Start adding reels of the process, reels of putting the final content to a moodboard -> additionally I can start posting the same reels videos to a TikTok (but now one step at a time -> so my main focus is on Instagram platform)

• Use same pattern for every project - 3 posts (if possible, including reel video)

• Find hashtags -> to make my projects appear to more people with graphic design interests

• Post all of my projects which I have currently in my Web Portfolio ( 4 projects -> that means 16 posts)

• Create description

• Add Profile Picture

• B2C - e-shop (primarily for Czech Republic)

  • clothes or creating merch

  • merch business - from A to Z - find material, find fabric where they will sewn in, product design, fashion design, how it will be displayed - offer this service in Czech Republic (when I did a basic research I found out there are not a lot of companies offering this and the ones they do offer it does not have a good quality and feedback)

• B2B (primarily for Czech Republic)

  • marketing agency - offering digital marketing, advertising, branding, social media marketing, PR

  • design studio

• plan A - how am I going to achieve it:

  • create a business plan

  • create social media to promote in

  • create website to promote it

  • create mock ups

  • offer my service to an influencer pro bono - to gain publicity

  • to gain followers - choose famous figures and do a "merch project" for them -> post it (similar to the content Kate Weinberg is posting)

  • join a Santender program helping with start ups

  • join uog club focusing on helping uni student's with their start ups

• plan A - what is the legacy you want to leave behind

  • I want to create a successful brand which will give me a financial freedom

  • Build a business from a scratch - know other roles by doing it in the beginning -> after hiring ppl for those roles I can be a better manager when I will understand their role purpose

  • Working remotely - being free from working 9-5 and being fixed to a place

PLAN B - EMPLOYEE

• Content Creator, Digital Marketing, Advertising

• Do a job which has creative aspects - not purely analytics

• plan B - how am I going to achieve it

  • find an internship during Term 2/ Summertime

  • start applying for a graduate jobs

  • do a master's degree?

  • work on my LinkedIn, CV, Portfolio

  • do some online courses (Google Garage, LinkedIn Learning)

  
  

PLAN C - FREELANCE

• Have a strong Social media channels portfolio - to get offered collaborations

• Nice to have this as a side job ( theoretically, I can do this while being home with kids)

• plan C - how am I going to achieve it

  • work on my social media channels - Instagram, TikTok, Behance

  • gain followers on those platforms

  • work on my web portfolio

  • self educate (finances - how to do invoices, tax, etc.

    
    

• work on my LinkedIn

• work on my CV

• work on my portfolio

·       Currently - astoryboard artist at Bobbypills (FR) with Warner Media (UK)

·       Episodic Director on Disney's 'The Unstoppable Yellow Yeti'

·       Storyboarded on the Netflix series 'Mech Cadets', 'DeadEnd' 'The Amazing World of Gumball', 'The Valiant Quest of Prince Ivandoe', 'Elliott From Earth'

·       Love working in games - 'John Wick: Hex', 'Goodbye Volcano High'

·       Central Saint Martins university lecturer - character design and storyboard workshops

·       Originally from Netherlands

·       Lived in several different countries including UK, Japan, Canada, Germany, Finland and France

·       BA in Animation

·       MA in Animation Directing

·       Interested in how media can contribute to the positive mental growth of children, teenagers and young adults through visual storytelling

·      A graphic designer

·      Over twenty years in the design industry

·      Worked at some of the world’s most prestigious design agencies (Ana Couto Branding and Design in Brazil, Studio Dumbar in Holland and Wolff Olins in London)

·      An exchange student in US at the age of fifteen – found a joy in design and cerative industry

·      Completed various design courses (School of Visual Arts in New York and doing a Social Design Masters course in Holland)

·      In 2014 she decided to build on her wealth of experience and started her own studio

·      ‘entirely hands-on designer’

·      Studio Rejane Dal Bello (SRDB) - interested in how design can address society’s diverse needs and the possibilities of design as a visual language, ‘to make something visible, worthy of time, attention and engagement’.

·      Whilst studying at art school she worked as a social worker

·      Encouraged her to question the role of design in society

·      Book - Citizen First Designer Second

·      The first draft of the book in just seven days

·      Based on fifteen years of accumulated knowledge, learning and experience

·      Reflects on the parallels between being a designer and being a citizen

·      Originally from Brazil

·      Ended up in a creative field by accident – her family are doctors, they wanted her to be a dentist.

·      At 15 she went to the US as an exchange student

·      Took art classes

·      After returning to Brazil she did a short graphic design course and worked up a full visual identity for a Mexican restaurant

·      Enrolled at an art college in Brazil

·      After graduation she went to study at the School of Visual Arts in New York with Milton Glaser

·      Master’s course in social design in Holland

·      While doing Master’s degree she applied to work at Studio Dumbar and ended up staying there for eight years

·      Currently - work for a range of different market sectors, from non-profits to big insurance companies to art organisations and architects

·      Interested in the diversity of society’s needs and what design can do to help

living gallery.

Miguel Arevalo (Animation student)

Vivien Etlikova (graphic design student)

- Young artistic expression

- Hdml, Java Script

- „Passion drives hard work“

- Set own brief -> explore your style

- CD design – make up track lists, name of artists

- „Fake it till you make it“

- Build a portfolio of work you want to make -> free designs for yourself

- Matt de Jong – networking

- Reach out, you have nothing to loose – short, direct message

- Internship for Sony music – one of the projects was successful

- Making lyrics videos

- Don’s stop doing what you like to do

REACHING OUT TO PEOPLE:

- Keep it short

- „I like your work, here’s mine, collaborate?“

- Contact the right people

- Look at connections of connections – LinkedIn

- One click portfolio – Instagram

- Don’t want to download zip file

- You have got one shot – have portfolio ready

- If someone hires you they want you and your work, it’s not all about catering tot hem, it’s a balance

- Expect feedback, mistakes, etc.

- Strong foundation with idea – produce good work

How do we think?

What are we adding to the experience?

Re-Questioning?

Does it work?

Is there a better way to achieve your goals?

Have a clear schedule to meet deadlines

Looking professional is key in your portfolio/reel

Doing work you enjoy

• Art Director - commission freelancers, animating, graphic design

• Event - Nicer Tuesdays

• Before she was freelancer

• Creativity is a universal language

• Be your own learner

• It’s about building connections - long lasting

• It’s never a waste of time

• Find your ways to get inspired out of your laptop - out in the streets (taking photographs of signs)

• Figuring out what you don’t like can help you see what you really want to pursue

• With a little bit of practice you can start like some techniques

• Embrace experimentation (try and error)

• Forget about consistency

• Find the right medium to convey the story you want to tell

• Value your work - value our industry and respect other designers - if you are accepting a job for free make sure it’s for a good reason

• Set up a precise contractHow to formulate emails to apply for a job: one short paragraph max, explain what you want, mention past project they did, make connection between their project with your work, add thumbnails with your best work

• Moodpboard - the more specific the better, describe images you are gathering and see what brings them together, title the different routes, research/get inspired away from the laptop -> put them in files and name them depending on the theme

• One route - max time images

• Pension as a freelancer - open a private account for your pension savings

• Have 2-3 months of savings just in case you do not have job for some amount of time

Animation - 6-8 pictures per second -> we can see the transitions

• free time -> phone - everyone in a tube scrolling on their phone

• media security - to protect the next generation

• we are the last generation who grew up without smart phones

• privacy protection - how to put restrictions on your child's phone?

• make kids go outside to play

• 
  

• social media

Focusing on age group of children 0-3 years old

The target group - parents

The main character - pacifier?/bow/glasses - to show the age of the child

Character design - potato style

Ipad on a fish pole - in front of the child - the child is following it as a donkey follows a carrot

Black and white world - only the characters have colour

How can we take the iPad out from the iPad kid?

Scrolling becomes reality - mute annoying brother by swipe up in the air

App for parents - with tips, help, support

Show the problem or educate?

Potato shape

To represent children - make it look like a children's drawing

Inspiration in project of Kyoto studio

Miguel - draw character+iPad, make a motion graphic with it

Vivi - campaign, slogans

* "Childhood Unplugged: Screen-Free Starts Here."

"Don't Let Screens Steal Their Childhood."

* "More Play, Less Screen: A Healthier Childhood."

"iPad or Imagination? The Choice is Yours."

* "Guard Their Innocence: Limit Early Screen Time."

"Less iPad, More Real World Adventures."

* "Real Playtime, Real Childhood, Real Memories."

* "Eyes Up, Not Down: Be Present for Your Kids."

"Screens Off, Creativity On."

* "Healthy Minds, Happy Kids: Screen-Free Zones."

"Limit the Screen, Expand Their World."

"Childhood Happens Offline."

* "Balance in All Things, Including Screens."

"Their Childhood Is Brighter Without Too Much Screen Light."

* "Don't Let Screens Define Their Childhoods."

9-16. adapt animation into ratio. don’t just copy

typography could be animated. doesn’t need to be so static. have it be more playful.

break the ipad?

horse following the carrot

animation and movement and typography (motion design) could be more aligned

animation. could be made more fun.

delivering message through screen… how do we tackle this… what is outside the screen. the viewer sees the screen within the screen. deliver the message in a more punchy way.

boiling effect to text. overlay text. one frame each. add different effects on after effects.

entire campaign should be the character. have the character interact with building blocks. have the character be the kid. have him discover life.

Retouch different formats, maybe the fishing pole should show in all or in none.

Maybe add some fun punch, like the iPad falling into the floor and breaking or the kid falling as he did not look at the floor

• Illustration, self publishing, book design

• Originally from Brazil

• Studied Graphic Design in Barcelona

• Art Director in Advertising for 10 years

• Book design for comics for adults

• The Diver by Veronica Carratello

• Pip And The Bamboo Path

• Self Publishing -Zines, small books

• Create own characters and stories

• My London For You - university project, drawing- not using computer (sketch, refine line, add colour), using risograph

• became areal project - Barcelona, madrid

• Mahou - walk with me (commissioned project)

• Project oriented

• Screen Printing - This is Kapy, Kapy Series

• Print Club London

• Cambridge School of Art

• Animal Alphabet - came from a challenge - every day she draw one animal

• The Dream Book

Animators

London International Animation Festival

Short and personalised emails while jobseaking

Keep in touch with everybody - most of the jobs come from recommendations

Freelancing - tough at the beginning - learning to adapt -> freelancing for a few years before starting their own studio

Teaming up - offered an opportunity to create an animation for a charity

Representation - through an agency

Bread and Butter jobs - good, cheap, fast - project on eyedrops

Passion projects

Process - it’s all about communication

The Big BIG Hug (cantaloupe Island) - project

Prepare for unpredictable earnings by planning

Start saving for tax - if you can’t start a plan with HMRC or an accountant

Make sure you are clear about self-assessment - how much you need to make a register, how much you need to pay, and tax bracket changes

Aquire and organise any contacts you have

Save 30% of your earnings for taxes

Where do I even begin with recruitment? - make your first clients list, 9/10 freelancers get their first jobs through their personal or organic network, build a client persona that answers these questions - Where they expect to be pitched (email, socials, in person), How they expect to be approached, The language they expect you to use in your approach, Experience of the person you are approaching

Finding your first clients:

- Access your client proposal by asking yourself: What problem am I solving? Who has that problem? Is someone with that problem relevant to you? How can you approach them in way that’s appropriate to your industry? How do you show them you are interested and interesting?

- Find out about the competition - find out who their comeptitors are via LinkedIn

- Before you email them find out: The person you are emailing and should be emailing, The person within the company, How long they have been in that position, Recent news about their company, Any projects their company is working on releasing or has just released, Info about them that’s directly related to your offer

What do clients expect from your

- Portfolio - 3-4 pieces of work that clearly exemplify your ability to solve client problems, your process, contact details

- Proposal - A clear explainer of who you are, the problem you fix, and who you fix it for in two to three sentences

- Contracts - pay rates (your rates - hourly rate of comparable full time employee + 20% to include tax + 10-15% to account for inconsistency of work + 10% every 6 months to a year depending on your output and access to clients); pay deadline; breakdown of work and delivery

When you do land a client

- Subscribe - their newsletter, socials

- Payments - establish payment and payment methods before begin working

- Contracts - ask for a contract and read it TWICE

- Network - integrate your new client into it

Onboard

- Have an introduction call

- Prepare a proposal and a quote

- Sign a contract and make the first invoice clear

- Request information needed for the project

- Set up communications and project managing software

Handling late payments

- Preempt it - protect yourself with a contract

- Chase Immediately - chase the payment immediately when it becomes late as established in your contract

- Others’ experience - ask freelancers within your community about experiences with clients

- Pursue legal options - once the client stops messaging you back

- Invoice timing - invoice when the final work is approved

- Withhold work - until payment is made

Connect with - LinkedIn, Networking Event, Cold Pitch, Referral

If rejected - ask for a feedback, in 3 months reapply - show the progress in your portfolio

Reaching targets

Companies using freelancers - Google, ASOS, Facebook, Vice

More holiday - the self-employed go on holiday twice as much than their 9-5 counterparts

Just get your business out there! Today!

Avoid working for free

- An award winning London animation studio

- Producer - Aaron Wood

- Content for commercials, TV, explainer films, apps, education and internal communications

- Most of the projects with advertising agencies, production companies, educational organisations, museums, and directly with brands

- Script writing, concept art, character design, storyboarding, animation and sound design/music

- Visual styles including 2D animation, motion graphics and whiteboard animation

I also would like to make a pdf portfolio which is sometimes required to attach for a job application.

Maybe create Behance account

Work on my Instagram page

Additionally create Pinterest account

English certificate?

Learn Italian/German language

Do Google Garage, LinkedIn Learning courses to boost my LinkedIn profile

Ivana Ivanova (Animation)

Sara (Animation)

Vivien Etlikova

-Frigidity

-1 out of 10 women only have orgasm - promote masturbation/toys/going to sex shops -> it is proven that masturbation helps to have orgasms during sex -> we can also promote Durex toys they have

Fun topics

-Focus on Kamasutra - on each condom cover can be an illustration of one kamasutra position to give ppl some fun ideas what they can try (research: @malikafavre) -> she also do nice animations with her drawings

Inspiration for campaign - Tinder - their latest campaign

People are embarrassed to buy condoms - they usually add more stuff in their baskets to don't make it look weird or they send their partner to do it instead.

They feel like that the shop assistants and other costumers are judging them.

Make an campaign about no-one cares what people buy in a grocery store/drug store/gas stations -> the situation is similar to people going in a gym and thinking everyone is looking at them working out and judging them.

Create a video - ironic vibe -> person goes to buy condoms to a grocery store and at the moment he/she puts it on a till everyone suddenly stop moving and only stares at him.

Inspiration: Malika Favre is an illustrator and she recently made really good looking Kamasutra book - also she creates minimalistic on movement animation which looks very interesting.

sperm + viruses and illnesses -> show the importance of protection

podniku

• tips and tricks

• can connect with professionals?

• questions to ask themselves

• I was thinking to create a campaign where we can show that using condoms and have them with you all the time is completely normal.

• Then I thought about Lidl and McDonald's merch and how popular it was when they released it -> maybe we can create a durex merch? or maybe it can be more situated to bed environment - create pillow case with duress logo, bedding, pyjama etc. We can maybe create a characters typical for this campaign - for example the birds and the bees

• Or another idea - use seen through fashion items - bag, purse,... to show that Durex can be part of the fashion and there is no reason to be ashamed by being seen with having durex with you

-If we ever stop to think about it, how many times are we actually feeling comfortable enough, to share our preferences to our friends or partners, without the fear of being shamed or made fun of?

Not many people have kinks or extreme fetishes and yet the awkwardness is still present whenever a topic like that comes up in conversations.

I chose to take this quote out as a representation of what's still going on even if it's not in the cases of harsh judgment. We still need to overcome this fear ourselves and be brave enough even when faced with ''ridicule''.

We have to face our fears in order to grow, and that method is easily utilized in that aspect of life too.

''As bullies of all kinds have always known, if you want to destroy someone fast, shame them about their sexuality; they'll never have the self-confidence to challenge you again''

-Depending on your cultural or religious background and how you've grown up, you'd probably have faced some sort of bullying of someone's sexuality or being bullied yourself.

When we're younger we don't realize it, but harsh judgment and shaming can mess up someone's mentality pretty badly.

And yes I know we can't always cater to everyone's needs and protect their egos and feelings, but things can get ugly when there's little to no control over that.

I took this quote out because it reminded me of not too long ago when someone would share they were into the same sex or they liked someone that's not the same skin colour or not accepted type by that small society, you'll be humiliated, ostracized and stuck with a nasty nickname to follow you into adolescence.

• Problems of self-hatred:

  -Accept problems to remove shame

  -Our histories have predisposed us to feel negatively about who we are.

Questions to ask ourselves:

- How do you feel about your own body?

- Could someone know you sexually, properly know you and still like you?

• nice and not sexy way how to talk to people about this sensitive topic

• - playboy are using rabbit ears for their promotion - may clash with our idea

• create photos of body parts - showing rabbit ears, tail,...

• photos - people holding real rabbit

the ring around the bunny should represent thinking bubble -> it more looks like like condom (but why not :))

• we will not show gender so it's inclusive - better than use people - we would need many variations to fit everyone

The assets can be used as a design languages in other departments

That's why I created logo made by circles - so they can be moved around and create new patterns

On top of the photo is a gradient filter

on this photo is also a low opacity blur circle