IM_CASE 1.3_BRIEF CASE by Minh Nguyễn

IM_CASE 1.3_BRIEF CASE by Minh Nguyễn https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o Các bạn xem qua nhen en-us 2021-10-21 16:28:56 UTC 2023-12-03 10:54:23 UTC hello@padlet.com COKE AND PEPSI LEARN TO COMPETE IN INDIA minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834181667 2021-10-21 16:54:19 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834181667 Seasonal Sales Promotions - 2006 Navaratri Campaign minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834212850 2021-10-21 17:05:25 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834212850 The TV Campaign minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834221875 2021-10-21 17:09:03 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834221875 Pepsi’s Sponsorship Of Cricket And Football minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834230894 2021-10-21 17:11:10 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834230894 Coca-Cola’s Lifestyle Advertising minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834231788 2021-10-21 17:11:32 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834231788 The “Affordability Plank” minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834232474 2021-10-21 17:11:49 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834232474 5. Fast Forward To The New Millennium minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834237136 2021-10-21 17:13:44 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1834237136 minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835019798 Highest seasons for soft drink consumption:
(1) summer season
(2) 20-25 days during the Navaratri festival.

Both Coca-Cola and PepsiCo participated in Navaratri celebrations.]]> 2021-10-22 00:53:42 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835019798 Coca - Cola minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835028164

“Thums Up Toofani Ramjhat” campaign with free passes issued (Thums Up bottle).

(Retail) on-site activities: ‘buy one - get one free’ scheme, lucky draws...

]]> 2021-10-22 00:57:10 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835028164 PepsiCo minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835032508

Sponsorships of “garba” competitions

Every refill of a case of Pepsi 300-ml. bottles will fetch one kilo of Basmati rice free.

After the initial purchase of a 300-ml bottle, consumers can get refills at reduced rates at select stores.

]]> 2021-10-22 00:59:10 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835032508 minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835037298 Both Pepsi-Cola and Coca-Cola employ local and regional festivals and sports events. ]]> 2021-10-22 01:01:16 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835037298 PepsiCo minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835050184

7UP summer campaign with the objectives of growing the category and building brand awareness.

The campaign slogan was “Keep It Cool” to emphasize the product attribute of refreshment.

Regionally adapted TV campaigns, outdoor activities, and retail promotions.

200-ml bottle was introduced to increase frequency of purchase and volume of consumption.

Introduce Mirinda Lemon, which had been endorsed by famous male stars of the Indian movie industry (Bollywood).

]]> 2021-10-22 01:07:09 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835050184 Sponsorship of Cricket events minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835082200 After India won in the cricket series finals, PepsiCo launched a new ad campaign featuring a batting sensation. PepsiCo’s line-up are other cricket Indian team celebrities.]]> 2021-10-22 01:21:06 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835082200 Pepsi Blue minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835084367 A new product was launched and positioned as a “limited edition", icy-blue cola (price: Rs 8, Rs 12, Rs 15)]]> 2021-10-22 01:22:01 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835084367 Advertising Communications minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835103272 Pepsi’s celebrities (Indian football heroes) and music-related advertising communications.]]> 2021-10-22 01:30:03 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835103272 Music video with celebrity endorsers minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835105202 Bollywood stars and several nationally known cricketers. It aired on SET Max, popular among 15-25 year age group.]]> 2021-10-22 01:30:54 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835105202 STRATEGY "Connection with the youth market" anhdinh31191027162 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835228468 Different from Pepsi that concentrate in cricket, soccer, athletic events]]> 2021-10-22 02:24:00 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835228468 Target audience: 18–24 year olds anhdinh31191027162 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835236894 2021-10-22 02:27:53 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835236894 India A: In major metropolitan areas anhdinh31191027162 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835239516 Bombay Dreams: increase 50% sales
Chennai Dreams: targeting consumers in southern India
- Emphasize confidence, optimism, as well as a theme of “seize the day”
- Used print, out door, point-of-sale restaurant - grocery chains, local promotional events ]]> 2021-10-22 02:29:04 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835239516 India B: In rural target markets. anhdinh31191027162 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835241840 opened first retail outlet Red Lounge:
- one-stop destination where the youth spend time + consume Coke products
- www.myenjoyzone.com

“Sprite-itude” zone for online gaming and expressing creativity the no-nonsense attitude of the drink
“thanda” (“cold”) campaign: Coke #3 position in rural markets.

]]> 2021-10-22 02:30:09 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835241840 Marketing Objectives anhdinh31191027162 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835312910

Increase per-capita consumption of soft drinks in rural market

Capture a larger share in urban market from competition

Increase frequency of consumption

]]> 2021-10-22 03:03:25 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835312910 Objectives anhdinh31191027162 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835322900

Enhance affordability of Coca Cola’s products

Promote regular consumption

]]> 2021-10-22 03:08:24 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835322900 PRICE STRATEGY decrease price of soft drinks 15-25 % anhdinh31191027162 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835326458 North India decrease 10–15 % price of Coke, Thums Up, Limca, Sprite, and Fanta.
Other regions Rs 5 for 200-ml glass bottles Rs 8 for 300-ml bottles]]> 2021-10-22 03:10:11 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835326458 Introduction of a new size: “Mini” anhdinh31191027162 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835328235 2021-10-22 03:11:03 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835328235 ADSVERTISING anhdinh31191027162 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835329730 2021-10-22 03:11:43 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835329730 1. The Beverage Battlefield dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835699594 2021-10-22 07:30:26 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835699594 2007, Coca-Cola dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835700460

Good branding build policy

Competitive activities in Asian countries.

]]> 2021-10-22 07:30:56 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835700460 In 1990s dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835700759 Coca Cola and Pepsi facing many difficulties in their operations.]]> 2021-10-22 07:31:07 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835700759 2. The Indian Soft Drinks Industry dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835702417 2021-10-22 07:32:17 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835702417 In 1993 dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835703493 The beverage industry flourished in India with a market value of $3.2 million.]]> 2021-10-22 07:32:55 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835703493 Coca Cola dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835703808

Carbonated orange and lemon-lime beverage drinks .

Many successes in the Indian market from 1958 to 1977.

In 1977, Exits the Indian market

]]> 2021-10-22 07:33:03 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835703808 Parle dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835704358

After Coca-Cola's departure, became a market leader and established franchise businesses and production

Develops the brand with the message of “job well done” and personal success towards the age group of 15-24.

After Coca-Cola's departure, cloudy lemon and precise lemons leaders in beverages.

]]> 2021-10-22 07:33:27 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835704358 In 1988 dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835705933

The industry faced an uproar due to carcinogens in beverages

Many companies went bankrupt and dropped out of the industry

The beverage is a thriving industry in India, Parle's Frooti product.

]]> 2021-10-22 07:34:27 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835705933 3. Opening Indian Market dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835708531 2021-10-22 07:36:06 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835708531 In 1991 dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835708839 Asian nations veteran a severe financial condition caused by the rise in foreign oil prices ]]> 2021-10-22 07:36:17 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835708839 By 1994 dungtran96 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835709246 inflation had halved, exchange reserves rose sharply, exports grew, and foreign investors looked to India, the leading big rising market, with new eyes.]]> 2021-10-22 07:36:28 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835709246 4. PepsiCo And Coca-Cola Enter The Indian Market minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835754019 2021-10-22 08:03:33 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835754019 PepsiCo minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835754673 2021-10-22 08:04:04 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835754673 Coca - Cola minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835755078 2021-10-22 08:04:22 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835755078 6. A New Product Category minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835760470 2021-10-22 08:08:18 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835760470 7. Contamination Allegations And Water Usage minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835760789 2021-10-22 08:08:30 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835760789 8. The Battleground Shifts In The New Decade minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835761049 2021-10-22 08:08:41 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1835761049 leanhhoang3273 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836178772 Despite the world's largest population, India is not considered an important market by foreign carbonated water producers. Domestic demand is very low compared to other countries]]> 2021-10-22 12:47:45 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836178772 In 1986 leanhhoang3273 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836183124

PepsiCo entered the Indian market

Sales of soft drink concentrate to local bottlers could not exceed 25% of total sales for the new venture, and Pepsi Foods Ltd.

The government also mandated that Pepsi Food’s products be promoted under the name “Lehar Pepsi”.

]]> 2021-10-22 12:49:43 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836183124 leanhhoang3273 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836186058

Foreign collaboration rules in force at the time prohibited the use of foreign brand names on products intended for sale inside India.

Marketing and distribution were focused in the north and west around the major cities

Pepsi Foods struggled to fight off local competition

]]> 2021-10-22 12:51:02 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836186058 In 1993 leanhhoang3273 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836199442

The fight for dominance intensified

Market shares in the cola segment were 60% for Parle, 26% for Pepsi Foods, and 10% for Pure Drinks.

]]> 2021-10-22 12:56:27 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836199442 In May 1990 leanhhoang3273 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836202987

Coca-Cola attempted to re-enter India

The government turned down this application.

Coca-Cola made its return to India by joining forces with Britannia Industries India Ltd, a local producer of snack foods.

]]> 2021-10-22 12:58:02 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836202987 In July 1993 leanhhoang3273 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836205130

Parle offered to sell Coca-Cola its bottling plants

Parle offered to sell its leading brands Thums Up

]]> 2021-10-22 12:58:58 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836205130 Pestiside In My Soft Drink? kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836266354 [...] an environmental organization claimed that soft drinks produced in India by Coca-Cola and Pepsi contained significant levels of pesticide residue.]]> 2021-10-22 13:23:36 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836266354 kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836269749 Protesters in India reacted to reports that Coca-Cola and Pepsi contained pesticide residues. Some states announced partial bans on Coke and Pepsi products.]]> 2021-10-22 13:24:50 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836269749 "It's... Fineeee. Don't Worry!" - said Coca-Cola and Pepsi kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836280667 They underestimated how quickly events would spiral into a nationwide scandal, misjudged the speed with which local politicians would seize on an Indian environmental group’s report to attack their global brands.]]> 2021-10-22 13:28:49 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836280667 kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836294555 Coke and Pepsi initially hoped that the crisis would blow over and they adopted a policy of silence. The situation continued to spin out of control.]]> 2021-10-22 13:34:00 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836294555 1998 kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836313645 The state government granted Coke permission to build its plant, the company was obliged to get the locally elected village council’s go-ahead to exploit groundwater and other resources.]]> 2021-10-22 13:40:53 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836313645 Drama Time kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836326938 2021-10-22 13:46:00 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836326938 minhnguyen220401 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836327887 2021-10-22 13:46:22 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836327887 2002 kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836336226

The village council did not renew permission. claiming the bottling operation had used the farmers’ drinking water and agriculture supplies.

Coke’s plant was closed until the corporation won a court ruling allowing them to reopen.

]]> 2021-10-22 13:48:22 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836336226 2006 kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836339448 The reopening of the plant led students of a major Midwestern university to call for a ban on the sale of all Coca-Cola products on campus.]]> 2021-10-22 13:49:27 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836339448 kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836343127

Coca-Cola entered talks with the Midwestern university and agreed to cooperate with an independent research assessment of its work in India; Coke financed the study.

As a result of the proposed research program, the university agreed to continue to allow Coke products to be sold on campus.

]]> 2021-10-22 13:50:43 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836343127 2008 kietnguyen31191024897 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836350892

The study reported that none of the pesticides were found to be present in processed water used for beverage production and that the plants met governmental regulatory standard.

However, the report voiced concerns about the company’s use of sparse water supplies.

]]> 2021-10-22 13:53:29 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836350892 Soft drinks lose their position hannguyen31191020577 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836599349 • The Indian market for carbonated drinks is now not growing
• Trend of being health conscious and eating healthy will become popular.
• Pepsi and Coke must both respond to the demand for drinks that are non-carbonated]]> 2021-10-22 15:28:59 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836599349 Water bottle - Emerging and potential hannguyen31191020577 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836620214 • The packaged water market is growing more rapidly than any other category of bottled beverages.
• Pepsi: Aquafina brand (Top 3 retail water in the country)]]> 2021-10-22 15:37:22 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836620214 hannguyen31191020577 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836633604 2021-10-22 15:42:44 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836633604 hannguyen31191020577 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836637120 • Coca-Cola: Kinley Brand (28 percent market share)]]> 2021-10-22 15:44:09 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836637120 hannguyen31191020577 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836639733 2021-10-22 15:45:16 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836639733 EXTREME COMPETITION hannguyen31191020577 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836643293 • The two companies have to face extreme competition
• The current market leader, with 40 percent market share, is the Bisleri brand by Parle.]]> 2021-10-22 15:46:44 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836643293 COCA COLA IN THE LEAD! hannguyen31191020577 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836648802 Coca-Cola now leads the industry in sales: It owns the #1 and #2 brands, Thums Up and Coke]]> 2021-10-22 15:49:02 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836648802 hannguyen31191020577 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836657902 Rather than killing the Thums Up brand, Coca-Cola executives wisely have maintained that name => nationalistic popularity]]> 2021-10-22 15:52:47 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836657902 THE BATTLE STILL GO ON hannguyen31191020577 https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836662607 The competitive battle between Pepsi and Coca cola is shifting from urban areas => the vast rural regions of India.

]]> 2021-10-22 15:54:42 UTC https://padlet.com/minhnguyen220401/8e9e5czxx86kg21o/wish/1836662607