The sharing economy has a history of disrupting traditional business sectors. The lack of overhead and inventory help share-based businesses run lean. The increased efficiencies allow these brands to pass-through value to their customers and supply chain partners.

Traditional industries are being affected by the sharing economy—and many traditional brands will struggle if they do not adapt to the changing landscape.

It’s derived from the notion that mutual parties can share value from an under-utilized skill or asset. This value exchange occurs through a shared marketplace, collaborative platform, or peer-to-peer application.

The sharing model isn’t a new concept—as many rural communities thrived off the same idea via bartering. However, thanks to the accessibility of the internet and mobile technology, managing share-based transactions has never been easier.

While most commonly referred to as the sharing economy, this term is an umbrella that encompasses other economic systems such as:

Traditional industries are being affected by the sharing economy—and many traditional brands will struggle if they do not adapt to the changing landscape.

By utilizing an efficient mobile application and network of vetted drivers, Uber satisfies consumers’ transportation demands while providing an arguably better user experience than traditional means.

In just New York City alone, there are roughly 4.5 times more Uber drivers than yellow cabs. This has caused the price of owning a taxi cab in New York City to drop from $1 million in 2015 to less than $200,000 today.

Top Sharing Economy Brands in the Transportation Space:

1 Good at communication

2 listen to opinions

3 Team spirit

weakness

1 to be shy

2 language

— The current state of the sharing economy

— The advantages and disadvantages of the sharing economy

— Briefly describe examples of sharing economy in various industries

— The future development of the sharing economy

From retail to resale: the trend disrupting fashion

The sharing economy is of increasing importance for various aspects of our society by providing people with cost-efficient and convenient access to services or products. However, the profitability and healthy development of the sharing economy platforms are greatly restricted by the intensive uncertainties arising from product quality. How to determine the optimal product quality improvement efforts and the optimal prices for the sharing platforms becomes crucial. Moreover, it is reasonable that many sharing economy platforms and consumers are holding a risk-averse attitude during decision making in the highly volatile market. In this paper, we employ the Mean-Variance theory to model the risk-averse attitudes of decision makers, and analytically derive the optimal average quality levels and prices that the platform should provide for the market. We also explore how the critical factors like product quality uncertainty and risk sensitivity affect the platform's equilibrium decisions and consumer surplus. Our analytical results reveal the importance of reducing the difficulty of improving product quality for enhancing the platforms' profitability and consumer surplus. Besides, we identify that it is not always wise for platforms to invest in improving product quality, especially when the related cost becomes increasingly expensive. Moreover, it is shown that the increasing risk aversion or product quality volatility will induce the platform to reduce his quality improvement efforts. Finally, we interestingly find that the platform will always suffer if he becomes risk averse from risk neutral, while consumers may benefit from this attitude change.

consumers：Genz ，millennials who has used rentals platform

Interview

expert：Proffessionals from fashion industry,managers of e-commerce platform,seller