MKT210 by Diane Janet https://padlet.com/bkjanet/MKT210_MARKETING PRINCIPLES OF MARKETING en-us 2018-10-02 09:51:05 UTC 2018-12-05 02:42:20 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Dootheets.png Explain the criterias for effective market segmentation. (10 marks) bkjanet https://padlet.com/bkjanet/MKT210_MARKETING/wish/294220479 2018-10-18 08:06:05 UTC https://padlet.com/bkjanet/MKT210_MARKETING/wish/294220479 Briefly explain the different types of competitive advantages to build a marketing position. (12 marks) bkjanet https://padlet.com/bkjanet/MKT210_MARKETING/wish/294221332 2018-10-18 08:09:32 UTC https://padlet.com/bkjanet/MKT210_MARKETING/wish/294221332 bkjanet https://padlet.com/bkjanet/MKT210_MARKETING/wish/294224902 Briefly list any four qualities that the criteria for positioning should possess. (4 marks)]]> 2018-10-18 08:22:18 UTC https://padlet.com/bkjanet/MKT210_MARKETING/wish/294224902 Briefly list any four qualities that the criteria for positioning should possess. https://padlet.com/bkjanet/MKT210_MARKETING/wish/294735182 1. Importance
2. Communicable
3. Affordable
4. Profitable 

Ric Ee

]]> 2018-10-19 09:33:29 UTC https://padlet.com/bkjanet/MKT210_MARKETING/wish/294735182 briefly list any four qualities that the criteria for positioning should possess. (4 marks) https://padlet.com/bkjanet/MKT210_MARKETING/wish/295146886 - Affordable
- Profitable 
- Communicable
- Distinctive

]]> 2018-10-21 07:07:57 UTC https://padlet.com/bkjanet/MKT210_MARKETING/wish/295146886 Briefly list any four qualities that the criteria for positioning should possess. (4 marks) https://padlet.com/bkjanet/MKT210_MARKETING/wish/295265599 1. Importance
2. Distinctiveness
3. Communicable
4. Affordable
Lim Wei Ching]]> 2018-10-22 01:30:31 UTC https://padlet.com/bkjanet/MKT210_MARKETING/wish/295265599 Explain the criterias for effective market segmentation. (10 marks) https://padlet.com/bkjanet/MKT210_MARKETING/wish/295274665 The first criteria is a market segment must be measurable. The size, purchasing power and profiles of the segments can be measured.

Next is that a market segment must be accessible. The market segment can be effectively reached and served.

A market segment must be substantial. The market segments are large and profitable enough to serve.

On top of that a market segment have to be differentiable. The concepts are conceptual distinguishable and respond differently to different marketing mix elements and programs.

Lastly, a market segment have to be actionable. This refers to the fact that effective programs can be designed for attracting and serving the segment.
Lim Wei Ching]]> 2018-10-22 02:34:59 UTC https://padlet.com/bkjanet/MKT210_MARKETING/wish/295274665