Session Six Workshop ATLAS by Chon-Phung Lim https://padlet.com/ChonPhung/ALTAS Class Discussion on Business Model Innovation en-us 2021-04-16 13:25:39 UTC 2026-01-12 23:08:52 UTC hello@padlet.com https://padlet.net/icons/png/270d.png Monetizes extensive collection of gin and other spirits. ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302174 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302174 Upsell opportunities. e.g., gin tower experience, vintage martini. ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302177 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302177 Broaden customer engagement with new content and knowledge. Enhanced brand value. Increase inbound marketing. ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302180 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302180 Create App to supplement traditional hard copy menu... Access to offerings and promotions anywhere and anytime. ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302184 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302184 Better customer engagement with extensive offerings ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302186 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302186 Upsell and cross-sell opportunities with better access to offerings ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302188 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302188 Exposure to new initiatives and campaign ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302191 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302191 Free download for App. App links to online store to drive online sales. ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302194 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302194 Annual subscription ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302195 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302195 Online retail shop for bottled cocktails, homewares, spirit, curated gin sets, gin subscriptions, grazing food items and gift sets ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302196 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302196 Juniper Society virtual platform. ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302202 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302202 Sundays at ATLAS ChonPhung https://padlet.com/ChonPhung/ALTAS/wish/1425302204 2021-04-16 13:25:39 UTC https://padlet.com/ChonPhung/ALTAS/wish/1425302204 Suggestion: Corporate Zoom gatherings with Atlas Gin appreciation (Bringing the Gin tower experience to your home) - Christine https://padlet.com/ChonPhung/ALTAS/wish/1427606488 2021-04-17 02:08:25 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427606488 Beginners and how to bring their friend on board https://padlet.com/ChonPhung/ALTAS/wish/1427608008 customers that are newly introduced to Gin they need to know where to start. when they develop  interest, how can you share with their friends easily  ]]> 2021-04-17 02:09:44 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427608008 Suggestion: Make your Atlas Cocktail at home with Atlas Head Bartender (Could be team bonding experience) - Christine https://padlet.com/ChonPhung/ALTAS/wish/1427608641 2021-04-17 02:10:22 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427608641 Suggestion: Make a 360 tour of Atlas Bar in the app (because it is so pretty !!) - Christine https://padlet.com/ChonPhung/ALTAS/wish/1427609468 2021-04-17 02:11:10 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427609468 Suggestion https://padlet.com/ChonPhung/ALTAS/wish/1427609598 Participate in a Tech Challenge that has sponsorship of up to $200k.  Atlas provides the challenge and Tech companies will bid for this challenge, paid by the sponsor.]]> 2021-04-17 02:11:18 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427609598 Persona - Design Driven innovation https://padlet.com/ChonPhung/ALTAS/wish/1427610165 AS this is a latent need built based on existing business, who are the possible initial adopters of this new concept?
Then think MVP and/or prototypes]]> 2021-04-17 02:11:46 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427610165 "certification/recognition" for hobbyist https://padlet.com/ChonPhung/ALTAS/wish/1427611866 Introduce some courses to lay person that they can be recognized for their knowledge on Gin appreciation ]]> 2021-04-17 02:13:34 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427611866 Training Others or Education on Gin https://padlet.com/ChonPhung/ALTAS/wish/1427613301 You mentioned you are a knowledge center. How about thinking of providing training services to educate bartenders in gin, its history and how it is used in bartending ]]> 2021-04-17 02:15:05 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427613301 Mail DIY Gin set - https://padlet.com/ChonPhung/ALTAS/wish/1427613961 See Pernod Ricard case study by London Design Firm - Native. https://native.com/work/pernod-ricard]]> 2021-04-17 02:15:38 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427613961 Identify the customer spending https://padlet.com/ChonPhung/ALTAS/wish/1427614169 Gender, Ages, Spending power ]]> 2021-04-17 02:15:51 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427614169 A Gin create for ME ! https://padlet.com/ChonPhung/ALTAS/wish/1427614647 some customers may be thrill to have some Gin Cocktail named after themselves? their company ? or their Label ?? or as a gift (e.g. design a cocktail named after my wife and gift for her)]]> 2021-04-17 02:16:19 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427614647 Educating https://padlet.com/ChonPhung/ALTAS/wish/1427614871 customer might not have much knowledge or interest about Gin, need to have a 1-3 min video to introduce what is so good about Gin. Thanks]]> 2021-04-17 02:16:33 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427614871 https://padlet.com/ChonPhung/ALTAS/wish/1427616400 Have a series of questions in the app to collect customer's preference or liking and suggest the recommended gins ]]> 2021-04-17 02:18:06 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427616400 Buy 5 free 1 drink promotion https://padlet.com/ChonPhung/ALTAS/wish/1427616545 2021-04-17 02:18:14 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427616545 Suggestion https://padlet.com/ChonPhung/ALTAS/wish/1427616638 Bartenders as your ambassador to bring the Atlas experience out of the physical location - Christine ]]> 2021-04-17 02:18:21 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427616638 Customer want simple guidance https://padlet.com/ChonPhung/ALTAS/wish/1427616828 May be good for use AI to choose the right gin for customer

Add to : allow customer to easy login your menu n ordering n payment as well]]> 2021-04-17 02:18:33 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427616828 App https://padlet.com/ChonPhung/ALTAS/wish/1427617095 Together with selected Tech companies]]> 2021-04-17 02:18:50 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427617095 Outsource App creator, Designer https://padlet.com/ChonPhung/ALTAS/wish/1427617310 instead of in house ]]> 2021-04-17 02:19:03 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427617310 Can Gin go into Hawker Centre? https://padlet.com/ChonPhung/ALTAS/wish/1427617535 Tagging on Singapore Hawker Culture as a World heritage culture. Can Gin gain exposure through Food Centre   ?

]]> 2021-04-17 02:19:16 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427617535 Suggestion: https://padlet.com/ChonPhung/ALTAS/wish/1427617625 With the app, make customer sign up, input their interest, background, and other information, then using some algorithm to propose 5-7 types of Gin for customers to order, like “For you” ... or he/she can browse through the whole menu. With data captured from the customers, you can consider starting a loyalty program and also analyze your inventory needs for restocking. And use the data for potential advertising or pushing other items to them. ]]> 2021-04-17 02:19:22 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427617625 Your Loyalty Customers /members https://padlet.com/ChonPhung/ALTAS/wish/1427618633 to put the LIKE in your social media and provide feedback.]]> 2021-04-17 02:20:24 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427618633 App download https://padlet.com/ChonPhung/ALTAS/wish/1427618656 What’s the download rates you expect?]]> 2021-04-17 02:20:25 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427618656 https://padlet.com/ChonPhung/ALTAS/wish/1427618762 Gin cocktail making]]> 2021-04-17 02:20:31 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427618762 Digital technology that engages https://padlet.com/ChonPhung/ALTAS/wish/1427619889 Consider augmented reality or virtual reality to engage customers]]> 2021-04-17 02:21:42 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427619889 Data Collection & Target Marketing https://padlet.com/ChonPhung/ALTAS/wish/1427619934 If you can collect the data and preference of individuals (type of gins or cocktails they like)
You can target them further with future new cocktails and events based on their preferences]]> 2021-04-17 02:21:45 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427619934 Gin Tasting Event https://padlet.com/ChonPhung/ALTAS/wish/1427620735 Allow new customers to know Different types of gins there are n ultimate come back to try then ]]> 2021-04-17 02:22:35 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427620735 selling Gin/cocktail via other Platforms? https://padlet.com/ChonPhung/ALTAS/wish/1427620846 Food panda mart? Grab Mart? ]]> 2021-04-17 02:22:41 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427620846 Start with WHY or at least the WHO https://padlet.com/ChonPhung/ALTAS/wish/1427621502 Each persona will uncover different business model.
I.e. executives who want to re-create the ALTAS experience at home to house party - possibly need something like. And less of an APP https://native.com/work/pernod-ricard

I.e. young and growing graduates getting into the job market
- this could be utilising the society and build a following. potential GTM strategy is to work with influencers and build a FOMO effect. ]]> 2021-04-17 02:23:19 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427621502 Create more Social Media platform https://padlet.com/ChonPhung/ALTAS/wish/1427622106 Facebook, Tik Tok, YouTube, Linkedin, Twitter and many .....]]> 2021-04-17 02:23:53 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427622106 Customers can submit and share their Cocktail design using Gin https://padlet.com/ChonPhung/ALTAS/wish/1427622176 can app users submit their cocktail design for comments 

]]> 2021-04-17 02:23:58 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427622176 Repeat cuatomers https://padlet.com/ChonPhung/ALTAS/wish/1427623774 On going digital.engagement will provide recurring income]]> 2021-04-17 02:25:44 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427623774 Exploit Data Collected https://padlet.com/ChonPhung/ALTAS/wish/1427624326 Send out/market selected events and promotions that your data show which those customers would be very keen on.
Collaboration with other firms which can drive more sales revenue (Private events and dinning, New Launches etc)]]> 2021-04-17 02:26:21 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427624326 Customers are different https://padlet.com/ChonPhung/ALTAS/wish/1427625160 1. Identify the existing groups of customers u have.
2. How to introduce them to Gin (if they are not gin drinker) or make them repeat customer.
3. What type of customer do u want (space constraints).. spend effort n focus on them? 

]]> 2021-04-17 02:27:12 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427625160 https://padlet.com/ChonPhung/ALTAS/wish/1427625302 Self making cocktail with 5 glass package]]> 2021-04-17 02:27:22 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427625302 Create platform under Atlas Brand https://padlet.com/ChonPhung/ALTAS/wish/1427627096 2021-04-17 02:29:17 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427627096 Suggestion - To reference Starbucks AR App in Shanghai. It is similar to what you are trying to achieve - Customer Experience in the Bar - Marcus https://padlet.com/ChonPhung/ALTAS/wish/1427628309 2021-04-17 02:30:40 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427628309 Develop a robot bartender to mimic some famous concoctions https://padlet.com/ChonPhung/ALTAS/wish/1427629896 These robots can be used as a unique franchise concept]]> 2021-04-17 02:32:30 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427629896 Suggestion - Partner with unique tour operators to organize an interactive tour of parkview square and atlas bar (virtual tour participants can interact with the people at Atlas) - Christine https://padlet.com/ChonPhung/ALTAS/wish/1427630096 2021-04-17 02:32:44 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427630096 Zoom Corporate event https://padlet.com/ChonPhung/ALTAS/wish/1427632720 As mentioned, perhaps stocking the mini gin / martini cocktail meant for tourists, to various distribution locations in various parts of the world partnering with some e-commerce distributors eg Amazon, or DHL for delivery to individuals participating in global corporate events, with the Atlas brand. 
The stocking exercise could be done 3-6 months prior to the event planned. ]]> 2021-04-17 02:35:41 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427632720 https://padlet.com/ChonPhung/ALTAS/wish/1427633647 Have the app suggests the list of suitable gins to customer who are there more for the food]]> 2021-04-17 02:36:40 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427633647 Why an App : what is the value proposition https://padlet.com/ChonPhung/ALTAS/wish/1427636364 Do u need an app?
Does it serve your purpose / intent? 
Does the cost makes sense ?
Can alternative solution be found ?
Can u break up the steps needed now to move forward n eventually leading to an App ultimately (if needed). ]]> 2021-04-17 02:39:36 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427636364 Advertising on the app https://padlet.com/ChonPhung/ALTAS/wish/1427637341 With customer’s data captured, consider pushing relevant ads on app and monetize through advertising. ]]> 2021-04-17 02:40:33 UTC https://padlet.com/ChonPhung/ALTAS/wish/1427637341