https://padlet.com/jjpressly/7zqdqlo2x1ybigpt Use this section to add information you find about the brands we study this semester. en-us 2022-02-01 10:49:11 UTC 2022-02-11 18:26:56 UTC hello@padlet.com https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023369433 Starbucks are a coffee shop ]]> 2022-02-01 14:03:31 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023369433 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023370557 Starbucks are a coffee shop that are based in all different areas of different countries ]]> 2022-02-01 14:04:00 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023370557 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023373537 Red and yellow ]]> 2022-02-01 14:05:22 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023373537 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023374417 Customising drinks, personal interaction with customers hence why they ask for names, refillable cups to get repeat customers ]]> 2022-02-01 14:05:46 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023374417 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023378998 Green, white, red at Christmas ]]> 2022-02-01 14:07:46 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023378998 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023379669 On their twitter they have their upcoming releases as well as posting memes that are potentially relatable to their audience. These posts may prompt more of their current customers to go and watch these shows or movies, as well as acquire more customers that want to watch these exclusive shows.

The tone can be quite playful and is more outgoing and very casual and helps to get the audience involved ]]> 2022-02-01 14:08:05 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023379669 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023384939 Starbucks baristas, ask for the names of their customers, which personalises an individuals  experience.

Over the years Starbucks’ brand identity has developed a notion of “aesthetic” as many consumers enjoy the low lighting, comfortable seating and ‘coffee house’ feel of many Starbucks stores 


]]> 2022-02-01 14:10:26 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023384939 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023390547 Consistency, innovation]]> 2022-02-01 14:12:47 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023390547 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023392838 They share new products, ways they are environmentally friendly, changes to the menu, they reshare a lot of their customers instagram stories to interact with them, ]]> 2022-02-01 14:13:48 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023392838 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023398455 “To inspire and nurture the human spirit - one person, one cup and one neighbourhood at a time.” - message: connecting with customers. 
They are a café brand that sell mainly coffee and desserts with complimentary products like coffee mugs. 
They have an aesthetic and flavourful drinks that can be customised. 
Their colours are white and deep green. They have an earthy tone. 
They share aesthetic posts on their Instagram, often of people holding a cup of a drink from them. 

]]> 2022-02-01 14:16:08 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023398455 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023398617 Regional modern]]> 2022-02-01 14:16:13 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023398617 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023400326 2022-02-01 14:16:58 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023400326 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023401407 Who are they?

Netflix is a streaming service that provides tv programmes, films, documentaries and anime.

What are their brand colours?

Red, Black and White.

]]> 2022-02-01 14:17:21 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023401407 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023401760 Netflix showcase latest tv show and movie

It’s unique because it’s easy to use and minimal adverts

 programs and tv shows and movies

Netflix use the colours they used because Red symbolizes energy, power and passion

One of the main reasons why Netflix has recurring customers is its top-notch content and its originals series. In a list put together by Thrillist of the top TV shows, Netflix's content contributed to more than 25% on the list]]> 2022-02-01 14:17:31 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023401760 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023403536 They are trying to stay relevant by posting funny pictures that almost resemble memes.]]> 2022-02-01 14:18:19 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023403536 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023406849 Customers seek comfort in Starbucks, low lit, cosy regional modern style, their interior often optimises space, giving an open yet warm feel, people are likely to complete work in Starbucks stores or sit and chat as it’s surroundings caters to the people in it - Titi ]]> 2022-02-01 14:19:47 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023406849 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023407025 2022-02-01 14:19:51 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023407025 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023409751 One unique thing about Netflix is that it’s changed depending on where you are. Netflix even has several social media accounts in which they focus more on advertising region based movies and shows. 

For example Netflix UK Instagram shows off Sed education which takes place in the UK, where as Netflix US advertises shows which take place in the US.


]]> 2022-02-01 14:20:58 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023409751 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023411778 Starbucks is a coffee shop which sells a variety of drinks. Their brand colours are green and white. 
Something unique about them is that customers are able to customise their drinks to their own taste. 
They sometimes change their cups depending on the season, for example around Christmas time they have special cups in which they serve drinks. 
Their style is modern and simple and their shops have a calm and dark atmosphere. 

]]> 2022-02-01 14:21:52 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023411778 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023412418 Another unique thing is that Netflix is extremely specific about how their logo is presented. 

The background, colour and rotation of just the N of Netflix is very controlled.]]> 2022-02-01 14:22:07 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023412418 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023413117 2022-02-01 14:22:22 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023413117 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023416464 Deep green #036635 is the key shade that Starbucks logos, and uniforms entail - Titi]]> 2022-02-01 14:23:55 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023416464 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023417259 Consistent ( quality, service, cleanliness and value ) 


]]> 2022-02-01 14:24:15 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023417259 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023418466 Netflix has a simple style and muted tone, this is to make navigation easier, and with the rise of binge watching and the switch to dark mode, Netflix understands and adapts to what it’s customers want. ]]> 2022-02-01 14:24:49 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023418466 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023420353 1. Starbucks is a coffee shop.
2. Customers can customize their drinks.
3. White and green.
4. holiday and seasonal drinks, photos of people’s choice of drinks, feedback and comments from customers on other platforms.
5. their style is minimalistic and modern and their tone is fun and playful.
6. starbucks offers customers experience for socialization and interaction.]]> 2022-02-01 14:25:38 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023420353 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023425707 Starbucks, in different countries, have some different content to the other countries. ]]> 2022-02-01 14:27:58 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023425707 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023432293 -They are a global community of crew, farmers, suppliers,franchises and others who makes a brand 

-their usp is that the food is consistent,no matter where you go in the world a Big Mac will always taste like a Big Mac. 

-the logo uses four colors that is red, yellow,white and green

-they uses Facebook, Instagram and the McDonald mobile app and through these the company directly engages with customers directly. Through their social accounts they advertise new products, promote sweepstakes and report in community engagement. McDonald adopts a combination of traditional and guérilla marketing styles to promote its advertising. 


-they uses the I voice 
The McDonald website uses the corporate typeface Lovin’sabs for all typography ]]> 2022-02-01 14:30:30 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023432293 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023434225 Starbucks is the world’s largest coffee shop chain. They provide customised hot or cold drinks such as coffee, tea, milkshakes. Their brand colours are green, black and white, and their logo is a siren.

]]> 2022-02-01 14:31:20 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023434225 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023434888 Who are they? 

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, and documentaries.

What are their unique selling points?

Netflix’s unique selling points is that you can watch as much as you want, whenever you want, without a single advert, all for as low as £5.99.

What are their brand colours?

Red, Black and White.

What kind of content do they share on their platforms?

Netflix post teaser trailers, trailers, posters for upcoming movies or tv shows.

]]> 2022-02-01 14:31:35 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023434888 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023442275 2022-02-01 14:34:40 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2023442275 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029215024 McDonalds is a bright family brand who puts forward a varied menu of affordable items.

Their brand image is very bold and colourful, with their main brand colours being yellow, red and white. They can be said they cater to a variety of age groups but their most prominent would be families and the parents of children. 
They appeal to these groups with eye catching brand colours, well known items such as happy meals and interactive play areas for children such as projector games. 

Their Unique Selling Point would be fast, affordable service with quality control. There is parity between each of their 38,000 plus locations across the world. They also utilise country exclusive and timed exclusive menu items which makes a sense of urgency in needing to buy certain items before they go.

Gabe

]]> 2022-02-04 10:42:06 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029215024 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029217604 2022-02-04 10:44:33 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029217604 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029222760
-Sells beverage and snacks
-Dark green and white colour palette 
-Feels Personal: puts name in cups and ability to customise drinks to your liking. 
-Youthful, cozy, classy, elegant. 
-Creates innovative seasonal and festive drinks. For example, Christmas drinks but also makes it specific to the region they sell it to. Eg. In Indonesia, they sell drinks for Chinese New Year.   

]]> 2022-02-04 10:49:07 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029222760 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029664921 They change color palette for every season, which is very interesting ]]> 2022-02-04 15:47:42 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029664921 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029668073 The USP of Starbucks is their focus on personalising their products and tailoring them to each of their customers ]]> 2022-02-04 15:49:36 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2029668073 https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2042958835 Barristra with exceptional managerial skills]]> 2022-02-11 18:26:56 UTC https://padlet.com/jjpressly/7zqdqlo2x1ybigpt/wish/2042958835