https://padlet.com/201171830/86iuw8gw0g7w By Tom Heagerty en-us 2019-03-20 17:21:24 UTC 2024-10-03 06:55:19 UTC hello@padlet.com 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343546066 This example suggests Joshua's ability to be a TV personality due to how comfortable he seems on Camera. This is a rare type of appearance for someone from the boxing world and so it inevitably boosts his star image ahead of his competitors.  ]]> 2019-03-20 21:03:18 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343546066 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343549401 Shows how he characterises his image to show humbleness and that he seems to be modest despite global fame.]]> 2019-03-20 21:16:05 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343549401 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343564577 Recently interacting with Cristiano Ronaldo, the worldwide household name known through his footballing achievements. This helps show Joshua's both economical and social value, through how he is associating himself with one of sports' biggest celebrities. ]]> 2019-03-20 22:24:20 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343564577 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343687663 Moments after winning a Gold medal in the London 2012 Olympics; what would be his first taste of fame. ]]> 2019-03-21 10:05:47 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343687663 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343690711 Collection of MBE award soon after Olympic triumph. Joshua is beginning to show characteristics of a pinup male as his smartly dressed image goes well with the  award he is holding, a prestigious and rare award which contradicts his rebellious past. ]]> 2019-03-21 10:16:54 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343690711 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343700287 This shows that Joshua has not always been "the golden boy" and that his past criminal activities almost caused a completely different life to the one the media suggests he lives now. ]]> 2019-03-21 10:51:31 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343700287 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343701760 AJBXNG - the sportswear brand created on the back of Anthony Joshua's success. Showing attention economies. ]]> 2019-03-21 10:57:16 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343701760 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343706078 Anthony Joshua brand website showing his workouts, general news and blogs; shows cross media synergies. ]]> 2019-03-21 11:13:36 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343706078 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343708155 Again this highlights Joshua's modesty as well as his natural comfort in front of a camera. ]]> 2019-03-21 11:21:26 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343708155 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343709134 The idea of a brand will excite Joshua's representatives as boxing is a sport that is heavily reliant on self promotion in order to ensure a higher monetary reward from fights. ]]> 2019-03-21 11:25:01 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343709134 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343822090 Brand deals and partnerships used to generate income and following. Shows the alignment between the qualities of Joshua's star image and the values of each brand which reinforce one-another and thus promotes these products and Joshua's brand simultaneous]]> 2019-03-21 14:47:21 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343822090 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/343825597 Social media being used as a means of promoting these brand deals. Shares similarities to the idea of a pinup/poster boy. ]]> 2019-03-21 14:52:34 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/343825597 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/344134403 2019-03-22 10:21:40 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/344134403 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/344193628 Shows further rebelliousness, bad language used on social media to taunt potential opponents. ]]> 2019-03-22 13:16:07 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/344193628 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/344194570 Negative media response as a result of these actions . ]]> 2019-03-22 13:18:16 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/344194570 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/344199370 Brand-able character shown:]]> 2019-03-22 13:27:31 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/344199370 201171830 https://padlet.com/201171830/86iuw8gw0g7w/wish/344200132 Appearance on popular American talk show Conan - shows multinational fame]]> 2019-03-22 13:29:01 UTC https://padlet.com/201171830/86iuw8gw0g7w/wish/344200132