Southbank Centre Sketchbook by Rachel Liang

First Impressions

rachelliang00 — 2023-10-03 17:53:45 UTC

I went to visit the Southbank Centre on September 29th. I could immediately see the Southbank Centre. It contained an interesting layout with rainbow steps.

rachelliang00 — 2023-10-03 17:55:58 UTC

The rainbow steps at the Southbank Centre grabbed my attention and contained inviting words. I felt both reassured and humored by the words.

rachelliang00 — 2023-10-03 18:00:49 UTC

rachelliang00 — 2023-10-03 18:03:53 UTC

I enjoyed the geometric appearance of the sign for the Royal Festival Hall. There are triangle shapes created by the angled signs.

rachelliang00 — 2023-10-03 18:10:55 UTC

The interior of the hall was very spacious and filled with wooden accents. The hall definitely appeared to look like a concert hall and had a modern feel to it.

Royal Festival Hall

rachelliang00 — 2023-10-04 20:47:26 UTC

I made my way to the Royal Festival Hall. The hall was sleek and made of concrete with many windows. Around the area, I noticed modern eateries and the bridge.

rachelliang00 — 2023-10-04 20:50:47 UTC

The carpet in the hall had a distinct pattern which also shows up on Southbank Centre merchandise.

rachelliang00 — 2023-10-04 20:52:32 UTC

We visited the "Skylon" restaurant within the Royal Festival Hall's third floor. It definitely looked like a restaurant that would require formal attire. There was a nice view of the South Bank area outside of the wide windows.

rachelliang00 — 2023-10-04 20:55:41 UTC

Magazines at the Southbank Centre--> typeface creates a very dynamic and angular feeling to the designs

rachelliang00 — 2023-10-04 20:58:31 UTC

I saw the iconic yellow stairwell attached to the Queen Elizabeth Hall. The bright yellow of the stairwell instantly caught my eye. Around it, the River Thames, London Eye, and other well known structures were visible.

Queen Elizabeth Building

rachelliang00 — 2023-10-04 20:59:40 UTC

Brutalist architecture and iconic yellow stairs.

rachelliang00 — 2023-10-04 21:01:32 UTC

rachelliang00 — 2023-10-04 21:02:22 UTC

As we made our way up the yellow stairwell, we saw a garden growing on parts of the building. This created an interesting combination of brutalist architecture, sharp angles, and plush greenery.

rachelliang00 — 2023-10-04 21:03:14 UTC

rachelliang00 — 2023-10-04 21:04:09 UTC

Saw some interesting wooden sculptures. Did not seem to fit the rest of the Southbank Centre's aesthetic-- but maybe something I could work with.

Southbank Centre Giftshop

rachelliang00 — 2023-10-04 21:04:50 UTC

Many cute and modern items for home decor. Items were quite expensive, would believe that this shop caters to more well-off communities

rachelliang00 — 2023-10-04 21:06:12 UTC

Carpet pattern at Royal Festival Hall is displayed in a variety of the merchandise here too

Ping pong restaurant

rachelliang00 — 2023-10-04 21:07:40 UTC

Modern, quite westernized dim sum restaurant that served Pan-Asian foods.

Interior of Queen Elizabeth Hall

rachelliang00 — 2023-10-04 21:08:54 UTC

The interior of the Queen Elizabeth Hall was quite a shock to me. Compared to the quiet-looking exterior with drab gray architecture, the interior of the hall was very busy. Triangles were seen all around,

Princess Trium

rachelliang00 — 2023-10-04 21:10:46 UTC

-opener for Freddy Forbidden

-very energetic and proud of queer and BIPOC identity

-Afrobeats and very girlypop music

-Honeysuckle duo

Freddy Forbidden

rachelliang00 — 2023-10-04 21:11:58 UTC

-very experimental, rock music

-cool style

-audience definitely relatively young (20-40 year olds) and ethnically diverse

rachelliang00 — 2023-10-04 21:19:47 UTC

Bar area inside the Queen Elizabeth Hall

-Queen Elizabeth Hall seems like it would garner a more hip, mature audience

Audience

rachelliang00 — 2023-10-04 21:40:07 UTC

Target Audience:
-Age Range: All ages
-Gender: All genders
-Ethnicity: Groups of all ethnicities
-Location: Tourists from around the world, Everyone living in London

Current Audience:
-Age Range: 20-80 y/o, but mostly middle-aged to senior individuals
-Gender: All genders
-Ethnicity: Mostly white individuals in Royal Festival Hall. More POC's started showing up in Queen Elizabeth Hall, likely due to the futuretense concert.
-Location: Individuals staying in Central London; anyone with access to the Tube

Interests: music, arts

Values: innovation, experimentation, spontaneity, classiness, adventure

Occupation: musicians, people in humanities, well-off individuals

Southbank Centre Purpose

rachelliang00 — 2023-10-04 23:06:21 UTC

Mission Statement: We're here to present great cultural experiences that bring people together. We seek out great artists and give them the space to create their best work.

What do we do?(functional purpose): complex of artistic/musical venues in London

Why do we do it?(emotional purpose):
Provide creative outlets to audiences and artists. Provide opportunities for musicians/artists that are diverse and innovative. Want to be a forefront of the arts.

What makes us different?(unique quality):
Variety of different art --> music concerts, art programs

What are our values? (core principles):
Creativity, providing programs for all. Promoting diversity, arts and wellbeing, innovation, environmental sustainability, creative engagement.

What is our personality?(human traits):
Playful, innovative, "forefront" of creativity, almost "boastful"

rachelliang00 — 2023-10-04 23:14:52 UTC

Taking more photos of the yellow stairs. I was thinking ways of potentially incorporating this stair's shapes into a logo form.

Hayward Gallery

rachelliang00 — 2023-10-04 23:15:35 UTC

I ventured closer to the Hayward Gallery during this site visit. I was blown away by this installation of organic forms and the winding shapes it created. Made me think more about how organic forms can work aesthetically within brutalist spaces.

rachelliang00 — 2023-10-04 23:16:47 UTC

-A very brutalist building. It felt a bit eerie

Garden

rachelliang00 — 2023-10-04 23:17:45 UTC

Noticed a larger garden behind the Queen Elizabeth Hall! This garden excited me a lot because I originally was worried that SBC did not actually put a large focus on its re-greening efforts.

rachelliang00 — 2023-10-04 23:18:45 UTC

Very interesting poster on the collaborative efforts that SBC is taking to "re-green" the brutalist space

-SBC is definitely innovative in planting trees in its space, but could a more nature-focused brand world push this notion further...

Skatepark

rachelliang00 — 2023-10-04 23:19:32 UTC

closer view of the skate park. Lots of colours and graffiti against hard angular shapes

National Poetry Library

rachelliang00 — 2023-10-04 23:20:05 UTC

Within the Royal Festival Hall.

-small library

-mostly empty

-some educational programs with young students happening in the space

rachelliang00 — 2023-10-04 23:20:50 UTC

Satisfying rainbow book sorters--> could be a pleasing color palette. SBC is a friendly and inviting space

rachelliang00 — 2023-10-04 23:21:26 UTC

-Enjoyed the scribbly, hand-drawn qualities of this book. The colour palette also closely resembles that of SBC's current brand style

General History

rachelliang00 — 2023-10-04 23:55:49 UTC

The Royal Festival Hall was established in 1951 by the Festival of Britain in a post WWII setting. In this time of uncertainty, the Festival of Britain wanted to showcase to the British population the most advanced arts, technology and science possible. Eventually, the Queen Elizabeth Hall and the Hayward Gallery were added to the Southbank Centre. (information from Wikipedia)

How Southbank Centre was made

rachelliang00 — 2023-10-05 11:07:41 UTC

Built out of wood, poured concrete in. interesting texture on the walls with wooden beams

Pre-finalized logo

rachelliang00 — 2023-10-30 00:45:52 UTC

Worked on further simplifying the logo

-reduced the stairwell shape to a triangular slant

rachelliang00 — 2023-10-30 00:48:55 UTC

-typeface in this gif is actually quite similar to Southbank's logotype

-enjoy the colour palette and the fauna that appear to interact with the plants

rachelliang00 — 2023-10-30 00:52:14 UTC

-enjoy the fluidity and slight bounce of the leaves growing. Bounce gives a playful feeling that I believe Southbank Centre has. Fluidity adds professionalism.

rachelliang00 — 2023-10-30 00:53:47 UTC

-interesting how wiggly the sprouts grow--> winding path carries some Southbank spirit.

-innovation and growth are not linear, can be a little wonky at times

-Southbank has this pizzazz

rachelliang00 — 2023-10-30 00:54:52 UTC

-very playful

-different kinds of movement in leaf and stem

rachelliang00 — 2023-10-30 00:58:12 UTC

-interesting "time-lapse" element to gif(easier to animate?)

-I like the incorporation of the waterbottle--> something to "nourish" the plant people at Southbank

Plant Wave Song 1

rachelliang00 — 2023-10-30 01:02:05 UTC

Plant Wave Song 2

rachelliang00 — 2023-10-30 01:02:14 UTC

rachelliang00 — 2024-01-12 20:40:29 UTC

My research and sketchbook work for Sound and Vision are in the sections to the right of this section divider -->

rachelliang00 — 2024-01-12 20:41:11 UTC

My research and sketchbook work for Make Your Mark are in the sections to the right of this section divider -->

rachelliang00 — 2024-01-12 20:42:47 UTC

Below, I have attached videos of motion graphics and videos of plants growing that inspire my concepts of my 15-second video and gif.

Sound Inspo

rachelliang00 — 2024-01-12 20:58:24 UTC

Plant Wave instrument - a digital instrument that can detect sounds of plants and make them into music
-videos below are the Plant Wave music

rachelliang00 — 2024-01-12 22:29:16 UTC

One of my first glimpses into semiotics and how strongly simple images can stay in our minds. I also really liked the Airbnb logo and how it derived from 3 different very iconic symbols: people, places, and love. This really sells its brand voice!

rachelliang00 — 2024-01-12 22:29:59 UTC

Notes I took and sketches I made of the Royal Festival Hall and Queen Elizabeth Hall

-noticed brutalist architecture and was intrigued by the small leafy garden growing at the Queen Elizabeth Hall rooftop

rachelliang00 — 2024-01-12 22:30:29 UTC

Note about audiences in the Queen Elizabeth Hall

-drew small, intimate crowd

-20-40 year olds

rachelliang00 — 2024-01-12 22:31:00 UTC

Noticing the differences between the old branding style and new branding of Southbank Centre. New branding involved painting the stairwell yellow and emphasis on the brutalist architecture

rachelliang00 — 2024-01-12 22:39:53 UTC

My notes on the Southbank Centre's overall audience.

Southbank definitely caters to all ages, but mostly within adolescents to elder age range. The center is right across the Thames in Central London--> likely draws mostly Londoner and tourist visits.

rachelliang00 — 2024-01-12 22:40:57 UTC

Audience Audit: thinking about a Southbank fan's other favorite things

Summarizing my notes because my handwriting is quite poor:

-Interests: Music, arts, culture

-Values: Innovation and experimentation

-Occupation: Musicians, artists, lawyers?

Favorite Brand: TATE Modern, National Galleries

Personalities and Desires: excitement, musical, emotional, rhythmic, foodies

rachelliang00 — 2024-01-12 22:41:59 UTC

Here, I wrote down my envisioned mission statement for Southbank Centre and its functional purpose, emotional purpose, unique quality, core principles and human traits.

rachelliang00 — 2024-01-12 22:42:53 UTC

Wrote down SBC's competitors in this table and separated them by how traditional and innovative their website landing pages are.

SBC's competitors:

London Art House

Royal Academy of Arts

Barbican

Poetry Society

TATE Modern

Somerset House

rachelliang00 — 2024-01-12 22:43:39 UTC

Word map to break down the different aspects of Southbank Centre in simple, short terms

Most Important words I put down:

-Thames

-Music

-Plants

-Brutalist

-Diverse

-Yearning for Experiences

rachelliang00 — 2024-01-12 22:44:17 UTC

Brand personality exercise where I documented my own wants for SBC's brandworld. I wanted it to be more playful, confident, innovative, conventional, and friendly.

rachelliang00 — 2024-01-12 22:44:52 UTC

Jung Circle personality test for SBC. Enjoyed personifying the center because it helps me think more about the brand personality I want for it.

rachelliang00 — 2024-01-12 22:45:54 UTC

Second mind map I created when thinking deeper about SBC's services and audiences. Expanding ideas for my own brandworld

Important words:

-tube noises

-discovery

-rhythm

-triangles

-brutalist

-blue light

rachelliang00 — 2024-01-12 23:02:24 UTC

To start thinking about my logo, I wrote down the core words behind SBC's audience and purpose that I narrowed down to in the audit workshop.

rachelliang00 — 2024-01-12 23:04:58 UTC

Diving even deeper into mind mapping. Took the most interesting words from my second mind map and created mind maps with them. "Brutalist" eventually gave way to plants and "Castle in the Sky", which was as very interesting pipeline. This is where I came up with the concept of combining plants and brutalist architecture for my brand world.

rachelliang00 — 2024-01-12 23:06:05 UTC

First SBC logo brainstorms

-thought about ways to incorporate the nature-brutalist combination within the logo. For the first logos I drew, I made a lot of sketches that wrote out the words "SB" In the end, I was drawn to a small flower I created by attaching petals to a vertical serif-y shape resembling SBC's typeface. I liked the shape because it resembled different things like a trumpet, flower, music note, and torch.

rachelliang00 — 2024-01-12 23:06:49 UTC

Further brainstorming of logos after a 1-1 tutorial. For these sketches, I tried thinking of other ways I could blend geometric shapes like triangles within the flower shape. This was inspired by the natural geometry that occurs in a lot of flora's petals and stems. I also had the Hayward Gallery's teeth-like roof in mind.

rachelliang00 — 2024-01-12 23:07:49 UTC

Further brainstorming combining the flower growing out of the brutalist stairwell similar to the forested castle in "The Castle in the Sky" movie. I wanted to convey more about my mission to re-green SBC, and I was afraid that my original serif-y flower was not accomplishing this.

rachelliang00 — 2024-01-12 23:12:11 UTC

I incorporated the flower icon I created into different images to further visualize how this versatile shape could fit into other icons. I also sketched some alternative flower logos that merged with the winding stairs at SBC.

rachelliang00 — 2024-01-12 23:14:01 UTC

Touchpoint brainstorms 1 and 2: Indoor plant wall and bouquet-making workshop

--> I thought about ways that SBC could garner a better appreciation for the joyful and healing aspects of nature from its audience. I enjoyed the wall garden idea because that is a very long-term touchpoint that incorporates more greenery into the venues. I also envisioned it being in QEH. I was not super attached to bouquet-making because that involved more harm to plants than I thought was necessary(cutting off flowers stems)

Sidenote: I would like to mention that I ended up using the indoor plant wall for my Zero Waste Festival touchpoint instead of my Core brandworld touchpoint.

rachelliang00 — 2024-01-12 23:14:54 UTC

Touchpoints 3 and 4: Seed paper Business Cards and Community Gardening Sessions

--> I received a seed paper card from a friend in the past and this inspired me to think about environmental ways that I could alter current touchpoints of SBC.

--> Community garden: likely placed outside of Queen Elizabeth hall and hosts workshops that inform the public about gardening. I hoped that this would increase overall knowledge of nature and directly nourish communities around SBC. I ended up using this touchpoint in my Zero Waste Festival.

rachelliang00 — 2024-01-12 23:16:22 UTC

Initial sketches for moving image assignment. I was brainstorming the possible ways of warping my personified plant characters going up the SBC stairs into my simplified logo.

rachelliang00 — 2024-01-12 23:17:39 UTC

Simplifying the logo further.

rachelliang00 — 2024-01-12 23:19:02 UTC

For the gif, I drew a short storyboard of possibly zooming in on the plants walking up the stairs to create the logo shape.

rachelliang00 — 2024-01-12 23:20:48 UTC

These are notes of my defining messages that I want my brandworld to embody. Through my site visits and conducting more research on SBC, my biggest takeaways was that not only does SBC consist of a huge hodgepodge of rich history, performance and food, it also carries many juxtaposing elements. In particular, I really like the sentence I wrote that encapsulates this message: "Mirroring the lively greenery that grows on the brutality 1950's architecture, Southbank Centre represents the marriage between novelty and tradition."

rachelliang00 — 2024-01-12 23:22:34 UTC

I wanted to create some differing personalities for my plant characters to bring elements of humor to the video and give the video a realistic, human element to it. I wrote down a list of characterizing traits to the characters in relation to their ages.

rachelliang00 — 2024-01-12 23:24:16 UTC

-An initial storyboard for my video.
-For the video, I brainstormed motives for the characters to walk up the stairs. I personally had an interesting experience walking up the SBC stairs because of their dynamic shape and the view on the top of the steps, so I wanted the plants to also have this realization. For the pacing of the animated video, I wanted to make the plants walk quickly up the stairs at first, but as they continue walking, their pace slows and so does the panning of the screen. I also wanted this slower pace to reveal parts of the plant characters' personalities-- such as showing the adult plan helping the older plant(fruit) go up the stairs. To quicken the pace again, I thought of a possible intervention such as a water spout pouring encouraging "water" which allows the plants to quicken their pace.

rachelliang00 — 2024-01-12 23:25:44 UTC

A more polished storyboard with arrows indicating direction for my 15-second video.

rachelliang00 — 2024-01-12 23:26:33 UTC

In response to removing the slanted triangle in my logo to achieve its finalized look, I drew up some new storyboards. I liked the idea of having the plant figures "growing" side, mimicking the skatepark shapes.

rachelliang00 — 2024-01-12 23:28:29 UTC

When I changed my logo to its finalized state without the triangular slant, I thought about new possible endings for my video. After discussing with a tutor, I thought that the plants assuming a final position within a landscape of London would be a clever idea-- the plants would represent the SBC.

rachelliang00 — 2024-01-12 23:29:32 UTC

Originally, I was planning to draw out the buildings of SBC that the plants would walk past. However, after speaking with a tutor about this idea, she told me that it would require too much time and effort for the scope of this class, especially with all of the assignments due in addition to the video. She proposed the possibility of taking photos of the SBC buildings instead and placing those in the videos to save time as well as create a unique, scrap-book feeling to the video. I really enjoyed her feedback and created another simple storyboard mapping this out and thinking about possible perspectives and angles I could would snap of the photos.

rachelliang00 — 2024-01-12 23:30:17 UTC

I created a very simple storyboard in response to the video Talia recorded of me as well as the new picture collection of SBC I had. I included a different staircase that starts closer to Hayward to Royal Festival Hall, and then later to Queen Elizabeth Hall.

rachelliang00 — 2024-01-12 23:31:23 UTC

Using the skate park images that I applied a Gradient map and selection to, I started thinking of ways I could have the structures growing in size as the plants approached them to create an illusion of walking closer to them.

rachelliang00 — 2024-01-12 23:32:39 UTC

For my first touchpoint, I wanted to create a community garden which grows seasonal produce throughout the year for community members to engage with and nourish themselves with. I also envision occasional(perhaps every fortnight) free gardening workshops taking place at this communal garden that inform visitors about growing produce. This touchpoint would instantly add more greenery within the SBC space while being directly of use for community members!

rachelliang00 — 2024-01-12 23:41:57 UTC

To show my touchpoint in action, I wanted to create an Instagram post of a gardening workshop. To brainstorm a name for the workshop, I wrote down different alliterative phrases and ended up with the name "Garden Guidance".

rachelliang00 — 2024-01-12 23:42:58 UTC

Finalized sketch which I used to create an Illustrator visual from.

rachelliang00 — 2024-01-12 23:43:51 UTC

Another compositional sketch I drew to make an Illustrator Vector from

rachelliang00 — 2024-01-13 00:50:54 UTC

During our course's workshop on stop motion, I created this make-shift gif by drawing my plant characters walking up stairs and then having the overall shape become the logo. I am glad I created the gif because it helped me realize that the overall message of my logo definitely got lost due to the lack of looping it had. Especially since the gif played so quickly, I had a hard time grasping what was happening until watching it a few times.

rachelliang00 — 2024-01-13 00:54:42 UTC

My research and sketchbook work for Impact and Innovation are in the sections to the right of this section divider -->

rachelliang00 — 2024-01-13 00:55:19 UTC

-Started playing around more with the SBC stairwell again and thinking about how greenery can elegantly be incorporated on it.

-Thought about how it may be interesting to personify the plants so that they appear to be walking up the stairs.

rachelliang00 — 2024-01-13 00:56:13 UTC

Drew multiple iterations of plant-like characters walking up the SBC stairs. I thought that this logo concept better conveyed my want for SBC to appeal to "all walks of life" and show the duality between the brutalist stairwell and the organic plants. Because the drawing looked too complicated to be a logo, I attempted to simplify the visual so it would be more digestible.

More finalized drawings of my touchpoints on Procreate

rachelliang00 — 2024-01-13 00:58:13 UTC

-logo incorporation

rachelliang00 — 2024-01-13 00:59:26 UTC

rachelliang00 — 2024-01-13 00:59:48 UTC

For my second touchpoint, I wanted to design a business card out of biodegradable and plant-able seed paper. I wanted this business card to be both professional, friendly and automatically convey my brand's eco-friendly efforts. I also thought about having employees hand out seed packets as well with wildflower species growing in SBC.

rachelliang00 — 2024-01-13 01:19:27 UTC

This is the vector image I used Illustrator to create. I kept made sure to include a diverse group of people(ethnicity, age, gender) to emphasize the fact that the workshop welcomes all visitors to learn the secrets of gardening magic! I also incorporated my color palette into the visual.

rachelliang00 — 2024-01-13 01:27:26 UTC

Next, I added flora signature to my brandworld to the staircase which pushes the re-greening initiative that I am hoping for my brandworld to be. To tie the image together compositionally and to add some playfulness, I added my plant characters walking up the stairs. The overall image mimics the 15 second advertisement I created for my brandworld, which continues to develop my brand's image. I also believe that the mug design I created shows themes of environmentalism and human's positive interactions with both natural and artificial objects.

rachelliang00 — 2024-01-13 01:27:41 UTC

Mug design mock-up. I envision that this mug will be sold in the SBC gift shop and also will be used to serve hot drinks at the food stands while being available for purchase, which reduces waste.

rachelliang00 — 2024-01-13 01:34:25 UTC

This is the initial Illustrator vector I drew by tracing over an image of the SBC stairs that I took. I incorporated my color palette within the stairs.

rachelliang00 — 2024-01-13 01:41:03 UTC

Logo and colour palette finalization

rachelliang00 — 2024-01-13 01:43:47 UTC

Pinterest Board and color palette explorations

-Searched up boldly-illustrated plants with geometric qualities to them.

-yellow kept to tie brand-world to the iconic yellow stairwell

-I definitely wanted my brand-world to be colorful to counter SBC's gray, brutalist architecture so I color-picked these illustrations and made different combinations of color palettes.

Finalized Logo

rachelliang00 — 2024-01-13 01:48:29 UTC

I removed the stairwell after a group tutorial's feedback of the stairs overcomplicating the logo. I agreed with this comment because the logo looked more aesthetically pleasing without the slant. I also used the "O" from Southbank Centre's logotype as the fruit figure's head to further marry the logo with its logotype. I also thickened the lines of the flower and sprout.

rachelliang00 — 2024-01-13 06:56:05 UTC

This is a slide from my presentation for a group tutorial on Make Your Mark. I made a mood board of my envisioned brandworld and the potential touchpoints/themes I hoped to include.

rachelliang00 — 2024-01-13 06:57:28 UTC

Explanation of the logo and what it represents.

rachelliang00 — 2024-01-13 06:58:48 UTC

A slide from my presentation that features all of the juxtaposing elements I noticed from my research of SBC.

rachelliang00 — 2024-01-13 07:34:06 UTC

Drawings I made on Procreate of my favorite preliminary logos for a group tutorial. The serif flower and the asterisk were the most-liked iterations. The flower was liked for its evident message of re-greening and versatility in different icons while the asterisk was liked for its simplicity and geometry.

rachelliang00 — 2024-01-13 08:35:28 UTC

I incorporated my color palette and an image I took of SBC into the gif to make it appear more professional.

rachelliang00 — 2024-01-13 08:37:47 UTC

I created this very simple and quick animation for the final group viewing party for Sound and Vision. I was not very proud of this video as it is very unpolished and unfinished, but it helped me compile all of the elements I have been creating like pictures and characters into one composition. I also learned more about using Adobe Animate.

Final Video

rachelliang00 — 2024-01-13 08:39:19 UTC

This is my final video with sound. Compiling the video with my sound made the video quality slightly lower than the original video without sound, so please keep that in mind.

rachelliang00 — 2024-01-13 17:23:45 UTC

I incorporated the drawn graphic into a poster design which I created in Illustrator. I wanted the hypothetical music festival to be about love for nature, and more specifically love songs dedicated to nature. Thus, I made the name of the music festival EcoLuv. I placed the plant wall and singer at the center of the graphic to play on the phrase "center stage" while showing how the incorporation of the plant wall in a performance instantly raises themes of environmentalism and sustainability.

rachelliang00 — 2024-01-13 17:24:08 UTC

This is the finalized Instagram post I created for my Garden Guidance workshop. All the dates, people, and scenarios within the post are hypothetical. Within the post, I included a "garden guide" which is a gardening expert that leads the Garden Guidance workshop. I also included the "What's Growing" section to name the seasonal produce growing in the communal garden at that particular time.

rachelliang00 — 2024-01-14 04:29:42 UTC

This is the completed mockup of the business card.

rachelliang00 — 2024-01-14 14:04:14 UTC

For inspiration, I gathered a Pinterest board of business cards that I find aesthetic and compositionally sound. I also enjoyed the simplicity of the business card designs because the limited colors and bold composition made the designs more impactful.

rachelliang00 — 2024-01-14 14:07:09 UTC

For my third touchpoint, I wanted to incorporate a vertically growing garden wall within the Queen Elizabeth Hall or in a different area in Southbank with a lot of glass and natural sunlight. I believe that this wall of plants would be a stunning, natural installation that visitors can admire. Additionally, the wall garden would serve as a stage backdrop for artists performing at SBC.

rachelliang00 — 2024-01-14 14:09:52 UTC

This is a sketch I drew of the business card/seed packets with my finalized, horizontal logo.

rachelliang00 — 2024-01-15 03:28:04 UTC

For reference, seed paper is a kind of paper made from paper waste and contains seeds that can grow if planted in soil and watered correctly. The paper is completely biodegradable, which I found very fitting for my brand world's mission to respect the environment through adding more flora to urban places like London as well as reducing waste. The look and feel of seed paper also instantly gives a more earthy vibe to the business card and shows clients instantly that entertaining while protecting the Earth is SBC's mission.

rachelliang00 — 2024-01-15 03:44:17 UTC

This is the front of my business card design. I included instructions for planting the seed paper as well as my finalized logo. I wanted to create a clean and impactful image so I decided to keep the design minimal. I also enjoy that the plant life-cycle stages of the logo further conveys the idea of physical growth that the seed paper is able to go through if planted.

rachelliang00 — 2024-01-15 03:44:29 UTC

This is the back of the logo design. The contact information aside from the address are all fictional.

rachelliang00 — 2024-01-15 04:01:20 UTC

For my touchpoint, I wanted to create a seed paper poster of a hypothetical music concert that occurs at the Queen Elizabeth Hall. To introduce the magnificence of the newly installed wall garden, I drew a graphic with Procreate of a singer standing in front of a looming and lush wall garden. I wanted the feelings of the graphic to contain warmth, love and light in relation to plants, so I used pink and green colours from my color palette within the graphic.

Logo

rachelliang00 — 2024-01-15 05:22:38 UTC

rachelliang00 — 2024-01-15 06:06:23 UTC

I am basing this touchpoint off of Washington University in St. Louis's wall garden installation. I have visited this installation many times because it is in close proximity to my home, and I always feel a sense of awe and calm when I stand in front of it. The wall makes me appreciate the stunning beauty of plants as they are naturally, so I wanted to include the same feeling within SBC.

rachelliang00 — 2024-01-15 07:05:59 UTC

The concept behind my logo actually came to fruition very quickly. I knew I would want to incorporate a circular element into the ZWF logo to emphasize "0" of Zero-waste. I thought of words associated with waste and a waste basket immediately came to mind. Then I combined these images into a logo shape that both resembles a "0" being tossed into a tiny waste bin as well as a microphone.

rachelliang00 — 2024-01-15 07:10:12 UTC

Different logolocks of my ZWF logo.

rachelliang00 — 2024-01-15 07:12:38 UTC

I created different iterations of the ZWF logo. Because I wanted there to be an element of continuity within the logo I made for the ZWF as well as the logo I made for SBC, I decided to use the SBC "O" to symbolize the number zero. I then created a waste basket shape to place underneath the "O". Because I wanted there to be more emphasis on the zero, I made the waste bin comically small, making the zero shape look way too large to place into the bin. For my final iterations, I also added negative space to the bottom of the bin to create a subtle "W" shape from the bin.

rachelliang00 — 2024-01-15 20:08:20 UTC

I kept the Eras Light ITC as the body text for my brandworld because I believe that its thin and simple qualities pair well with the more complex and bold text of my logotype. To push the re-greening qualities of the Zero Waste Festival, I am using Florisa Personal Use font as my header typeface. It looks like it is made of leaves!

Typeface

rachelliang00 — 2024-01-15 20:10:33 UTC

rachelliang00 — 2024-01-16 04:02:32 UTC

A finalized mock-up of the bag! I made sure to find a mock-up of a bag with non-woven polypropene materials.

rachelliang00 — 2024-01-17 03:26:55 UTC

I created a simple sketch of a bag design. In addition to the logo-lock for the Zero Waste Festival, I wanted to incorporate a cute art piece of a singing seed that sprouts a leaf from the soil. I believed that this seedling conveys the idea of the ZWF because of its joyful nature and its intersection with music.

rachelliang00 — 2024-01-17 03:35:26 UTC

This is the finalized design I drew of the seedling sprouting from the ground. I used Procreate to create the illustration and also created the drawing with my color palette. I believe that the roots of the seed represent a strong foundation in the SBC, a very historic complex of art venues. The seedling represents an energetic, new idea being planted in the SBC such as the ZWF. The leaf represents the implementation of these amazing programs that help re-green SBC and raise awareness on sustainability.

rachelliang00 — 2024-01-17 03:41:26 UTC

For bag materials, I was influenced by this article posted by the National Geographic about which kind of shopping bag is the most environmentally sustainable. Originally, I believed that virtually any kind of cloth bag was more sustainable than plastic bags because of their reusability. To my surprise, I found that cotton bags actually take a lot of energy to create and must be used 131 times before they lower their environmental impact to the extent of plastic bags. Instead, other kinds of bag materials like nonwoven polypropylene are actually much more sustainable and only need to be re-used around 11 times before having the same impact as conventional plastic bags.

rachelliang00 — 2024-01-17 04:02:37 UTC

For my second touchpoint for the Zero Waste Festival, I decided to create a re-usable bag that visitors can purchase from the gift shop. I also anticipate that these bags can be purchased at the free Garden Guidance workshops. The incorporation of these bags will allow for people to re-use bags more rather than using plastic ones at stores that are flimsy, not super reusable, and also create loads of litter in communities.

rachelliang00 — 2024-01-17 04:21:16 UTC

I decided that I wanted to make the logo a motion graphic and the plants in the logo each growing similar to the videos in the Animation Inspo section of my Padlet. I wanted the growth to be staggered between each of the three plants because I wanted to demonstrate the lifecycles of the plant. I also wanted to add a slight bounce effect to each of the petals and leaves that would grow on the sprout and the flower. Using Adobe After Effects, I created this gif. I definitely struggled with adding a bouncy element to the plant, but I was happy to have figured out how to upload my Illustrator files to After Effects and manipulate the growth and the timing of the gif.

rachelliang00 — 2024-01-21 18:53:56 UTC

With DSLR camera I borrowed from the Stock Room at LCC, I took multiple site visits to SBC where I took photos of the Royal Festival Hall, the skate park, Queen Elizabeth Hall, and Hayward Gallery from different perspectives. I would walk to each destination in the order of my storyboard and take photos in the process. The process made me appreciate the different, interesting angles that each building had. This collage only includes the pictures that I included in my final video. I took about 100 photos in total at SBC!

rachelliang00 — 2024-01-21 20:30:17 UTC

With Photoshop, I made cut-outs of the images and casted Gradient Maps over the images using my color palette for SBC. I wanted the pictures to seem whimsical and fit within my brandworld.

rachelliang00 — 2024-01-21 21:01:20 UTC

My friend and classmate Talia recorded a video of me walking up the stairs during one of my site visits at the SBC. Essentially, I planned a new route for the video based on the site visit and seeing how the structures I wanted to include in the video interacted in real life.

Final Animation

rachelliang00 — 2024-01-21 21:12:40 UTC

I created this finalized video for my advertisement with Adobe Animate. I was very proud of how the video turned out. It took many, many hours of troubleshooting, planning and drawing to complete. Rather than making the video about a "fluid" walk between SBC's multiple sites, I included scene cuts between each of the different shots of the building to more easily depict the plant characters interacting with different parts of the buildings.

rachelliang00 — 2024-01-21 21:17:48 UTC

For my final animation, I used Adobe Animate to create frame by frame animations of my plant characters exploring the SBC. First, I created "scenes" by adding a Layer with photos of the buildings. Next, I drew frame-by-frame animations of plants growing on the animations. I based these plants off of real wall-climbing plants like wisteria, ivy, bougainvillea, and spider plants.

rachelliang00 — 2024-01-21 22:15:34 UTC

Using Bandlab, I listened through looping copyright-free sounds that I could incorporate into my video. I thought that this audio captured the lively and playful energy of SBC. Its instrumentals and beats also caught my attention.

rachelliang00 — 2024-01-21 22:15:54 UTC

This is the final sound I was able to create. I wanted to use each of the looping instrumentals inna staggered way to accompany the 15-second video I created. In the video, I included elements of different parts of SBC coming together through the different plant species all growing out of the Queen Elizabeth Hall, so I included that element as well through the instrumentals coming together.

rachelliang00 — 2024-01-21 22:17:09 UTC

Sound development

rachelliang00 — 2024-01-21 22:19:02 UTC

Purchasing the Plantwave instrument far exceeded my budget, so instead, I switched gears and purchased a music-creation app called Band Lab.

rachelliang00 — 2024-01-21 22:30:08 UTC

During one of my site visits to SBC, I made audio recordings of my surroundings. This particular video taken near the skate park captured the interesting tube noises I heard often while at the SBC in addition to the voices of people and sounds of skateboards. I wanted to incorporate this audio in the final sound in order to directly add an element of Southbank.

rachelliang00 — 2024-01-21 22:58:35 UTC

For my first core brand touchpoint, I decided to create a mug for SBC. I wanted to make a re-usable cup that food servers could utilize and give to buyers. I was inspired by a food stand in Switzerland I visited where I ordered a cup of hot cocoa for 10 francs. The hot cocoa on its own was 5 francs, but I had to pay 10 upfront because the mug it came in was 5 francs. In the end, I chose to return the mug and recieved my 5 francs back. The method was very straightforward, sustainable and cute because I was able to take cute photos with the mug and it did not burn my hand like how some plastic cups do.

rachelliang00 — 2024-01-22 01:31:46 UTC

I created a mock-up of the poster.

rachelliang00 — 2024-01-22 01:33:42 UTC

This is a mock-up I created for the Instagram post. I created this fictional Instagram account-- it is not affiliated with SBC.

rachelliang00 — 2024-01-22 01:45:10 UTC

I created a second mock-up for the poster.