Impact on the economy and culture: for many young Filipinos, gaming is now a source of income rather than just a hobby. Social media platforms give gamers, streamers, and vloggers opportunities to make a career out of what they love, which, from a gamer, is a dream come true. This tendency is consistent with the theory, which emphasizes active media consumption-- gamers actively select outlets that let them make money off of their hobby. In addition, the Philippines' esports boom has generated job prospects. The concepts focus on goal-directed media consumption applies in this situation since gamers actively seek esports professions based on their goals and objectives. In a nutshell, the Uses and Gratifications Theory clarifies how Filipino gamers actively influence social dynamics, economic conditions, and cultural manifestations through their media consumption.