Creative journal - digital media by

initial thoughts about course

ajobrien2003 — 2023-03-02 00:13:02 UTC

initially i feel a little uneasy as i can be pretty indecisive when it comes to picking topics. two years ago, i did a digital literacy course where i had to create a project/video of some sort and chose to create a information video about Led Zeppelin. i have also done a research project in high school which required similar extensive research on a topic as university.

80 possible things to promote

ajobrien2003 — 2023-03-02 01:36:42 UTC

1. the skill level and complexity of led zeppelin
2. learning to play John Bonham drum pieces
3. an energy drink for drummers
4. video editing
5. applying colour correction to photos and videos
6. history of world wars
7. the creation of war crimes
8. playing squash
9. why you should praise Jimi Hendrix
10. why to invest into air drums
11. the significance of dressing well
12. my own deli
13. custom bakery
14. laser tag church
15. jesus arcade
16. an infinitely lasting candle
17. shoes for toes
18. heels (only the heels)
19. unlimited games but no games
20. bacon, unlimited bacon
21. dating app with only 1 person
22. floating trees
23. the perfect drum kit
24. knee pads for back of knee
25. antihistamines that give you allergies
26. speed up global warming
27. chair with no seat
28. keyboard with only the 'w' key and spacebar
29. left handed pencil
30. skulls for the skull throne, blood for the blood god
31. why to believe in the emperor of man kind
32. how to avoid heresy
33. ice cream without the cream
34. a bucket for frogs (frucket)
35. the use of gamer words
36. why you should simply ascend
37. toe armour
38. tv show with 1 second episodes and a total of 3 episodes
39. how to be a fully optimised gamer
40. how to become xavier renegade angel
41. how to die by radiation poisoning from eating too many bananas
42. how i don't let my dementia affect me as a person by me
43. how to effectively place a pipe bomb in a mailbox
44. how to determine where you are on the furry scale
45. the history of Warhammer 40k
46. how to handle your booze
47. why you should buy a schlanket
48. why you should listen to pink floyd
49. how boof pack is a lyrical masterpiece
50. own fast food chain
51. how to cook cheap mans chicken (seagull)
52. why you kiss the homies goodnight
53. baritone drumkits
54. why you should res friend with ray gun
55. how to "have fun in For Honor"
56. how to be a meta Elden Ring Player
57. buy paper sunglasses
58. pipe bomb proof custom mailbox
59. how to effectively store a drumkit into a car for transport
60. benefits of having cement tiles
61. promote the crab
62. how to change drum skins and tune them properly
63. how to cast magic
64. correct stance with a sword
65. understanding Wing Chun
66. how to correctly apply sanitiser to your hands without placing germs on the bottle or even touching the bottle
67. how clean out a pc with compressed air
68. why should buy and mod Skyrim special edition
69. my own clothing store
70. why oak is the superior drink
71. correct Aussie etiquette when driving
72. how war has provided the fastest advancements in technology
73. the issues caused by vaping but also how its better than cigarettes
74. why birdemic is a cinematic masterpiece and was ahead of its time
75. how witherhoard and the lemon are not sweaty in PvP (Destiny 2) customs
76. how to teach new D2 players raid mechanics
77. how to become elden lord
78. how to effectively be an annoyance
79. teaching you to properly cook snags on a BBQ
80. how to make a home made flame thrower with a very limited effective range.

statement about message/ad

ajobrien2003 — 2023-03-08 07:13:44 UTC

my message is based off the quote "the clothes maketh the man". "the clothes maketh the man" means that your appearance determines how others perceive you, and your level of status within society. the ad is about a fictional store that appeals to different professions and regardless of your field of work, we have the clothes for you.

target audience

ajobrien2003 — 2023-03-08 10:13:22 UTC

Adults between 20 to 25 years old because they are apart of the demographic that are looking for jobs and positions, in a multitude of industries that tend to consist of more well dressed individuals due to dress codes making them compulsory.

my method of gaining the attention of the audience is by showing a young male in their age range dressed in business attire while presenting information that is taken into consideration whenever people wear clothes such as emotions, motivations and cultural beliefs.

Summary of video

ajobrien2003 — 2023-03-08 22:28:12 UTC

there are two representations in the video, representing two different fields of work. the scenes will be changing between the two professions. the scenes will shift between the two jobs in which being a reference to tradie and business attire. the business class character will be seen walking along the foot path in city, looking forwards and at his surroundings. the scene then moves the character all around the city, sitting at a park bench, and leaning against a wall in various locations. the tradie character has scenes where he is getting out of his car onto a gravel or dirt surface. it then transitions to him using a pickaxe and/or shovel against the floor. to end the video, it will have a final sequence of both the tradie and the business man face the audience and will bot speak a final line and having it jump between the two characters when speaking.

Annotated Bibliography

ajobrien2003 — 2023-03-16 02:10:51 UTC

Harms, E 1938, 'The Psychology of Clothes', American journal of sociology, vol. 44, pp. 239 - 250.

this journal goes into great depth around the very idea of clothing. it explores how people people psychologically pick clothes than can reflect their emotions and helps express said emotions. they also state how clothing is just adornment and modesty but is also highly affected by the environment they are in. i understood the meaning of this journal and believe i can use this concept to better improve my video by applying my own emotion to the clothes within the video.

Peluchette, V. J, Karl, K, Rust, K 2006, 'Dressing to Impress: Beliefs and Attitudes Regarding Workplace Attire', Journal of Business and Psychology, Vol. 21, No. 1, pp. 45-63.

i found this journal incredibly insightful as there were psychological factors that i was unaware of. For example a particular behaviour called 'self monitoring behaviour'. This behaviour carefully inspects its surroundings and makes changes to their own image in order to manipulate and influence the perspectives of others around them to only see the projected image the person puts out. This is a factor i can include into my video as visual representation of this behaviour within one of the scenes of the business man. by doing this i can possibly, subconsciously connect to those in inhabit this behaviour.

Minot State University, 'Dress to Impress', career services, accessed 3/04/2023, .

i found that this university perfectly explains how clothing matters in terms of the work force such as projecting a professional image for more traditional business based jobs and how jobs in art and/or fashion provide the person with more creativity and creative expression with their clothing. i found this useful as it has helped provide a foundation on my research as if backs up my claims of the importance of clothing.

Treatment

ajobrien2003 — 2023-03-23 00:29:46 UTC

This advertisement will promote my own fictional clothing store that provides for every job and type of job. it will also promote the message 'the clothes maketh the man'.

the advertisement starts with a scene of a footpath in the city, then a man in a 3 piece suit and trench coat walks into frame and the camera follows as classical music starts playing. it will switch between close ups of his feet and over the shoulder shots. then the scene switches to a man in tradie clothes, shirts shorts and steel caps, getting out of his car, the music starts to pick up as he starts moving around to the back of the car where he grabs a shovel and pick axe. the scene swaps back to the business man. he has now met up with a friend who shows he is impressed with the way he is dressed then both start to walk alongside each other. changing scene back to the tradie, he is seen putting down the shovel after digging and picking up the pickaxe, placing it on his shoulder before finally lifting for a powerful swing, holding the pickaxe above his head for a few seconds where the camera will follow and cut just after he swing the pickaxe down in time with the music.

the ending of the ad will have both men posing, then they start talking to the camera delivering a message to the audience whilst the scene keeps switching between the two men.

AIDA

ajobrien2003 — 2023-03-23 00:30:02 UTC

Attention - to capture the audiences attention, i have placed a young adult at the start of the video wearing a suit to possibly represent wealth and/or success which can intrigue the audience to wanting to know more.

Interest - in the video, it talks about how clothes matter and effect people and the environment and by saying no matter the job, we have the right clothes for it, can keep their interest as it immediately makes them connect their occupation to the store.

Desire - the audiences desire is brought out by making the audience believe that if they shop here, they will look better and will be above those who don't. this can connect to those who wish to look good at their job, most prevalent in companies and government jobs.

Action - when all of these aspects come together to perfectly synergise, it will convince the audience that wearing the clothes from this store, will make you look the best you possibly can be, motivating the audience to shop at the store and wear the clothes.

Trevor Wallace tesla skit

ajobrien2003 — 2023-03-28 09:56:43 UTC

https://www.youtube.com/watch?v=0vveVGdH0Wg

i found this video inspirational for its edited style and camera work because regardless of the content within the skit, the transitions helped add comedic effect of being wise or inspirational which is similar to what i wanted to do for my own video.

mind map summary

ajobrien2003 — 2023-03-29 12:52:58 UTC

this mind map has helped me expand the different areas i could go with my idea. exploring these different areas such as the psychological aspect of fashion involving colours and society norms as well as exploring the modelling side of fashion, the style of fashion and how its changed, have all helped me hone in on my final idea to explore/promote.

6 thinking hats

ajobrien2003 — 2023-03-29 12:59:22 UTC

Process - The organisation I need to successfully film my video is to properly organise an allocated time and location to film to keep efficient when filming. I will also have to plan out the sequences of the film to make it as smooth as possible when filming each scene. This includes the clothing items and all other accessory items that will be used within the film leading to the next point, an organised list of all the items being brought with to the film location. The steps involved with creating the film are gathering all the items and putting them in the car, driving to the location and getting set up to film. Then I would have to change into the intended clothes for the start of the film, and begin to add items at the film goes on.

Facts - Unfortunately, information impossible for me to collect is a global representation of data and information in regards to the effects of clothing and its importance. For example, gathering a sufficient amount of data to represent an entire culture and/or country and the effects clothing makes on the environment people are placed in, their workplaces, their emotions and if applicable, the vast varieties of religions that also impact the clothes people wear thus making my research restricted to more western settings.

Feelings - People as a whole have an almost infinite amount of beliefs to a multitude of ideologies, workplace positions or jobs as a whole and a plethora of other instances but, in regards to clothing, it can sometimes better represent the emotions a person is feeling or in some cases, hide the emotions someone is feeling. The choices people make in regards to their clothing, can be significantly impacted by their current or most frequent emotion/s. I believe my targeted audience will consist of mixed emotions about my intended message as there is never a guarantee they will connect to the message and in present time, freedom to express ones self and the clothes they wear, has vastly changed when compared to to 90s or even further back. but, in the end, I believe those who connect to the message of the video, will gain a deeper understanding of the importance and the impact clothes can make, not only on themselves but the environment and the people around them.

Creativity -I found it difficult in some areas to truly express my creativity as there was much room for exploration for example the costume design for the business man. He is restricted to suits being his only form of choice of clothes and his expression of his image. i believe my creativeness will be better observed in regards to colour correction as i have picked multiple colour palettes to properly compliment the setting and the characters themselves for their own scenes.

Benefits - the most significant benefit, the audience can take from my ad, is the message that the clothes you wear, have an impact on the environment and people around you. i another major benefit would be the audience understanding my product, a clothing store for every single occupation, whether its suits or PPE gear, the store has it.

Cautions - the most noticeable and significant weakness of the video is that it only shows men and mens clothing. Regardless of the advertisement catering to everyone, the video can give off the impression its men's clothing. Something else i must keep in mind when filming is how i apply some of the information i found out from my research and showing that in some scenes with the two characters.

Tone

ajobrien2003 — 2023-03-29 23:39:27 UTC

i want my audience to feel good when wearing the clothes, not just 1 emotions but several to hopefully improve the way they perceive themselves.

i want to portray both a serious but subtle hint of humour with the video hence why the classical music was chosen. i want the show the audience that clothes have an impact on people but also that it has an impact on the audience themselves and that they take a second look at what they wear and are aware of the considerations taken into choosing clothes for different occasions.

the colours chosen both greatly convey the intended emotions and tone, perfectly fit the two separate scenes for example, for the business man has light blues with some muted blues and a hint of greys whereas the tradie has those dark and bright browns with some oranges and skin tone colours. these colours represent the typical colours that can be seen with these two types of jobs in regards to their setting, and clothing.

my own clothing store mind map

ajobrien2003 — 2023-03-30 03:12:58 UTC

Gucci: Mens tailoring ad

ajobrien2003 — 2023-03-30 04:30:51 UTC

https://www.youtube.com/watch?v=u9FEg5qur14

this advertisement inspired because it has a strong connection to my message about the impact, clothing can have on a person, the environment they are in, and an impact on the people around them. Another aspect i found inspirational was the way the story was told through the eyes of those around this man, showing he had some type of influence, enough to become a story himself.

Bandi ad: suits for Men

ajobrien2003 — 2023-03-30 04:38:52 UTC

https://www.youtube.com/watch?v=zhdu4EV37s4

this advertisements objective is to appeal to the emotions and thought process of those who see the ad. this can be people with similar jobs and it targets audiences mindset, by making them think that they must be the best of the best, that being average will not make the cut. this makes the audience believe that by owning and wearing a suit from Bandi, will put them above everyone else thus, making them the best. Even though the story was short, it had a clear message and was extremely easy to follow. i was inspired by how they were still able to directly put forward their message in a short amount of time.

Figure 2: tradie colour scheme

ajobrien2003 — 2023-04-03 06:47:02 UTC

Figure 1: business man colour scheme

ajobrien2003 — 2023-04-03 06:47:45 UTC