My sweet padlet by

Frida Kahlo chocolate bar

liampurcell240 — 2024-11-18 15:06:46 UTC

limited edition Frida Kahlo chocolate bar

limited edition encourages action.

this is how i will promote this product pay Adriana lima to go on a show promoting the product and use the Aldi home page

liampurcell240 — 2024-11-18 15:24:36 UTC

my product is targeted towards students specifically art students

liampurcell240 — 2024-11-18 15:37:06 UTC

i will promote the product on social media through aldis instagram page

liampurcell240 — 2024-11-18 15:41:08 UTC

Instagram ppc is £1.95 Aldi aims to reach 1 million which totals £1.95 million

third weeks post using guerrilla marketing

liampurcell240 — 2024-11-18 16:16:22 UTC

buss stop campaign for students which is the specific target market for the product

for one buss stop advert it costs £562 for 2 weeks and advertising on a buss is £6700 for a month for Aldi they will need to do 100 busses which will cost £670,000 and for the buss stops they will need to do 1,000 buss stops spread around the city centres to get the most acknowledgement and will cost £562,000 all together being £1,232,000.

give out small taster samples in the week day with a coupon with percentage off

liampurcell240 — 2024-11-18 16:24:29 UTC

this is for emotional impact

final weeks post in store launch

liampurcell240 — 2024-11-20 09:29:32 UTC

launch week Frida Kahlo chocolate bar instore at Aldi

Frida Kahlo packaging this chocolate bar is in a metal tin which is premium packaging and allows Aldi to charge a higher price tag.

fair trade is verified which means that this product is fairly priced for the customers.

this chocolate bar is a unique selling point as its a Frida Kahlo chocolate bar being sold in Aldi sold in a metal tin which makes the brand look like a high class product.

limited edition chocolate bar coming 3rd of December launching in store and online (second week post)

liampurcell240 — 2024-11-20 09:42:45 UTC

to build product awareness and build hype around the product

first week Aldi will post a interactive poll to see if customers like and engage with the upcoming product

liampurcell240 — 2024-11-21 14:01:45 UTC

forth week post will be adrianna lima eating the chocolate bar

liampurcell240 — 2024-11-21 14:37:22 UTC

this will get as many follower's as possible to be ready for the lauch

liampurcell240 — 2024-11-25 15:23:47 UTC