HCS Library Marketing Ideas Exchange by

Questions? Just ask!

aokandan — 2024-12-09 17:56:04 UTC

Tables of Contents

aokandan — 2024-12-09 17:57:13 UTC

Emailing the tables of contents for key journals to stakeholders is a great way to raise awareness of library resources and increase usage.

Library Marketing Team

aokandan — 2024-12-09 17:58:35 UTC

Create a library marketing team with regular meetings.

Library Quiz with Swag Prizes

aokandan — 2024-12-09 18:00:55 UTC

Create a library scavenger hunt quiz. Users must search the library/website for answers. Prizes included t-shirts. Public affairs promoted in an article.

Library Events Calendar

aokandan — 2024-12-09 18:01:37 UTC

Users can sign up to have the library's calendar of events delivered to their email.

Library Newsletters

aokandan — 2024-12-09 18:02:07 UTC

Mailchimp and Canva are free tools that can be used to create library newsletters.

Ask An Archivist Day

aokandan — 2024-12-09 18:03:29 UTC

Promoted via Instagram, Facebook, and X. Event gained the library several hundred followers.

Library Blog

aokandan — 2024-12-09 18:04:34 UTC

Springshare Libguides can be used to create a library blog.

Sharepoint

aokandan — 2024-12-09 18:05:30 UTC

Blog and write articles re: the library using Sharepoint.

“Did You Know” slides

aokandan — 2024-12-09 18:05:58 UTC

Marketing campaign w/ info about librarians and services the library offers. The slides play on screens around campus and as screensavers on computers in the library.

Database Highlights

aokandan — 2024-12-09 18:06:36 UTC

Highlight a database or a database feature and market it.

Slideshow/Presentation using Enplug

aokandan — 2024-12-09 18:08:03 UTC

Enplug can be used to create a library marketing slideshow that plays on a TV. Enplug requires a license, and consider whether your audience is internal or external when designing your content.

“I’m a librarian. Ask me”

aokandan — 2024-12-09 18:08:40 UTC

Create badge stickers that say “I’m a librarian. Ask me."

Book Cart with Physical Books

aokandan — 2024-12-09 18:09:07 UTC

Push a book cart around to patients' bedsides.

How the Library Helped Me Contest

aokandan — 2024-12-09 18:09:59 UTC

Contest asking patrons to submit stories about how a librarian has helped them that entered them to win a Kindle. Public Services did advertising, including in each (bathroom?) stall.

Vintage Postcards NLM Nursing Exhibit

aokandan — 2024-12-09 18:10:28 UTC

Vintage postcards NLM nursing exhibit - took it around to all 7 hospitals in system - CNO sent info about it coming around to the nurses at their hospitals

Handout with Institutional Photos

aokandan — 2024-12-09 18:10:45 UTC

Coloring Book (or Puzzles)

aokandan — 2024-12-09 18:11:12 UTC

Coloring book (or puzzles) of line drawing from books in the collection

2025-10-28 23:06:36 UTC

Librarian Role Badges

2026-08-10 19:44:29 UTC

Dr. Robert Shapiro, Director of Novant Health Library Services ordered role badges for his library department as marketing tools.

Get into institutional orientations

shawnsteidinger — 2026-08-10 19:50:02 UTC

Make sure new employees know your library exists - flyers, business cards, and departmental appearances can get the word out about your services