INP by Nancy Foster https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4 Group B - L4 Fashion Buying & Range Planning 20/21 en-us 2020-12-15 16:25:04 UTC 2025-11-27 18:18:01 UTC hello@padlet.com Week 1 - 22.03.21 nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432247985 I began by looking into the idea of producing a range of adaptive clothing designed specifically for those with disabilities. I found inspiration for this idea from a news article I read a while ago about the lack of clothing ranges available for disabled people. This mentioned some of the issues faced by those with disabilities and how they are often disregarded by fashion brands.
I decided to choose ASOS as my brand that I will produce the adaptive range for. ASOS are one of the world’s leading online retailers and a lot of people resonate with their brand values. They currently offer extended ranges such as Tall and Petite however I thought that producing an adaptive range would broaden their target audience and prove to be successful amongst their younger customer base.
I created a mind-map of my initial thoughts and ideas for the INP and started finding articles and resources which could be useful to me throughout this project and uploading them onto the INP Padlet.
]]> 2021-04-19 09:28:31 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432247985 Week 2 - 12.04.21 nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432251715 In the second week of the INP I continued to research more into the adaptive clothing market before finalising my concept and creating the first draft of my business plan, which includes a weekly planner that breaks down the workload over the course of the 8 weeks we have been given. I then began research into my chosen brand, ASOS, and started my brand summary and timeline. I used the ASOS website for most of my research as well as articles from YouGov and Drapers.]]> 2021-04-19 09:30:02 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432251715 Week 3 - 19.04.21 nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432252795 This week I completed the brand summary, timeline and started research into my customer profile. I also began looking into the swot and pestle analysis, and finding more relevant articles for my project.]]> 2021-04-19 09:30:25 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432252795 Week 4 - 26.04.21 nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432342631 This week I completed my customer profile, swot and pestle analysis. I began looking at SS21/22 trends on edited and WGSN that I could use for my project. There are lots of different factors I need to consider when designing my range so I need to keep this in mind when choosing my trend also. 
I drafted some questions I would want to include in my primary research survey and looked into some influencers I could contact through Instagram Direct Message. I found these through the modelling agency Zebedee and through instagram.
]]> 2021-04-19 10:08:25 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432342631 Week 5 - 03.05.21 nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432343071 For week 5, I completed my primary research and analysis, and finalised my chosen trend. I began creating my moodboard trend summary. I used images from Pinterest, WGSN, Edited and Instagram to help me create this.]]> 2021-04-19 10:08:37 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432343071 Week 6 - 10.05.21 nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432343597 This week I finalised the CADs I wanted to use from WGSN and began looking into which patterns and colours I wanted to use. I completed my inspiration and colour palette sections on the presentation and began the process of designing my range.]]> 2021-04-19 10:08:49 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432343597 Week 7 - 17.05.21 nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432343979 I completed my range this week, as well as showed the modifications of the garments and began the washing line, price architecture and colour/pattern mix. I enjoyed creating the range as I could demonstrate my creative skills and I believe that my trend allows me to be flexible with the colours and patterns I choose. I also began looking into the merchandising aspect and started filling in the Excel line plan.]]> 2021-04-19 10:08:59 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432343979 Week 8 - 24.05.21 nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432344345 For this final week, I used the time to finish off any final touches. I finalised my merchandising range plan and my sourcing strategy, as well as complete my project evaluation and executive summary. ]]> 2021-04-19 10:09:08 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432344345 EDITED article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432465833 This Edited article discusses the adaptive apparel market and how fashion brands are ignoring such a large demographic of people. It also gives some examples of adaptive clothing features like velcro and magnetic fastenings, hidden pull loops, tables and seamless fabric, elasticated waistlines and wider neck and arm openings.]]> 2021-04-19 11:02:10 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432465833 EDITED article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432466301 This article highlights some retailers who released inclusive campaigns in 2020. These include Missguided, Zalando, GAP and Kurt Geiger.]]> 2021-04-19 11:02:23 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432466301 WGSN article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432880697 This WGSN article talks about the range of methods that fashion brands can put into practice to demonstrate inclusivity. This includes things from adaptive clothing, inclusive store design, user-friendly websites, employee training and co-creation. These things are important to note because inclusivity does not just mean offering clothing solutions, it means ensuring that diversity is demonstrated on all levels.]]> 2021-04-19 13:09:44 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432880697 WGSN article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432884032 This article focuses on inclusivity within the activewear sector however there were still some very useful points that are relevant to my INP. It talks about taking diversity beyond just body positivity and the ways brands can implement this in their marketing, for example inclusive store layouts and championing different abilities.]]> 2021-04-19 13:10:25 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1432884032 WGSN article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1433016173 This article talks about adaptive store design and how it is beneficial to both the retailer and the customers. It discusses ways that stores can become more inclusive, for example sensory-friendly supermarkets, deaf-accessible stores, employee training and sensory rooms.]]> 2021-04-19 13:34:58 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1433016173 Vogue Business article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1433065042 This article talks in depth about  the adaptive clothing opportunity and how brands are missing out on this huge segment.
'The global market for adaptive clothing is expected to be valued at nearly $400 billion by 2026."
It talks about the Tommy Hilfiger Adaptive range which is one of the few high-end brands to release a collection for people with disabilities. It also has some first-hand experience mentions from people like Lolo Spencer, who is a disabled actress.]]> 2021-04-19 13:42:37 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1433065042 Adaptive Clothing nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1433071940 This is a really useful article which introduces what adaptive clothing actually is and also breaks down some ways it is used. It gives examples of existing adaptive clothing brands/ranges such as BraEasy, Zappos Adaptive and Nike FlyEase.]]> 2021-04-19 13:43:46 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1433071940 Business of Fashion article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1433150525 This article talks a little bit about Nike's step towards inclusivity. It mentions the fact that the brand has invested in a company that makes hands-free footwear which will make putting on and taking off shoes much easier for people with limited mobility or fine motor skills, for example. ]]> 2021-04-19 13:57:55 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1433150525 Business Plan (1st Draft) nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1437263935 2021-04-20 10:58:38 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1437263935 Inclusion nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1482245156 This is a link to the ASOS corporate statement on inclusion found on their website. ]]> 2021-05-02 11:21:27 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1482245156 Global Data Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1482466322 "Agile ASOS rides out COVID-19 storm"
This article highlights the ways in which ASOS have been successful throughout the pandemic and how they have managed to stand out amongst the heavy e-commerce competition.]]> 2021-05-02 14:02:18 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1482466322 Global Data Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1482472087 "Agile ASOS continues to shine bright throughout COVID-19"
Another really good document form Globaldata which mentions the success of ASOS throughout the pandemic.]]> 2021-05-02 14:06:20 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1482472087 ASOS traffic nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1484797125 This document gives some useful statistics about ASOS's online traffic and marketing analytics.]]> 2021-05-03 12:07:40 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1484797125 WGSN Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490014651 This WGSN article highlights some of the key prints and graphics for SS/21. It mentions the 'happy dressing' influence and how mood-boosting prints gain popularity as consumer's seek items that lift their spirits during this challenging period. It has given me inspiration for the types of prints I could include in my range.]]> 2021-05-04 15:00:28 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490014651 The Purple Pound Infographic nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490582655 The Purple Pound Infographic is a really useful document which gives a brief insight into the spending power of disabled individuals.
-“Businesses lose approximately £2 billion a month by ignoring the needs of disabled people.
-More than 1 in 5 potential UK consumers have a disability.”
-“Taking averages per head, the online spending power of disabled people is estimated at over £16 billion.”
These statistics highlight just how much these companies are missing out on by ignoring this demographic.
]]> 2021-05-04 16:42:15 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490582655 The Guardian Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490606645 "Why are there more clothing lines for dogs than disabled people?"
The headline of this article is extremely attention-grabbing and shocking. This highlights how marginalised disabled people are in the fashion industry.
This article talks a lot about designer Izzy Camilleri's adaptive clothing brand, IZ Adaptive, and about the inspiration and story behind the brand.
“Everyone wants to wear their favourite brand. People don’t want to wear a brand that says ‘I’m super-different from you’ in a negative way”]]> 2021-05-04 16:46:35 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490606645 WGSN Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490650019 Joyful Expression for AW21/22]]> 2021-05-04 16:54:29 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490650019 WGSN Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490661083 This is a really interesting article which talks about the theory of how colour affects our mood.
"Studies indicate that certain colours evoke a subconscious physical response connected to a primal instinct. For example, Professor Stephen Westland from the University of Leeds in the UK led a research team which found evidence that red light has the ability to increase heart rate, while blue light can lower it."
The article says that in the future colour will be used more consciously to communicate.
During this challenging period, bright and bold colours can boost positivity and optimism and this can be reflected through our clothing.]]> 2021-05-04 16:56:37 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1490661083 Adaptive clothing nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1491934340 While designing clothes for wheelchair users, it is important to consider the wear and tear caused by transportation. For instance, the sleeves of shirt and should be carefully designed as wheelchair arms cause heavy wear at particular points. But at the same time, seams should be durable enough to withstand tearing and breaking when subjected to tension. ]]> 2021-05-04 22:43:13 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1491934340 Adaptive clothing nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1491934645 One of the main factors that restrict people with disabilities to buy adaptive clothing is the price. Most of those individuals do not have much purchasing power as they rely on security funds or similar source of funding. Resources are limited. So, while designing the functional adaptive clothing, the price component had to be considered. ]]> 2021-05-04 22:43:25 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1491934645 Disabled Modelling Agency nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1505126338 "The Fashion Industry Ignores Disabled Models. This Agency Is Doing Something About It"
This article talks in detail about Zebedee, which is the first-ever modelling and acting agency to focus exclusively on talent with disabilities in the UK. It talks about how Zoe Proctor founded the agency and the inspiration behind her idea.
It also introduces some of their models like Ellie Goldstein, Kathleen Humberstone and Renee Bryant-Mulcare and their experiences as disabled people.
]]> 2021-05-08 15:19:12 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1505126338 ASOS e-commerce nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1505158454 "What turned ASOS online store into a global e-commerce giant?"]]> 2021-05-08 15:46:24 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1505158454 The Adaptive Clothing Market Survey nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1508473566 I put together this survey using questions about the individual's personal experience with adaptive clothing and the kind of challenges and difficulties that they have faced. The answers I receive will help me when building my range as it will show me which factors are important to consider and what I need to prioritise.]]> 2021-05-10 10:12:38 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1508473566 Summary of survey responses nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1508474804 The responses to my survey have been extremely helpful and insightful. I am able to use these answers to help support me with the rest of my project as these are all first-hand experiences of people with additional needs. ]]> 2021-05-10 10:13:25 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1508474804 EDITED article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1521013306 This article was really interesting and very relevant to my area of focus. It compares the consumer behaviour of both Millenniasl and Gen Z and gives some really good statistics which will help me with my project.It discusses things like the brands they shop with, key influencers that they look up to, their favoured social media platforms and their core values.]]> 2021-05-13 13:48:02 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1521013306 Drapers Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1521131606 Gen Z and Millennials 2020
This is an extremely useful and insightful article/document which shares statistics about Gen Z and Millennial consumer behaviour in 2020. It analyses how they shopped in this year and also how their shopping habits have been affected by the COVID-19 pandemic.]]> 2021-05-13 14:16:42 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1521131606 Gen Z consumers nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1524866135 "56% of Gen Z are more likely to try a product or service if their favorite online influencer recommends it."
"68% of Gen-Z expects brands to contribute to society."
This article gives some really good statistics about Gen Z consumer behaviour which will help me with my INP.]]> 2021-05-14 14:49:30 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1524866135 Acorn Analysis nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1524869202 "Rising Prosperity"
This document taken from Acorn highlights the characteristics of my target demographic. It mentions the typical areas and regions they live in and their priorities in terms of technology use. I used this to help support my customer profile.]]> 2021-05-14 14:50:11 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1524869202 UK Tribes analysis nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1524873970 Aspirant
This analyses the consumer behaviour and characteristics of ASOS's typical target customer, which I used to help support my customer profile.]]> 2021-05-14 14:51:17 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1524873970 YouGov Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1524885090 In October 2018, ASOS was announced as the Marketing Week Masters ‘Brand of the Year’. This YouGov article discusses some of the factors contributing towards ASOS's success. ]]> 2021-05-14 14:53:43 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1524885090 Forbes Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1526924126 How can e-commerce be more inclusive
This is a really great article which talks about some ways that e-commerce can be more inclusive, for example including closed-captions/subtitles for hearing impaired users or bold and large text for visually impaired customers, and using size visualisation across all sizes and product categories to encourage the brands to become more transparent about their sizing and diversity.]]> 2021-05-15 10:45:31 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1526924126 EDITED Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1535473805 The 70's print trend goes hand-in-hand with my happy dressing trend, as the bold and bright 1970's inspired prints inject positivity and happiness into any outfit. Some brands to note that have taken up this trend include Motel, Zara, Lazy Oaf and Paloma Wool.]]> 2021-05-18 13:18:59 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1535473805 EDITED Article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1535484127 'Dopamine Dressing' SS/21 Trend
This Edited article gives an overview of the trend I have chosen to base my INP Range on. essentially, Dopamine Dressing is all about wearing clothing that reflect happiness and the theory that bright colours and patterns boost our mood.
The main characteristic of the trend is bold prints and colours that elevate our wardrobes and inspire happiness through clothing. It also mentions how the 'happy dresser' prioritises comfort so this should be demonstrated through the silhouettes and fabrics used in my range.]]> 2021-05-18 13:21:09 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1535484127 Business Plan (Final Draft) nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1553060770 2021-05-24 08:26:37 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1553060770 WGSN article nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1555025491 This article is very relevant to my INP and discusses Gen Z Priorities. These include things like climate change, radical inclusivity, savvy frugality, authentic engagement and protecting mental wellbeing. This is important to note as it highlights the things most important to ASOS's target audience which should be considered and reflected throughout my project.]]> 2021-05-24 19:03:33 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1555025491 Candidate Authentication Form nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1555027894 2021-05-24 19:04:10 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1555027894 INP nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1559478326 2021-05-25 22:39:09 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1559478326 Excel Line Plan nannnncyf https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1559480007 2021-05-25 22:40:19 UTC https://padlet.com/nannnncyf/8cpg5zzxvxuzdob4/wish/1559480007