ETHICAL MARKETING - research activity by George Lonan Thomas Pattuparambil https://padlet.com/george259/7ui4gufikhj621bc Identify unethical marketing practices of two business organisations & state how it will have an impact on customers & brand. en-us 2021-04-09 02:44:35 UTC 2025-12-21 12:15:35 UTC hello@padlet.com https://padlet.net/icons/png/1f1f8-1f1ec.png Identify UNETHICAL BUSINESS/MARKETING PRACTICES OF 2 COMPANIES george259 https://padlet.com/george259/7ui4gufikhj621bc/wish/1398446669 2021-04-09 02:48:57 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1398446669 example - coca cola - using the water for production - which is a necessity for the community near the factory. - Unethical business practice. No solutions so far for this issue. george259 https://padlet.com/george259/7ui4gufikhj621bc/wish/1718140381 2021-09-06 02:06:08 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1718140381 https://padlet.com/george259/7ui4gufikhj621bc/wish/1718240811 Dannon's activia yogurt🍦
This product was marketed as being clinically and scientifically proven to boost immune systems and regulating digestion. The product claimed to prevent cold and flu and as such, was priced at a 30% premium above competitors’ products.but the company was fine by a consumer because there was no change to her stomachache after drinking the yogurt. The company was forced to remove the words, “clinically” and “scientifically proven” from their labels.

Airborne 💊
Their marketing made claims that Airborne can “boost your immune system to help your body combat germs. However, there was no scientific proof to back these claims, and the Center for Science in the Public Interest (CSPI) was asked to conduct research and test the marketing claims of the product. And the claims were found to be false and without evidence.Airborne was forced to pay out $23.2 million in damages in a lawsuit

- jerome ]]> 2021-09-06 02:48:21 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1718240811 Diet coke saemipark https://padlet.com/george259/7ui4gufikhj621bc/wish/1718242100 Unethical marketing from Coca Cola making false advertising claim - Saemi]]> 2021-09-06 02:48:54 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1718242100 Unethical Practices Jeremyyang2 https://padlet.com/george259/7ui4gufikhj621bc/wish/1718243889 Ferrero USA - False advertising about how their chocolate spread is a nutritious choice for children. 
Foxcon - Violating labor rights by employing kids as young as 14 to work in its factory 
     
                                                         -Jeremy ]]> 2021-09-06 02:49:41 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1718243889 The Volkswagen emissions scandal. woocho https://padlet.com/george259/7ui4gufikhj621bc/wish/1718244936 About a year before the scandal, Volkswagen claimed that the difference between emissions and emissions measurements was just a small technical issue. Volkswagen fully admitted that the emissions manipulation took place only after there was evidence that the diesel emission meter was defective.
It was found that Volkswagen's diesel exhaust gas was generated 40 times the standard value in Volkswagen's diesel engine. the truth has been revealed 
- WooJin]]> 2021-09-06 02:50:07 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1718244936 adilaamjad https://padlet.com/george259/7ui4gufikhj621bc/wish/1718245593 Camel cigarettes
An advertisement for Camel cigarettes claimed that doctors preferred the brand in a supposedly independent survey, which was revealed to have been conducted by an ad agency using suspect methods. The cigarette commercial showed actors dressed as doctors puffing on cigarettes between house calls. Even at the time there was substantial evidence that cigarettes were deadly, and some view the use of doctors to imply their health.

Vitaminwater
Coca-Cola falsely claimed its Vitaminwater products could promote healthy joints, reduce the risk of eye disease, and have other health benefits. 

-Adila
]]> 2021-09-06 02:50:20 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1718245593 anitahakim https://padlet.com/george259/7ui4gufikhj621bc/wish/1718262127 L'Oreal
- sells "skin whitening" products in non-white countries (ex. Africa, South Asia, etc.)
- reinforces the "anti-dark skin" beauty standards concept that is harmful to society
- although the products have been renamed to make it less evident that its a skin whitening product, its still abundant in many countries' stores today

Airbnb
- cases of people finding hidden cameras or wire taps in Airbnbs 
- company cannot guarantee the safety of a rented space for tenants since hosts have more unsupervised access to the space than the company can manage supervising them

Anita]]> 2021-09-06 02:57:35 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1718262127 Kashi Co. and Kellogg Company products composed almost entirely of synthetic and unnaturally processed ingredients hyebinpark https://padlet.com/george259/7ui4gufikhj621bc/wish/1718269256 This company claimed their products are all-natural but they are full of synthetic and unnaturally processed ingredients and actually some that are considered hazardous.
- Hyebin]]> 2021-09-06 03:00:47 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1718269256 Nestle and Walmart christianlayhadi https://padlet.com/george259/7ui4gufikhj621bc/wish/1718393892 Nestle has a history of stealing water from locals and reselling them at high prices, as well as taking them from national reserves and forests.

Walmart has implemented a strategic predatory pricing tactic by dropping the prices low to gain a monopoly, this has been considered unethical.]]> 2021-09-06 04:00:22 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1718393892 george259 https://padlet.com/george259/7ui4gufikhj621bc/wish/1729721867 2021-09-10 02:10:14 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1729721867 Calypso Fairtrade Pure Apple Juice 🧃 hyebinpark https://padlet.com/george259/7ui4gufikhj621bc/wish/1729781233 Made with Concentrated Unsweetened Pure Fruit Juices, Nothing Artificial Added. A Fairtrade product. Calypso Fairtrade Pure Apple Juice is made from quality fruit grown by small, independent farm groups in the developing world. The farmers receive a guaranteed minimum price for the fruit which covers the cost of sustainable production, and an additional Fairtrade premium to invest back into the community.

- Hyebin

]]> 2021-09-10 02:32:00 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1729781233 Ben & Jerry - Jerome https://padlet.com/george259/7ui4gufikhj621bc/wish/1729792942 Ben & Jerry's vegan ice cream was launched in the UK as the brand aims to tap into growing popularity of vegan alternative foods.We made sure that every possible ingredient was Fairtrade Certified by 2011 in Europe, and did the same in the United States by 2014.All farmers in the Fairtrade system agree to use environmentally friendly farming practices, implement fair labor standards and invest in their communities. ]]> 2021-09-10 02:36:32 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1729792942 Cadbury Dairy Milk saemipark https://padlet.com/george259/7ui4gufikhj621bc/wish/1729794415 The company has committed to the Fairtrade certification of Cadbury Dairy Milk for the whole of the British and Irish markets.  The move will mean that the millions of Cadbury Dairy Milk consumers will be able to enjoy Fairtrade ingredients in their favorite chocolate bar, while the taste stays the same. - Saemi]]> 2021-09-10 02:37:06 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1729794415 Fairtrade Product (Anita) anitahakim https://padlet.com/george259/7ui4gufikhj621bc/wish/1729794648 $4.38 (Walmart)]]> 2021-09-10 02:37:12 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1729794648 Non-Fairtrade Product (Anita) anitahakim https://padlet.com/george259/7ui4gufikhj621bc/wish/1729797494 $3.49 (pricelisto.com)]]> 2021-09-10 02:38:19 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1729797494 Fairtrade Liberation Crunchy Peanut Butter adilaamjad https://padlet.com/george259/7ui4gufikhj621bc/wish/1729820454 Higher prices are often based on quality, therefore fair trade products represent a higher quality than lower quality conventional items. Many fair trade products are offered by small companies that need to maintain higher margins to remain profitable. The example above supports peanut farmers in Malawi and Nicaragua. Liberation is 44% owned by the farmers who grow the nuts that are used in their products, and their Fairtrade Premium contributes to community development projects. The average retail price for peanut butter was $2.8 per 500 grams, which shows that fairtrade products are more expensive. 

-Adila  ]]> 2021-09-10 02:47:00 UTC https://padlet.com/george259/7ui4gufikhj621bc/wish/1729820454