The Next Holiday Inn by ASHLEY DIAZ https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6 Made with wonder en-us 2020-12-01 02:04:46 UTC 2026-01-16 05:12:26 UTC hello@padlet.com Presented By ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977839013 Veronica Adu, Ashley Diaz, Drew Hess, TL Nguyen, and Daniella Orcuilo ]]> 2020-12-01 21:59:43 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977839013 Background ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977874330 2020-12-01 22:14:56 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977874330 Objectives ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977874705 2020-12-01 22:15:07 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977874705 Executive Summary ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977875438 2020-12-01 22:15:28 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977875438 Survey ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977876526 11 Survey Questions 
  • (2) Demographic- based Questions
  • (2) Occupation related 
  • (2) Previous/Recent Travel Experience 
  • (5) Future Travel Plans 
]]> 2020-12-01 22:16:00 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977876526 Research Findings ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977877221 (Primary Data)]]> 2020-12-01 22:16:19 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977877221 Limitations of the Study ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977877596 2020-12-01 22:16:30 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977877596 Recommendations ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977878157 2020-12-01 22:16:44 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977878157 Participant Insights ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977900850
  • Due to the coronavirus pandemic more than half of the respondents are either unemployed or working remotely and do not have to travel for work. 
    • ]]>     2020-12-01 22:27:16 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977900850     Recent Experiences ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977903119 Key Findings: 
    • 48.2% of the respondents have not book a room in over a year 
    • 26.5% have in the last 0-3 months
    ]]>     2020-12-01 22:28:24 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977903119     ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977903976 Top 3 Reasons:
    1. Visit family and/or friends - 63.6 %
    2. On Vacation - 44.2%
    3. Work Trip - 9.1%
    ]]>     2020-12-01 22:28:50 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977903976     Sources ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977981069
  • 7 Hotel Technology Trends You Can't Ignore in 2020. (2020, January 27). Retrieved December, 2020, from https://www.hotel-online.com/press_releases/release/7-hotel-technology-trends-you-cant-ignore-in-2020/
  • Compton, N. (2020, October 13). I stayed at 3 hotels during covid-19. The best option surprised me. Retrieved December, 2020, from https://www.washingtonpost.com/travel/tips/hotel-covid-cleaning-tips/
  • Hadden, –, & Hadden, A. (2020, September 01). Top COVID-19-Induced Hospitality Trends: Part 1: Hotels. Retrieved December, 2020, from https://www.thinkaor.com/blog/top-covid-19-induced-hospitality-trends-part-1-hotels
  • Henning, A. (2019, October 30). GBTA STUDY : Are Corporate Hotel Programs Riding The Traveler Experience Wave? Retrieved December, 2020, from https://www.gbta.org/blog/gbta-study-are-corporate-hotel-programs-riding-the-traveler-experience-wave/
  • Holiday Inn Strategic Management. (n.d.). Retrieved December, 2020, from https://www.ukessays.com/essays/tourism/strategic-management-report-of-holiday-inn-tourism-essay.php
  • HowandWhat.net. (2019, July 28). SWOT analysis of Holiday Inn. Retrieved December, from https://howandwhat.net/swot-analysis-holiday-inn/
  • Inter Continental Hotels Group (IHG) SWOT & PESTLE Analysis: SWOT & PESTLE. (2020, September 04). Retrieved December, 2020, from https://www.swotandpestle.com/inter-continental-hotels-group-ihg/
  • Kilgore, T. (2020, August 31). COVID-19 hit the hotel industry hard. Here's how hotels are pivoting in the new reality. Retrieved December, 2020, from https://www.marketwatch.com/story/covid-19-turned-the-hotel-industry-upside-down-but-it-wont-change-what-people-want-2020-08-23
  • Lilleston, R. (2017, May 31). For Hotel Guests, Free Breakfast is a Needed Amenity. Retrieved December, 2020, from https://www.aarp.org/travel/vacation-ideas/food-drink/info-2017/hotel-chains-free-breakfasts-fd.html
  • McMillan, G. (2020, June 05). What New Trends Will Shape the Industry Post-Covid-19?: SM.com. Retrieved December, 2020, from https://www.smartmeetings.com/news/126943/new-trends-shape-hospitality-industry-post-covid-19
  • Press, T. (2020, November 05). Is it safe to stay in hotels during the pandemic? Retrieved December, from https://apnews.com/article/is-it-safe-to-stay-hotel-during-pandemic-0b2cebee17ced1aa3f1b20c30fa3e5c6
  • Research Group, V. (n.d.). How Much Does Market Research Cost? Retrieved 2020, from http://www.vernonresearch.com/wp-content/uploads/2018/01/HowMuchDoesMarketResearchCost_ebook.pdf
    • ]]>     2020-12-01 23:11:58 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/977981069     Mission Statement ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978481665 "At Holiday Inn Hotels & Resorts® we pride ourselves in delivering warm and welcoming experiences for guests staying for business or pleasure.

    Whether it’s time with friends, family, colleagues or clients we have a breadth of hotels from urban centers to beach resorts offering environments, services and amenities that make it easy to work, rest and connect. "

    - Via https://www.ihgplc.com
    ]]>     2020-12-02 03:26:14 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978481665     Doblin Deloitte - The Hotel of the Future ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978577824 Research Report conducted by Doblin
    (Secondary Data)

    • Emphasis on making our plan about the people. 
    • Finding new ways to add a human touch and implement new roles that will enhance the hotel's environment. 
    • The Curator (An Integrator of experiences) 
    • Matchmaker (An Integrator of people) 
    • Neighbor (An Integrator of cultures) 
    • An Architect (An Integrator of Spaces) 
    • Choreographer (An Integrator of Processes) 
    ]]>     2020-12-02 04:34:26 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978577824     Methodology ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978586552 2020-12-02 04:41:11 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978586552 Industry Analysis ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978628909 The hospitality industry has seen record lows since the emergence of COVID-19.]]> 2020-12-02 05:11:25 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978628909 Competition in the Hudson Yards, New York Area ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978634779 2020-12-02 05:16:16 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978634779 ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978637275 2020-12-02 05:18:19 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978637275 Hotel Trends tuyetlien_nguyen2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978637858 2020-12-02 05:18:47 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978637858 Project Budget ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978639237 Estimated Total: $65,000- $80,000]]> 2020-12-02 05:19:59 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978639237 Solving The Problem ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978642745 Our research will be accelerate the Holiday Inn's plans to open a new location in Hudson Yards, New York in the year of 2022. ]]> 2020-12-02 05:22:55 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978642745 What Our Travelers Are Looking For ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978645354 The Holiday primarily targets business travelers and families. Amenities that our target looks for are:]]> 2020-12-02 05:25:08 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978645354 Interviews ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978661721 Method- Individual Virtual Interviews
    Interviewing those who are based in the Tri-State Area and frequent visitors/ business travelers.

    Sample Size (200)
    Gen-Z: 65
    Millennials: 80
    Gen X: 55

    Sampling Frame
    Interviews being conducted during the first three months of 2021. 
    • Timing coincides with:
      •  1 year mark since the initial Covid-19 outbreaks 
      • 1 year since it was declared a pandemic by the World Health Organization. 

    All participants will be required to fill out an NDA, where the details of our research will be outlined. 
    ]]>     2020-12-02 05:38:45 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978661721     SWOT ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978680913 2020-12-02 05:55:31 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/978680913 Join our Jamboard! ashley_diaz2 https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/979640414 Make your mark on our digital whiteboard and tell us how you feel about the following questions. ]]> 2020-12-02 13:36:56 UTC https://padlet.com/ashley_diaz2/7t0mvd3th6l48fm6/wish/979640414