MG329 Paper 7 Final (1 min paper) by Naoimh OReilly https://padlet.com/naoimh_oreilly/Paper7 Are there issues from the semester that you would like to look at in more detail? en-us 2020-04-06 10:06:11 UTC 2026-02-26 09:59:18 UTC hello@padlet.com 18307376 https://padlet.com/naoimh_oreilly/Paper7/wish/498468497 I would be interested in looking more into the data protection and privacy that companies have to follow under the new GDPR that was composed in 2016. Including its limitations. 
Also get an understanding of how a company would/could incorporate AI in their digital marketing as it becoming more popular today. If there is AI engagement being used on different platform for marketing today?? ]]> 2020-04-08 10:59:50 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/498468497 18387106 isabel_brennan22 https://padlet.com/naoimh_oreilly/Paper7/wish/498472302
Over all I feel I gained a lot of knowledge with regards to Digital Marketing by completing this module. However, there are some issues I wish to learn more about. I am interested in what happens when the wrong platform is chosen for a campaign. From the module, I have become aware that marketers must consider which platform they think is best suited for their campaign and the content they put on the platform is not easily adaptable for every platform. For example, a marketer would not easily be able to transfer a campaign led through Instagram to Facebook/Snapchat instead. I am interested in what happens when it all goes wrong. When a campaign has been created solely for Facebook but is not getting the interaction or publicity hoped for. How can marketers transfer the campaign to an alternative platform without losing out on all the hard work they did to make the campaign suit Facebook, or is losing out the only option? 
]]> 2020-04-08 11:03:32 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/498472302 Andrew Desmond - 18744059 andrewdesmond9 https://padlet.com/naoimh_oreilly/Paper7/wish/498489228 With the push towards digital advertising and media transparency by P&G, Unilever, and TAG (The trustworthy accountability group made up of the ANA, AAAA, and IAB) for every agency to get TAG certified and use MRC standards, along with threatening to pull advertising from agency and media groups if they don't comply, has there been a transformative shift in the advertising landscape or have only P&G and Unilever partners changed their practices?

Also has the move towards transparent advertising actually helped these companies bottom line or has the shift kept costs the same but provided better understanding of where to spend their budget?]]> 2020-04-08 11:19:05 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/498489228 18338493 cathal_mcloughlin https://padlet.com/naoimh_oreilly/Paper7/wish/498529276 After participating in this module, I can confidently say that it has given me great insight into how companies go about adopting Digital Marketing strategies into their overall marketing plans. 

I would like to know more about how companies can react or set up a contingency plan to cover the financial or reputation costs if their digital marketing campaign under performs or tarnishes their brand's image. When a brand is faced with negative PR resulting from their digital marketing, what is the best way they can respond and what precautions could they take to limit bad publicity. 
Another issue I would like to see addressed is what a company should do if their audience is failing to generate conversation about a certain brand's products or services despite their campaign measuring an increase in click-through rates for their online ads. Would it be wise for a company to re-design their campaign after implementing it in order to clearly communicate the message they want their audience to converse about ? 

]]> 2020-04-08 11:53:40 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/498529276 18320676 https://padlet.com/naoimh_oreilly/Paper7/wish/498550078 With regards to today’s lecture and relating to other topics such as social media marketing I would like to know how the results obtained from the selected metrics are considered to be successful. How does a company conducting their first digital strategy campaign determine how many impressions, shares, CTR or reach should be obtained in order to deem a campaign successful? Is it realistic for the company to look at the industry averages and aim for them on their first try? 

I am interested to look further into how the shifts in social trends such as the increase in data privacy and users detoxing will likely effect digital marketing strategies in the future. According to Carter’s article on social media trends for 2020, she believes we will see an increase in social media becoming more private and secure for users due to the increasing concern of the lack of privacy online. She also states how she thinks users will move towards detoxing and spending less time on social media. These factors can limit the possible reach for marketers online. How can marketers respond to this and adapt their digital marketing campaigns to these trends? 
https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/ 
]]> 2020-04-08 12:08:15 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/498550078 19103514 elsa_sasson https://padlet.com/naoimh_oreilly/Paper7/wish/498732375 By participating in this module, I have learned a lot about digital marketing in all its different forms, which was very interesting since I hadn't had a course like this since the beginning of my studies. The only thing I would have liked to study a little bit more, would have been the Data privacy, it is  challenging since it attempts to use data while protecting an individual's privacy preferences and personally identifiable information. I would have liked to know more about all its different ways for all the different companies and if they did indeed choose the best for their companies. ]]> 2020-04-08 13:51:00 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/498732375 18480914 https://padlet.com/naoimh_oreilly/Paper7/wish/498905838 Overall i feel like this module gave me a great insight into the new era of digital marketing. I had a hands on approach to analysing different digital marketing strategies carried out by various companies and learned what it takes to run a successful digital marketing campaign. However I would still like to learn more about various issues that digital marketers face. 
One of the issues i would like to learn about is how difficult is it for a brand to come back when their online campaign doesn't go to plan. I have heard of a number of horror stories where brands have completely missed the mark and have ended up with controversial campaigns that end up offending people or are insensitive to certain topics
A famous example i can think of is Pepsi's campaign in 2016 that included Kendal Jenner. The ad was pulled by Pepsi after huge backlash. I'd like to know about the effect that these failed ads have on a brand. Pepsi being one of the biggest brands in the world have successfully come back from this campaign but this ad is still famous for being one of the biggest digital marketing failures. Is it impossible for businesses to fully come back from such a failure? I can't imagine that smaller business with less consumer loyalty would be able to come back from a mistake this large. Is this damage irreversible?Can one failed campaign be the end for a brand? 


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]]> 2020-04-08 15:08:56 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/498905838 18376316 https://padlet.com/naoimh_oreilly/Paper7/wish/499089805 After last weeks case study on display advertising, I am curious to find out more about location-based targeting. Does the targeted audience have to have their location turned on while on their mobile phone for example, or does the technology still work via another method? I find it interesting how brands use this but it still confuses me slightly as to how it works. Also, it seems as if display advertising is getting increasingly unpopular as consumers usually do not trust these types of ads and get frustrated with pop-ups. In the far future, will there be a way to revive display advertising via virtual reality or even artificial intelligence?

]]> 2020-04-08 16:32:24 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/499089805 18309016 https://padlet.com/naoimh_oreilly/Paper7/wish/499159951 Firstly, I must meaningfully say that this module has been my favourite module in MINT so far and the reason for this is; not only is it a subject I'm genuinely interested in but the continuous various assignments (one-minute papers, e-portfolios, presentations & certificates) has kept me involved in the topic and I found myself constantly learning more and more about digital marketing over the last few weeks, as opposed to some modules that I've had before which have merely just involved an essay on a chosen topic and an end-of-semester exam. The latter example resulted in me only learning about a chosen topic and disregard the rest. However, this module's continuous presentations and one-minute papers kept me on track and gave me an insight into a range of subjects in digital marketing.
I certainly don't think any topics of importance under digital marketing where bypassed on this course. We learned about a range of different subjects. However, I think there's a lot more to the data protection and privacy issues online. Although we're marketers and not law-enforcers, it's important to know what we're up against. A lesson on AI and marketing could also be an idea for future course participants. A guest speaker from a technology or marketing firm could also help students better understand the topics they're learning about.]]> 2020-04-08 17:06:03 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/499159951 18367023 https://padlet.com/naoimh_oreilly/Paper7/wish/499346715 MG329 has given me a great insight into how to critically evaluate current social media while also identifying emerging options in the digital space. Although there is a few areas I would like to look into more such as what companies have been affected by not complying to GDPR regulations and what was the penalty. Also in terms of SEA how to build a credible site that users will trust and how to improve your quality score to track your keywords and ads. Gaining a deeper insight into the companies process in selecting the social media platform to promote their ad/product etc and seeing the results due to this decision.]]> 2020-04-08 18:52:00 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/499346715 Emily Bjork https://padlet.com/naoimh_oreilly/Paper7/wish/499636727 After taking this module, I have gained an overall knowledge of Digital Marketing and its' strategies. This was the first course I have ever taken on Digital Marketing specifically, so coming into the class I did not have much knowledge about this topic. One thing that I would have liked to look more at is the research side of digital marketing and the different techniques involved. Almost every case study my group had done involved a question with the key metrics involved in the case, but I would have liked to learn more about how they come up with those metrics and specific things that are done to research the impact of their ad. I also would like to know more about what happens when a campaign fails, and what the company does to try to come back from that and how it impacts the company and its' target audience.]]> 2020-04-08 23:32:23 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/499636727 18447674 https://padlet.com/naoimh_oreilly/Paper7/wish/500209440 Firstly, I would like to take the opportunity to say what a deep understanding of digital marketing this module has given me. In such an interchangeable business landscape, the learnings and material in which were provided  in this module this year, overall have been very relevant and up to date.

However, I would of liked the gain a more detailed understanding of the contrast of digital marketing operations before and after the introduction of 'tighter' GDPR as to when it came into effect in Summer of 2018. 
Also,  I think the integration of digital marketing and public relations, when it comes to working in the marketing sector,  is very prominent nowadays vs. a decade or two ago. I believe a further insight of illustrations regarding these integrated fields would have been a fitting topic of discussion.]]> 2020-04-09 09:41:54 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/500209440 https://padlet.com/naoimh_oreilly/Paper7/wish/500353528 18509299

I can passionately say this module has helped me gain an in depth understanding to the world of digital marketing. Through this module I feel confident going forward into my intra placement next year that I have a well rounded knowledge of digital marketing that I believe I can apply to my role in a multinational company. 
Throughout this module I would have liked to particularly go into depth of real life application examples and how we as digital marketers ‘should’ be applying our learnings. Additionally I would have been interested to learn more about the financial aspect of digital marketing plans and how larger and smaller companies can utilize their resources to put themselves in the position of haveing a strong digital marketing campaign! What should smaller business be sacrificing in order to obtain the best results for them? 
As a side note, my favorite lecture was ‘Community, Social Media & Viral Marketing’, I found this very relevant not only regarding current marketing trends but also in our daily lives!]]> 2020-04-09 11:40:27 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/500353528 18314031 https://padlet.com/naoimh_oreilly/Paper7/wish/500867097 This module was a pleasure to attend. Each week was as engaging and informative as the next and I genuinely have come away feeling as though my knowledge of the digital marketing world has been greatly expanded. 
Of all the topics that we looked at, content marketing was by far the most interesting in my opinion, it was a concept I was not quite familiar with and is so simple yet genius. The case study that my group focused on (Pickleball)  in relation to this topic was so intriguing to read and gave real insight into this topic, however it did leave me with some questions. 
Content marketing of course can be costly in terms of putting out engaging and clever content or developing a platform to put content out on if needs be, so how do small start up businesses looking to invest in content marketing with a small budget or lack of skills go about doing it. It may not be an option for small or start up businesses to invest in outside resources to carry out their content marketing for them as they are on a small budget, so do they attempt to try content marketing themselves and create mediocre content and hope to improve or wait until they can afford to invest in specialists in this area to do this job and not include content marketing at all for the time being. ]]> 2020-04-09 16:15:17 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/500867097 18324286 https://padlet.com/naoimh_oreilly/Paper7/wish/501193127 I believe that this module was one of the most interesting on this course as digital marketing is the future of marketing. I personally enjoyed the exploration of social media marketing as I felt it applied most to my generation than any other. 
I would like to know the options a brand has if a digital campaign receives backlash for its message, use of certain celebrities etc. Is it better for a brand to double down on their message for example in the hope that it retains the minority that agree with it or is it better for brands to please the masses on social media etc. What are the potential costs of these decisions?
Also, is it easy for a brand to shift the digital conversations consumers have about them without running a face lifting campaign or strategy? What are the small tweaks a brand can change to appeal to shift consumer conversations? Possible options I've thought of is the use of data gathered and Twitter in a series of tweets that appeal to a market segment.

]]> 2020-04-09 19:39:08 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501193127 18750045 hazel_byrne38 https://padlet.com/naoimh_oreilly/Paper7/wish/501209143 MG329 was a brilliant insight into the world of digital marketing, something we engage with nearly everyday but don't always realise. The future of digital marketing is so broad and has so many possibilities, but there are some things that I would love to know more about. I would love to know more about how social media is shifting in terms of how we are using it. Especially with how popular video content is becoming and how much more brands seem to be using it as part of their marketing strategies. This of course leads into influencer marketing which I think many of us are interested in learning more about as we have seen it grow more and more across our timelines on various apps. Is this something that is likely to grow on a continuous strategy rather than just single product based? The last thing that I have come across and would love to know more about is often coined as 'micro-moment marketing'. Google have even commented on this, stating that as consumer behaviour changes, we are seeing these intent-driven moments of decision-making occur a lot more on mobile. How is this immediate expectation of the consumer going to influence how brands work? If I want to know or learn something, I will take out my phone and either type or voice command in search of an answer. How are brands meeting these demands of the consumer in order to be more successful??]]> 2020-04-09 19:52:47 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501209143 https://padlet.com/naoimh_oreilly/Paper7/wish/501282326 18486462
I have really enjoyed this module since the start of semester 2. I feel I have gathered a greater understanding of digital marketing as whole and I would feel confident applying the skills I have learned throughout my INTRA placement next year without any issues. There are a couple of things I would’ve liked to address more throughout the module such as how to apply our learnings in a real life situation rather than just the theory of the subject. I would’ve liked to learn more about AI as it is really coming to fruition over the last number of years, I feel that could be an area to focus on next year as to how would be best appropriate to market such products to give a more real time example to students on the markets today. Also influencer marketing, it is so prominent in our society at the moment and we are seeing it grow so much before our eyes on various apps. Is this form of marketing likely to continue growing at this rapid pace as it has the last couple of years or will it die out with the intro of new forms of digital marketing?]]> 2020-04-09 21:00:38 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501282326 Conner Sunderman https://padlet.com/naoimh_oreilly/Paper7/wish/501357005 This class opened up my eyes to the world of digital marketing. I had no idea how much strategy went into completing an effective digital marketing campaign or working the algorithms for search platforms like Google. While this module gave me a confident knowledge of the fundamentals of digital marketing, there are some issues I would like to explore further. One of these is the constantly changing nature of digital platforms. For example, once a company finally gets their website as the top search result on Google, the algorithms could be changed the next day and they’ll have to adapt in order to get back to the top. Also, if a business is trying to run a digital marketing campaign, the trends on social media, or the platforms that people use, could also be changing. I want to learn more about how marketers deal with the ambiguity of not knowing what will happen next. How do they adapt their strategy if something unexpected happens? How can they predict what the future holds so that they can prepare ahead of time? The nature of digital is constantly shifting, so I am interested to learn more about how digital marketers remain flexible.

]]> 2020-04-09 22:35:28 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501357005 Cole O’Brien https://padlet.com/naoimh_oreilly/Paper7/wish/501411262 This course has taught me a great deal. The world of digital marketing is extremely fluid and is always changing. That aspect of I find extremely interesting. Furthermore, I would have liked to know more about the monetary aspects of digital marketing such as the pricing on certain campaigns and what aspects drive up the prices. Along the with pricing I also would have liked to seen more comparison between campaigns. The Information discussed between these two companies could lead off with what aspects made one campaign more successful than the other.

Overall I enjoyed this class very much and  thought the delivery of it was very thoughtful.]]> 2020-04-10 00:09:17 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501411262 18481942 https://padlet.com/naoimh_oreilly/Paper7/wish/501414099 Digital marketing has been one of the modules I’ve enjoyed the most throughout the course so far and I feel like it’s the constant engagement partaking in different elements of assessments and getting a insight into what we are looking at in class through different companies advertising campaigns. 
One thing I would like to learn more about is what happens when a companies advertising campaign does not have the results they expected, be it that the advertisement is just not attractive to the viewer or that the advertisement cause controversy. How does a company assess itself when things go wrong and how they overcome unexpected setbacks. 
I’d also like to learn more about what goes into a companies decision making process when choosing between a celebrity or a person from the public for the advertisement. If a company feels that they have established the right campaign, how do they matchmake and make sure that they pick the right person to endorse the campaign. Is a person from the public more persuasive in getting social approval or a celebrity?

]]> 2020-04-10 00:14:46 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501414099 18414786 https://padlet.com/naoimh_oreilly/Paper7/wish/501655990 MG329 was an insightful module which most certainly broadened our knowledge and perception of the modern day world of digital marketing. I found the quickly evolving pace in which digital marketing undergoes to be highly interesting and how marketers analyse and interpret key changes to social media platforms and trends within the various ways of marketing online. I thoroughly enjoyed the fast pace which Naoimh undertook throughout the module. The high level of engagement in each lecture through presenting and questioning kept us on our toes and in turn lead to a more interesting and stimulating class. Something I would be interested to look into in a bit more detail would be the financing required for digital marketing plans. How do companies budget for digital marketing and precisely how do they denote which social media platform will obtain the most investment. When and how does a company decide to invest in 'up and coming' platforms and how much credibility would they require before investing on smaller outlets. For example how do smaller companies utilise their capital so that they obtain the best possible outcome from social media marketing and one that puts them in a position to compete with the larger scale brands.]]> 2020-04-10 08:04:20 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501655990 18378643 https://padlet.com/naoimh_oreilly/Paper7/wish/501729430 I thoroughly enjoyed digital marketing this year and know that i have gained a high level of knowledge that I can bring forward into my career. One thing I would like to know more about is the 'what if something goes wrong' pack that you were speaking of in our previous class. I think a section in class about what kind of solutions you should have in your pack and how to fix a problem effectively would be very beneficial. Having one weeks case study on a business who's campaign went wrong and how they fixed it would be really interesting to study. I would also be interested in learning more about startup companies and how they should start their presence on social media and digital marketing advertising. 
I would like in the future to start my own company and it would be really insightful to learn a bit ore about where to initially begin especially when funding would be limited. 

]]> 2020-04-10 09:07:03 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501729430 18322701 https://padlet.com/naoimh_oreilly/Paper7/wish/501855830 Throughout the duration of this module, there were a number of key learnings that I feel were extremely beneficial.

Firstly the understanding of what quantifies a view, or an impression is far less than what I previously would have believed. I found this to be extremely interesting and would definitely have enjoyed getting to look at this in more detail. 
I feel that another way through which we could improve on that would be by looking at firms and their adspend year on year within the digital space and looking at what ads they put out in that time. 

I felt that the weekly case studies were a beneficial part of the module as a whole, not only through getting a practical insight into these campaigns and looking at them under a microscope, but also getting to report back on what we took away from the case. However I would've preferred if the presentations weren't at random, despite understanding the reasoning behind it. 

I would have liked to have spent more time looking into Google ad profiles etc and looked in more detail as to how these profiles are developed and modified over time. 

Overall, I found this to be the most interesting and enjoyable modules that we have had as part of MINT2. ]]> 2020-04-10 10:59:55 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501855830 18370681 jamesgleeson22 https://padlet.com/naoimh_oreilly/Paper7/wish/501868393 MG329 for me was really an eye opener into the Digital Marketing Industry.
The main topic(s) I would possibly like to look further into are the different aspects of each individual social media platform. What target audience each app is after and why? How do they facilitate this market with new innovative features constantly? How they keep this audience when retained and how to not let their consumers drift to alternative social media platforms instead.
Secondly, I would like to delve into how a brand may make back its losses due a failed campaign, bad PR rep, or even a missing out on revenue which is currently happening at the moment with a lot of enterprises. How would companies bounce back from a situation where due to external reasons they have missed out or lost revenue?]]> 2020-04-10 11:15:54 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501868393 sean_lundberg2 https://padlet.com/naoimh_oreilly/Paper7/wish/501995687 18434076

MG329 has gave all of us a great insight to what digital marketing means and how important it is for brands to use digital marketing to its full potential. During the course we touched based on influencers and how brands are using brand influencers to promote their brands through social media platforms. I would love to know more about this topic and the different aspects of it. How do brands pick the influencers they want? How much do they pay per post on social media or is it a flat fee? Or how can they measure if the influencer is a success or not. This topic is relatively new, however, it is becoming increasingly more important for brands to exploit the areas surrounding influencers to grow and expand their businesses ]]> 2020-04-10 13:21:14 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501995687 17329721 https://padlet.com/naoimh_oreilly/Paper7/wish/501996830 I found the module MG329 gave an interesting and informative insight into the concept of digital marketing. It has informed me on just how important and necessary it is for brands to incorporate a digital marketing strategy in order to be successful in the industry. A topic that I was particularly drawn towards were those that focused on the use of social media and influencers as a marketing tool, along with the concept of viral marketing. With regards to viral marketing, it would be interesting to analyse whether or not there has proven to be a pattern in the factors that contribute to advertisements that go viral  - or if it is just something that occurs naturally without interference. I would also like to know more about campaigns that have been unsuccessful online, and what are the consequences of failed digital marketing strategies for brands. ]]> 2020-04-10 13:22:06 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/501996830 Hannah Judge - 18332781 https://padlet.com/naoimh_oreilly/Paper7/wish/502034157 MG329 has taught me so much more about the digital marketing world. Topics that I thought I knew a lot about were opened up even more and we all saw an in depth perspective into the digital world and all the perks and disadvantages that comes with it. For example an issue I found fascinating and would love to learn more about is the Data protection and privacy side of things. There are so many problems with privacy online now to the point that we can be merely talking about something to a friend and your phone will pick up on it and show you an ad for what you were discussing. I would love to learn about how much of that is automatic or actually streamlined by an online marketer. I can’t help thinking it is just the computer picking up on searched ads or even me typing a product in a conversation but If there is a person behind it all it makes it quite scary and invasive. I hate the idea our laptops and mobile devices are listening to us so I would love to know more about how that works and if this is a major part of the online advertising process. Secondly, I loved learning about search engine optimisation and all the perks that comes with that. I’d love to learn more about whether companies with SEO and SEA do better than companies who do not invest so greatly into it and I’d love to see some metrics to prove whether SEO really is crucial to a company. Lastly, with regards to social media, I’d love to get a more in depth analysis of the problems of metrics with social media advertising and whether we can trust the likes of Instagram and Facebook to give us true results or whether they will alter click results etc to make themselves look like the superior platform. This has always been something that intrigues me as it is hard enough to judge metrics on these platforms due to perhaps someone clicking into an ad but leaving it Immediately. And so the idea that on top of these difficult to judge metrics to have a platform alter them would be totally unfair. I would like to see whether there has been any proper investigation into this and if so see a few case studies perhaps.]]> 2020-04-10 13:50:52 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502034157 18458294 https://padlet.com/naoimh_oreilly/Paper7/wish/502061566 MG329 was very beneficial and taught me a lot about digital marketing that i had no previous knowledge of. 

I never had any idea that it is such a big aspect of running a business, I would be interested into looking into mistakes big companies have made regarding their digital marketing / analytics and the problems these mistakes have caused?

I would also like to look in further into privacy. Is covering the camera on your laptop needed, for example? It is a pressing problem and people are very worried about how safe they or their kids are online. 

Finally I would like to look further into the monetary details of digital marketing, for example how much an influencer charges for a post or the percentage of a budget a certain company should be putting aside for their digital marketing. 

It was an extremely insightful module.]]> 2020-04-10 14:10:58 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502061566 18323506 https://padlet.com/naoimh_oreilly/Paper7/wish/502101129 I found the MG329 module to be very interesting, looking at real life examples of the struggle’s companies face and how they overcome these struggles. I find the aspect of SEO and SEA very intriguing as we usually see the global giants dominate the digital space when it comes to paid search and pay per clicks. This is a space I would like to look at in more detail and engage in as I think it would be rewarding in terms of utilizing keywords to improve the companies organic ranking. I also think social virality is a very interesting for myself especially after learning about the ihop to ihob case, I feel guerrilla marketing techniques would be very interesting team when rebranding.

Overall, I think the module benefitted immensely by the weekly submissions and asking questions for presenting groups as you really do learn about the companies and their strategies by placing yourself in their footsteps. I found the Padlet very intriguing as well as you can see the thoughts of others and aspects that were confusing made complete sense as you could bounce your ideas with the ideas of others.

]]> 2020-04-10 14:40:10 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502101129 18461306 https://padlet.com/naoimh_oreilly/Paper7/wish/502115425 MG329 has been a very informative and engaging course through the semester. With the one minute papers and the case study has kept me on my toes.
In your very first few lectures we had an insightful analysis of the SOSTAC.
What relevance and learning's are there for Brands for instance the likes of Nestle Pet Food in both B2C and B2B digital marketing strategies (i.e, end consumers but also vet/breeders )?
As you Know already this strategy has also been implemented into politics.https://prsmith.org/2017/01/20/how-trump-won-a-sostac-analysis/ 

The Key to Trump success was laser targeting. Which I am witnessing more agencies and practices developing additional customized add on tools to help campaign such as the geo-location tool, which is  built in to maximize population density reach. Is this the future of marketing? 

]]> 2020-04-10 14:50:29 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502115425 18439546 roisin_barry28 https://padlet.com/naoimh_oreilly/Paper7/wish/502222712 I found the module MG329 to be extremely interesting and informative thought the semester. It highlighted all of the main aspects of digital marketing and everything a marketer should be aware of and take into consideration before designing a digital campaign. 
Topics that I perceived as more basic for example social media marketing implements a range of principles that I would not have encountered in my study before. I would like to learn more about social media marketing because it is so relevant in today’s world and especially among our age group. I would like to learn how Facebook remains the most popular social media platform despite younger audiences moving away from it. I would also like to learn why various social media platforms leave marketers reluctant to market on. Eg tiktok. 
When looking back to one of the first weeks of lectures I remember being fascinated by Seo and the major effect it has on business success. It surprised me that 50% of spending in companies often goes on SEO. I would like to learn more about companies who provide Seo services and how they become credible sources. I would also like to learn more about the use of keywords and if it will be a sustainable method of Seo into the future. 
I am extremely interested in privacy online. I was fascinated to see the amount of information google had stored on me and how, with the information stored it is capable of generating a profile of my likes and dislikes. I would like to learn more about how this all works. I still find it strange that when discussing something an add for the same product may appear on your browser. I would like to know if there are ethical concerns surrounding this and what, if any implications can be for marketers. 

]]> 2020-04-10 16:08:51 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502222712 18428616 https://padlet.com/naoimh_oreilly/Paper7/wish/502325575 I found MG329 Digital marketing to be a vert informative module, it was extremely effective to gain insight into digital marketing that is carried out on both the devices and social media platforms that we use every day,

 

It would be interesting to gain insight into the costs incurred by companies in their digital spend, it would be interesting to see has this decreased with more knowledge or remained the same but spent in a more effective manner. It would be interesting to gain knowledge into the financial repercussions of a failed digital marketing campaign, for example if it were controversial and caused a huge backlash what would be the cost of this and what methods could a company use to restore their reputation.



]]> 2020-04-10 17:34:38 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502325575 18463532 emmamitchell8 https://padlet.com/naoimh_oreilly/Paper7/wish/502334311 I thoroughly enjoyed participating in this module. I found  the module to be very informative and I appreciate the thought that was put into every week of the course. I feel that I have gained a strong understanding of the main areas of digital marketing. I understand that not everything can be covered in just one semester but there are a few things I would love to look into in more detail. Digital marketing is an area which is constantly changing and evolving with the emergence of new technologies. I would like to learn more about what digital marketing trends we can expect to see in the future. It was interesting to learn about the increasing use of chatbots and voice assistants. How might companies further use AI and how could it help them to gain a competitive advantage? Furthermore, with the increasing importance of omnichannel marketing, I would like to know more about what challenges a marketer might face while trying to present a cohesive brand message across both physical store locations and across digital platforms. Also, how might they overcome these challenges? Lastly, we see that increasing pressure is being put on marketers regarding the issue of consumer privacy. Consumers are becoming increasingly concerned with how their personal data is being used. How has this impacted how customers interact with businesses online? How can companies reduce consumer fear and build trust? And is personalisation in marketing being negatively affected by this considering it is becoming harder to store third party data? ]]> 2020-04-10 17:43:03 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502334311 Paige Kunkel https://padlet.com/naoimh_oreilly/Paper7/wish/502337151 MG329 definitely put me a bit out of my comfort zone but it was an extremely beneficial  course. 

As a Public Relations major, I was most interested in the content marketing portion of class and I really enjoyed the corresponding cases we talked about that week. I am wondering how digital marketing is subject to change because of modern day communication platforms like AI.

]]> 2020-04-10 17:45:54 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502337151 18718641 lauradoonan2 https://padlet.com/naoimh_oreilly/Paper7/wish/502396736 I found that this module provided a great insight into digital marketing and how to make your business truly succeed online. The many facets that are involved in successfully using digital as a marketing platform were covered in great detail and I am sure they will aid me greatly in my future career. I would however like to know a bit more about how easy it is to fail on digital, and what the repercussions may be and how to deal with them. Not only if you misjudge your actual online campaign, but the fact that any marketing techniques in the real world can be exploited, and criticised online through social sharing and commenting. I would like to know more about how to navigate all of this while maintaining the creation of innovative primitive ideas. How do you balance on the line between business promotion and digital invasion? 
In this sense I would like to learn more about digital marketing and brand equity and maintaining the latter whilst generating sales.  ]]> 2020-04-10 18:47:20 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502396736 18373176 https://padlet.com/naoimh_oreilly/Paper7/wish/502429321 I have thoroughly enjoyed completing this module this semester. This module has opened my eyes in so many ways and exposed me to a number of key elements of digital marketing that I simply did not know anything about and will allow me to directly transfer my knowledge gained to my INTRA placement!
 Granted not everything can be covered in such a short amount of time and with the current circumstances this was made even more challenging. As a result there are some areas I would look at, at deeper level. As with everything in today’s world, new and emerging technology seems to be altering or changing how everything is done. Will the likes of AI be used at some stage in digital marketing? Maybe through voice search?
Equally as interesting to me is the increase in omnichannel marketing. What challenges could we as marketers expect to exhibit when trying to coordinate, for example, our brand message across digital platforms?
Finally, one thing I would really like to learn about is how a company establishes a digital marketing contingency plan should there be a need to? Are there any reputable or financial impacts as a result of not establishing this contingency plan? 

]]> 2020-04-10 19:26:58 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502429321 18322621 https://padlet.com/naoimh_oreilly/Paper7/wish/502518727 I don't think there have been any issues, however I think a quick run through of the entire course topics for everyone could be helpful! I really enjoyed this module, and thank you for not being a boring 9am lecture every Wednesday! ]]> 2020-04-10 21:33:23 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502518727 18743585 aoife_ryan239 https://padlet.com/naoimh_oreilly/Paper7/wish/502567649 Digital Marketing was certainly an insightful module that has broadened my knowledge of all the different types of digital marketing there is and the benefits it has and all the possibilities it will have in the future for both small and big companies.

I don’t think there was many issues however I had had the chance to take part in the Google Adwords assignment which has been my favourite assignment to complete in this module has it has felt the most real and what I will be doing in my future career. From this I would like to learn more on how conversion rates work and the value of cost per click has on a campaign and their business and how companies balance their marketing budget on theses campaigns and if it would be more cost effective to use the cheaper digital marketing options by using influencers to promote them. 

]]> 2020-04-10 23:20:23 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502567649 18369343 https://padlet.com/naoimh_oreilly/Paper7/wish/502631119 I throroughly enjoyed the Digital Marketing Module overall, and I feel that this module has significantly enhanced my understanding of the digital marketing strategies and techniques businesses use in day-to-day business operations. 

If I were to look at one further topic in more depth, it would be the concept of Virality and using social media platforms to allow a specific advertisement stunt to succeed. In addition, I would also like to understand more about the contingency plans which businesses have in place in the event that their advertisemt/stunt doesn’t perform as anticipated, and what can be done in the event that this happens for a business. ]]> 2020-04-11 02:47:43 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/502631119 19111622 https://padlet.com/naoimh_oreilly/Paper7/wish/508916295 2020-04-15 16:29:06 UTC https://padlet.com/naoimh_oreilly/Paper7/wish/508916295