Patterns by Georgina Raquel Bustamante Castillo https://padlet.com/geobustamante/817eamyhu3f9oycl en-us 2022-08-18 17:34:52 UTC 2025-12-17 17:15:50 UTC hello@padlet.com https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269236403 2022-08-23 20:10:36 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269236403 Ken & José's: Delicious ice-cream! jmontekio https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269240046 Ken & José's is a franchise of ice-cream stores that sell over 30 flavors of natural, sustainable ice-cream with a catch: the customer pays what they consider is the adequate price for the product. The concept behind this is that customers who can afford more pay more than the cost of the ice-creams, allowing customers who can’t afford them to also benefit. All profit is reinvested in expansion or job training. Additionally, part of the price payed goes to charity organizations involving health disorders. José Eduardo Montekio García A01745935]]> 2022-08-23 20:15:17 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269240046 Robin Hood https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269441712 In this pattern the same product is provided to the rich at a much higher price than to the poor, the bulk of profits are generated from the wealthy customers. It also creates economies of scale and also has a positive effect on the image. ]]> 2022-08-24 00:47:40 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269441712 Flat Rate https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269619390 In this pattern a single fixed fee for the ice cream is charged, regardless of the actual usage. The customer pay a membership of $219 pesos  call "The standard plan"  each month and gets any flavor of ice-cream and toppings they want by the same price. The condition is that they only can get one per product per day.  ]]> 2022-08-24 03:29:01 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269619390 Razor and Blade https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269669203 Razor and blade business model is when the base product, in this case ice cream, is relatively cheap but its complements (the toppings) are more expensive than the product itself and those complements are needed to create the product as a whole. So, my idea is an ice cream store famous for the unusual toppings you can add to the ice cream and the customer can go and order the ice cream without toppings, but clearly to be on trend and have the full experience, it is essential to order the ice cream with toppings, which can cost more than the ice cream itself.

]]> 2022-08-24 04:31:04 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2269669203 Self-service a017480841 https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270729693 This means that you do your own shopping without needing someone or something to do it for you. In this case, the customer will enter the store where, through a screen, will choose the type of ice cream they want to make and pay, and then make their ice cream with their own hands. You can put the amount of toppins you want and the ones you want, in addition, choose the cone and whether or not you want to mix different flavors of ice cream.

]]> 2022-08-25 00:31:17 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270729693 Add-on https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270802135 In this business model, you could have a normal product or service, but if you want something else, it will have an extra price. 

The company gets benefits from all the extra prices that consumers pay. They also sell the product more expensive than the original price.

Also, the consumer gets benefits due to everything that they can choose for the final product. It means that every product or service would be changed to the specific needs of the consumers 

]]> 2022-08-25 01:36:35 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270802135 Mass Customization a01798010 https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270803855 Mass customization is a technique that combine flexibility and personalization of custom made products with a low unit costs associated with mass production. 
Is a process that allows a customer to personalize certain features of a product while still keeping costs at or near mass production prices.
A lot of companies employ mass customization, like converse ]]> 2022-08-25 01:38:10 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270803855 Affiliation/ subscription https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270838237 By subscribing to ~chips a’hoy rewards program you can earn amazing recompenses. By using your subscription while shopping at a chips location you get points and star leveling up, each week you’ll get a discount on certain items and when you get to a new level you get a 2x1 promotion on any simple cone.  ]]> 2022-08-25 02:08:11 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270838237 Whitelabel a01753578 https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270859918 A white label producer allows other companies to distribute its goods under their brands, so that it appears as if they are made by them. The same product or service is often sold by multiple marketers and under different brands. This way, various customer segments can be satisfied with the same product.]]> 2022-08-25 02:26:17 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270859918 Leverage Costumer Data https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270993876 In the leverage customer data, new value is basically created by analyzing and aggregating customer data and adjusting it in such a way that it is beneficial for internal use by the customers themselves or by interested third parties.
And the income is generated from the direct sale of this data to others or taking advantage of it for their own benefits, that is, so that the effectiveness of advertising can be increased.]]> 2022-08-25 04:52:36 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2270993876 Target the Poor https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271539266 The product or service offering does not target the premium customer, but rather, the customer positioned at the base of the pyramid. Customers with lower purchasing power benefit from affordable products. The company generates small profits with each product sold, but benefits from the higher sales numbers that usually come with the scale of the customer base.]]> 2022-08-25 14:59:04 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271539266 Ricky’s Ice Cream Shop https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271552833 Utilizing the Long Tail Business Model, Ricky’s Ice Cream Shop is able to identify the top 3 favorite flavors among its customers and increase their popularity while also selling them in limited quantities. This motivates consumers to get to the ice cream shop much quicker for an opportunity to buy either Chocolate, Coconut or Strawberry. But since they are only sold in limited quantities, there exists the possibility of not being able to buy the desired product but instead will consider the other niche flavors the business has to offer. To summarize, the top 3 flavors serve as “The Hits” of the business, driving up its popularity and also making up most of its revenue. While the Niche flavors serve to offer a better variety of flavors but are not that popular at the moment. ]]> 2022-08-25 15:10:31 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271552833 Make More Of It https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271599824 Know-how and other available assets existing in the company are not only used to build own products, but also offered to other companies. Slack resources, therefore, can be used to create additional revenue besides those generated directly from the core value proposition of the company.
Luis Arturo Salazar 
A01754455]]> 2022-08-25 15:48:52 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271599824 Customer Loyalty https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271637773 Santa Clara and Ben & Jerry's bring a new offer for you. When you buy ice cream from Santa Clara and take your purchase receipt to a Ben & Jerrys point of purchase, receive a sample ice cream and a 35% discount on the purchase of a large Ben & Jerrys ice cream.

In this business model, both companies share sales, data, and even flavors in a certain way if they are food product companies. Both parties promote the second purchase in one of the two allied companies. This also brings benefits to the consumer by offering some type of discount or a courtesy product. This being part of the customer loyalty


]]> 2022-08-25 16:07:58 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271637773 My Specific Flavour- Two sided market https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271749359
un two-sided marketplace permite que proveedores y clientes interactúen entre sí y crea valor a través de una plataforma intermediaria.


This is my idea for a business model innovation, 'My Specific Flavour'. 
My Specific Flavour is an app where you can find specific flavours of ice-cream, for example: if you want mango dragon fruit ice-cream you only need to enter to the app, search for it and the app shows you all the ice-cream shops in the zone where you can find it; also, it shows you the price and the available quantity of the product.
The value proposal of this app is that the customer doesn't need to go store by store searching for their favourite flavours, they only need an app, search for it and buy it.
]]> 2022-08-25 17:43:18 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271749359 INGREDIENT BRANDING https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271782449 Its when a company (in this case "Nutrisa")
uses another actual brand (like Oreo) to sell their main product as a new product by mixing both of their products, in this case Oreo is helping Nutrisa by lending their cookie formula to create an Oreo cookie cone for the ice cream Nutrisa has always sold.]]> 2022-08-25 18:13:14 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271782449 Long Tail https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271819069 La michoacana will begin its anual sell of winter icecream for limited time, so they can attract new customers looking for this icecream. This new product will be only in "La michoacana" branch offices.
Long tail business model is a strategy that allows companies gain a big profit from selling low volumes of limited or hard-finding products, instead of selling large volumes of not so popular items.]]> 2022-08-25 18:45:16 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271819069 https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271824901 2022-08-25 18:51:36 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271824901 https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271849546 2022-08-25 19:19:12 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2271849546 Experience Selling https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2272128978 Despite being a bit difficult to explain, I will try my best; the customer experience is one of the most fundamental parts when creating a product, today it is difficult to radically "innovate" the customer service of such businesses. traditional as ice cream, but it is important to implement measures that other chains have implemented, and not only customer service but also the experience and what your business wants to reflect, for example the comfortable and warm style that starbucks offers with its clear tones and at the same time calm in their premises, and the replenishment of your coffee in case you drop it, that gives a good taste in your mouth and leaves you wanting to return; In the case of ice cream, perhaps instead of calm colors we could use happy colors that make people associate a happy moment and in company with our brand of ice cream and the obvious replenishment of the ice cream to prevent any of our customers from having a bad mouth taste.]]> 2022-08-26 01:31:14 UTC https://padlet.com/geobustamante/817eamyhu3f9oycl/wish/2272128978