Retail Field Visit by

Store Location Strategy

sawantsaloni622 — 2025-02-17 14:48:32 UTC

The store TAB SPORTS is located in Parel.

sawantsaloni622 — 2025-02-17 15:43:52 UTC

The store is located in this area because it is a busy street located with various corporates and grounds. This street is very famous for various brands outlets. Here they have a wide range of competition and sales generated in this area is high on profit.

Customer Service

sawantsaloni622 — 2025-02-17 16:00:37 UTC

They have a good customer service as well as relationship. If there is any product defect or return they handle it very well and accept every situation. They have a policy that they do exchange the product even after 15 days of purchase, if the product is not used by the customer. Staff is also very friendly and helpful

Types of Merchandise

sawantsaloni622 — 2025-02-17 18:24:57 UTC

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sawantsaloni622 — 2025-02-17 18:35:07 UTC

Pricing Strategies

sawantsaloni622 — 2025-02-17 19:01:45 UTC

The pricing strategy for the Tabi Shoes store in Parel would focus on offering premium quality at a reasonable price. The store aim for a mid-to-high price range, targeting customers who value unique, stylish footwear. Discounts or special offers are introduced occasionally to attract new customers. Additionally, pricing could be adjusted for different collections, balancing quality with affordability to ensure a competitive edge in the market.

Store Layout

sawantsaloni622 — 2025-02-17 19:28:12 UTC

The store layout is decided by the Visual Merchandise (VM). The VM decides where the shoes, apparel and other accessories should be placed.

sawantsaloni622 — 2025-02-17 19:30:06 UTC

Store layout is designed in such a way that every section is fully utilized to keep each and every product in an organized manner.

sawantsaloni622 — 2025-02-18 02:41:19 UTC

sawantsaloni622 — 2025-02-18 02:45:00 UTC

The design also contains one store room to keep extra stock or range of products which can be needed anytime

Feature Areas

sawantsaloni622 — 2025-02-18 02:47:27 UTC

Skechers is the most highlighting point and one of the most important feature area in the store.

sawantsaloni622 — 2025-02-18 02:52:11 UTC

They have used minimalistic colour for the background like blue and purple and the brand names are written in black to identify the brand quickly.

sawantsaloni622 — 2025-02-18 02:53:56 UTC

The promotional sales banner is displayed through the year to attract the customer and also the discounts are given especially on puma and adidas shoes.

Visual Merchandising

sawantsaloni622 — 2025-02-18 02:56:55 UTC

The well-known athlete is displayed to attract customers.

sawantsaloni622 — 2025-02-18 03:01:07 UTC

They have seats in the middle of the store to try the shoes and this is a strategy so that the customer can keep an eye on each product displayed there.

sawantsaloni622 — 2025-02-18 03:06:59 UTC

The products are arranged according to the brand

sawantsaloni622 — 2025-02-18 03:08:37 UTC

In-Store Communication

sawantsaloni622 — 2025-02-18 03:15:05 UTC

They engages customers through appealing displays.

sawantsaloni622 — 2025-02-18 03:17:03 UTC

The 2-3 months training is given to each and every member working in the store of how to interact and communicate with the consumer.

Notable Observation

sawantsaloni622 — 2025-02-18 03:35:01 UTC

It is Skechers Memory Foam Shoe Insole advertising mat which encourages customer to experience the comfort of Skechers shoes.