Mapp News Digest 25.11.16 by https://padlet.com/Mapp_Digital/7wcwqoiqfgvd en-us 2016-11-21 15:53:38 UTC 2017-05-17 05:52:18 UTC hello@padlet.com Campaign - Marketing in the age of sensory deprivation Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139415824 This piece in Campaign analyses methods of marketing in different industries. In this instance, Beatrice Descorps of Molton Brown discusses  how to use sensory experiences to promote brands. 

OG Comments: 
  • We wanted to flag this piece as sensory marketing is not something the media are talking about hugely at the moment, but it's an interesting topic for us to keep an eye on. 
]]> 2016-11-22 17:05:50 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139415824 Marketing Tech - Why you need to stop pitting marketing against IT Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416066 Chief Marketing Officer for Progress, Melissa Puls, argues in this piece that marketing and IT need to work together in order to generate the most success.

OG Comments: 
  • This was one of the topics that we discussed in our issues bible session, and could be a good opportunity for us to submit some similar comments to the media. 
]]> 2016-11-22 17:06:42 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416066 Huffington Post - Top 5 Marketing Predictions for 2017 Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416280 One of the first marketing predictions pieces of the year in the UK, Chiraq Kulkarni, Co-founder of Insightfully, lists his top predictions for 2017 including the cloud, data and account-based marketing.

OG Comments: 
  • As predictions are already starting to appear from marketing executives, now is a good time to start thinking of our predictions for 2017.
]]> 2016-11-22 17:07:25 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416280 PerformanceIN - The Secret to Maximising the Potential of Data Management Platforms Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416455 Many brands and advertisers are sitting on more data than they are aware of and are struggling to effectively extract the value associated with multiple data points, including paid media, to create their own robust first-party data set. 

OG Comments: 
  • Data management platforms are a general hot topic in the UK media, and it's great to see that the appetite is there among the marketing specific media. This would be a good opportunity for us to distribute comment surrounding our views on DMPs.
]]> 2016-11-22 17:07:49 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416455 Marketing Tech - Programmatic ad-buying in 2017: What marketers should know Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416549 Sam Bell, Head of Business Development & Strategy at GetIntent, outlines what he argues marketers need to know about programattic advertising moving forward, including making better use of data, being creative and bringing ad-tech in-house.

OG Comments: 
  • We wanted to include this piece as a further example of what competitors are discussing in the industry. This is a good opportunity for us to add to and continue the conversation with our own hints and tips.
]]> 2016-11-22 17:08:06 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416549 PerfromanceIN - The 2016 Guide to Programmatic Advertising Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416750 It’s predicted that programmatic buying will power three-quarters of the display ad economy by 2017, yet 63% of advertisers, 44% of agencies and 47% of publishers claim not to understand how it works. If you’re belonging to the second group of stats, the first should tell you it might be worth doing your research.

OG Comments: 
  • It's great to see that programmatic is a hot topic in the news at the moment, with its very own guide from PerformanceIN. This could be a good opportunity for Mapp to get their own messaging on programmatic out to the media
]]> 2016-11-22 17:08:42 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416750 The Drum - Programmatic display ad prices tipped to surge 20% by 2018 Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416939 A study from Goodway Group has revealed that  the cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study.

OG Comments: 
  • There is an appetite for new research in the marketing industry, leaving us in a good position to launch our own research. 
]]> 2016-11-22 17:09:20 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139416939 Marketing Week - Why Black Friday is now a critical part of Christmas for UK retailers Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139915220 Not that it should be of any surprise but it's reported that Black Friday has become a vital occasion for British brands with sales set to soar this year. 

OG comments: 
  • This as it's a good opportunity for Mapp to provide their customers with best practice tips on how to improve ROI during this period 

]]> 2016-11-25 15:22:45 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139915220 Adobe Symposium Webinar Series - Customer Experience comes first Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139917219 Customers expect to be understood and to be catered to in their moments of want and need. This year’s Adobe Symposium London took a deep-dive into how top performing companies are reaching new heights by becoming Experience Businesses.

OG comments: 
  • Could be a future opportunity for Mapp to hold a webinar series on customer engagement - how the conversation has shifted from customer experience to engagement 
]]> 2016-11-25 15:38:39 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139917219 Business Insider - Google unveiled 3 new features to help app marketers Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139919853 Google unveiled three new features to help app marketers better reach and engage with consumers.

OG comments:
  • This was added as an FYI - it's useful to know what big players are doing in this market. Once we have our messaging on customer engagement approved we could draft rapid responses to news pieces like this 

]]> 2016-11-25 16:03:56 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139919853 Econsultancy - Why personalisation is key to Trainline's social media strategy Mapp_Digital https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139920452 The UK’s rail system has got to be one of the most-complained about services on social media.
With delays and cancellations, here there and everywhere – Twitter is usually a firestorm of negativity.
So, how does a company that sells tickets on its behalf create a positive reputation?

OG comments:
  • Good example of a placed customer story. When we have access to Mapp's customers we can look to do something similar 
]]> 2016-11-25 16:10:23 UTC https://padlet.com/Mapp_Digital/7wcwqoiqfgvd/wish/139920452