INP: Valentino Collaborative Exhibition by https://padlet.com/40090908/7ufl5fpfqwfh LAURA AMBER en-us 2019-06-24 15:02:58 UTC 2023-02-28 20:11:45 UTC hello@padlet.com Strength 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368958055 Luxury brands are more accessible via platforms such as Net-a-Porter. ]]> 2019-06-24 15:05:41 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368958055 Spending Shifts from Tourist Destinations 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368958107 Luxury goods brands have reported that spending by Chinese customers have shifted from tourist destinations to their home turf. This of course has knock off effects as the luxury sector in the UK suffer as a consequence. ]]> 2019-06-24 15:06:00 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368958107 Protests Against Capitalism 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368958401 Anti-establishment protests such as the Yellow Vest protests in France threaten the luxury industry. ]]> 2019-06-24 15:08:42 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368958401 Opportunity 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368959199 Net-a-Porter has developed a new sustainability platform, Valentino could take initiatives to be more sustainable to appeal to conscious consumers. ]]> 2019-06-24 15:09:54 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368959199 Luxury Sector Most at Risk in Regards to Brexit 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368959982 "The Luxury Goods sector comes at the very top of the red alert list with 39% of companies in this sector flagged as ‘in danger’ and 33% already operating at a loss."]]> 2019-06-24 15:10:33 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368959982 Effects of Brexit 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960235
  • A no deal could result in import tariffs of up to 12%.  
  •  Goods are being stopped at borders. 
  • 75% of all British fashion industry components have to be imported, Brexit would ensure delays. 

    • ]]>     2019-06-24 15:10:55 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960235     Effects of Brexit 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960304
  • "Whatever happens, the price of a pair of jeans will, in all likeliness, go up. It’s tariffs, and an exodus of [European] shop staff, designers, warehouse staff, delivery drivers…" 
  • The pool of available staff is likely to shrink, meaning an inflationary impact on wages. 
  • "Shipping will entail many more additional steps. It will be a logistical nightmare."
    • ]]>     2019-06-24 15:11:30 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960304     Interview with Piccioli (creative director) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960365 "I want couture to be for today's generation". I used this interview to backup my concept as appealing to younger generations is one of Piccioi's aims. ]]> 2019-06-24 15:12:00 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960365 Initial Concept (Artistic Collaboration) - Gen Z isn't content with traditional art 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960412 My initial idea was to do a collaboration with an artist and create a pop up showcasing the artists work. However, after reading this article, it was brought to me that younger generations don't interact with art in the "traditional sense", they interact with art "electronically" so showcasing the artwork used in the designs of the garments might not particularly appeal to everybody. This inspired my concept of doing an interactive exhibition to engage younger demographics. ]]> 2019-06-24 15:12:24 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960412 Louis Vuitton exhibition 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960760 The inspiration behind my INP.]]> 2019-06-24 15:14:28 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960760 The brand has taken initiatives to appeal to digital natives. 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960804 In 2011, Valentino had opened up a "digital fashion museum" showcasing 50 years worth of designs, original sketches, photographs and runway videos. It also featured digital master classes in which audiences had the ability to digitally interact. ]]> 2019-06-24 15:14:46 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960804 Brand Vision (Tradition vs. Innovation) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960956 The creative director of Valentino seeks to maintain the house's culture of couture but to also reflect  the present time. He quotes "I love to think about the past, but not see the past." His goal is to keep Valentino relevant and "not dusty." ]]> 2019-06-24 15:16:01 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368960956 Brand Identity 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368961101 Co-creative directors Chiuri and Piccioli had taken over Valentino, designing and being known for dresses that are "regal and conservative .... like church dresses, with high collars but with lively filigree or floral lace patterns." 

    - When designing my range I aim to keep this in mind so that the range aligns with their brand identity. ]]>     2019-06-24 15:16:58 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368961101     Brand Identity - Rockstuds 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368961202 The brand has become widely recognised for their rockstud heels which have sold out every season since launching in 2011. They have become an iconic accessory due to their "timeless quality and being edgy enough to make a subtle statement." 

    - When designing my range I hope to incorporate rockstuds into my accessories, however, I am yet to figure out how to achieve this as it is unlikely that CADS will feature such details. ]]>     2019-06-24 15:17:49 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368961202     Brand Identity - VLTN Logo 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368961275 Piccioli had introduced a new shortened logo "VLTN" influenced by millennials offering customers logo printed garments in a world where "hyper-branded aesthetic is pivotal." 

    - When designing my range I aim to incorporate some logo printed merch for younger generations who want to display brand loyalty but might not have the capital to purchase the gowns in the range. ]]>     2019-06-24 15:18:22 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368961275     New Sustainability Attitudes 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368965041 Consumers want fashion to be more sustainable with reduced packaging, fair pay for workers and recyclable materials.  ]]> 2019-06-24 15:48:06 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368965041 Threat 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368965634 Brands like Louis Vuitton have bigger budgets for marketing and are at the forefront of social media marketing threatening to overshadow Valentino. ]]> 2019-06-24 15:52:24 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368965634 Spending has Shifted due to Tariff Drops 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368975899 Chinese shoppers are purchasing luxury locally because of levelled out prices as import tariffs have dropped. ]]> 2019-06-24 17:14:42 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368975899 Opportunity 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368978814 As Instagram increases as a direct shopping channel Valentino could take advantage of this to increase convenience and appeal to digital natives. ]]> 2019-06-24 17:40:22 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368978814 Strength 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368979916 Fashion rental is on the rise and Valentino has successfully captures this trend by having its RedValentino featured on Rent the Runway. ]]> 2019-06-24 17:49:21 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368979916 Threat 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368989786 The counterfeiting of luxury handbags threatens to damage reputations and notions of “exclusivity”.   ]]> 2019-06-24 19:06:34 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368989786 Weakness 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/368993459 "Valentino uses fur, angora, wool and leather without specifying sources" deterring environmentally conscious consumers. ]]> 2019-06-24 19:39:03 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/368993459 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/369102277 Millennials crave experiences, brands need to find ways to intensify these desires. ]]> 2019-06-25 12:02:04 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/369102277 Proposal 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/369546714 2019-06-28 09:15:38 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/369546714 Valentino x Thomas Webb 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/369551793 Thomas Webb, a multi-disciplinary artist and "creative hacker" has worked with Valentino on multiple occasions, creating interactive pop-ups. 

    - This was key to my research as it gave me an insight into the ways that the brand has previously used technology. ]]>     2019-06-28 10:08:43 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/369551793     PESTEL (Economic) - No Set Minimum Wage in Italy 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/369596698 Italy has no set minimum wage increasing the risks of worker exploitation. ]]> 2019-06-28 17:48:37 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/369596698 Freight Calculator 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/369598941 2019-06-28 18:10:57 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/369598941 Planning 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370368328 Key dates and what I aim to do each week. ]]> 2019-07-06 10:54:08 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370368328 Planning 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370368397 Aim for this week was: 
    • Complete my concept 
    • Complete a brand summary
    (containing brand positioning + brand identity)
    • Complete a customer profile
    ]]>     2019-07-06 10:57:10 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370368397     Brand Identity - Red 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370369869 The colour red has been associated with the brand for decades, with the 'red dress' becoming a Valentino signature. 

    “For the Valentino maison, red is not just a colour; it is a non-fading mark, a logo, an iconic element of the brand, a value.” - Valentino Garavani

    - When designing my range I aim to keep this in mind and feature the colour red in hopes of staying true to the brands identity. ]]>     2019-07-06 11:46:42 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370369869     Competitors - (Biggest brands in 2019) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370370118 To complete my fashionability map I looked at the top fashion brands for 2019. The list was compiled by analysing online shopping behaviours of 5 million-plus customers revealing what customers are looking and actually shopping for. To complete my map I picked out brands from this list that more or less so aligned with Valentino. ]]> 2019-07-06 11:58:19 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370370118 Brand Positioning - Pricing 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370370378 I used EDITED and each brands exit prices to determine where to place each brand on the map. ]]> 2019-07-06 12:07:33 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370370378 Brand Positioning - Fashionability (Valentino) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370370786 I looked at Valentino's "new arrivals" to determined where to place them on the map in terms of fashionability. (Refer to INP report for analysis) ]]> 2019-07-06 12:18:37 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370370786 Brand Positioning - Fashionability (Prada) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371202 I looked at Prada's "new arrivals" to determined where to place them on the map in terms of fashionability. (Refer to INP report for analysis) ]]> 2019-07-06 12:31:57 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371202 Brand Positioning - Fashionability (Gucci) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371373 I looked at Gucci's "new arrivals" to determined where to place them on the map in terms of fashionability. (Refer to INP report for analysis) ]]> 2019-07-06 12:35:52 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371373 Brand Positioning - Fashionability (Fendi) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371444 I looked at Fendi's "new arrivals" to determined where to place them on the map in terms of fashionability. (Refer to INP report for analysis) ]]> 2019-07-06 12:38:34 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371444 Brand Positioning - Fashionability (Saint Laurent) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371487 I looked at Saint Laurent's "new arrivals" to determined where to place them on the map in terms of fashionability. (Refer to INP report for analysis) ]]> 2019-07-06 12:40:21 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371487 Brand Positioning - Fashionability (Louis Vuitton) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371555 I looked at Louis Vuitton's "new arrivals" to determined where to place them on the map in terms of fashionability. (Refer to INP report for analysis) ]]> 2019-07-06 12:43:03 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370371555 Planning 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370859433 Aim for this week was:
    • PEST 
    • SWOT 
    • Comp Shop 
    • Primary Research 
    (exhibition visit) 
    • Secondary Research 
    (previous artistic collaborations + brand exhibitions) 
    ]]>     2019-07-11 12:28:57 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370859433     Planning 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370975792 Aim for this week was:
    • Research trends
    (key details + fabrics) 
    • Create a moodboard for said trend 
    • Create a range 
    • Plan sales after the completion of my range 
    ]]>     2019-07-12 14:03:08 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370975792     Print & Patterns 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370977146
  • Large Scale Placement
    • "The large-scale placement print look is set to expand catapulted by the popularity of placement florals ... Look for veiled sheers that incorporate layered prints, lending a dimensional effect that will work well for key items such as the illusion dress and the sheer-layered skirt." 

    - The artwork created by the artist I have chosen to collaborate with would work incredibly well for this trend as she paints in large brushstrokes so it would be interesting to enlarge these onto garments.   

    - As sheer garments are predicted to be one of the key items for this trend I incorporated them into my range.

    • Art in Fashion
    "Artinfashion remains even more relevant as IRL boutiques continue to merge gallery and retail spaces to cultivate emotion in design ...
    Selling points: seek collaborations with real artists; be sure to convey the story behind the print to drive emotional connection."

    - Backs up my artistic collaboration concept, however, I will have to decide how to convey the story of the artwork to consumers. 
    ]]>     2019-07-12 14:18:19 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370977146     Key Details 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370979361 Although Valentino is a high-end brand and more notorious for making trends rather than following them, I used this report as a guide to ensure that I am following trends that customers will be interested in. ]]> 2019-07-12 14:46:09 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370979361 Accessories - Sunglasses 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370980090 "25 to 34 year olds spend on average £145 per pair [of sunglasses] and 28% of consumers are happy to spend more than £160 when buying from big-name brands."  

    - Upon reading this article, I decided to include sunglasses into my range as the age bracket aligned with the brands target customer.]]>     2019-07-12 14:55:16 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370980090     Product Mix - Accessories 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370980118 Valentino, alongside all of its competitors are very accessories heavy - I took this into consideration when creating my range so that it would appeal to customers who are more interested in branded accessories rather than garments. ]]> 2019-07-12 14:55:43 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370980118 Valentino x Christi Belcourt 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370980919 I researched previous Valentino collaborations to decide how large my range should be. Belcourt, a Métis artist, collaborated with the brand creating only nine looks - although my range is larger due to me featuring accessories and VLTN merchandise, I created 8 dresses which are the main items of the collection. ]]> 2019-07-12 15:06:15 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370980919 VLTN Merchandise 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370984293 When completing my brand research it was brought to my attention that the brand has a shortened logo (VLTN) to appeal to millennials. Valentino's website features a section displaying all of the items which feature this logo - I used this for inspiration when creating my merchandise. ]]> 2019-07-12 15:51:43 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370984293 Planning 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370985359 Aim for this week was: 
    • Sourcing Strategy 
    (country of origin advantages/disadvantages + supplier type + PESTEL + logistics)
    • Buyer's Pack 
    (specification sheet + tags + open cost + testing)  
    ]]>     2019-07-12 16:09:48 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370985359     Key Customers - Chinese Tourists 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370986185
     The report:
    "The Oliver Wyman report notes that authentic, social and shareable experiences are now the top reason for traveling ... Chinese travellers are particularly drawn to experiences they can participate in socially and then share via Instagram or WeChat." 

    - The exhibition launching the collection will be designed to encourage photography, participation and social media sharing ]]>     2019-07-12 16:21:11 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370986185     PESTEL (Economic) - Low Inflation Rates 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370987203 Inflation rates remain at their lowest since April 2018 with costs for transportation being lowered. ]]> 2019-07-12 16:34:21 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370987203 Delivery Date 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370987371 As most luxury retailers rely on international customers I researched Chinese public holidays so that the release of my collection aligned with one of their key holidays. ]]> 2019-07-12 16:37:10 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370987371 Chinese Public Holiday - 1st of May (Labour Day) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370990493 The Chinese government has extended labour day from 3 days off to 4 days off which saw an increase in travel to nearby destinations. Those with additional paid time off created weeklong vacations further overseas with 49% of Chinese tourists opting for trips lasting between four and six days with tours to the U.S, Europe and the Middle East selling out. 

    - I used this report to back up the release date of the collection.  ]]>     2019-07-12 17:29:23 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370990493     PESTEL (Social) - Inexpensive Immigrant Labour 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991447 Prato, a town in Tuscany, has the highest population of Chinese immigrants who have become manufactures for luxury fashion houses who use their inexpensive labour. ]]> 2019-07-12 17:47:08 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991447 PESTEL (Technological) - Advanced Machinery and Robotics 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991469 Italy is amongst the world's leaders in industrial machinery. "40% of Italian manufacturing companies use 3-D printers for fast prototyping, and 25% use robotics in the manufacturing process.”]]> 2019-07-12 17:47:26 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991469 PESTEL (Environmental) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991486 "Major environmental issues currently facing Italy include air pollution, polluted inland waters, acid rain, and insufficient industrial waste treatment and disposal programs".]]> 2019-07-12 17:47:45 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991486 PESTEL (Legal) - Legislations to Protect 'Made in Italy' 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991508 There are legislations in place which state that two phases of the production process have to be carried out in Italy to brand the garment with a 'made in Italy' tag. ]]> 2019-07-12 17:48:06 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991508 PESTEL (Social) - Public Holidays 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991529 Italy has various public holidays throughout the year, all of which have the ability to impact lead times.]]> 2019-07-12 17:48:28 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/370991529 Delivery Date Planning 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/371032730 I planned out my launch to coincide with some of the key dates below. ]]> 2019-07-13 09:42:04 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/371032730 Garment Constraints 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/371051449 All garments will be yarn dyed, although this is the best method of dying garments I had to conduct research into whether there are any constraints to this. ]]> 2019-07-13 19:11:57 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/371051449 Open Costing 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/371052389 2019-07-13 19:39:52 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/371052389 Millennial Luxury Customers Facts 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/371080792 Key statistics outlining the reasons why customers purchase luxury. ]]> 2019-07-14 12:04:55 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/371080792 Artist Research 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/371750761 2019-07-20 13:55:06 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/371750761 Artists Research 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/371750806 2019-07-20 13:56:11 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/371750806 A/W19 Couture Show 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/371791489 For product development I used Valentino's A/W19 Couture collection for inspiration. ]]> 2019-07-21 13:51:08 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/371791489 Interactive Exhibitions - Belton House 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372069741 A key aspect of my exhibition was for it to be interactive so researching previous interactive museums was essential for my project.

    - 3D mapping technology was used to project animation onto the Belton House during the Christmas season, this has given me creative inspirition me into the ways that I could advertise the exhibition at the RA whilst also making it interactive. ]]>     2019-07-23 20:45:57 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372069741     Interactive Exhibitions Inspiration 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372070715 2019-07-23 21:01:25 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372070715 Interactive Exhibitions Inspiration 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372071367 2019-07-23 21:10:02 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372071367 Interactive Exhibition Inspiration 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372071559 Throughout the course of my project I have been collecting images on Pinterest which have sparked inspiration, some of these ideas such as the ceiling flower arrangements I've ended up using in my project. ]]> 2019-07-23 21:12:14 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372071559 Interactive Exhibitions Inspiration 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372071605 2019-07-23 21:12:47 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372071605 Planning 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372440729 Aim for this week was: 
    • Create a shop floorplan 
    • Create an exhibition floorplan 
    ]]>     2019-07-27 12:35:18 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372440729     Planning 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372440809 Aim for this week was: 
    • Create a marketing strategy for the release of the collection and the opening of the exhibition. 

    Collection Release:
    • Valentino Instagram 
    • Valentino website 
    • Fashion Magazine adverts 

    Exhibition opening:
    • RA Instagram 
    • RA website 
    • RA banners 
    • London guide magazines 
    ]]>     2019-07-27 12:38:28 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372440809     Fashion Magazines - Vogue 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372443098 Digital advertising is unlikely to gain a reaction from the customer identified using Acorn, print advertising is therefore important to target these consumers, magazines such as Vogue have a readership number of 920,000. ]]> 2019-07-27 13:52:02 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372443098 London Guide Magazines - Times Out 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372445151 Times Out readers visit galleries 2.7 times a year so it is crucial to advertise the exhibition opening in this magazine. ]]> 2019-07-27 14:57:48 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372445151 Time Out Readership 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372445206 Times Out has over 1.1million people reading a copy per month, advertising the launch of the exhibition here will increase exposure of the event. ]]> 2019-07-27 14:59:34 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372445206 London Guide Magazine - London Planner 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372445880 London Planner has a readership of more than 245,00 a month, the magazine is also distributed across 46 global markets aimed at visitors weeks ahead of their arrival to London - advertising here would make the exhibition a destination. ]]> 2019-07-27 15:18:44 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372445880 Social Media Marketing 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372490462 A study has revealed that 85% of millennials have purchased a product after watching a video, this has influenced my decision on how I would advertise the launch of the exhibition to millennials. ]]> 2019-07-28 16:49:29 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372490462 Japanese Wash Care Symbols 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372491309 Due to international customers, Valentino's garments feature Japanese wash care labels - these had to be researched to ensure that on my wash care tag I have included the appropriate symbols.]]> 2019-07-28 17:14:10 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372491309 Location Planning - RA 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735045 Although my project proposal claims that the exhibition will be held in Westfield White City I have decided against this due to the prestige and proximity of the Royal Academy of Arts to the Valentino store. ]]> 2019-07-30 22:01:34 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735045 Floorplan - RA 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735220 Having visited a previous exhibition at the Royal Academy of Arts I knew where within the building I wanted to host my exhibition. Having a clear image of the size of each room was extremely important as it helped me plan the contents of each room. ]]> 2019-07-30 22:03:38 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735220 Creative Director Research 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735374 Piccioli has a profound awareness of the fashion house's traditions and this knowledge is the foundation of innovation, he claims that "no innovation can exist without a knowledge of tradition".]]> 2019-07-30 22:05:22 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735374 Rococo Movement Research 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735445 The art movement that inspires Flora emerged in the early 18th century, characterised by soft colours and curvy lines, depicting scenes of love, nature and youth. ]]> 2019-07-30 22:06:14 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735445 Valentino Brand Research 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735672 The history of Valentino. ]]> 2019-07-30 22:10:28 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/372735672 Wealth is Declining 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373165043 The population of HNWIs in the U.K. declined by 3.3% to reach 556,160. The decline of wealth could impact luxury spending. ]]> 2019-08-04 10:32:55 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373165043 Pound Sterling is at its Weakest 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373165821 The pound sterling is its lowest meaning less favourable exchange rates. ]]> 2019-08-04 11:04:45 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373165821 Dior @ V&A 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373166056 Having visited this fashion exhibition previous to stating my project, it was important to look through the photos that I have taken to help research how clothing is typically displayed at an exhibition. ]]> 2019-08-04 11:13:17 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373166056 Valentino Red 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373172962 In an interview, Valentino explains the reasoning behind why the colour red is so important to him.  

    "When i was young, I went to see the opera Carmen In Barcelona and the whole set was red - the flowers, the costumes — and l said to
    myself, “I want to keep this colour in my life." So I mixed a shade with the people who make fabrics — it contains a certain amount of orange — and Valentino Red became an official Pantone colour."]]>     2019-08-04 14:36:51 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373172962     Acorn 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373173604 Using ACORN I identified Valentino's customer as a Type A2 - metropolitan money.  ]]> 2019-08-04 14:49:02 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373173604 Spending is Increasing Amongst American Shoppers 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373174571 UK retail sales to US shoppers increased by 27% in May year-on-year due to currency fluctuations. ]]> 2019-08-04 15:09:06 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373174571 Solastalgia: Existential Distress Caused by Environmental Change 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373174981 The 2018 Nielsen data showed sales growth increasing when claims of sustainability are made, jeopardizing fashion brands that are not conforming to new sustainability attitudes. ]]> 2019-08-04 15:19:05 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373174981 Multiple Payment Choices 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373175194 New currencies are constantly developing, from Bitcoin to Sweden’s E-krona – retailers need to be aware of what’s gaining popularity especially amongst international customers]]> 2019-08-04 15:26:11 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373175194 Fighting Counterfeiting with Technology 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373175659 An app has been developed to recognise fake designer handbags to help counterattack counterfeiting. ]]> 2019-08-04 15:39:01 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373175659 Visionary Look into the Future of Garment Selling 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373175801 The 2018 Pulse of Fashion Industry report has produced a visionary look into the future of garment selling, commenting on the potential development of smart fashion. ]]> 2019-08-04 15:43:15 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373175801 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373632560 2019-08-07 20:45:41 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373632560 Manolo Blahnik @ The Wallace Collection 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373634980 The exhibition currently held at the Wallace Collection directly relates to my concept as the shoe designer Manolo Blahnik has taken inspiration from the paintings, furnitures and sculptures housed in the establishment - these shoes are displayed next to artwork that has inspired them. 

    - When writing up my project proposal I had something similar in mind so this is key for when I get to designing my exhibition.  ]]>     2019-08-07 21:13:37 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373634980     AI: More than Human @ Barbican 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373635510 I visited an exhibition at the Barbican exploring AI as I was aware that it was interactive, seeing as interactivity is a key part of my exhibition this was immensely informative as I got to witness what visitors were interacting with.

    Teamlab: What a Loving and Beautiful World 
    Individuals had an opportunity to interact with Teamlabs instillation by touching the Chinese symbols projected onto the walls - this then changed the "worlds". Teamlab has commented that “the elements that are born from the characters are placed at various positions within that space, and the physical influences and connections between the elements are calculated in real time, producing a complex and natural world. For example, when the wind blows, flowers and snow are physically influenced by the wind."
    ]]>     2019-08-07 21:20:47 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373635510     Price/Fabric Planning 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373637362 Looking at the CADS that I had chosen, I then decided on what I thought would be the most appropriate fabric for each style. I had also placed them in order of price (prices were allocated by looking at Valentino's current range). Planning this out beforehand helped me in creating my merchandising strategy as I had an idea about prices and fabrics. ]]> 2019-08-07 21:48:37 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373637362 Specification Sheet (T-Shirt) 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373638136 2019-08-07 21:58:05 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373638136 Es Devlin 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373639351 My project proposal states that the exhibition will be curated by Es Devlin, a set designer. It was therefore crucial to research all her previous work so that the exhibition I design will take into consideration her influences. ]]> 2019-08-07 22:15:29 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373639351 Valentino x Christi Belcourt 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373705942 I researched previous Valentino collaborations to gain more of an insight into how to translate artwork into garments. ]]> 2019-08-08 10:08:44 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373705942 Valentino Previous Collaborations 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373713307 2019-08-08 11:44:38 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373713307 Akris x Alexander Girard 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373714539 Alongside researching Valentino collaborations I also researched other collaborations which I found visually appealing. The collaboration between Akris and Girard was particularly interesting as the designer took inspiration from wooden dolls. ]]> 2019-08-08 11:58:20 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373714539 PESTEL (Political) - Government Debt 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373747259 Italy is currently in a €2 trillion governemnt debt. ]]> 2019-08-08 15:33:29 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373747259 PESTEL (Environmental) - Greenhouse Gasses Limit 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373753637 Italy has national targets for the reduction of greenhouse gas emissions so factories must abide by the legal limits. ]]> 2019-08-08 16:11:50 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373753637 Sheer Silks 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373775853 2019-08-08 18:45:19 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373775853 Crisply Sculptural 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373775905 Fabrics were chosen with a focus on quality and to reflect customer expectations for this reason all the fabrics I chose were silks. ]]> 2019-08-08 18:45:38 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373775905 Liquid Drape 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373775939 2019-08-08 18:45:53 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373775939 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373801943 In 2012 Valentino was acquired by 
    Mayhoola, the Chief executive Stefano Sassi declares that the brand has benefitted from access to new funds and in 2012 planned a new global expansion with new boutiques and flagship stores. ]]>     2019-08-08 23:24:14 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373801943     Fastest Growing Luxury Brand 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373802120 Between 2013 and 2018 Valentino has seen incredible success with sales increasing by nearly $1 billion. ]]> 2019-08-08 23:26:44 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373802120 Logistics 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373957657 The first room of my exhibition is planned to be a "runway" with tracking cameras, to allow each visitor to walk down by themselves I decided to allow 10 visitors in every 10 minutes - this gave me a total number of 21,600 visitors, compered to Dior's visitation numbers this is significantly less however. ]]> 2019-08-10 10:21:27 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373957657 Initial Planning Sketch 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373957670 2019-08-10 10:21:50 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373957670 40090908 https://padlet.com/40090908/7ufl5fpfqwfh/wish/373958802 2019-08-10 11:17:08 UTC https://padlet.com/40090908/7ufl5fpfqwfh/wish/373958802