-05-18 14:34:40 UTC 2025-02-26 01:28:06 UTC hello@padlet.com Team 2 db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1565750263 2021-05-27 16:18:16 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1565750263 db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1565755219 2021-05-27 16:19:28 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1565755219 Team 3 db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1565760324 2021-05-27 16:20:39 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1565760324 Team 4 db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1565765883 2021-05-27 16:22:02 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1565765883 Team 1 db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1593274593 2021-06-08 15:46:58 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1593274593 Case Study db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1593317753 Case Study

https://docs.google.com/document/d/1Sat0OWRCKidyMknFfGAzkrsIHiIn3aIv97GmK3Uxsg0/edit?usp=sharing]]> 2021-06-08 16:01:20 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/1593317753 Informational (Output) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342181061

  • What "new" Informational (outputs) goals could exist in the case study? (list three)

    • ]]>     2025-02-25 15:35:44 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342181061     Motviational (Outtakes) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342183238

  • What additional Motivational (outtakes)/perceptual characteristics could be assessed for (list three):

    • a.) direction

    • b.) salience

    • c.) understanding

    • ]]>     2025-02-25 15:36:51 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342183238     Behavioral (Outcomes) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342187516

  • What useful Behavioral (outcomes) aspects would further define the success/failure of a PR campaign (list three)?

    • performance

    • conditions (contexts) 

    • criterion (standard) 

    • ]]>     2025-02-25 15:39:18 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342187516     Informational (Output) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342187778

  • What "new" Informational (outputs) goals could exist in the case study? (list three)

    • ]]>     2025-02-25 15:39:26 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342187778     Informational (Output) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342187895

  • What "new" Informational (outputs) goals could exist in the case study? (list three)

    • ]]>     2025-02-25 15:39:30 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342187895     Informational (Output) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342187946

  • What "new" Informational (outputs) goals could exist in the case study? (list three)


    • ]]>     2025-02-25 15:39:33 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342187946     Motviational (Outtakes) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188214

  • What additional Motivational (outtakes)/perceptual characteristics could be assessed for (list three):

    • a.) direction

    • b.) salience

    • c.) understanding

    • ]]>     2025-02-25 15:39:43 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188214     Motviational (Outtakes) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188267

  • What additional Motivational (outtakes)/perceptual characteristics could be assessed for (list three):

    • a.) direction

    • b.) salience

    • c.) understanding

    • ]]>     2025-02-25 15:39:45 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188267     Motviational (Outtakes) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188298

  • What additional Motivational (outtakes)/perceptual characteristics could be assessed for (list three):

    • a.) direction

    • b.) salience

    • c.) understanding

    • ]]>     2025-02-25 15:39:47 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188298     Behavioral (Outcomes) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188530

  • What useful Behavioral (outcomes) aspects would further define the success/failure of a PR campaign (list three)?

    • performance

    • conditions (contexts) 

    • criterion (standard) 

    • ]]>     2025-02-25 15:39:58 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188530     Behavioral (Outcomes) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188629

  • What useful Behavioral (outcomes) aspects would further define the success/failure of a PR campaign (list three)?

    • performance

    • conditions (contexts) 

    • criterion (standard) 

    • ]]>     2025-02-25 15:40:01 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188629     Behavioral (Outcomes) db173 https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188670

  • What useful Behavioral (outcomes) aspects would further define the success/failure of a PR campaign (list three)?

    • performance

    • conditions (contexts) 

    • criterion (standard) 

    • ]]>     2025-02-25 15:40:03 UTC https://padlet.com/db173/8f63zg2o5lzveq0f/wish/3342188670