Advertising by JEccles https://padlet.com/jamese200/8ctdfq9pghck Unit: 30 en-us 2017-09-26 13:43:33 UTC 2026-02-26 12:44:57 UTC hello@padlet.com Realistic Narrative. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191242741 The aim of a realistic narrative is to present the viewer with a relatable, "real life" feeling advertisement. This type of advert usually shows a believable story or scenario, shot in a familiar location. The use of believable storys and settings is key to the success and effectiveness of the advert.

There are many advantages to using this style of advert. Some advantages are;
-The advert appeals to a wide age range and both genders.
- The use of a real life situation allows the consumer to easily see how the product can fit into their lives.
- The fact that the actors are oblivious to the camera makes the advert feel less scripted.
- The advert is relatively low budget. 

However, there are some disadvantages to this style of advert;
- Due to the advert being realistic, it becomes easy to forget as nothing memorable or out of the ordinary happens.
- As the advert is aimed to replicate every day life, it will not appeal to children as nothing interesting happens during the course of the advert.

 There are many codes and conventions through out this style of advert. For example, in a realistic advert, we expect to see real people, in a real world situation. We also don't expect to see CGI or special effects, as these do not occur in real life. We also expect certain things to happen too. We expect to see a well acted, real life scenario, which replicate a typical persons day. If there was a large fight scene in one of these adverts, it could no longer be classed as realistic, as not many people have a large scale fight on a day to day basis.

However, we don't just expect to see certain things happen. If you look at a range of realistic narrative adverts, you will see the same lighting and shots being used for a majority of them. For many adverts, the best way of making them feel real is the use of natural light. We live in a world where most light during the day is natural, so we are used to the way it looks. By using natural light in an advert, it replicates the look and feel we are use to seeing.

Camera angles are another major part in how the shot looks and feels. A realistic advert usually follows a shot format that helps sell the realism of the ad. Wide shots are used to distance the audience and make them feel like they are observing a persons daily actions from a distance. And point of view shots are used to include the audience in the action to give them a feel of how it feels to be in the situation portrayed. 

A great example of this would be the McDonalds  "Cravings" advert. The ad depicts a pregnant woman searching the house for food. This is a relatable scene as many women have cravings when their pregnant. The fact that the actors do not acknowledge the camera make the scene feel real and genuine. The use of long shots takes the audience out of the scene and creates a "fly on the wall" effect.

Another great example of this style of advertisement is the Nintendo Wii advert. The ad shows the Redknapp family enjoying playing the Wii. The advert shows a range of player configurations, from one player, through to four. The advert shows a wide range of games to appeal to all audiences and both genders to appeal to men and women. The advert is shot in the family's living room, giving the advert a homely feel. This is a good example of what a realistic narrative advert should look like.]]> 2017-09-26 13:44:29 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191242741 Advertising Structure jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191243727 2017-09-26 13:46:07 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191243727 Anti-Realistic (Animation, Humour). jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191244202 The aim of a anti-realistic advert is to do the opposite of a realistic narrative. In a anti-realistic narrative, the aim is to present you with a situation that couldn't possibly happen in the real world, whilst keeping the characters and story lines somewhat believable, such as talking animals or a dancing horse. This style of advert typically features some form of computer generated imagery (CGI), animation or special effects. This style of advert also is typically funny and humorous. This causes people to laugh and want to show their friends, therefore increasing the audience and gaining potential customers.

This style of advert has many advantages and reasons for use. Some advantages are;
- The advert appeals to a wide range of audiences and both genders.
- The advert will be appealing to children as they will be drawn to certain topics (Talking animals)
- The advert is more memorable as it contains things that are very much out of the ordinary.
- Humor in the advert increases play ability.

However, this style of advert also has some drawbacks;
- The cost to make this style of advert is significantly higher than a realistic narrative.
- Over use of CGI or special effects can lead to the story not being believable.
- Poor CGI can lead to the characters looking fake and unnatural. This could lead to the product or message becoming devalued.
- Older generations may find the advert silly and pointless, therefore the ad does not appeal to the older demographic.

An advert of this style has similar codes and conventions to a realistic narrative, however they tend to be the opposite. For example; we expect to see some sort of CGI or animation during the course of the advert. This style of ad usually contains storys and events that are not true to life. It's also not uncommon to not see any real life characters in the advertisement. Most of these ads tend to have a memorable slogan/catchphrase, that become associated with that character.

The fact that most of these advert is created on a computer, it allows for some interesting camera angles that are not possible in real life. Even though these adverts are not shot in real life, you still see classic shots being used, such as a establishing shot to set the scene at the start of an advert. However, some adverts use real locations with the CGI characters added in in post production. Sound is an important factor in how compelling an ad is. As these adverts contain characters who are not in the real world, no natural sound can be recorded. Adding sound can make or break an ad, as not enough and the advert will feel like its missing something, but too much and the advert becomes unrealistic. If the improper amount of sound is used, the ad will feel cartoon like and could devalue the message that is trying to be portrayed.

A perfect example of a CGI advert would be the "compare the meerkats" ads. These are often shot in real life with the addition of the meerkats being during editing. This advert is a prime example as it ticks many of the codes and conventions we expect. The ad has a talking meerkat, which is not possible in real life. The ad also contains a signature noise at the end. This was very effective as after the ad aired, many people were trying to recreate the famous noise heard at the end of the advert. This lead to people hearing the noise, and looking up the ad to see what it was about, increasing the audience by a huge amount. This advert is very gender neutral and doesn't appeal to a specific gender. However, the talking meerkat appeals to younger children, making the age range of the potential customers very large.

Another advert that uses CGI to create a appealing and funny ad is 3. The phone company made the advert with a CGI dancing horse. The funny nature of the ad appeals to all ages. The horse looks very realistic and has many interactions with other animals. However, there are some scenes that show the CGI nature of the ad, such as the horse dancing to the edge of a cliff. This would be way to dangerous in real life so shows how the ad was created. The end slogan is memorable and the hashtag "#danceponydance" allowed the audience to easily share the ad, greatly expanding the audience. 

However, this advert led to the creation of parody adverts. This is a style of advert not seen much on TV, but created by fans and uploaded to the internet. For example; somebody on the internet took the 3 advert and made it into a Tesco ad, advertising the sale of horse meat. This was due to the scandal that took place back in 2013. Parodic adverts can be funny and help the company, but in a lot of cases, these adverts wouldn't be shown as they would ruin the reputation of the company.]]> 2017-09-26 13:46:54 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191244202 Talking Heads. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191245018 A talking heads advert is when more than one person looks directly at the camera and talks about the product or service. This type of advert can sometimes contain some sort of celebrity endorsement, but it doesn't usually. These adverts don't tend to tell a story, they are more for a direct connection to the audience, whilst informing them about the product.

Some advantages for this style of advert are;
- Simple, and low budget.
- Personal connection to the audience (Feels like a chat)
- Advert appeals to most people and both genders.
- Very informative. Lots of information can be delivered in a short space of time.

However, this style of advertisement has some issues;
- The ad can feel very scripted if the actor's voice articulation is wrong.
- The advert can be very boring if its seen multiple times.
- There are no memorable events that take place during the course of the advert.
- These adverts don't appeal to young children as nothing exciting happens

With a talking heads advert, there are certain things we expect to see. We expect multiple people talking to the camera, about the same product or service. In this style of advert, the camera angles used a usually very simple. Most of the time its a straight mid shot of the subjects to capture their face as they speak. From time to time, a talking heads advert may have a cut away shot to something the subject is talking about, but this isn't all that common.

There are also many things we expect and don't expect to happen in this type of advertisement. For example; we expect a simple advert, with multiple people all giving us information about one specific topic. However, if we saw a acted/dramatic sequence of events, it would be clear that this was not a talking heads advert.

A good example of a talking heads advertisement is "We Buy Any Car". Their adverts contain 2 or more people on a sofa, talking directly to the camera, informing the viewer of their good deal. The camera is straight on facing the subject and is filming from a mid shot angle. This advert follows the typical codes and conventions that this style of advert requires.

Another perfect example of this style of advert is the "Visit California" ads. These show various different people, including celebritys, in different locations. Each person is filmed either on their own or in a group. In each shot, a different person names a stereotype of California. The advert is cleverly put together as the following shot consists of someone doing the activity that was said not to be true. This ad strays away from the typical codes and conventions, by incorporating various different shot types, from low and high angle, to a wide/establishing shot. The ad is also deliberately shot at both day and night to show off the difference from day time activities, to the night life.

]]> 2017-09-26 13:48:05 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191245018 Advertising Technique. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191257235 2017-09-26 14:05:46 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191257235 Hidden Messages. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191258060 Hidden or subliminal messages can be found through out adverts all of the time. They are a good way to enter the subconscious of the consumer, to make them purchase the product that was advertised. 

Early methods of hidden messages were in films. The cinema used to briefly flash pictures of popcorn and drinks on screen throughout the duration of the film. This cause customers to think about popcorn and drinks and purchase them from the concession stand. Although this was an effective technique, the ad agencies quickly banned it as it was dishonest.

Today, smaller amounts of subliminal messaging can be used. For example; Cadbury are very good at using hidden messages in their adverts. In their adverts, everything tends to be purple. By making everything purple, Cadbury are creating a brand identity. An example of this is the background of the gorilla advert. Whilst our attention is drawn to the gorilla, the wall directly behind it is purple. Our brain remembers the purple so next time you are looking at a bunch of chocolate, your brain thinks purple and you go for the Cadbury bars. 

Using colour to influence your choice is one of the most popular techniques used by advertisers today. However, it is impossible to tell if this technique is whats causing you to purchase a certain brand of chocolate, so we are just guessing that it works. Still, thousands of brands use this technique but Cadbury are one of the best.]]> 2017-09-26 14:07:03 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191258060 Overt Messages. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191273715 An overt message is the complete opposite to a hidden message. Usually in the form of a tag line or slogan at the end of a advert, overt messages are a effective way of giving your brand an identity.

From Nike to McDonalds, to KitKat and Ikea. Thousands of brands around the world have a unique slogan identified with them. For example, McDonalds have the tag line "I'm Lovin' It". This is printed on nearly every product they sell and along with the whistle theme, is at the end of every advert. The consistent theme and branding makes you think of McDonalds every time you hear the famous slogan.

Another example of a well branded company is Nike. The slogan "Just Do It" has been heavily pushed to the public through adverts and branding. The slogan is pushed on every ocasion possible. This is key as the constant repetition of the slogan drives the brand identity into the minds of the public, so when you need sports clothes, you think of Nike.

And its not just a slogan anymore. The words "Just Do It" are now printed on bags, hoodies and t-shirts, making the slogan a large proportion of the companies apparal. The branding is now worth millions of pounds and is a critical piece of the companies ad campaign.]]> 2017-09-26 14:32:10 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191273715 Emotional Response. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191395111 Emotional response adverts aim to create an emotional impact on the viewer to compel them to make a change. This advert style is most commonly found in awareness adverts, but can be used to persuade consumers to purchase certain products.

Companies like Corsodyl use adverts designed to concern the viewer, to get them to purchase their product. Their "Tooth Loss" advert is designed to make people fear their own tooth loss, so that they will buy the product to prevent what they fear.

But the main use for this style of advert is awareness ads. Adverts from companies like Think are designed to make people fear and cause concern for young people around roads. As these adverts are for a good cause, and the message they carry is important, they are able to get away with more graphic ]]> 2017-09-26 17:57:20 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191395111 Solutions To Problems. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191414811 The idea of a solution to a problem advert is simple. Bring up an issue that many people have, and offer a simple solution to the problem. 

This is a very useful advertising tool to use as it is clearly showing a fix to a problem that people want the solution to. These adverts get people hooked by showing a problem that is relatable, and convince them to buy the product by saying its the solution.

A good example of this technique is cleaning adverts. These tend to show a dirty home environment that may be similar in some peoples homes. The advert host then shows a spray, that can solve all of your dirt related needs. They then continue to show proof of this product working. This is effective as you are being shown the solution to your problem right in front of you.

A perfect example of this is Cillit Bang. In the advert Barry Scott shows how the spray powers through the toughest of grime. This is a really effective advert as it also contains lots of brand colours and a memorable slogan.]]> 2017-09-26 18:37:58 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191414811 Social Position jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191434285 Adverts can't appeal to everyone at the same, so certain companies choose to only advertise to a specific class of people.

Companies who tend to have more expensive products often only opt to advertise to the upper class market. And companies with more affordable products choose to advertise to the working class demographic.

A good example is the M&S ads Vs. Iceland ads. The Iceland advert contains normal, working class people doing their shopping and showing off the good prices. Their is a distinct presence of pound signs and a memorable slogan at the end.

This is obviously different in the M&S which is filled with cinematic shots of food they sell. However there is no mention of any prices in the advert as M&S is about quality, not price.]]> 2017-09-26 19:18:20 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191434285 jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191442512 2017-09-26 19:40:24 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191442512 Stand Alone + Celebrity Endorsement. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/191669869 Stand alone adverts are very similar to talking head ads. The one major difference is that there is only one person on screen for the duration of the ad. This is typically a celebrity. The one on one connection the person on screen has with the audience is the main reason why stand alone adverts are so effective.

A stand alone advert has many advantages for its use. These include;
- Its a simple to understand ad.
- Personal connection to audience.
- Quick to make.

However, there are also some disadvantages a advertisement company would take into account when choosing what to make. These include;
- Boring if seen too many times.
- Too much information in a short space of time.
- The advert can seem to be quite quick.
-Only appeals to one gender at a time.

There are lots of codes and conventions for this style of advert. For example, their are certain edits we expect to see take place in adverts. When watching these adverts, we expect snappy jump cuts and simple, short shots. A shot longer than about 2 seconds would be unexpected.

We also expect things to happen. For example, if we saw a stand alone advert that didn't talk about the product, it would be very strange. We also expect to see facts and statistics about the product, and also action shots of someone using it.

Celebrity endorsement is a big part of selling a product. Stand alone adverts are a perfect opportunity for some celebrity promotion. Having a celebrity talk one on one to the audience about a product will increase sales by a lot. This will appeal to people who look up to the celebrity as they want to buy the products their favorite famous person uses.

A great example of this style of advert is the Cheryl Cole "L'Oreal" ad. In the advertisement Cheryl is lay on a couch talking about the product. As lost of people look up to Cheryl, they will all buy the product as its portrayed as her favorite. However, this advert is for a woman's hair product, so will only appeal to women. 

In the back ground of the ad, the colours are red and white. Cheryl's dress is also red. This is subconsciously associating red with L'Oreal as they associate their brand with red and white. This is a hidden message technique, which is explained in the next section.]]> 2017-09-27 13:58:29 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/191669869 Dramatic + Parody jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/192025979 Dramatic adverts are created with the intention of telling a story, but making it as dramatic as possible. The style is sort of like a realistic narrative, but is so dramatic, it is no longer very realistic.

Advantages to this style of advert include;
- The overly dramatic acting is memorable and funny.
- Sticks in your mind as its unlike anything you have seen before.
- Fun to watch and never gets boring.

However, there are also some disadvantages to consider before making an advert like this. These include;
- If overdone, the ad can feel silly and pointless.
- Can cost a lot of money to produce.
- Time taken to produce is longer than most other advert styles.
- Concept can be hard to understand when you first watch it.

We expect to see many things throughout the advert. Dramatic lighting would nearly always be use to create the mood and atmosphere needed to make the advert successful. Lots of interesting camera angles would be used and slow motion shots would be created in editing to create suspense and drama. The final thing that can make or break the advert is the music. Dramatic music is the main factor that sells the advert as being serious.

As far as things we expect to happen, this differs from ad to ad. There is no definite thing we expect to see as every advert is different, depending on what product its for. Dramatic ads can range from the "Think" road safety adverts, to a overly dramatic Lynx advert.

Parody adverts are a type of advert used to take the mick out of other companies. These adverts are usually funny and memorable, making them an effective way to advertise a product. The main problem with this style of advert is that it can be misleading. As many of these ads follow the exact structure and style of another companies ad, you run the risk of promoting another companies product. This can also be confusing to many people too.

A great example of a dramatic and parody advert is the Specsavers advert. The advert shows a group of women running down a beach towards a man spraying himself with deodorant.There is dramatic music playing in the background. The music and acting make the ad seem very dramatic and over the top. This ad for Specsavers is almost the same as the Lynx ad, except the girls are put off at the end when the man puts on his ugly glasses. The parody element makes the advert seem like its for Lynx until the very end, giving the viewer an unexpected twist and making the ad more memorable.

I also mentioned parody adverts in the anti-realistic column.]]> 2017-09-28 12:21:32 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/192025979 CGI, SFX And VFX jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/192683577 Computer generated imagery (CGI), special effects (SFX) and visual effects (VFX) are all terms used in the media world, but many people get mixed up on what they mean.

CGI: This stands for computer generated imagery. This term is used to describe the placement of a computer generated character in the real world. All CGI is done in the editing stage as computer graphics are needed and cane not be produced in real time.

SFX: This stands for special effects. This term is used to describe any effects that can be done on set. This includes real explosions, prosthetic makeup and any other effect done on set. These are also known as practical effects.

VFX: This stands for visual effects. This term is used to describe any effect that were added in during the editing stage. If the effect is too dangerous to preform in real life it can be added in through VFX later. VFX also describes the use of green screen work.

Just like all the other structures, there are advantages and disadvantages to the use of CGI, SFX and VFX. Some advantages are;
- These techniques allow for dangerous and impossible scenes to be created.
- CGI characters often appeal to children making a CGI advert effective
- The anti-realistic characters offer a memorable ad.

Disadvantages of this advert style may include;
- Time consuming to edit.
- Harder to edit than a conventional, real character advertisement.
- Poor graphics and animation will cause the advert to be too unreal and will decrease the value and sales of the product.

An example of a advert that uses real world special effects is the ad for the Sony Bravia television. This advert clearly uses SFX as the paint explosions and paint cannons were all practical effects. Whilst watching the advert, some mey think that the ad is made with VFX. However, Sony made a behind the scenes video showing ho the advert was created.]]> 2017-09-30 15:26:49 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/192683577 Advertising Authorities. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/193475155 2017-10-03 15:07:53 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/193475155 Advertising Standard Authority. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/193475686 The ASA or Advertising Standard Authority is a independent advertising regulation company that ensure that all adverts are suitable for television in the UK.

Started in 1962, the ASA ensure advertisements don't lie or make false claims about their product. By reviewing an advert, they check weather it fall within their guidelines.

An advert doesn't have to be reported either. The ASA do random spot checks on adverts to make sure the advertising market is a safe place with friendly competition.]]> 2017-10-03 15:08:41 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/193475686 OFCOM. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/193476864 OFCOM are a independent regulation company that screen adverts across all media. They have a huge status in the advertising world and can remove or change any advert across all media. This includes; television, radio and mobile devices.

Their main goal is to ensure that the advertisers don't show explicit or harmful content to any audience. They do this by checking the advert against their strict advertisers code. This ensures all adverts comply with the same rules and regulations as other companies.]]> 2017-10-03 15:10:27 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/193476864 2000 jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/197103531 The M&M's "Switch" advert from the year 2000 is a great example of early CGI. With the obviously fictional characters sat in the real world, the advert is impressive for its time. However, the advert has many flaws compared to the CGI used today.

Whilst watching the advert, a noticeable issue with the colour of the characters arises. The M&M's are too saturated and there is no depth to them. This makes the sweets seem 2D and flat. The lack of shading and shadows also make the characters look flat.

The chewing and talking seem to be slightly out of sync with the sound effects. The mouth movements seem to be smooth instead of snappy. This is especially noticeable when they speak. The characters legs and arms only move when doing an action. Any other time, their limbs are frozen. This looks very unnatural in the advert.

The advert also contains no real world interaction. The inclusion of this would have been good as it is the main selling point in convincing the audience the character is actually in the real world.

The final major flaw is the M&M's their eating. When they pour them out of the bag into their hands, the chocolates seem to float into their hand instead of fall like in real life.

Overall, for the time, this advert is a good use of CGI graphics and was a successful advert overall.]]> 2017-10-15 11:37:54 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/197103531 2016 jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/197103573 The M&M's "Eating In Bed" advert from the year 2016 is a great example of how CGI can be made to look so realistic. Being made in the year 2016, CGI technology has advanced tremendously since 2000. This advert does everything right in terms of CGI, making it highly realistic and effective.

The colours in this advert are outstanding. The red of the M&M is a good shade, with the side facing the window a lot lighter from the sunlight. And its the same with the yellow chocolate as well.

The movements of the characters looks very natural and smooth, but the mouth movements when talking are more snappy that the 2000's advert. This makes the speech look real and is very convincing.

Real world interaction is a major part of this advert with both parts looking real and convincing. The throwing of the covers looks very real and the opening of the sliding doors is well animated. The inclusion of this helps sell the realism of the ad.

One of the most amazing things about this advertisement is the reflection at the end. Although a minor part in the overall advert, the reflection of the yellow sweet in the hard wood floor is expertly made and vital to the realism of the shot. 

Overall, this advert shows the technological advances in the CGI and how computer generated graphics can blend in to real world situations.]]> 2017-10-15 11:38:25 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/197103573 jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/197118123 An example of a CGI advert is the M&M's ads. Most adverts by the chocolate brand contain CGI chocolate interacting with real world people. To show how CGI and technology has advanced in advertising through the years, I will compare and contrast between 2 M&M adverts, which were made 16 years apart.]]> 2017-10-15 14:38:31 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/197118123 Audience Measurement. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/197132935 2017-10-15 16:55:22 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/197132935 Face To Face. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/197133062 Face to face interviews are a great way of getting a viewers opinion about a show or advert. The best way of seeing if your advert was successful is by asking the audience. 

A face to face interview is a great way to gain feedback as you chan have a one on one, personal chat to the viewer about how they felt about your advert.

However, a one on one interview may not be such a good idea as many people would be too shy to give their real opinion as they may feel like you would be offended if they say something negative.

Also, one on one interviews are very time consuming. If you want to get a mass of data and opinions, face to face interviews would be impractical and take too long.]]> 2017-10-15 16:56:38 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/197133062 Focus Groups. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/197133742 A focus group is where a group of people come together to talk and discuss a certain topic. They often contain similar ages of people (depending on demographic). 

Focus groups are good for getting large amounts of information in a short space of time as you can get many different peoples opinions in one session.

However, focus groups can start on a topic and spiral off topic to something irrelevant. this would make it a waste of time as you would be gaining opinions on a different subject as to what you want.

Also, shy people tend to be silent in a focus group as they don't want to speak in front of a group. Many people also stay quiet as their opinions might be different to others in the group.]]> 2017-10-15 17:02:01 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/197133742 Audience Measurement Panels. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/197135053 Audience measurement panels are independent companies that record data from TV boxes and analyse the most popular shows and adverts of the week. Advertising companies can buy this information off the company.

This is useful to advertisers as they can see how well their ad is doing. They can see how many people watched it and try to make a connection with how many sales the product has had. This is also a great way to save time as you don't have to research the data, you just buy it from an independent company.

However, this method does not show the audience's opinions. This program only offers statistics about watch time and views.

There are many audience measurement panels that offer this service to advertisers. The main companies are; BARB, JICREG and UKOM]]> 2017-10-15 17:13:23 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/197135053 Incentive. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/197136053 A great way to persuade people to give you their time and opinion is to offer some sort of incentive. Weather its money or a free product, people will do anything to get stuff for free. 

That's why offering a product for you to review the company's advert works. 

Its also a way of advertising. By giving you something for free, you will remember the company that gave it you and therefor remember the product they were advertising. ]]> 2017-10-15 17:21:46 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/197136053 Banned Adverts. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/197304957 Some adverts are no suitable for audiences in the UK. This advert show how the work ASA and OFCOM do is necessary in today's television.

The advert I have included is a anti-bullying ad. The graphic scene show a young girl sewing her lips shut. The message is to show how people think they cant speak out against bullying.

Although adverts with a good cause can have more disturbing and graphic content, the advertising authority's that looked at this advert thought it was to graphic and was not suitable for TV.]]> 2017-10-16 12:36:15 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/197304957 Questionnaires. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/201701463 Questionnaires are a great way of gathering opinions from a mass group of people.

They can be filled out online anonymously and can be done quickly by millions of people. 

With the use of the internet, the questionnaires can be sent to people all over the world. this allows you to gather a wide range of opinions with minimal time and effort.]]> 2017-10-30 13:20:53 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/201701463 Audience Classification. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/205249945 When making an advert, advertisers will look at the type of people the product is meant for. They then use different categories to work out what the most effective advert style and runtime]]> 2017-11-09 13:27:24 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/205249945 Psychographic. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/205257463 Psychographics refers to a set of category's that out line the life ambitions of certain types of people. By showing the names of these groups like in the table below, advertisers can easily research and find out the type of peolpe they are advertising for.

Psychographics divide people up by lifestyle choice and life ambitions. This is useful as if a company want to advertise to thrill seekers, they can use psychographics  to work out who their advertising audience actually is.]]> 2017-11-09 13:43:33 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/205257463 Standard Occupational Classification. (S.O.C) jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/207446721 S.O.C is pretty self explanatory. It basically divides audiences by what they do for a living. However, this system goes into a bit more detail than just what job you have.

The type of job depends where you rank on the scale. Your salary plays a huge factor to what class you are considered.

The class system ranges from doctors being in class A, to the working class in C2 and the unemployed in E.]]> 2017-11-15 21:13:46 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/207446721 Geo-demographic. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/207451575 Geo-demographic is the term used to describe the classification type that divides people by their geographical location.

With this information advertisers know where to advertise. Say it was a radio advert, knowing your audience is in Manchester, you can advertise on capital Manchester, not London.]]> 2017-11-15 21:29:57 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/207451575 Age jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/207632072 Age is an important demographic to know about your audience, as it allows advertisers to use different themes to appeal to a certain age range. For example, if you know your target audience is 3-5 years, you then know you need to advertise on kids channels at around 10am till 7pm. And if you want to advertise to adults, the best time would be after the 9pm watershed time.

Audiences are categorised by age so that advertisers have a clear target to aim for. Categories include:

Children: 0-12
Teens: 13-19
Young adults: 20-35
Adults: 36-59
Pensioners: 60+]]> 2017-11-16 13:09:27 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/207632072 Gender jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/207642449 Gender is an important classification as it divides the population the most. 

The divide between men and women is the biggest population split. This is important to advertisers as if a product is made for men, advertisers will use more masculine themes and features in the ad.

The divide between genders is becoming more difficult as people claim to be neither male or female. However, the traditional male/female divide works well enough.
]]> 2017-11-16 13:34:30 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/207642449 Advertising Production. (LO2) jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209079592 2017-11-21 13:37:39 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209079592 Initial Ideas. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209080030 2017-11-21 13:38:32 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209080030 Pros and Cons. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209080857 2017-11-21 13:40:26 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209080857 Energy Drink Advert jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209081216 2017-11-21 13:41:19 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209081216 Pros. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209081309 - Appeals to a large audience of aspiring athletes and extreme sport fans.
- Props are easy to obtain.
- The pace and theme of the ad reflects the fact that the drink is to give you energy.
- Music choice fits well with adverts theme.]]> 2017-11-21 13:41:33 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209081309 Cons. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209081344 - Booking an entire skatepark for the day would be very expensive.
- Will be hard to find someone good enough at BMX that will do the advert for free.
- Risk of actor getting hurt.
- Use of make-up will require a skilled artist. Might struggle to find someone who is up to standard.]]> 2017-11-21 13:41:39 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209081344 Snickers Advert. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209081521 2017-11-21 13:42:04 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209081521 Pros. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209081663 - Easy to access location.
- Actors are easy to find. Can use people from college.
- Make-up use in this advert is easy to do, so we wouldn't have to worry about finding someone who is highly skilled.]]> 2017-11-21 13:42:20 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209081663 Cons. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209081787 - Cheap, believable and breakable instruments will be hard to find or expensive.
- Might be hard to fill a full 30 second advert with just that idea. May become boring.
-Target audience is only people who like rock music in this advert.
- Miming of the instruments may not look believable.]]> 2017-11-21 13:42:34 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209081787 Final Choice. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209228708 After looking at the pros and cons for each advert, I have decided to continue with and develop the advert for Monster Energy.]]> 2017-11-21 18:54:19 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209228708 Past And Current Practice. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209235208 2017-11-21 19:11:03 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209235208 YouTube Advert. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209236505 In August of 2017, excitement was building for the boxing match between Conor McGregor and Floyd Mayweather. So Monster's marketing team decided to use the building excitement to advertise their brand.

The 30 second ad shows McGregor training for the fight. It's very clear your watching a Monster advert throughout. This is due to the beating Monster logo at the start, to the logo being present in almost every shot. And if that wasn't obvious enough, McGregor screams the tagline for the fight, "I am the beast"

Monster's ad team were clever to use the fight as grounds for a new campaign, as thousands of people were interested in the fight. The ad would have been seen by millions, just because it was related to the fight.

]]> 2017-11-21 19:14:03 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209236505 Market and Competitor Research. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209257581 2017-11-21 20:08:41 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209257581 Adverts. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209257727 Monster energy are a different company, with the fact that they choose not to advertise on television. Instead they stick to sponsored events and riders. 

However, there was one ad i found on their YouTube channel that i can talk about.]]> 2017-11-21 20:09:05 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209257727 Brand Identity. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209258944 Monster energy is a company with a well thought out and well presented brand identity. From the consistent "Monster green" colour, to the precise marketing and target audience they advertise to. The brand is a fine example of how branding should be done.

Monster's choice of event sponsorship has been chosen specifically to appeal to their target audience. The company focuses on extreme sports, for example, freestyle motocross and car drifting. The brand choose to appeal to a smaller, but more likely target audience, rather than advertising to the masses.

The brand also chooses to sponsor music events. This draws in crowds and potential clients from a whole different market. Another way Monster attracts clients is with the use of models. Knows as the "Monster Girls", models wearing Monster branded clothing walk the events, often handing out products or the energy drink. This attracts more men to the brand, as they are likely to be interested in the models.]]> 2017-11-21 20:12:49 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209258944 jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209273523 2017-11-21 21:09:56 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209273523 Market and Competitor. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209274592 The world of energy drinks is filled with competition. And with companies bringing out new flavors all the time, it's a tough business to be in.

Monster are a well know brand and are high up when it comes to the nations favorite energy drink. They don't really have to worry about competing with Tesco's own brand. However, there are some companies that give Monster a run for their money.

Rockstar energy are a close rival with monster. With a range of good tasting flavors, its the go to for some people. They also sponsor sporting events, and when compared with Monster, they follow a lot of the same marketing strategy's. Like sponsoring sporting events and athletes. However, Rockstar is not as popular as Monster.

By far, the biggest competitor Monster face is Redbull. Redbull have a few flavors to choose from, but excel in the media marketing industry. The Redbull Media House is a production company responsible for most of sports viral videos. They make the impossible, possible. Redbull don't just make videos, Alot of sporting events are named after the company, due to sponsorship. For example, the wakeboareding competition (Redbull Harbor Reach), downhill mountain biking (Redbull Hardline) and one of my favorites, the ice skating race (Redbull Crashed Ice). In a world dominated by social media, Redbull have used it to their advantage and thats how they became Monster's biggest competitor.]]> 2017-11-21 21:14:00 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209274592 jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209281298 2017-11-21 21:37:51 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209281298 jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209281453 2017-11-21 21:38:38 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209281453 My Advert jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209281830 2017-11-21 21:41:03 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209281830 Equipment List and Cost. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209281945 Location: Beast Rampz - £300 per day
Camera: Panny Hire (Canon 5D MK3) - £65 per day
Camera Stabilizer: Panny Hire (Tech Crane V2) - £40 per day
Tripod: Panny Hire (Lightweight Tripod) - £20 per day
Range of Lenses: Panny Hire - £90 per day (For 3)
GoPro: Panny Hire (Hero 3+ Black) - £25 per day
Lights: Panny Hire (Led Panel XL) - £15 per day
C-Stand: Panny Hire (C-Stand) - £10 per day
Microphone: Panny Hire (Rode NTG-1) - £10 per day
Boom Pole: Panny Hire (Rode Boom Pole) - £5 per day
Sound Recorder: Panny Hire (Tascam DR-60D) - £25 per day
BMX: Beast Rampz (BMX) - £10 per day
Safety Pads: Beast Rampz (Helmet) - £3 per day
Energy Drink: ASDA (Monster) - £1 per can
Actor: Around minimum wage - £5 per hour
Mac and Editing Software: Panny Hire - £75 per day

After adding up the cost to hire the equipment for 1 day, the total cost to shoot the advert would be around £727 per day.

So its safe to say i will be borrowing a camera from college and using my own GoPro to try and make the ad cost less.

]]> 2017-11-21 21:41:44 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209281945 Technical Constraints jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209537722 There are a lot of potential issues to look out for when making a advert. It's important to identify these at an early stage so that you can change your idea around what will work and put plans in place, just in case one of your predicted constraints gets in the way of filming.

Below are a few potential constraints that may hinder the process of filming my advert:

Hiring the location will cost a lot, but filming in opening hours could be too loud and busy.

BMX rider may become injured and unable to finish the filming session.

Make-up may not look convincing enough for the advert.

Equipment rental place may not have the equipment we need in stock when we plan to shoot the video.]]> 2017-11-22 19:29:05 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209537722 Target Audience. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209541071 Ad my advert is for Monster energy, I will be advertising to the same group of people as they do.

The target audience is mainly males who have no children. They are between 10 and 24 years of age and have an income of less than £20,000 per year.

To appeal to this demographic, the advert needs to be short, fast and precise. There needs to be consistent branding and use of the logo and slogan.]]> 2017-11-22 19:45:00 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209541071 Legal and Ethical Issues. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209542925 To get you advert on TV and shown to the masses, you first have to pass through the ASA and OFCOM regulations. Below are a couple of examples of codes that my advert will have to comply with.

Harm and Offence.
The advert can not contain anything that could do physical harm to anyone under 18. This would mean that the BMX rider would have to be over 18, in case they have a bad fall.

Children.
The ad must be suitable to children. This means that the monster in the advert could not be too graphic. Also, children can not be in the ad unless a guardian has signed a permission slip. This would mean I would have to blur the faces of any kids in the background of the video if it was filmed on a busy day.]]> 2017-11-22 19:55:32 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209542925 Advertisement Proposal. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209557550 2017-11-22 21:25:08 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209557550 Focus Group. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/209699877 2017-11-23 13:07:24 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/209699877 Advert. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/224638710 2018-01-25 13:54:17 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/224638710 Finished Advert. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/225596415 The final advert may not look like my plan as our group decided that it was too difficult to film, so we decided to film an anti bullying advert, that was planned by another member of the group.

As for my role in the making of this advert, I rented all the equipment, filmed the advert and edited it. The rest of my team worked on pre production stuff. ]]> 2018-01-29 13:18:19 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/225596415 Advert Presentation jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/225602798 2018-01-29 13:32:50 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/225602798 Structure scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229085951 2018-02-07 13:51:27 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229085951 Structure scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229086045 2018-02-07 13:51:39 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229086045 Structure scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229086124 2018-02-07 13:51:49 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229086124 Structure scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229086168 2018-02-07 13:51:56 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229086168 Structure scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229088249 2018-02-07 13:55:53 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229088249 Elucidated Example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229090361 2018-02-07 13:59:52 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229090361 Elucidated Example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229090539 2018-02-07 14:00:14 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229090539 Elucidated Example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229090586 2018-02-07 14:00:21 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229090586 Elucidated Example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229090664 2018-02-07 14:00:32 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229090664 Elucidated Example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229090740 2018-02-07 14:00:42 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229090740 Elucidated example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229104295 2018-02-07 14:24:39 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229104295 Elucidated Example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229104435 2018-02-07 14:24:55 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229104435 Good awareness of evolving technologies scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229104954 2018-02-07 14:25:43 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229104954 Technique scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229105534 2018-02-07 14:26:41 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229105534 Technique scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229105719 2018-02-07 14:27:00 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229105719 Technique scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229105764 2018-02-07 14:27:03 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229105764 Technique scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229105812 2018-02-07 14:27:08 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229105812 Technique scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229105844 2018-02-07 14:27:12 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229105844 Elucidated example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229107435 2018-02-07 14:29:41 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229107435 Elucidated example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229107905 2018-02-07 14:30:22 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229107905 Elucidated example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229108003 2018-02-07 14:30:33 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229108003 Elucidated example scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229108111 2018-02-07 14:30:46 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229108111 Elucidated examples scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229108268 2018-02-07 14:31:03 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229108268 Unit 30 LO 1 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229108631 2018-02-07 14:31:39 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229108631 Unit 2 LO1 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229109518 2018-02-07 14:33:14 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229109518 Unit 30 LO2 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229113602 2018-02-07 14:39:58 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229113602 Pre-Production Paperwork scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229117566 2018-02-07 14:46:45 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229117566 Unit 2 LO2 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229118795 2018-02-07 14:48:45 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229118795 Unit 2 LO4 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229118933 2018-02-07 14:49:03 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229118933 Unit 2 LO5 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229119322 2018-02-07 14:49:44 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229119322 Information extracted from written sources scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229121853 2018-02-07 14:54:23 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229121853 Information extracted from written sources scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229121947 2018-02-07 14:54:33 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229121947 Information extracted from written sources scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229122216 2018-02-07 14:55:02 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229122216 Information extracted from written sources scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229122346 2018-02-07 14:55:16 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229122346 Information extracted from written sources scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229122823 2018-02-07 14:55:56 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229122823 Idea generation scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229124291 2018-02-07 14:58:33 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229124291 Good research scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229125193 2018-02-07 14:59:52 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229125193 Unit 30 LO3 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229126661 2018-02-07 15:02:31 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229126661 Unit 30 LO4 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229126964 D4 – You have critically evaluated your work on your television advertisement production in the context of professional practice with elucidated examples and consistent use of subject terminology.]]> 2018-02-07 15:03:05 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229126964 Well structured presentation scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229136753 2018-02-07 15:20:31 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229136753 Appropriate technology employed scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229137081 2018-02-07 15:21:03 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229137081 Strong, confident presentation. scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229138388 2018-02-07 15:23:25 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229138388 Advert made to a strong technical standard. scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229181763 2018-02-07 16:29:15 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229181763 Strong research scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229183270 2018-02-07 16:31:27 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229183270 Realistic grasp on technical constraints scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/229183820 2018-02-07 16:32:17 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/229183820 Unit 30 LO1 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/237330113 D1 – You have comprehensively explained the structure and techniques of television advertising with elucidated examples and consistent use of subject terminology.]]> 2018-03-02 09:58:23 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/237330113 Unit 30 Assesment scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/237332703 2018-03-02 10:11:06 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/237332703 Unit 2 Assessment scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/237332890 2018-03-02 10:12:04 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/237332890 Self-Evaluation Feedback scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/237333183 2018-03-02 10:13:30 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/237333183 Unit 30 LO2 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/237333532 D2 - You have successfully originated and developed an idea for a television advertisement displaying creativity and flair while working independently to professional expectations. ]]> 2018-03-02 10:15:22 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/237333532 Unit 2 LO1 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/237334580 M1 - You have used appropriate techniques to extract relevant information from written sources with some precision.]]> 2018-03-02 10:20:29 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/237334580 Final Advert. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239622713 2018-03-08 13:12:03 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239622713 Pre Production. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239622829 2018-03-08 13:12:25 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239622829 Risk Assessment. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239628212 2018-03-08 13:26:53 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239628212 Script. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239628457 2018-03-08 13:27:26 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239628457 Equipment List. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239628605 2018-03-08 13:27:48 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239628605 Production Schedule. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239628857 2018-03-08 13:28:20 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239628857 Production Diary. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239629518 2018-03-08 13:29:47 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239629518 Cast And Crew jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239630579 2018-03-08 13:32:04 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239630579 Budget. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239630856 2018-03-08 13:32:37 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239630856 Story Board jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239631073 2018-03-08 13:33:07 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239631073 Make Up. jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239631606 2018-03-08 13:34:14 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239631606 Page Extender jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/239631942 2018-03-08 13:34:57 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/239631942 Questionnaire Analysis jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/240841132 2018-03-12 13:22:52 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/240841132 Questionnaire jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/240841181 2018-03-12 13:22:56 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/240841181 Self Evaluation jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/240852368 2018-03-12 13:39:04 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/240852368 Unit 30 LO3 scottcolley85 https://padlet.com/jamese200/8ctdfq9pghck/wish/245485042 D3 – You have produced and imaginative television advertisement to a high technical standard, demonstrating creativity and flair while working independently to professional expectations.]]> 2018-03-23 14:30:23 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/245485042 Self-Evaluation Resubmission jamese200 https://padlet.com/jamese200/8ctdfq9pghck/wish/246044387 2018-03-26 12:45:49 UTC https://padlet.com/jamese200/8ctdfq9pghck/wish/246044387