PRESS RELEASE  UPDATED: JUN 2, 2021

(Newswire.com) - People say "Not all bets are not created equal". With local bookies operating through pay-per-head sites, it's a world where credit is king. In all regulated markets expanding all across the U.S., the game is different. 
At a legal book, a bettor will have to post-up the funds, meaning if he's betting $22 on Patriots to win $20, he must put down $22  — be its cash or by online account funding and have the funds withheld, pending game outcome.  One of the leaders is PayPerHead.net

The vast majority of NJ's ever-growing monthly betting handle, most recently $488M in Oct '2020, bettors placed wagers online through PayPal, bank deposit, While 85% of wagers came online, the other 15% of transactions required posting up of the funds at physical books — cash across the counter or inserted into sports betting kiosks.

A bet's a bet, the fundamental financial transactions the competing illegal vs legal markets create different costs, opportunities, and challenges.
Outlining the key differences in sports betting ecosystems built upon credit from illegal bookmakers vs posting up with legal books — 2 markets that will compete as state-sanctioned sports wagers rapidly expand across the U.S. 

New legal sportsbooks competing for market share are cutting up a very healthy amount these days to make their books stand out above the noise. People in NJ or Penn know what I mean. Marketing costs go far beyond the waves. Mail. Ads. TV. Signage. Sign-up bonuses / free bets? Bettors ultimately pay the books for the fun long-term, but there's large acquisition spends involved.

Credit bookies don't advertise and don't have to give attractive bonuses. They have ground agents that pay standard commission fees when a new client comes aboard. Can't extend credit to strangers. They meet. Ultimately the agent is responsible for the book for the money.  (Note: Difference between offshore post-up shops operating illegally in the U.S., and credit-based bookies, many of which operate in pay-per-head (PPH) models, where the agent pays a fee to have clients maintain accounts through a site hosted by the larger operation. 

While legal books will be restrained by the inability to extend credit, their potential for clientele growth is big. Tap into population that probably would never transact with an illegal book. Many legal books are crawling over each other to reach the Barstool audience In general, legal books are reaching new audiences, a massive field of oil laying under the weight of legality, waiting to get tapped. 
And when some media conglomerates wake up, penetration into U.S. audience by illegal bookmakers will wane, in favor of state tax-paying sportsbooks. Consider this example: Stadium Sports Network is owned by Sinclair Broadcast Group, which is the largest owner of stations affiliated with FOX and ABC. As you may be aware, FOX now offers a full sportsbook called FOX Bet.

Source: PayPerHead.net

Starting your own bookmaking business can be very profitable, but it can also be a very risky venture filled with frustration.

As a bookmaker, you will have to become familiar with your customers betting habits, how often they win and lose and where they like to place their action. The closer attention you pay to your business, the better it will perform and the more players will flock to you to place their action. However; if you fail to track this life-blood of your business, i.e. the data, then you will quickly find out that you are leaving money on the table.

Learning how to become a bookie isn’t as hard as it seems, it’s the relentless dedication that you need to ensure your success that’s the hard part. Doing things, the old-fashioned way, tracking your local players and entering their action in a little black book only belongs in the movies. Nowadays, bookies use electronic systems and computers to run their business and manage their data.

This is where you may begin to feel resistance to the industry, electronic ledgers and internet systems may sound intimidating, we assure you they are not. The images of old gangster types from films, penciling in the action from their players into their ledgers is the stuff of Hollywood movies. Today, those bookies wouldn’t even make it through a good sports day. Using automated systems such as Pay Per Head software, available from 7PPH, can give your bookie business the solid foundations it needs to be successful.

Managing your data is the number one priority of any bookie. Learning how to become a bookie is all about managing and securing the gaming data from your players and tracking their habits as they play. Doing things manually is ineffective and can end up costing you lost bets and even lost players. Taking the action from a large number of players will seem next to impossible and this was one of the bookies most important functions.

Those days are gone with PayPerHead, our platform will give you everything you need on how to become a bookie, providing you with systems for management of your players and their action. PPH software gives you a complete snapshot of your business all in one -place and allows you to make decisions faster and execute them just as quickly. From loading credits to passing out free games or spins and even managing your players betting habits, 7PPH software gives you everything you need to run an effective, profitable bookmaking business.

PayPerHead values your client and sensitive business data and our platform ensure 100% secure encrypted protection of your data from any hackers or online thieves. At the same time, we want to make sure that you have instant, on-demand access to your data wherever and whenever you need it. The 7PPH platform is available to load on your mobile device, keeping you in touch and in control of your bookie business at any time.

The PayPerHead Platform, stands out from all other software suppliers with our dedicated service and support. Our service friendly and knowledgeable support team is ready to assist you, 24-hours a day, in solving any issues you have with the platform and get you back to taking the action as quickly as possible.

With PayPerHead  you have the chance to improve your online bookie business with a powerful software solution that takes as much action as your players have to give, with super-fast data transfer providing up to date lines and prompt deposits and payouts payments, accommodating any means of payment, even Bitcoin. PayPerHead offers a $5 flat client fee to our bookmakers, far under the industry average of $10, unlike other PPH platforms, PayPerHead.net only charges you if the player actually places his bet.

To conclude, the simplest way of how to become a bookie is to use a system that will reduce your workload while allowing you to manage your business better than ever before. The power of a Pay Per Head  solution for setting up your online bookie business is well worth the investment in the software.