• Assess the 3Rs of Influencers: relevance, resonance, reach

- Relevance: "Tủ đồ của Khánh Linh" is a tiktok channel by Khanh Linh, she built it with content that guides and suggests ways to mix and match beautiful clothes, even creating trends. Her style fits Floralpunk's products. Our target customers are most of the viewers of her tiktok channel. With over 200 thousand followers, she is a KOL with quite a lot of influence today

- Resonance: Khanh Linh has a strong connection with her audience. She is seen as approachable, authentic, and enthusiastic, making her an attractive influencer for brands looking to build genuine relationships with consumers and gain more exposure for their products through her artistic styling

- Reach: With a significant following on social media platforms mainly on Tiktok, Khanh Linh has a wide reach, especially among young people who are studying and working between the ages of 18 and 30. Her content always generates high engagement, showing a strong influence on her audience.

• Selecting Target Influencer: Tủ đồ của Khánh Linh

With her strong connection to the target audience, high relevance, resonance and reach, Khanh Linh's Closet is a major influencer in the fashion industry, especially with Floralpunk products, we believe she will promote well and bring our products to more customers

• Suggested Creative Ideas for Content:

- Outfit Inspiration: Create a fashion outfit with the brand's clothing products, showcasing a variety of styles and occasions. One item can be paired with many other items.

- Unboxing and Try-On: Create excitement by unboxing a package of clothing from the brand and sharing honest feedback and styling tips.

- Collaboration: Collaborate with the brand to design a limited-edition collection, creating buzz and exclusivity.

followers, she is a KOL with quite a lot of influence today

We look for influencers who align with Blue Peach’s brand values, style, and target audience.

• Fashion Bloggers and Stylists: Châu Bùi (@chaubui_) - Prominent fashion influencer with a chic style.

• Jewelry and Accessories Enthusiasts:

Phạm Thanh Hằng (@phamthanhhang) - Model and actress frequently seen with stylish accessories.

Hoàng Ku (@hoangku) - Celebrity stylist with a focus on high fashion and accessories.

• Lifestyle Influencers with a Fashion Focus:

Khánh Linh (@klinhnd) - Fashion and lifestyle influencer known for her elegant style.

Helly Tống (@hellytong) - Lifestyle influencer with a focus on sustainable and stylish living.

• Micro-Influencers in Fashion and Jewelry:

Local influencers with 10k-100k followers who have high engagement rates and a loyal following.

2. Assess the 3Rs of Influencers:

- Châu Bùi (@chaubui_)

Relevance: High - Known for her fashionable and stylish content.

Resonance: High - Strong engagement and interaction rates.

Reach: High - Over 3 million followers on Instagram.

- Phạm Thanh Hằng (@phamthanhhang)

Relevance: High - Model and actress known for her stylish accessories.

Resonance: High - Engages well with her followers.

Reach: Moderate - Over 800k followers on Instagram.

- Hoàng Ku (@hoangku)

Relevance: High - Celebrity stylist with a focus on high fashion.

Resonance: High - Strong engagement with his audience.

Reach: Moderate - Over 500k followers on Instagram.

- Khánh Linh (@klinhnd)

Relevance: High - Known for her elegant fashion and lifestyle content.

Resonance: High - Strong engagement with her followers.

Reach: Moderate - Over 700k followers on Instagram.

3. Select a Target Influencer

Based on the assessment, Châu Bùi is an ideal target influencer due to her:

High Relevance to fashion and accessories.

Strong Resonance with high engagement rates.

High Reach with over 3 million followers.

4. Propose Creative Ideas for Content

• Video Unboxing and First Impressions:

Concept: Châu could unbox a new Blue Peach collection on her IG Stories or a dedicated IGTV episode.

Execution: Share her first impressions, styling tips, and favorite pieces from the collection.

• Jewelry Styling Tips:

Concept: A series of short videos or reels where Châu shares styling tips on how to incorporate Blue Peach jewelry into everyday outfits.

Execution: Focus on different occasions: brunch, date night, business meetings, etc.

• Giveaways and Contests:

Concept: Partner with Châu to run a giveaway contest on her Instagram.

Execution: Encourage followers to engage by tagging friends, sharing their favorite Blue Peach pieces, or recreating a look with Blue Peach jewelry.

Key Potential Influencers

1. Nguyen Tung Duong

Name: Nguyen Tung Duong 

Handle: @_tungduong

Platform: Tik Tok

Follower Count: 634,6 Thousands of Followers

Engagement Rate: 6,96%

Content Focus: daily life, storytelling, dancing, comedy, and hot trend content videos. 

Audience Demographics: Predominantly female and male, ages 15-30, interested in the content of videos. 

2. Ninh Anh Bui

Name: Ninh Anh Bui

Handle: @_a.ninhh_

Platform: Tik Tok

Follower Count: 1.3 Millions of Followers

Engagement Rate: 7.04 %

Content Focus: daily life, storytelling, dancing, comedy, and hot trend content videos. 

Audience Demographics: Predominantly female and male, ages 15-30, interested in the content of videos. 

3. Tun Pham

Name: Tun Pham

Handle: @tunpham97

Platform: Tik Tok

Follower Count: 3,4 millions of Followers

Engagement Rate: 14,95%

Content Focus: Hot trend, reviewing products, storytelling, re-create recent dramas content video.  

Audience Demographics: Predominantly female and male, ages 15-40, interested in the quality of products and dramas. . 

II. Assess the 3Rs of Influencers: relevance, resonance, reach 

Relevance: The Ninh - Duong couple, or Tun Pham, are all young influencers. They can attract many young people today thanks to their ability to storytelling, review products or create viral content on social media platforms.

• Personal image: 

  • The couple Ninh Anh Bui - Nguyen Tung Duong has a style of sophistication, romance, humor but also very inspiring, especially for the LGBT community. They overcome the barriers of social prejudice, decided to come together despite criticism to prove that love has no limits.

  • Tun Pham has a youthful, individual style, not lacking in humor, but besides that, Tun Pham is also an inspiration, a healer for young people to overcome difficulties in life.

• Demographic: 

  • Ninh Anh Bui was born in 1994, and Tung Duong was born in 1997. They are both content creators and their love story has made young people admire and was happily received by everyone.

  • Tun Pham was born in 1997. He is also a content creator and author of a book. Tun Pham is also known as a bisexual because he bravely revealed his true gender. Currently, Tun Pham is officially dating but his influence has not decreased thanks to his inspiration.

• Social Media: Both Ninh Duong and Tun Pham are famous content creators who mainly work on Tik Tok with viral videos. They also own a separate channel on YouTube. In addition, they also appear on Facebook, Instagram.

• Fans/Followers: 

  • The influence of the Ninh Duong couple is undeniable with 634.6K and 1.3M followers on the Tik Tok platform of Nguyen Tung Duong and Ninh Anh Bui respectively. The YouTube channel "Ninh Duong Story" also attracts 188K subscribers.

  • Tun Pham's influence is even greater with 3.4M followers on the Tik Tok platform and along with that, the YouTube channel "Tun Cam On" has up to 220K subscribers.

1. Identify Potential Influencers: the TikTok user “Hàng chuyên mặc đồ”

2. Assess the 3Rs of Influencers

Relevance: The content posted by “Hàng chuyên mặc đồ” aligns well with FloralPunk’s niche, focusing on fashion which includes bags and accessories.

Resonance: With 28.8k followers, this influencer likely has a good engagement rate (from 100 -> 300 comments)

Reach: The influencer has a decent reach with 28.8k followers, providing a good platform for promoting FloralPunk’s products.

3. Select a Target Influencer

Given the relevance and reach, “Hàng chuyên mặc đồ” could be a suitable target influencer for FloralPunk. Ensure their engagement metrics align with goals to maximize the impact of the campaign.

4. Propose Creative Ideas for Content

Here are some creative content ideas that “Hàng chuyên mặc đồ” could use to promote FloralPunk:

Outfit Challenges: Create a series of videos where the influencer styles different outfits with FloralPunk bags and accessories.

Unboxing and Reviews: Have the influencer unbox and review FloralPunk products, sharing their first impressions and styling tips.

Behind-the-Scenes: Share behind-the-scenes content of the influencer’s daily life, incorporating FloralPunk products into their routine.

Giveaways: Organize a giveaway where followers can win FloralPunk products by engaging with the influencer’s posts.

Tutorials: Create how-to videos or styling tips featuring FloralPunk products, showing different ways to wear or use them.

Relevance: Wynn Anh is known a KOL , she advertises product, mainly about beauty and fashion. Currently, on Instagram alone, the beauty born in 2005 has an impressive number of followers - more than 1.4 million people. Currently, her Tiktok channel is attracting more than 2.4 million followers with more than 106.1 million likes.

• Resonance:

  She often favors simple items, but she is always clever in choosing and coordinating dresses and accessories to best flatter her figure. Floralpunk is one of the first brands to pursue a minimalist style, building a consistent and neat brand identity. She has high interaction with the audience, she always actively replies to comments, livestreams with the audience, gives gifts and always receives feedback from the audience in the most positive way and always wants to perfect everything in a neat way, with an attitude of respect for the audience.

• Reach:

  She has a large audience from 2 main platforms, tiktok and instagram. She is collaborated with many brands, and always brings breakthrough effects to the brand with the items she advertises and uses with confidence.

  # Suggested creative ideas for content:

  • Shopping with Wynanh: With the creative idea of ​​a shopping day with Wynanh at the Floralpunk store, mixing and matching Floral punk products.

  
  

1. Quang Dang

2. MONO

3. Hieuthuhai

*Relevance:

1. Hieuthuhai

2. Quang Dang

3. MONO

• Reasoning: the campaign being launched is aimed at the dancing community, in which Hieuthuhai and Quang Dang are more relevant.

*Resonance:

1. Quang Dang

2. Hieuthuhai

3. MONO

• Reasoning: in the dancing community, Quang Dang seems to have a better engagement with his audience

*Reach:

1. Hieuthuhai (1.7M followers)

2. Quang Dang (1.1M)

3. MONO (865k)

• Reasoning: in the mainstream world, Hieuthuhai is more popular than the remaining two.

*Campaign idea: A dance challenge with the use of Ananas sneakers

• Platform: Tiktok

• Choreography: Youthful, energetic

• Video color theme: pineapple yellow

• Include a hashtag (e.g. #discovedUa)

• Brand Identity: Ninh Duong couple and tun pham is known for a style or personality that aligns well with Boo Fashion's image

• Audience Demographics: Ninh Dương’'s followers closely resemble Boo Fashion's target consumers

• Content Alignment: The content that Ninh Duong coupls i typically shares  in line with the fashion style and messaging of Boo Fashion. 

• Engagement Levels: The level of engagement Ninh Duong couples receives on their fashion-related content can indicate how receptive their audience might be to collaborations with fashion brands like Boo Fashion.

  Reach

  The influencers have a significant reach, especially on social media platforms like TikTok and YouTube.

  • Ninh-Duong Couple: With a combined following of over 1.9 million on TikTok and 188K subscribers on YouTube, they have a substantial audience.

  • Tun Pham: With an even larger following of 3.4 million on TikTok and 220K subscribers on YouTube, Tun Pham has a wider reach and influence.

    IV. Propose creative ideas for content that the influencer could use

    Behind-the-Scenes (BTS):

    • Factory Tour: Provide a behind-the-scenes look at the production process of Bò Sữa by Boo’s clothing.

    • Design Process: Share the design journey from concept to finished product, highlighting unique elements and inspirations.

    Interactive Content:

    • Live Styling Sessions: Host live sessions where the influencer styles viewers using Bò Sữa by Boo clothing.

    • Q&A: Conduct a live Q&A session answering questions about fashion tips, favorite pieces, and behind-the-scenes stories.

    Collaboration with Other Influencers:

    • Fashion Duos: Team up with another influencer to create a series of posts or videos showing how each of them styles the same Bò Sữa by Boo items differently.

    • Styled by Friends: Swap clothes with another influencer and style each other using Bò Sữa by Boo items.

    Interactive Fashion Shows:

    • Virtual Runway: Host a virtual fashion show featuring Bò Sữa by Boo’s latest collection, complete with commentary and styling tips.

    • Audience Voting: Let followers vote on their favorite Bò Sữa by Boo outfits, creating engagement and excitement around new collections.