COM 613 - Corporate Ethics and CSR Programs by Susan Magee https://padlet.com/SusanMagee/82cky4hbd7fp26r3 en-us 2022-10-17 18:34:13 UTC 2023-10-08 19:26:57 UTC hello@padlet.com Rodriquez-Gomez et al. (2020) SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343849268 "It can be said that business ethics are integrated into companies through Corporate Social Responsibility (CSR), which cannot be defined in a single way, nor has its concept remained unchanged since its appearance in the business world." 

The authors use Social Indentiy Theory to explain why CSR is impactful with consumers:

"Social Identity Theory postulates that people identify with other individuals and entities that have similar values to their own and behave according to the expectations of those groups. Furthermore, individuals’ belonging to these groups allows them to develop their own identity and even create or improve their self-esteem" (Gao and Yang 2016; Alias and Ismail 2015; Schaefer et al. 2019). 
]]> 2022-10-17 19:08:35 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343849268 Joo et al. (2019) SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343856699 The researchers identified seven dimensions of CSR Authenticity (see pages 238-240):

  1. community link 
  2. reliability
  3. congruence
  4. commitment
  5. benevolence
  6. transparency
  7. broad impact 

Of these, transparency (the degree to which stakeholders perceive CSR decisions, practices, outcomes, etc. to be open and available to public evaluation) and broad impact (the degree to which the initiative benefits numerous recipients) were new dimensions not previously identified in the authenticity literature, but found to particularly impact WOM about the CSR program (transparency and broad impact), relationship building efforts between the organization and consumers (transparency), and feelings of gratitude (broad impact) (p. 246).
]]> 2022-10-17 19:13:49 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343856699 According to Carroll (2016) SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343878570 “Many of the early definitions of CSR were rather general. For example, in the 1960s it was defined as “seriously considering the impact of the company’s actions on society.” Another early definition of CSR read as follows: “Social responsibility is the obligation of decision makers to take actions which protect and improve the welfare of society along with their own interests” (Davis 1975). 

In general, CSR has typically been understood as policies and practices that business people employ to be sure that society, or stakeholders, other than business owners, are considered and protected in their strategies and operations.” 


]]> 2022-10-17 19:29:32 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343878570 SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343880947 Carroll also points out that:

"Some definitions of CSR have argued that an action must be purely voluntary to be considered socially responsible; others have argued that it embraces legal compliance as well; still others have argued that ethics is a part of CSR; virtually all definitions incorporate business giving or corporate philanthropy as a part of CSR and many observers equate CSR with philanthropy only and do not factor in these other categories of responsibility.”


]]> 2022-10-17 19:31:19 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343880947 Carroll provides a helpful distinction between legal and ethical expectations: SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343884834
"The distinction between legal and ethical expectations can often be tricky. Legal expectations certainly are based on ethical premises. But, ethical expectations carry these further. In essence, then, both contain a strong ethical dimension or character and the difference hinges upon the mandate society has given business through legal codification."


While meeting these ethical responsibilities, important expectations of business include their
  • Performing in a manner consistent with expectations of societal mores and ethical norms
  • Recognizing and respecting new or evolving ethical/moral norms adopted by society
  • Preventing ethical norms from being compromised in order to achieve business goals
  • Being good corporate citizens by doing what is expected morally or ethically
  • Recognizing that business integrity and ethical behavior go beyond mere compliance with laws and regulations (Carroll 1991)


]]> 2022-10-17 19:34:28 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343884834 Link to Carroll's article SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343885705 2022-10-17 19:35:10 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343885705 Kim and Lee (2020) SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343889000 "CSR fit was found to have a positive effect on both CSR authenticity and brand attitude. In other words, it can be seen that the consumer’s judgment that CSR activities are closely linked to the core activities of the company has a significant impact on both the CSR’s authenticity and brand attitude. Companies can therefore derive the importance of designing CSR activities that are relevant to their core activities. In addition, it was found that CSR fit can have a significant impact on CSR-related corporate performance depending on how interested consumers are in CSR. 

In other words, in order to induce a good brand attitude to consumers through CSR activities, it is important to properly target consumers who are interested in CSR activities."


]]> 2022-10-17 19:37:51 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343889000 Carroll's Four-Part Model of CSR SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343926945
Archie Carroll (1979, 1991, 2016), the creator of Carroll's CSR Pyramid adopted a four-part definition of CSR. To be socially responsible a business must must meet economic, legal, ethical and philanthropic.

Economic - A business must be profitable. It is responsible to employees and shareholders.
Legal - A company must follow all the laws and regulations that apply.
Ethical - Company leaders should do the right thing, even if it's not the law - working conditions, pay, hours... not use exploited workers, even if legal in other countries.
Philanthropic - How the company can have a positive affect on the community, public health, charities/donations, employee volunteer programs.


]]> 2022-10-17 20:08:58 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2343926945 SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2347323491 2022-10-19 16:01:09 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2347323491 Yang and Baile, Journal of Business Ethics (2022) SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2347432663 The findings from this study reinforce prior research which supports the use of CSR strategies that are interactive in nature with organizational stakeholders (e.g. Eberle et al., 2013; Morsing & Schultz, 2006). 

With social media, external stakeholders can share and amplify the curation and spread of CSR messaging, which increases the perceived credibility of the messaging; in turn leading to increased value generation from a CSR marketing campaign... 





]]> 2022-10-19 16:59:09 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2347432663 SusanMagee https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2737244831 2023-10-08 18:39:18 UTC https://padlet.com/SusanMagee/82cky4hbd7fp26r3/wish/2737244831