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      <title> by Scott</title>
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      <description></description>
      <language>en-us</language>
      <pubDate>2015-03-23 10:33:16 UTC</pubDate>
      <lastBuildDate>2017-05-17 09:30:07 UTC</lastBuildDate>
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         <title>Give three reasons why PCGB use this method &amp;nbsp;of promoting &amp;nbsp;their cars rather than advertising on television as volume car manufactures do.</title>
         <author></author>
         <link>https://padlet.com/ScottWhittell/861y4fdlkuw2/wish/54397295</link>
         <description><![CDATA[<p>1) These people already have an interest in Sports cars and Porches</p><p>2) Not as many people are going to buy Porches as they will a Ford or a Honda so they want to focus on a specific market.</p><p>3) The people they are marketing towards will be inclined to buy another car and they have sufficient income to purchase another one, whereas the generic market on average will not.</p>]]></description>
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         <pubDate>2015-03-23 10:35:19 UTC</pubDate>
         <guid>https://padlet.com/ScottWhittell/861y4fdlkuw2/wish/54397295</guid>
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         <title>Give three further products, other than cars, that might best be marketed this way.</title>
         <author>ScottWhittell</author>
         <link>https://padlet.com/ScottWhittell/861y4fdlkuw2/wish/54397864</link>
         <description><![CDATA[<p>1. Expensive watches</p><p>2. TVs</p><p>3. Boats?</p>]]></description>
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         <pubDate>2015-03-23 10:40:58 UTC</pubDate>
         <guid>https://padlet.com/ScottWhittell/861y4fdlkuw2/wish/54397864</guid>
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         <title>Describe the measures PCGB would need to take to ensure that their database of customers is kept accurate and up to date</title>
         <author>ScottWhittell</author>
         <link>https://padlet.com/ScottWhittell/861y4fdlkuw2/wish/54397943</link>
         <description><![CDATA[<p>They could ask their customers to provide current information each time they buy a new product.</p><p>There could be a form that is filled in each month at the end of the magazine.</p>]]></description>
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         <pubDate>2015-03-23 10:41:59 UTC</pubDate>
         <guid>https://padlet.com/ScottWhittell/861y4fdlkuw2/wish/54397943</guid>
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