https://padlet.com/chuck_nigbokwe/86cysf5i2qe5 I’m going to be talking about how the message behind Burger King’s Bullying Jr. Ad, was being used and portrayed in a media format, and how that all lead to it going viral and why it got such a huge response in the media. en-us 2017-12-10 17:02:50 UTC 2023-02-18 05:22:53 UTC hello@padlet.com chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214822897

By the time is has been posted back in October, it reached 270k views, now it has reached over 4.1M views.

Made in response to National Bullying Awareness Month.

Play on words because the premise of the video was the idea whether customers would speak up about their bullied “Whopper Jr.” or for a bullied high school Jr. 

]]> 2017-12-10 17:12:11 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214822897 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214823122

The Fine Bros, 16M Subscribers.

This reaction channel made another episode from "Elders Reacts" where in which they had elderly viewers react to Burger King's "Bullying Jr." Ad. It has accumulated over 900k views.

Around the 3:19 mark, you'll hear the elders sharing their frustrations on how customers cared more about the state of their burger, then the state of a victim being bullied. Stop at 4:17 mark.

]]> 2017-12-10 17:13:47 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214823122 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214823198

Short Sound Bites Offer Insight to Premise of Video.

Switch From Cinematic Look to SpyCam Footage

Graphical Text, adding context and Explanation to the Narrative 

Facial Expressions/Lack of Interest From Customers on Bullied High School Jr.

Shock At Actions, No Action on their Part

Verbal Abuse & Punching Whopper Jr where it's smashed to pieces, pummeled, bruised/ reference to how bullies treat their victims

Customers Immediate Reaction: confusion, and frustration to "bullied" Whopper Jr.

Changes in music signifying three act structure.

1:07 mark showing how old man pays more attention to "bullied" Whopper than bullied high school Jr.

Calm, But Assertive Approach from female customer standing up to bullies. (Major Reaction)

]]> 2017-12-10 17:14:19 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214823198 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214824889 A tweet by Josh Goodman about the commercial also went viral, receiving nearly 67k likes, now it has 670k likes and 440k retweets.]]> 2017-12-10 17:26:35 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214824889 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214825271 The tweet about the ad was even showcased on the Today Show as well.  They even talk about how the ad does a good job a raising the conversation of bullying in restaurant environment.]]> 2017-12-10 17:28:40 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214825271 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214825707 2017-12-10 17:32:03 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214825707 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214826196 Even celebrities like Ellen DeGeneres tweeted about the PSA's message. 1.7k retweets, and 3.4k likes. Calling it "one of the best anti-bullying PSAs I've ever seen".]]> 2017-12-10 17:35:32 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214826196 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214826998 2017-12-10 17:41:19 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214826998 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214829374
The ad was created by David, an ad agency based in Miami that’s partnered with Burger King, their aim was to create an ad that basically answered the premise of "If you saw something, would you really say something?" The article also explains that they were also aiming to raise the radical conversation on bullying as well. 
Click on the article to read more.]]> 2017-12-10 17:58:21 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214829374 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214829595 The article by the Huffington Post explains that The reason why the ad resinated deeply with the anti-bullying community is because that there is a consensus among the experts that bullying occurs within a group context.
Click on the article to read more.]]> 2017-12-10 17:59:55 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214829595 chuck_nigbokwe https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214829975 This articles by Adweek talks about how the ad shows that vastly more people are likely to care about a $2 sandwich than about a fellow human’s predicament. 
Also how this spot fits the BK brand seamlessly, both in terms of its advertising history and its recent purpose-based marketing efforts.
Click on the article to read more.]]> 2017-12-10 18:02:21 UTC https://padlet.com/chuck_nigbokwe/86cysf5i2qe5/wish/214829975