National Camping Learning & Reflection Session by Maram Barqawi https://padlet.com/mbarqawi/Bookmarks PRESTIJ - Feb 24 2021 en-us 2021-02-15 10:56:13 UTC 2021-03-06 21:40:52 UTC hello@padlet.com halasehelena https://padlet.com/mbarqawi/Bookmarks/wish/1235735759 - Team meetings, helped in shaping the strategy 
- Hiring the agency 
- Identifying the MoE team, and their involvement and feedback on the content
- The quality of content produced, and the concept of the campaign 
Elena]]> 2021-02-24 11:19:57 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235735759 https://padlet.com/mbarqawi/Bookmarks/wish/1235735815 RFP process went well. good selection of agengy 

]]> 2021-02-24 11:19:59 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235735815 Ahmad https://padlet.com/mbarqawi/Bookmarks/wish/1235736853 unexpectable reach]]> 2021-02-24 11:20:24 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235736853 good teamwork https://padlet.com/mbarqawi/Bookmarks/wish/1235740059 2021-02-24 11:21:30 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235740059 private sector engagement was really positive https://padlet.com/mbarqawi/Bookmarks/wish/1235742708 2021-02-24 11:22:29 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235742708 fateh https://padlet.com/mbarqawi/Bookmarks/wish/1235743265 private sector partnership is success ]]> 2021-02-24 11:22:44 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235743265 The agency selection was a very good choice https://padlet.com/mbarqawi/Bookmarks/wish/1235743473 2021-02-24 11:22:49 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235743473 fateh https://padlet.com/mbarqawi/Bookmarks/wish/1235745460 quality of products]]> 2021-02-24 11:23:38 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235745460 The focus groups feedback was very beneficial in shaping the campaign messages https://padlet.com/mbarqawi/Bookmarks/wish/1235745711 2021-02-24 11:23:43 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235745711 fateh https://padlet.com/mbarqawi/Bookmarks/wish/1235746293 messages were clear and tested]]> 2021-02-24 11:23:56 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235746293 fateh https://padlet.com/mbarqawi/Bookmarks/wish/1235748082 support from the team]]> 2021-02-24 11:24:35 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235748082 Teamwork and feedback on the materials development, casting and messages https://padlet.com/mbarqawi/Bookmarks/wish/1235749906 2021-02-24 11:25:19 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235749906 halasehelena https://padlet.com/mbarqawi/Bookmarks/wish/1235751399 the organic reach, and the engagement 
the coverage, and the use of various channels

]]> 2021-02-24 11:25:54 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235751399 https://padlet.com/mbarqawi/Bookmarks/wish/1235751717 regular feedback on products by USAID 

]]> 2021-02-24 11:26:01 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235751717 fateh https://padlet.com/mbarqawi/Bookmarks/wish/1235753924 USAID fast response to obtain approvals on productions and materials]]> 2021-02-24 11:26:55 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235753924 The reach and public engagement from the start of the campaign was very encouraging https://padlet.com/mbarqawi/Bookmarks/wish/1235754333 2021-02-24 11:27:04 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235754333 https://padlet.com/mbarqawi/Bookmarks/wish/1235756708 high number of reach beyond our expectations]]> 2021-02-24 11:28:01 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235756708 https://padlet.com/mbarqawi/Bookmarks/wish/1235757694 sound gender consideration and PWD considerations and reaching different groups]]> 2021-02-24 11:28:26 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235757694 the agency team was committed and responsive https://padlet.com/mbarqawi/Bookmarks/wish/1235758889 2021-02-24 11:28:56 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235758889 halasehelena https://padlet.com/mbarqawi/Bookmarks/wish/1235758891 the number of public and private sector companies  who supported the campaign, and the different type of support provided.
MoE involvement in obtaining the support. 
Discussions on the options of the type of support
Elena ]]> 2021-02-24 11:28:56 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235758891 https://padlet.com/mbarqawi/Bookmarks/wish/1235774955 have soft launch before have full pan for primary and its messages]]> 2021-02-24 11:34:05 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235774955 https://padlet.com/mbarqawi/Bookmarks/wish/1235776860 -several delays in launching date
-time limitation]]> 2021-02-24 11:34:48 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235776860 halasehelena https://padlet.com/mbarqawi/Bookmarks/wish/1235777076 The planning and the implementation of the soft launch 

The evolution of the agency RFP was bit challenging at the beginning then we created an excel sheet for better compassion. 

The roles and responsibilities were not set from the very beginning. 

The delays and the pressure to launch the campaign when we weren’t ready.

Linking the targeting with the NTPS, was considered in at the end of the campaign. 

Setting the overall performance indicators for campaign performance compared with the budget should have been discussed from the very beginning and not depend on the agency to set it 
Elena
]]> 2021-02-24 11:34:53 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235777076 The materials approval process was challenging and caused some delays https://padlet.com/mbarqawi/Bookmarks/wish/1235777120 2021-02-24 11:34:54 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235777120 https://padlet.com/mbarqawi/Bookmarks/wish/1235780384 approval process specially at MoE
launching while we still develop materials and products caused some delays]]> 2021-02-24 11:36:12 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235780384 https://padlet.com/mbarqawi/Bookmarks/wish/1235783347 roles and responsibilities among the team specially MoE team not clear]]> 2021-02-24 11:37:23 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235783347 https://padlet.com/mbarqawi/Bookmarks/wish/1235790307 we could not ensure representing PWD or all groups and backgrounds in the products]]> 2021-02-24 11:39:58 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235790307 RebeccaWard https://padlet.com/mbarqawi/Bookmarks/wish/1235793905 Challenges in producing Nat Campaign report - consultant management challenges, quality of work challenges; remedial action taken by team.  (RW)]]> 2021-02-24 11:41:15 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235793905 https://padlet.com/mbarqawi/Bookmarks/wish/1235793946 the pandemic and online learning and the issue of syndicate had affect some public reaction and made them see the campaign in negative way]]> 2021-02-24 11:41:16 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235793946 approval of products could have been better managed at times https://padlet.com/mbarqawi/Bookmarks/wish/1235797702 2021-02-24 11:42:44 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235797702 https://padlet.com/mbarqawi/Bookmarks/wish/1235799169 teachers video was important ]]> 2021-02-24 11:43:21 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235799169 RebeccaWard https://padlet.com/mbarqawi/Bookmarks/wish/1235799345 Great private sector engagement ]]> 2021-02-24 11:43:26 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235799345 halasehelena https://padlet.com/mbarqawi/Bookmarks/wish/1235800878 - Coordination with the team, and the integration of the PPS channels
- the delays in launching the  phases
- the team involvement in promoting the campaign 
- not implementing the influencers strategy  which could amplify the  reach and the interaction in the target audience
- the 3rd phase is weak and didn't feed the purpose in terms of number of stories.
- the agency for not meeting the target that they have set
Elena 

]]> 2021-02-24 11:43:55 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235800878 RebeccaWard https://padlet.com/mbarqawi/Bookmarks/wish/1235807544 Still opportunities for more differentiation and alternative (non-media) approaches based on our growing understanding (from PEA, NPTS etc.) - But plenty of opportunity for these to be built into the next cycle. (RW)]]> 2021-02-24 11:46:22 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235807544 Although the pre-testing was strong, probably because of time and speedy requirement of delivery, there could have been a room for communicating by ADPRO the pre-testing approach, process, technical tools ahead of time, as it is important to be reviewed before execution of pre-testing data collection (FGDs) to integrate different elements specifically GESI. https://padlet.com/mbarqawi/Bookmarks/wish/1235823188 2021-02-24 11:51:57 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235823188 Recruit the marketing agency earlier https://padlet.com/mbarqawi/Bookmarks/wish/1235827804 2021-02-24 11:53:33 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235827804 https://padlet.com/mbarqawi/Bookmarks/wish/1235828030 more time for plan
finish plan and production and obtain approvals before launching so we have more focus on tactics to engage partners and more quality reach for different groups ]]> 2021-02-24 11:53:38 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235828030 prepare a timetime for products that can be bundled for approval. build in extra time for approvals https://padlet.com/mbarqawi/Bookmarks/wish/1235828496 2021-02-24 11:53:48 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235828496 Different socio-economic realities representation (realities and looks; maybe real schools "showing the diamond in the rough") https://padlet.com/mbarqawi/Bookmarks/wish/1235829835 2021-02-24 11:54:19 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235829835 halasehelena https://padlet.com/mbarqawi/Bookmarks/wish/1235830310 Better planning, integration,  and coordination 
Do our diligence and not depend on the agency 

Elena

]]> 2021-02-24 11:54:31 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235830310 https://padlet.com/mbarqawi/Bookmarks/wish/1235831325 make testing on two levels ]]> 2021-02-24 11:54:55 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235831325 RebeccaWard https://padlet.com/mbarqawi/Bookmarks/wish/1235832545 More localization/Differentiation: Engage MoE at directorate-level/tap community networks that coordinate with the MoE for community outreach. Supplement media campaign approaches with more targeted, localized, engagement activities.  (RW)]]> 2021-02-24 11:55:22 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235832545 https://padlet.com/mbarqawi/Bookmarks/wish/1235832687 ensure to have clear roles and responsibility plan for MoE team. this might be part of CB period

]]> 2021-02-24 11:55:25 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235832687 All ages were not included in the campaign, and the governorate (not all of them in the paid social media reach) https://padlet.com/mbarqawi/Bookmarks/wish/1235833239 2021-02-24 11:55:37 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235833239 https://padlet.com/mbarqawi/Bookmarks/wish/1235834935 capitalize the success by having plan to small campaign between the two campaigns . from now until July. reuse production, use the content from public etc. ]]> 2021-02-24 11:56:13 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235834935 RebeccaWard https://padlet.com/mbarqawi/Bookmarks/wish/1235837144 Really engage and integrate with our learning so far to tailor and  supplement our approach. We learned X, so we did Y (RW)]]> 2021-02-24 11:57:03 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235837144 it would be better to be more inclusive in regards of ages including above 60 (such as grandparents who can have vital influence), also the social media targeting should cover all the governorates as it is a national campaign unless there are certain justifications for it https://padlet.com/mbarqawi/Bookmarks/wish/1235837229 2021-02-24 11:57:05 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235837229 Either specify a budget if possible or link with PwD associations or Higher counselor for more inclusive measures for people with disabilities https://padlet.com/mbarqawi/Bookmarks/wish/1235837824 2021-02-24 11:57:20 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235837824 increased involvment of MOE in the strategy and product development https://padlet.com/mbarqawi/Bookmarks/wish/1235838056 2021-02-24 11:57:26 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235838056 Promote the microsite to generate content from the public to be used in the next campaign https://padlet.com/mbarqawi/Bookmarks/wish/1235838487 2021-02-24 11:57:36 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235838487 it would be more inclusive to show different faces from different areas in Jordan mbarqawi https://padlet.com/mbarqawi/Bookmarks/wish/1235838785 2021-02-24 11:57:44 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235838785 Showing more tough realities in schools and how teachers are making it https://padlet.com/mbarqawi/Bookmarks/wish/1235839341 2021-02-24 11:57:57 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235839341 https://padlet.com/mbarqawi/Bookmarks/wish/1235840958 engage more the subgroup committee and partners in implementation period]]> 2021-02-24 11:58:37 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235840958 https://padlet.com/mbarqawi/Bookmarks/wish/1235843358 have less productions and materials in terms of numbers  and focus more using and engaging other stakeholders in disseminate the message]]> 2021-02-24 11:59:33 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235843358 As a lesson learnt from first round due to time limitation. It is advised by ADPRO to send the pre-testing approach and tools before https://padlet.com/mbarqawi/Bookmarks/wish/1235843482 2021-02-24 11:59:36 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235843482 In the pre-testing, include more diverse representation within FGDs (as especially the parents one, were all from the capital). Also include persons with disabilities specifically teachers with disabilities https://padlet.com/mbarqawi/Bookmarks/wish/1235843687 2021-02-24 11:59:42 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235843687 RebeccaWard https://padlet.com/mbarqawi/Bookmarks/wish/1235844571 As policy framework/CSB status/accreditation becomes clear, ensure that campaign links to a landing site with more information about how/why to become a teacher (integrate incentives work) (RW)]]> 2021-02-24 12:00:04 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235844571 Maybe using IREX platform Faces of Takamol if viable https://padlet.com/mbarqawi/Bookmarks/wish/1235849560 2021-02-24 12:01:40 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235849560 Using NGO and associations platforms to disseminate the campaign and collaborate https://padlet.com/mbarqawi/Bookmarks/wish/1235850170 2021-02-24 12:01:55 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235850170 Encourage the partners and stakeholders to promote the campaign and sharing posts https://padlet.com/mbarqawi/Bookmarks/wish/1235850999 2021-02-24 12:02:14 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235850999 Males were represented well https://padlet.com/mbarqawi/Bookmarks/wish/1235901659 2021-02-24 12:20:19 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235901659 halasehelena https://padlet.com/mbarqawi/Bookmarks/wish/1235901712 Set the exactions of the private and public support. 
Elena]]> 2021-02-24 12:20:20 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235901712 RebeccaWard https://padlet.com/mbarqawi/Bookmarks/wish/1235953643 Should do a full review of Contractor's scope - did the scope ensure that they conducted message testing as we would like? (probably not) Did they collect the impact data that we need? (probably not). Can we write a tighter SoW to ensure we get more of what we need? Or are there parts of their scope that we think we could do better in-house? (RW)]]> 2021-02-24 12:37:20 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235953643 RebeccaWard https://padlet.com/mbarqawi/Bookmarks/wish/1235986533 Set tighter expectations re: data for/measurement of impact (it's more than just reach/views) (RW - summary of Elena's great points)]]> 2021-02-24 12:47:05 UTC https://padlet.com/mbarqawi/Bookmarks/wish/1235986533