chaincharm_3222

ChainCharm Instagram Account link :

https://www.instagram.com/chaincharm_3222?igsh=ejIzNXZsbW93c2Zx

The business named ChainCharm started operations on November 7, 2024, and our first post on Instagram was on November 18, 2024, which was an image stating "Coming Soon." In addition to that, our business uses 3 social media platforms: WhatsApp, Instagram, Facebook and TikTok to promote products, pricing, contact details, and existing designs. Customers can obtain information from our social media accounts.

What we have apply in our Social Media (Facebook, Instagram) :

We have also uploaded several short videos of designs requested by our customers and placed these videos in our highlight stories. The description and music added to our bio profile help attract customers as it makes our profile appear more lively and engaging.

We have applied softsell and hardsell in our posting. From the images provided, we can identify marketing content that leans towards softsell. The evidence are, "Bright and cheerful colors" used in the posts create a positive and inviting atmosphere. The handmade charm of the products is highlighted through friendly and relatable visuals, such as cute keychains and playful text. Other than that, the tagline "Crafted with love, style & your story 💕" emphasizes personalization and care, appealing to emotions rather than pushing for immediate sales. The use of emojis and conversational language, such as “Key your vibe, hold your magic 🔑,” builds a friendly tone. Lastly, phrases like "DM us for custom designs" and "Available, get yours now" are subtle, inviting customers to explore without pressure.

For the hardsell elements, we applied the pricing post with the image showing "RM4.00, RM5.00, RM6.00, RM8.00" could be considered a hardsell, as it directly presents the price and encourages customers to purchase specific items.

We also have applied the AIDCA model :

1. Attention - The posts use bright and colorful designs to grab attention, such as vibrant backgrounds and cute keychain images an the catchy phrases like “Need Chain, Need Charm” and emojis help draw the eye.

2. Interest - There is variety in the designs (chipmunk, octopus, flowers), keeping viewers engaged.

3. Desire - Statements like “Get yours now because stocks are limited!” attempt to create exclusivity and urgency and the posts show how the keychains can enhance personal items, sparking desire.

4. Conviction - We have mention “carefully knitted by our skilled artisans,” which builds trust. We also posted on customer's reviews to show stronger proof of the quality of our products.

5. Action - Clear calls to action like “DM us for custom designs” and “Contact us now” are included.

We have also uploaded several short videos showcasing designs requested by our customers and placed them in our Instagram highlight stories. The descriptions and music added to our profile bio also help attract customer interest, as it gives our profile a more lively and cheerful feel.

We have edited our pictures and videos using Canva and Capcut application. These applications have save our time on the picture and video editing where they provide a lot of templates for you to use. And, with the editing features that available in Canva and Capcut, it make us more easier to create a poster to attract customers for our marketing purposes. With the blend of colors that added in each posters could make the posting more cheerful and suitable for our product to be sell. By using these applications, we can producing images and videos that engage customers and display information about pricing and contact numbers.

• ChainCharm

Business Location

• Faculty of Computer Science and Information Technology

Business Vision

• Our vision is to be recognized as the leading crochet business within our university. We also want to be known for our commitment to maintain our product quality, creativity, and sustainability. Our goal is to create a vibrant community where everyone can enjoy the art of crochet and appreciate the charm of handmade accessories.

Business Mission

• Our mission is to offer beautiful, affordable, and high-quality crochet items that bring joy to everyone. We focus on creating cute and innovative designs with meticulous attention to detail. By using eco-friendly materials, we aim to provide accessories that are not only stylish but also sustainable. Other than that, we hope that that we can connect people through the love of crafting.

Business Objective

• We will ensure a delightful experience for every customer by providing high-quality crochet products and excellent service. Our goal was to achieve a customer satisfaction by consistently deliver beautiful, crafted items and promptly addressing any issues. We believe that happy customers are the foundation of our business. We also strive to meet and exceed their expectations with every purchase.

• This is the price for each design. Price is different based on size and design that chosen by customer.

• DESIGN 1 – RM2.00

• DESIGN 2 & DESIGN 3 - RM4.00

• DESIGN 4, DESIGN 5 & DESIGN 6 – RM5.00

• DESIGN 7 – RM6.00

• DESIGN 8 – RM8.00

Product material cost

• Yarn – RM23.05

• Keychain ring – RM12.25

• Cotton fill (500g) – RM6.70

• Other materials (safety eyes, blush, beads)– RM8.00

Total manufacture cost = RM50.00

Total sales

• DESIGN 1 – RM0

• DESIGN 2 – RM8.00 (2 items purchased)

• DESIGN 3 – RM4.00 (1 item purchased)

• DESIGN 4 – RM40.00 (8 items purchased)

• DESIGN 5 -RM0

• DESIGN 6 – RM30.00 (6 items purchased)

• DESIGN 7 – RM6.00 (1 item purchased)

• DESIGN 8 –RM40.00 (5 items purchased)

• CUSTOMIZED DESIGN (small capybara – RM12 (2 items purchased) / musang – RM16 (2 items purchased) / hamster big eye – RM6 (1 item purchase) / rimuru slime – RM6 (1 item purchased))

Total sales = RM168.00

ChainCharm Keychain

ChainCharm Facebook Account link :

https://www.facebook.com/share/1AmAmzxz4x/?mibextid=wwXIfr

Interestingly, QR payments have become the preferred method among our customers. This shift highlights a move towards digital transactions, allowing us to improve our payment process and enhance customer satisfaction as we work to boost revenue.

Moreover, our return on investment is an impressive 236%, translating to an estimated figure of RM168.00. This period marks a significant milestone for our organization, and we are eager to navigate the path ahead with optimism and ambition.

As we continued, she realized that her passion could also promote sustainability by using eco-friendly materials. She shared this vision with a group friends, and together, they decided to transform the craft into a business. As a group, we now sell our crochet products to students on campus, taking orders first and delivering them within the campus.

1.PERSONAL ASSISTANT:

-Customers can request custom keychain designs based on their preferences.

-The business offers guidance on available materials, colors, and styles.

-Helps customers create unique, handmade keychains that suit their needs.

-Provides one-on-one communication for a more personalized shopping experience.

2.FEEDBACK:

-Actively collects customer feedback through social media, direct messages, and reviews.

-Uses feedback to improve product quality, design options, and packaging.

-Builds trust and loyalty by showing customers that their opinions matter.

-Encourages repeat purchases and word-of-mouth recommendations.

CUSTOMER SEGMENTS

1.PRIMARY: Unimas Students and Staff

-This is the main target audience because they are directly involved in the creative process.

-They are interested in customizing their keychains to match their personal style or as a representation of their identity.

-Being within the Unimas community, they are easier to reach through campus events, word-of-mouth, and social media.

-They may also help promote the brand within the university.

2.SECONDARY: Young Adult Consumers

-This segment consists of young adults who value unique and aesthetic handmade items.

-They may not design their own keychains but appreciate the craftsmanship and eco-friendly aspect.

-Social media marketing (Instagram, TikTok, and Facebook) is an effective way to reach them.

-They are likely to be trend-conscious and enjoy supporting small businesses that align with their values.

3.TERTIARY: Gift Shoppers

-These customers are seasonal or occasional buyers, purchasing keychains as gifts for friends, family, or special occasions.

-They are looking for affordable yet meaningful presents.

-They may not be repeat customers, but they contribute to holiday or special event sales (e.g., birthdays, graduations, Valentine’s Day).

-Attracting them can be done through gift bundle promotions or special packaging options.

• Supplier: Provides materials for keychain production.

• Distributor: Helps in delivering products to customers.

• Investor/Finance Partner: Supports business growth through funding.

• Mentor: Guides the business with experience and strategic advice.

  
  

Key Activities

• Designing Handmade Keychains: Creating unique and customized keychains.

• Sales and Promotion: Marketing products to attract customers.

• Managing Stock Materials: Keeping track of materials to ensure smooth production.

• Crocheting: The core handmade process of making the keychains.

• Packaging: Preparing products attractively for customers.

Key Resources

• Materials for Keychain Production: Essential supplies such as yarn, hooks, and accessories.

• Social Media Marketing Tools: Platforms and tools used to promote and sell the products online.