https://padlet.com/msgilsenannnn/81t9glrr8ogkxyhl Key Findings en-us 2023-10-06 16:01:34 UTC 2023-10-10 09:46:35 UTC hello@padlet.com https://padlet.com/msgilsenannnn/81t9glrr8ogkxyhl/wish/2739639427 Concerns about nudging interventions.

The danger of sensory nudging influences our behavior.

Nudging, while potentially an effective means of getting us to buy more healthy food and beverage products, doesn't necessarily mean we stop buying unhealthy stuff.

Highly calorific and unhealthy-laden recipes, we set consumption norms that are inappropriate.

Food-related aromas that may cause us to consume more than we otherwise might.

Intriguingly, some of the latest marketing research has highlighted the potential of ambient food-related aromas to increase appetite, induce salivation, and even bias consumer's food choices. 

A Dutch supermarket pumping the scent of melon into the aisle led to a 14% increase in sales.

Appealing to the senses, in ever more effective ways, especially in the world of food and drinks marketing is producing food landscapes that may provoke increased consumption of larger unhealthy portions.

Some of the most challenging ethical cases to have emerged in the world of neuromarketing and sensory would seem to be when people are experimented on without their informed consent having been sought.




 


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