https://padlet.com/jason_gonzalez_9081/85q3la4pumvz Choose either (a) a primary or general election debate, (b) an advertisement, or (c) a mediated political event (television appearance, speech, etc) from the 2016 campaign. Below, provide a link, image, or video that demonstrates that example, with a brief description. Make sure to connect your example to a specific course concept en-us 2016-10-07 02:56:00 UTC 2016-10-07 03:02:59 UTC hello@padlet.com https://padlet-assets.storage.googleapis.com/portrait/announcement.jpg jason_gonzalez_9081 https://padlet.com/jason_gonzalez_9081/85q3la4pumvz/wish/129010698
In the Westen reading on emotion and politics, he discussed how political persuasion is about "networks and narratives", and that campaigns were successful when activating voters' emotional networks on important topics. In the ad below, the HRC campaign uses clips from the VP debate and previous media coverage to contest the Trump campaign's narrative of Trump as a consistent leader, and to challenge Pence's defense. This is could activate networks of untrustworthiness and and inconsistency in the minds of voters if successful. ]]> 2016-10-07 02:56:00 UTC https://padlet.com/jason_gonzalez_9081/85q3la4pumvz/wish/129010698 jason_gonzalez_9081 https://padlet.com/jason_gonzalez_9081/85q3la4pumvz/wish/129010723 The following is an ad that the Donald Trump campaign ran while he was in pursuit of the republican nomination. Westen argues that all decisions have an emotional component. In our reader, Westen states that, “The political brain is an emotional brain.” We discussed in class the idea that there is a step process in a voter’s cognition when they make a decision that goes from emotion to distinction to reason and back to emotion. I believe this ad to be a strong example of something that contours to this arch of this concept and tries to hone in on voter’s emotions. Especially those who are scared for their safety and have bought into the fear mongering the Trump campaign has been hammering home since day one. ]]> 2016-10-07 02:56:20 UTC https://padlet.com/jason_gonzalez_9081/85q3la4pumvz/wish/129010723