Ch.5.2 by Adam Reese https://padlet.com/areese7038/7tdwg6jnwi46 Notes en-us 2017-03-23 14:33:14 UTC 2017-03-23 15:12:27 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Terminator.png Planning effective advertising areese7038 https://padlet.com/areese7038/7tdwg6jnwi46/wish/162146699 Product advertising
brand advertising 
corporate advertise
]]> 2017-03-23 14:36:01 UTC https://padlet.com/areese7038/7tdwg6jnwi46/wish/162146699 advertising agency personnel areese7038 https://padlet.com/areese7038/7tdwg6jnwi46/wish/162152711 -account executive- a business executive who manages the interests of a particular client, typically in advertising
-account planner - Advertising account planners work closely with agency accounts and creative staff,
-media planner - Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media
-art director - the person responsible for overseeing the artistic aspects of a film
-copywriter - a person who writes the text of advertisements or publicity material.
-creative director- A creative director is a vital role in all of the arts and entertainment industries.
-producer - a person, company, or country that makes, grows, or supplies goods or commodities for sale.

]]> 2017-03-23 14:49:49 UTC https://padlet.com/areese7038/7tdwg6jnwi46/wish/162152711 the planning process areese7038 https://padlet.com/areese7038/7tdwg6jnwi46/wish/162159684 advertising plan 
advertising campaign 
-set objectives 
-determine the budget
-develop the creative strategy 
-select and schedule the media 
-develop the creative concept 
-produce the advertising 
-evaluate the plans effectiveness ]]> 2017-03-23 15:06:34 UTC https://padlet.com/areese7038/7tdwg6jnwi46/wish/162159684 Select the media areese7038 https://padlet.com/areese7038/7tdwg6jnwi46/wish/162161543 1. cost 
2.reach
3.frequency 
4.lead time
5.creative brand and corporate fit ]]> 2017-03-23 15:11:12 UTC https://padlet.com/areese7038/7tdwg6jnwi46/wish/162161543